Everything You Need to Know about Relationship Marketing
WELCOME TO FIRST FRIDAYS!
EVERYTHING YOU NEED TOKNOW ABOUT RELATIONSHIP MARKETING
Upcoming Events Click links for more information• Feb 16 NC State Fast 15• Feb 27 Social Media• March 16 Greatest Coach Ever• March 27 Growth CLUB• April 13 First Fridays• April 15 Deadline for Summer intern program
Strategic Plan• Vision, Mission, and Values (VMV)• Big, Hairy, Audacious Goal (BHAG)• Strengths, Weaknesses, Opportunities, Threats (SWOT)• 3 Year Targets• 1 Year Goals• 90 Day Action Plans• Weekly Action Steps• Daily Affirmations
Vision, Mission, Values• Vision – “Financial Security and Peace of Mind for All”• Mission – “To be a well-respected and sought-after Top 100 Coach directly impacting the lives of 10,000 people”• Values – Ownership, Congruence, Constant Learning, Integrity, Balance, Fun, Leverage, Gratitude, and Abundance
Sales vs. Marketing• Marketing’s job is to generate leads• Sales’ job is to convert leads into customers
Implementation• Customer contact database• Postal mail• Email• Direct calls• Print/Radio/TV advertising• Social media
Social Media Made Simple• Content• Context• Contacts
Email Marketing Made Simple• Build your list where you already connect to people• Types of permission • Explicit opt-in “Join my list” • Implicit (assumed)• Add value • Promotional • Relational • Informative• Form/format • Newsletter • Promotions/Invitations/Surveys • Announcements• Call to action!
Telemarketing Made Simple• List• Script• Calling Associate• Supervision• Product or Service
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Our Mission: World Abundance Through Business EducationHigh Performance Must-Dos:What Every Management Team Should KnowThursday, February 16 5:30 - 7:30,NC State Office of Technology TransferGrowthCLUBMarch 27, 2012The Greatest Coach Ever! Life Lessons fromDean Smith, Roy Williams, Coach K and Jimmy VMarch 16thCarolina Club (On UNC campus)
Jim JubelirerCertified ActionCOACH308 West Rosemary Street, Suite 307Chapel Hill, NC 27516(919) firstname.lastname@example.org/jimjubelirer