Stereotypes pp

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Stereotypes pp

  1. 1. Stereotypes
  2. 2. Representation <ul><li>Stereotyping is the most common form of representation found in the media. </li></ul><ul><li>Remember the media offer us a “Re-presentation” of reality rather than reality itself </li></ul><ul><li>In creating any media product there is a careful selection process to determine which stories/images/events will be shown – Mediation. </li></ul><ul><li>Stereotypes are the most heavily constructed type of representation </li></ul>
  3. 3. Simplification <ul><li>Mediation involves a large element of simplification to produce a text that is clear and direct for an audience to consume. </li></ul><ul><li>E.g. Selecting and highlighting important details (Controversial, dramatic, conflict) </li></ul><ul><li>This means neutral or “run of the mill” events get pushed aside </li></ul><ul><li>Therefore it is often conflict/drama that the media select and use to represent the world </li></ul>
  4. 4. Stereotypes <ul><li>This same process can be applied to the way the media represent individuals and groups </li></ul><ul><li>Appearance, clothing, language, attitude, beliefs are all simplified and exaggerated </li></ul><ul><li>This results in a “type” being created who is seen to represent an entire group, region, country or race. </li></ul><ul><li>E.g. A Chav </li></ul>
  5. 5. What are stereotypes? <ul><li>Stereotypes are a highly simplified , general and exaggerated type of representation – they are also often negative </li></ul><ul><li>However- they generally always contain a grain of truth . </li></ul>
  6. 6. Why are stereotypes used? <ul><li>Stereotypes offer a shortcut for meaning as they convey a lot of information quickly. </li></ul><ul><li>Stereotypes condense complex information into a character who is easy to recognise and easy to deal with. </li></ul><ul><li>Stereotypes are often of minority groups . </li></ul><ul><li>Stereotyping can be used to marginalise and devalue groups within society . </li></ul>
  7. 7. Walter Lippmann's 4 Functions of stereotypes <ul><li>Lippmann was an American journalist ( New Republic Magazine) who wrote about stereotyping. He claimed that stereotypes are a &quot;picture in our heads&quot; saying, &quot;Whether right or wrong our imagination is shaped by the pictures seen in the media… </li></ul><ul><li>A short cut </li></ul><ul><li>An ordering process </li></ul><ul><li>A map of the world </li></ul><ul><li>An expression of our values and beliefs </li></ul>
  8. 8. Problems? <ul><li>What possible problems and issues arise from these heavily mediated representations? </li></ul>
  9. 10. Stereotyping Task <ul><li>In small groups draw and annotate a common media stereotype. </li></ul><ul><li>Remember to focus on how they are constructed – physical appearance, behavioural and speech characteristics. </li></ul><ul><li>Choose from one of the following… </li></ul><ul><li>The Chav (working class) </li></ul><ul><li>The dumb blonde (women) </li></ul><ul><li>The Irish man ( nationality) </li></ul>
  10. 11. The Media and Stereotyping <ul><li>The media uses stereotypes all the time. </li></ul><ul><li>Essential as this shortcut to meaning about characters and situations/narratives. </li></ul>

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