Sticky Sessions
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How to make conference sessions engaging and memorable.
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Sticky Sessions
- 1. Making yours more memorable Sticky Sessions
- 2. Louise Miller Training Manager Partnerships Department Learning Facilitator Preservation Newbie Training Veteran
- 3. In Chat Box, type: 1. Where you’re from 2. Your presentation topic YOU
- 5. Lecture?
- 6. Gain information Change attitudes or actions Think & apply
- 9. 1. Chunk your content 2.Provide a path 3.Turn listeners into doers 4.Follow slide rules 5.Unleash your creativity Sticky Sessions National Preservation Conference Spokane, WA Name: Ed Sessions Speakers Date: October 31- November 3, 2012
- 11. THEN NOW 7 items 5 items Working memory
- 12. Need to Know VS Nice to Know Layer
- 13. Headline Point 1 Point 2 Point 3 1 More details… 2 More details… 3 More details… 1 More details… 2 More details… 3 More details… 1 More details… 2 More details… 3 More details… Transition Transition Summary
- 14. 2. Provide a Path
- 16. Headline: Today, Apple is going to reinvent the phone.
- 17. “So, that’s Time Capsule, a perfect companion to Leopard, and that’s the first thing I wanted to talk to about this morning.”
- 18. Simple visuals
- 19. 3. Turn Listeners into Doers
- 20. Activating Learning 4 that work
- 26. 4. Follow Slide Rules
- 30. 1. What audience sees
- 31. 2. What you see
- 32. 3. What audience reads
- 38. We have proven interventions to reduce child deaths, by cause; neonatal causes are #1… Neonatal 41% Pneumonia 14% Diarrhea 14% Malaria 8% Other Infections 16% Non-Communicable Diseases, 4% Injury, 3% Underlying causes: low birth weight, under-nutrition, closely-spaced births Source for Causes: Countdown to 2015 • Breastfeeding • Complementary feeding • Kangaroo care • Healthy timing and spacing of pregnancies • Minimum acceptable diet • Antibiotics • Vitamin A • Zinc, vitamin A • Oral rehydration treatment • Water, sanitation, hygiene • Insecticide treated nets • Anti-malarials • Vaccines • Antibiotics • Anti-retrovirals • Vitamin A • Hygiene and warmth • Breastfeeding • Resuscitation • Antibiotics
- 40. Other Infections Malaria Diarrhea Pneumonia Neonatal Proven Interventions by Cause Hygiene & warmth Breastfeeding Resuscitation Antibiotics
- 42. According to the Ministry of Labor, • 72% of the part-time workers in Japan are women. • 28% are men.
- 45. 5. Unleash Your Creativity
- 46. Summary Learning facilitator not presenter Think beyond traditional lecture Make presentation more engaging & interactive Use basic slide design principles You ARE creative!
Editor's Notes
- FULL SCREEN option: If you click it you won’t be able to see or use Chat; unclick to see chat. AGREE/DISAGREE option: Person icon, drop down menu. Other features, except raise hand, which requires audio, can be used, but I will not always be able to see as I am presenting.
- Learning facilitator: All of my career with variety of ages, cultures, settings and topics (from 7th grade science/health, to HIV prevention, to traffic safety to, how to get listed on the National Register) At NTHP 7 months, trainer, in person and online, for over 25.
- Speakers want their audience to learn something to take back and apply on the job. But they don’t always use methods that will achieve this worthy goal. (Headline) In the next 50 minutes or so we’re going to explore why traditional presentations are not sticky, in other words, effective and memorable, and how you can change that with a shift in perspective and some basic information on how people remember and learn. [Image: By Stacy [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons]
- The most widely used presentation method at conferences is the lecture. Let’s get clear about what the lecture is and isn’t good for. What do you think? Agree or Disagree? Listening to a lecture is the fastest way to learn. (No) Lectures are the fastest way to cover material, but are ineffective in helping listeners remember and apply information. People can’t listen and think at the same time and in order to learn, people need to think about what they hear. [Clear former response before typing new response.] The lecture is as effective in promoting learning as distributing a report. (Yes) It has the same learning value as distributing a report…doesn’t mean report is learned, memorized, applied. Just another report. The lecture is effective in promoting interest in a topic. (No) We may feel motivated for a moment, but emotions peak within a matter of minutes. Rarely does lecture lead to long-term interest in a topic. Image: By Juansalcedo (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
- The goal of any education session is to achieve at least one of the following: receive/gain information, think about the information and apply it, have a change in attitude or make a change in actions and behaviors. Lectures are effective in sharing information, but ineffective at getting people to think, develop attitudes or change behaviors.
- There are about a million PowerPoint presentations going on right now and 50% of them are unbearable…AND un-sticky. The bored and unengaged don’t remember.
- Thankfully there is a cure for CCS. There are 5 relatively easy “treatments” that you can apply right away.
- Chuck your content. Provide a path. Turn listeners into doers. Follow slide rules. Unleash your creativity.
- The first step is to break your content into small, digestible pieces. Why?
- Working, or short-term, memory has been decreasing. 7 then, 5 now. Implications? Simplify your message. If everything is important, nothing is important. Cover less, but delve more deeply.
- Layer your content by asking this crucial question: Does the audience need to know this (in order to achieve my learning objective) or is it just nice to know? If it is nice to know, jettison it from your presentation. You can put it in a handout or list as a reference or resource.
- Beginning : Headline Answer: What’s Your Point? Why Does It Matter? In Between: Discrete Sections, Open, close, transition End: Summary So, that’s Chunking…and Organizing…Your Content. Now that you have your small pieces organized, you need to let the audience in on your structure.
- Let’s take a look at how a master presenter accomplishes this…. [Image: DescriptionEnglish: Paved path, Cringle Moor View along the scarp to the viewpoint indicator. Date14 April 2004(2004-04-14)SourceFrom geograph.org.ukAuthorRichard Webb]
- If you had a chance to watch the Steve Jobs clip, what did you notice about how he introduced and organized his presentation?
- Right, he provided a clear theme, which is clear and consistent throughout the presentation.
- …..and he provided a path —or roadmap---for his audience, with distinct opening and closing transitions for each section.
- He also used lots of great visuals and a dynamic presentation style to engage his audience. The more senses engaged, the more people learn. Let’s take a look at some other ways to engage an audience.
- Short term memory (lasts 10-15 sec., empties then refills) needs to go to long term memory. But will only do so if relevant, needed, based on past experience. An audience member who has experience with the content is more likely to be able to transfer that content back on the job. Insert an activity in between your chunks of content. Depends on size of group, layout of room, time, BUT YOU can always do SOMETHING. What have you done or seen speakers do that help audience members learn information? Type in chat box.
- You don’t have to stop lecturing entirely. No; here are four strategies that work in combination with lecture.
- Interactive Lectures: There are several ways to engage the audience as you are presenting information. One is Quadrant Notetaking where audience members draw lines dividing a piece of paper into quadrants. Each quadrant is associated with a symbol/word: a book (for facts), a light bulb (for a-has or new ideas), a question mark (for questions they have), a stick figure (to symbolize action plans). Stop several times in your presentation and ask participants to write a word, phrase or sentence in one or more sections. It helps participants focus, fosters thinking and application of information and ultimately becomes a review souvenir to read later.
- Dyads/Triads: After 10-20 minutes of presenting, invite audience to talk to neighbor or two nearby. Have them share with each other for 60 seconds each the most important thing they just heard. (Or “Share one question you still have and see if neighbor has answer”, “Tell your neighbor how you will use the information you just heard.”)
- Small groups/Buzz Groups: Try to have room set up for groups ahead of time but you can always make do. Logistics don’t have to be perfect. You can have folks turn their chairs into ad hoc small group. Simple small group discussion around one or more topics is a tried and true method. Secret is to be structured and time-sensitive. Buzz groups are a variation on this theme. It involves participants moving from table to table each with a different topic and a set amount of time to discuss. Assigned facilitators remain at one table and guide discussions.
- Polling: There are inexpensive way to leverage standard computer technology with texting, web, or Twitter to gather live responses and instantly report results during your presentation. Like questions I am asking during this webinar or you can be more sophisticated by asking a series of questions related to a scenario or case study. Poll Everywhere is one service.
- No time, you say? Don’t confuse good explaining with good learning. So, these are just a few suggestions for getting you’re your audience involved in your presentation and increasing the likelihood that they will learn something. There are more on the Resources List. Next, let’s take a look at some of the basic principles for designing slides that Steve Jobs incorporated in his presentation.
- Much has been written about how to avoid “Death by PowerPoint” and I will include some of the resources I have found most helpful. We’re just going to touch on a few key points today and take a look at some examples. [Image: DescriptionEnglish: Slide rule Karoly Szabo Photo User:Tamas Szabo Date13 February 2007(2007-02-13) (original upload date)SourceTransferred from en.wikipedia; transferred to Commons by User:Common Good using CommonsHelper.AuthorOriginal uploader was Tamas Szabo at en.wikipedia]
- Rule #1 Slides should be a visual reinforcement to your words, not your talking points or formatted like a handout. Why? People can read faster than you speak. Also, can’t think about what you are saying if they are trying to read and listen at the same time. We’ve all seen and used this type of talking points slide. (Next slide)
- And this one. The speaker is thinking like a book publisher. (Next slide)
- Notice slide template borders…do they add any communication value or take up valuable slide real estate?
- There are three parts to your presentation 1. Slide view
- Notes Pages view for presentation or rehearsing
- Download or email handout. This is far more useful than a copy of your slide presentation because you are developing this format specifically to be read. Your notes in the Notes section should be talking points for the spoken word. Here’s where to include references and other resources.
- 3 parts of a presentation
- Rule #2 Think about the folks in the back of the room. Dark background and light text best for large room. Do you think they will be able to see the following slides?
- Why not use 3 slides to present 3 ideas, each with its own large, visible picture instead of cramming 3 pictures onto 1 slide? You can click through the slides quickly instead of lingering on just one. This will add movement to your presentation and help to keep your audience engaged.
- Compare this slide to next two.
- In addition to reinforcing key points, use images that create emotions. People remember better when feeling is associated. Try to use more imagery (photos, not cheesy clipart) and fewer words. Discuss making 2 slides out of Slide #30 This slide (#31) is emotional Next slide (#32) puts most info into Notes section and makes what audience sees more readable. (Show Notes section view)
- List of proven interventions by cause (highlight a few, put rest on handout) From other boxes on original slide: Neonatal 41%: Hygiene & warmth,Breastfeeding,Resuscitation,Antibiotics Breastfeeding, Complementary feeding,Kangaroo care,Healthy timing and spacing of pregnancies,Minimum acceptable diet Other Infections 16%:Vaccines,Antibiotics,Anti-retrovirals,Vitamin A Pneumonia 14%: Antibiotics,Vitamin A Diarrhea 14%:Zinc, vitamin A, Oral rehydration treatment, Water, sanitation, hygiene Malaria 8%: Insecticide treated nets, Anti-malarials
- Rule #3 Lose Stupid rules… ….like 7x7 or 6x6 for bullet points. (next slide)
- This slide follows “rules” (no more than 6x6, san serif, 32 pt. font), BUT is BORING and completely forgettable.
- Now, we’ve added clip art. The first example uses an irrelevant, gratuitous image. The second example is a bit better because it reduces text and uses a relevant image, but it is still not very readable. http://presentationzen.blogs.com/presentationzen/2005/09/whats_good_powe.html
- These slides are improving with better design, less text and an image that communicates meaning. I’ll include some resources that discuss slide design guidelines that will help your slides do what slides are supposed to do: visually reinforce what you are saying. I have included more before and after PowerPoint slide examples in the Resources handout that you can download at the end of this presentation. [http://presentationzen.blogs.com/presentationzen/2005/09/whats_good_powe.html]
- Being creative is not just for artists; anyone who uses his/her whole mind to solve a problem is being creative. Show your passion and enthusiasm for your topic. Done in an authentic way, true to your personality, it lends credibility and engages your audience. Tell a story. This is how people have learned from dawn of time. Stories get our attention and are easier to remember than lists of facts. Are there short anecdotes, examples, illustrations or case studies you can include? Experiment with new ways of presenting. Find methods that fit your style and strengths. But develop new strengths. What is one new approach you will try in your session in Spokane? Chat Box.
- Quick, without looking at notes, what was the name of this webinar? Did the picture of the sticky bun help you to remember? The brevity of the title? The word ”sticky” used in a different way? So, sticky sessions are those that your audience---learners---will remember and, ideally, use in their jobs. We looked at how shifting one’s perspective from presenter to learning facilitator puts less emphasis on delivering content and more on designing an environment in which audience members can experience a focused amount of information. We discussed that lectures actually don’t achieve the goal most speakers have for their audiences: getting people to think, develop attitudes or change behaviors. Finally we looked at 5 ways to avoid Comatose Crowd Syndrome by making your presentation more engaging and interactive, including some basic slide design principles. We have a list of resources for you to help unleash your creativity as you are planning your session and of course, you can always contact me to test out your ideas or get feedback. Email me to get. We’ll be around in Spokane to see how you have used the information in this webinar. Resources .pdfnjo