The document provides an analysis of common conventions in B.O.B's music videos and style, including low camera angles to give him a sense of power, the use of alcohol and photography as props, and urban locations. It also examines B.O.B's typical style of wearing sunglasses, high top shoes, jackets, hoodies, and necklaces to appear urban and gangster-like. Finally, it summarizes how B.O.B's album art, website design, and photos posted represent him and target his audience.

1. Research into B.O.B
American hip hop recording artist, singer-songwriter and
record producer

2. What are common conventions in B.O.B’s videos?
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In most of his music videos his performance and his narratives are mixed in together, so he appears in
both. Most of his shots are performance and he directly addresses the camera.
His music videos usually include dressed down girls dancing or flirting, this could be to help attract the
male audience to his videos.
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In many shots of him the camera angle is quite low, this could be to give him a sense of power.
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In many videos he uses alcohol, cameras and photographs as props, this could be giving the idea of
having a good times and reflecting on memories.
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Many of the locations used in his videos are in the city or show nightlife, this gives the videos a urban
feel.

3. B.O.B’s Style
From watching B.O.B’s music videos I have began to note he has adopted a specific style.
These are the common items of clothing and accessories he wears-
- Sun glasses/ nerd glasses
- High top shoes
- Jackets (Often Black/ leather)
- Hoodies
- Snapbacks
- Usually a necklace and other jewellery
He usually comes across as very urban and gangster like, although he sometimes has
a trendy nerdy style.

4. B.O.B Album Art
The font on his albums are bold and
blocky using colours that stand out
well against the background or
surroundings. Some of his album
covers show off quite a fun and
interesting personality. This will
capture the audiences eye. Especially
on the ‘B.O.B adventures of Bobby
Ray’ album where he is in space, it
grabs attention and has a ‘POW’
factor. Most of the photographs are
mid-shots, showing off his style.
Whether it is a adventurous
background or plain background
B.O.B is always the main centre of
attention.

5. B.O.B’s Website
B.O.B’s website has a music, videos,
photos, tour, fans, games, and store
page. He also has his social networking
pages advertised at the top of the
website. All of this allows his fans to
stay updated and follow him through
his career.
B.O.B’s website layout is simple and
bold. The black text stands out against
the plain white background and the
yellow adds a bit of vibrance and gives
off a bouncy happy feel. Altogether it is
very eye catching. The black and white
picture on his homepage gives off a
mysterious look and the red writing
could also represent some danger or
romance.

6. How do photos B.O.B posts on his website
represent him and his style?
From looking at B.O.B’s photos he has personally posted onto his website we can learn
much about him and his style. He posts many photos of high top shoes and snapback
hats and we can see he wears golden jewellery. All of this allows us to get a general idea
of his style. We can also see that he jokes a lot about drugs and sexual innuendos. He
has many pictures of nights out and alcohol. Not only does this give an insight about just
him, it might also represent the interests of some of his target audience as well.

7. What can we discover from looking at B.O.B’s fan
page and website about his target audience?
B.O.B has his own fan page on his website. This
allows his fans to interact with him and access
more news and updates about him. To get a general
idea of his main audience type I decided to look
through the image icons of his fans.
From the icons I was able to indentify I found outabout 70% of his fans were male. 30% were female.
Many of his male fans are wearing snapbacks and
seem to adopt a similar sort of style as B.O.B, the
girls are also very posy. The fact that fans have
signed up to his website shows that his target
audience use social networking.
The fact that he has a gaming page on his website
could also suggest many of his fans are gamers.