1. Your opinion How have you come to this
conclusion?
What do they do for a living?
What is there personality like?
E.g mean, friendly bubbly etc.
What do they enjoy doing in their
spare time?
Tell me one interesting thing
about them.
3. Representation – A Media Definition…
“A key concept in Media Studies that asks us to consider how
‘real’ or ‘fair’ the portrayals are of people, places and ideas
that we see in media texts. Obviously, any good Media
student knows that there is no such thing as reality in the
media, all texts are merely re-presentations of reality:
someone’s idea or viewpoint, their interpretation of what
the subject is like. All subjects are ‘mediated’ by the process
of signification.”
4. Homework: Fill out the KEY TERMS - Due
Stereotype/Archetype
Point Of View
Realism
Mediation
Fiction & Non-fiction
Bias
Subjective & Objective
Ideology
Celebrity
Star Persona
Character
Archetype
Tuesday 16th (SHM)
5. Representation: This asks us to look at the
relationship between events media institutions and
audiences.
Event Gatekeeper Audience
Lee Rigby
Killing
Gatekeeper
(Editor of BBC
news)
Audience
• Photographs
• Witness
testimony
• Police
reports
Etc.
• Newspaper
• Television
News
The gatekeeper
selects how to
represent
people, events,
groups, places
etc. to the
audience.
6. Representation: This also asks us who has power in
the media?
Media academics and commentators have taken issue
with the media because certain social groups seem to
receive poor treatment in terms of their representation
in the media.
• Which groups do you think this would include?
The reason given for these unfair representations is that
only a limited, and specific type of person has ‘access’
to the media (by working for a powerful/influential
media institution) and therefore it is only these people
who create media representations.
• Who do you think these people are?
7. Shameless
Write down how one of the following is
represented…
1. Gender
2. Social Class
3. Family unit
4. Ordinary People
5. Extended community
6. Law and order
7. Race
8. Occupation and employment
8. What kind of character is represented within these images?
9. How is the stereotype of the gangster challenged?
How are stereotypes of homosexuality challenged?
10. • How is the stereotype of the gangster challenged?
How are stereotypes of homosexuality challenged?
11. Omar- The Wire
• Why is it interesting to challenge stereotypes?
• How does this challenge ideology?
12. Representations and Ideology/ Star Persona
Use the questions to guide you and help you think about how women and 50 Cent are
represented in Candy Shop.
1. How are women represented? Are they negatively stereotyped? How?
Find several examples from the music video.
2. How is 50 Cent represented? Does this adhere to stereotypical masculinity?
Find several examples from the music video.
3. Does a text like this influence or reflect ideology?
13. How are women represented? Are they negatively stereotyped? How?
How is 50 Cent represented? Does this adhere to stereotypical masculinity?
Does a text like this influence or reflect ideology?
