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Page 1 Front Page
Page 2 Stocks & Bonds
Page 3 Financial Summary
Page 4 Production Analysis
Page 5 Traditional Segment Analysis
Page 6 Low End Segment Analysis
Page 7 High End Segment Analysis
Page 8 Performance Segment Analysis
Page 9 Size Segment Analysis
Page 10 Market Share
Page 11 Perceptual Map
Page 12 HR/TQM Report
PRINT
Top
Round: 4

Dec. 31, 2024
Chen m
C116647_042
Andrews
Manling Chen
Baldwin
Chester

Digby
Erie
Ferris
Selected Financial Statistics
Andrews Baldwin Chester Digby Erie Ferris
ROS -16.0% 5.2% 7.5% 6.7% 5.0% 5.9%
Asset Turnover 0.64 1.09 1.01 1.13 0.86 1.20
ROA -10.1% 5.7% 7.6% 7.6% 4.3% 7.0%
Leverage (Assets/Equity) 2.9 2.1 2.1 2.1 2.1 2.0

ROE -29.4% 12.1% 15.7% 15.6% 9.0% 14.0%
Emergency Loan $15,505,273 $0 $0 $0 $0 $0
Sales $63,796,285 $190,006,170 $176,928,942 $213,364,729
$147,912,638 $196,521,262
EBIT ($6,973,832) $25,793,457 $31,027,057 $33,326,192
$21,959,720 $27,087,558
Profits ($10,190,507) $9,878,255 $13,251,989 $14,317,544
$7,329,463 $11,521,794
Cumulative Profit ($14,275,132) $36,133,559 $35,530,937
$40,501,439 $25,362,835 $37,973,297
SG&A / Sales 18.2% 8.9% 10.7% 10.8% 9.7% 10.4%
Contrib. Margin % 22.1% 31.4% 37.1% 34.0% 36.3% 31.2%
CAPSTONE® COURIER Page 1
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Stocks & Bonds C116647_042
Round: 4
December 31 , 2024
Stock Market Summary
Company Close Change Shares MarketCap ($M) Book Value
PerShare EPS Dividend Yield P/E
Andrews $1.00 ($6.13) 2,287,518 $2 $15.15 ($4.45) $0.00 0.0%
-0.2

Baldwin $59.19 $5.99 2,243,914 $133 $36.32 $4.40 $0.00 0.0%
13.4
Chester $62.78 $13.06 2,134,506 $134 $39.67 $6.21 $0.00 0.0%
10.1
Digby $67.94 $14.14 2,164,189 $147 $42.38 $6.62 $0.00 0.0%
10.3
Erie $45.89 $4.70 2,387,461 $110 $34.22 $3.07 $0.00 0.0% 14.9
Ferris $58.97 $8.11 2,219,929 $131 $37.20 $5.19 $0.00 0.0%
11.4
Bond Market Summary
Company Series# Face Yield Close$ S&P
Andrews
14.0S2026 $20,850,000 14.2% 98.86 C
11.3S2031 $10,000,000 13.2% 85.73 C
13.1S2034 $2,000,000 14.3% 91.88 C
Baldwin
14.0S2026 $20,850,000 13.9% 100.66 CCC
12.3S2033 $1,245,546 13.2% 93.47 CCC
12.8S2034 $26,954,468 13.4% 95.76 CCC
Chester
14.0S2026 $20,850,000 13.9% 101.00 B
12.1S2033 $11,078,553 13.0% 93.43 B
13.0S2034 $15,883,727 13.3% 97.86 B
Digby
14.0S2026 $20,850,000 13.9% 101.00 B
11.7S2032 $2,891,032 12.7% 91.95 B
12.2S2033 $6,871,224 13.0% 93.93 B
13.0S2034 $18,502,490 13.3% 97.86 B
Erie

14.0S2026 $20,850,000 13.9% 100.83 CCC
11.8S2032 $2,640,750 12.8% 91.98 CCC
12.3S2033 $9,105,020 13.1% 93.95 CCC
13.0S2034 $22,180,769 13.4% 97.34 CCC
Ferris
14.0S2026 $20,850,000 13.8% 101.33 B
12.1S2033 $9,340,983 12.8% 94.40 B
13.0S2034 $12,986,272 13.1% 98.92 B
Next Year's Prime Rate 9.00%
Top
Financial Summary C116647_042 Round: 4December 31, 2024
Cash Flow Statement Survey Andrews Baldwin Chester Digby
Erie Ferris
Cash flows from operating activities
Net Income (Loss) ($10,191) $9,878 $13,252 $14,318 $7,329
$11,522
Adjustment for non-cash items:
Depreciation $9,347 $11,393 $10,993 $11,193 $11,973 $9,247
Extraordinary gains/losses/writeoffs $0 $0 $0 $0 $0 ($403)
Changes in current assets and liabilities:
Accounts payable ($65) $1,106 $124 $636 ($1,004) ($130)
Inventory ($15,661) $4,556 $3,508 $3,251 $4,675 $5,443

Accounts receivable $577 ($2,504) ($2,200) ($3,143) ($775)
($1,882)
Net cash from operations ($15,993) $24,430 $25,678 $26,255
$22,199 $23,796
Cash flows from investing activities
Plant improvements (net) $0 ($44,400) ($12,900) ($15,800)
($26,600) ($23,470)
Cash flows from financing activities
Dividends paid $0 $0 $0 $0 $0 $0
Sales of common stock $0 $10,513 $1,484 $4,168 $10,684
$9,559
Purchase of common stock $0 $0 $0 $0 $0 $0
Cash from long term debt issued $2,000 $26,954 $15,884
$18,502 $22,181 $12,986
Early retirement of long term debt $0 $0 $0 $0 $0 $0
Retirement of current debt ($5,512) ($19,336) ($20,475)
($24,609) ($14,810) ($22,471)
Cash from current debt borrowing $4,000 $21,405 $19,711
$23,661 $13,854 $23,499
Cash from emergency loan $15,505 $0 $0 $0 $0 $0
Net cash from financing activities $15,993 $39,537 $16,605
$21,722 $31,908 $23,573
Net change in cash position $0 $19,567 $29,383 $32,177
$27,507 $23,899
Balance Sheet Survey Andrews Baldwin Chester Digby Erie
Ferris
Cash $0 $40,768 $48,553 $50,769 $42,883 $43,549
Accounts Receivable $4,370 $15,617 $14,542 $17,537 $12,157
$16,152
Inventory $31,215 $10,433 $12,812 $17,946 $6,092 $12,585
Total Current Assets $35,585 $66,818 $75,907 $86,251 $61,132

$72,286
Plant and equipment $140,200 $170,900 $164,900 $167,900
$179,600 $138,700
Accumulated Depreciation ($75,320) ($63,913) ($65,980)
($64,700) ($69,193) ($46,560)
Total Fixed Assets $64,880 $106,987 $98,920 $103,200
$110,407 $92,140
Total Assets $100,465 $173,805 $174,827 $189,451 $171,539
$164,426
Accounts Payable $2,531 $10,232 $8,736 $11,133 $7,303
$10,545
Current Debt $30,430 $33,014 $33,611 $37,490 $27,754
$28,125
Total Current Liabilities $32,961 $43,246 $42,347 $48,623
$35,057 $38,670
Long Term Debt $32,850 $49,050 $47,812 $49,115 $54,777
$43,177
Total Liabilities $65,811 $92,296 $90,159 $97,737 $89,834
$81,847
Common Stock $31,150 $30,458 $23,933 $25,991 $33,431
$29,582
Retained Earnings $3,505 $51,051 $60,735 $65,723 $48,274
$52,996
Total Equity $34,654 $81,509 $84,668 $91,714 $81,705 $82,578
Total Liabilities & Owners' Equity $100,465 $173,805 $174,827
$189,451 $171,539 $164,426
Income Statement Survey Andrews Baldwin Chester Digby Erie
Ferris

Sales $63,796 $190,006 $176,929 $213,365 $147,913 $196,521
Variable Costs (Labor, Material, Carry) $49,669 $130,293
$111,332 $140,854 $94,261 $135,254
Contribution Margin $14,127 $59,713 $65,597 $72,511 $53,652
$61,267
Depreciation $9,347 $11,393 $10,993 $11,193 $11,973 $9,247
SGA (R&D, Promo, Sales, Admin) $11,605 $16,903 $18,958
$23,108 $14,325 $20,459
Other (Fees, Writeoffs, TQM, Bonuses) $150 $5,623 $4,618
$4,884 $5,393 $4,474
EBIT ($6,974) $25,793 $31,027 $33,326 $21,960 $27,088
Interest (Short term, Long term) $8,704 $10,286 $10,223
$10,850 $10,453 $9,000
Taxes ($5,487) $5,428 $7,281 $7,867 $4,027 $6,331
Profit Sharing $0 $202 $270 $292 $150 $235
Net Profit ($10,191) $9,878 $13,252 $14,318 $7,329 $11,522
Top
Production Analysis C116647_042 Round: 4December 31, 2024
Production Information
Name
Primary
Segment

Units
Sold
Unit
Inven
tory Revision Date
Age
Dec.31 MTBF
Pfmn
Coord
Size
Coord Price
Material
Cost
Labor
Cost
Contr.
Marg.
2nd Shift
&
Over-
time
Auto
mation
Next
Round

Capacity
Next
Round
Plant
Utiliz.
Able Trad 1,025 0 1/15/2024 2.4 16000 8.0 12.0 $25.00 $10.00
$8.11 26% 0% 4.0 2,200 45%
Acre Low 629 777 9/1/2024 1.5 12000 3.0 15.0 $19.00 $5.67
$6.95 20% 0% 5.0 1,800 55%
Adam High 220 432 7/28/2024 1.4 21000 10.0 8.0 $35.00
$14.02 $9.27 17% 0% 3.0 1,100 45%
Aft Pfmn 218 299 5/31/2025 2.4 23500 11.0 14.0 $30.00 $13.03
$9.27 12% 0% 3.0 700 54%
Agape Size 399 182 7/21/2024 1.5 18000 6.0 8.0 $30.00 $11.91
$9.27 25% 0% 3.0 700 66%
Aque 0 0 7/25/2025 2.0 20000 10.0 9.0 $26.00 $0.00 $0.00 0%
0% 0.0 0 0%
Baker Trad 1,242 144 4/4/2023 2.7 16000 6.5 13.6 $28.00 $8.71
$7.65 40% 5% 6.0 1,100 104%
Bead Low 2,372 431 5/24/2016 8.6 14000 3.0 17.0 $20.00 $5.27
$5.20 45% 66% 8.0 1,700 164%
Bid High 871 132 10/6/2024 1.2 23500 12.8 7.2 $38.00 $16.20
$9.99 31% 0% 4.0 850 99%
Bold Trad 1,265 0 5/10/2024 1.6 19000 8.0 12.0 $28.00 $10.89
$11.60 18% 100% 5.0 1,050 198%
Buddy Trad 1,402 0 5/1/2024 1.6 18000 8.0 12.0 $28.00 $10.59
$11.60 20% 100% 5.0 1,050 198%
Cake Trad 1,229 62 9/13/2024 1.4 14000 7.8 12.2 $26.00 $9.06
$6.21 40% 0% 6.0 1,000 99%
Cedar Low 2,583 438 1/29/2021 8.6 12000 3.0 17.0 $19.00
$4.59 $4.43 50% 66% 8.0 1,900 164%

Cid High 718 113 11/14/2024 1.1 23000 12.5 7.5 $37.00 $15.52
$9.93 31% 0% 3.0 750 92%
Coat Pfmn 1,018 98 9/20/2024 1.4 27000 13.4 13.2 $32.00
$15.26 $8.64 24% 18% 4.5 1,050 116%
Cure Size 1,149 122 9/20/2024 1.3 17000 6.8 6.6 $32.00 $12.31
$8.90 33% 28% 4.5 1,000 127%
Daze Trad 1,250 105 8/2/2024 1.5 18700 8.2 11.9 $28.50 $10.93
$6.99 36% 5% 5.5 1,000 104%
Dell Low 2,119 457 1/12/2026 8.6 14000 3.0 17.0 $21.00 $5.27
$5.12 48% 60% 7.5 1,600 158%
Dixie High 819 171 10/23/2024 1.2 25000 12.4 7.6 $38.50
$16.32 $10.22 31% 6% 3.0 800 105%
Dot Pfmn 935 80 8/16/2024 1.4 27000 13.8 12.8 $33.50 $15.85
$8.70 25% 0% 4.0 1,050 94%
Dune Size 1,275 134 8/16/2024 1.4 19000 7.2 6.4 $33.50 $13.34
$9.81 30% 37% 4.0 1,150 136%
Doom Pfmn 827 69 7/18/2024 0.9 27000 13.7 12.9 $33.50
$15.77 $7.43 30% 70% 6.0 650 168%
Eat Low 1,127 198 1/15/2024 4.1 13500 5.5 14.5 $20.50 $7.05
$4.36 40% 0% 8.0 1,400 74%
Ebb Low 2,941 314 6/18/2026 8.6 12000 3.0 17.0 $18.50 $4.59
$5.35 44% 91% 8.0 1,800 189%
Echo Trad 1,446 29 9/13/2024 1.3 15000 7.8 12.2 $26.00 $9.36
$6.92 37% 30% 6.5 1,000 129%
Egg Trad 1,262 0 7/20/2024 1.7 16000 7.8 12.2 $26.00 $9.65
$10.81 21% 100% 5.0 1,000 198%
Fast Low 659 74 1/24/2024 4.1 12000 5.5 14.5 $21.00 $6.73
$8.68 20% 0% 4.0 500 99%
Feat Low 1,940 139 7/27/2025 8.6 13000 3.0 17.0 $21.00 $4.97
$7.47 39% 75% 6.0 1,250 173%
Fist High 1,022 88 10/22/2024 1.2 25000 12.5 7.5 $38.00
$16.40 $11.16 28% 36% 3.0 700 134%
Foam Pfmn 981 109 8/18/2024 1.4 27000 13.8 12.8 $33.00

$15.85 $8.27 25% 6% 5.0 900 105%
Fume Size 1,029 157 9/25/2024 1.3 17000 6.8 6.0 $33.00
$12.86 $9.27 33% 17% 5.0 900 116%
Fox High 968 45 10/19/2024 0.9 25000 13.0 7.0 $38.00 $16.81
$8.44 34% 100% 5.5 1,100 198%
Top
Traditional Market Segment Analysis C116647_042 Round:
4December 31, 2024
Traditional Statistics
Total Industry Unit Demand 10,504
Actual Industry Unit Sales 10,504
Segment % of Total Industry 28.4%
Next Year's Segment Growth Rate 9.2%
Traditional Customer Buying Criteria
Expectations Importance
1. Age Ideal Age = 2.0 47%
2. Price $18.00 - 28.00 23%
3. Ideal Position Pfmn 7.8 Size 12.2 21%
4. Reliability MTBF 14000-19000 9%
Perceptual Map for Traditional Segment

Top Products in Traditional Segment
Name
Market
Share
Units Sold
to Seg
Revision
Date Stock Out
Pfmn
Coord
Size
Coord
List
Price MTBF
Age
Dec.31
Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility

Dec. Cust.
Survey
Echo 14% 1,445 9/13/2024 7.8 12.2 $26.00 15000 1.33 $1,350
76% $1,056 77% 34
Buddy 13% 1,357 5/1/2024 YES 8.0 12.0 $28.00 18000 1.57
$1,450 87% $1,200 80% 45
Egg 12% 1,262 7/20/2024 YES 7.8 12.2 $26.00 16000 1.70
$1,350 76% $1,056 77% 45
Daze 12% 1,245 8/2/2024 8.2 11.9 $28.50 18700 1.51 $1,225
77% $1,670 51% 32
Baker 12% 1,242 4/4/2023 6.5 13.6 $28.00 16000 2.75 $1,450
89% $1,200 80% 21
Bold 12% 1,240 5/10/2024 YES 8.0 12.0 $28.00 19000 1.59
$1,450 87% $1,200 80% 47
Cake 12% 1,229 9/13/2024 7.8 12.2 $26.00 14000 1.45 $1,150
71% $1,675 50% 30
Able 10% 1,023 1/15/2024 YES 8.0 12.0 $25.00 16000 2.40
$900 58% $900 34% 29
Eat 3% 295 1/15/2024 5.5 14.5 $20.50 13500 4.09 $1,350 79%
$1,056 77% 3
Fast 1% 118 1/24/2024 5.5 14.5 $21.00 12000 4.08 $900 57%
$710 27% 1
Aft 0% 39 5/31/2025 11.0 14.0 $30.00 23500 2.43 $400 28%
$400 34% 2
Acre 0% 8 9/1/2024 3.0 15.0 $19.00 12000 1.47 $900 50% $900
34% 0

Top
Low End Market Segment Analysis C116647_042 Round:
4December 31, 2024
Low End Statistics
Low End Customer Buying Criteria
1. Price $13.00 - 23.00 53%
Perceptual Map for Low End Segment
Top Products in Low End Segment
Name
Market
Share
Units Sold
to Seg
Revision
Date Stock Out
Pfmn

Coord
Size
Coord
List
Price MTBF
Age
Dec.31
Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility
Dec. Cust.
Survey
Ebb 21% 2,941 6/18/2026 3.0 17.0 $18.50 12000 8.60 $1,350
78% $1,056 56% 23
Cedar 19% 2,583 1/29/2021 3.0 17.0 $19.00 12000 8.60 $1,150
70% $1,758 50% 20
Bead 17% 2,372 5/24/2016 3.0 17.0 $20.00 14000 8.60 $1,450
89% $1,200 36% 18
Dell 15% 2,119 1/12/2026 3.0 17.0 $21.00 14000 8.60 $1,225
76% $1,753 50% 16
Feat 14% 1,940 7/27/2025 3.0 17.0 $21.00 13000 8.60 $1,100
70% $1,278 53% 15

Eat 6% 832 1/15/2024 5.5 14.5 $20.50 13500 4.09 $1,350 79%
$1,056 56% 9
Acre 4% 621 9/1/2024 3.0 15.0 $19.00 12000 1.47 $900 50%
$900 22% 6
Fast 4% 541 1/24/2024 5.5 14.5 $21.00 12000 4.08 $900 57%
$710 53% 6
Top
High End Market Segment Analysis C116647_042 Round:
4December 31, 2024
High End Statistics
High End Customer Buying Criteria
4. Price $28.00 - 38.00 9%
Perceptual Map for High End Segment

Top Products in High End Segment
Name
Market
Share
Units Sold
to Seg
Revision
Date Stock Out
Pfmn
Coord
Size
Coord
List
Price MTBF
Age
Dec.31
Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility

Dec. Cust.
Survey
Fist 22% 1,022 10/22/2024 12.5 7.5 $38.00 25000 1.15 $1,300
74% $1,278 67% 51
Fox 21% 968 10/19/2024 13.0 7.0 $38.00 25000 0.87 $1,300
58% $1,278 67% 41
Bid 19% 871 10/6/2024 12.8 7.2 $38.00 23500 1.17 $1,400 85%
$1,200 49% 41
Dixie 18% 819 10/23/2024 12.4 7.6 $38.50 25000 1.17 $1,250
77% $1,753 52% 43
Cid 15% 718 11/14/2024 12.5 7.5 $37.00 23000 1.13 $1,100
65% $1,758 50% 38
Adam 5% 220 7/28/2024 10.0 8.0 $35.00 21000 1.38 $500 36%
$500 22% 7
Bold 0% 20 5/10/2024 YES 8.0 12.0 $28.00 19000 1.59 $1,450
87% $1,200 49% 0
Buddy 0% 11 5/1/2024 YES 8.0 12.0 $28.00 18000 1.57 $1,450
87% $1,200 49% 0
Daze 0% 4 8/2/2024 8.2 11.9 $28.50 18700 1.51 $1,225 77%
$1,670 52% 0
Able 0% 1 1/15/2024 YES 8.0 12.0 $25.00 16000 2.40 $900
58% $900 22% 0
Top

Performance Market Segment Analysis C116647_042 Round:
4December 31, 2024
Performance Statistics
Performance Customer Buying Criteria
3. Price $23.00 - 33.00 19%
Perceptual Map for Performance Segment
Top Products in Performance Segment
Name
Market
Share
Units Sold
to Seg
Revision
Date Stock Out
Pfmn
Coord
Size
Coord

List
Price MTBF
Age
Dec.31
Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility
Dec. Cust.
Survey
Coat 26% 1,018 9/20/2024 13.4 13.2 $32.00 27000 1.42 $1,100
64% $1,591 41% 41
Foam 25% 981 8/18/2024 13.8 12.8 $33.00 27000 1.37 $1,300
74% $1,278 35% 39
Dot 24% 935 8/16/2024 13.8 12.8 $33.50 27000 1.41 $1,200
74% $1,586 42% 37
Doom 21% 827 7/18/2024 13.7 12.9 $33.50 27000 0.92 $1,200
63% $0 42% 33
Aft 5% 179 5/31/2025 11.0 14.0 $30.00 23500 2.43 $400 28%
$400 14% 5
Bold 0% 5 5/10/2024 YES 8.0 12.0 $28.00 19000 1.59 $1,450
87% $1,200 18% 0

Top
Size Market Segment Analysis C116647_042 Round:
4December 31, 2024
Size Statistics
Size Customer Buying Criteria
4. Price $23.00 - 33.00 9%
Perceptual Map for Size Segment
Top Products in Size Segment
Name
Market
Share
Units Sold

to Seg
Revision
Date Stock Out
Pfmn
Coord
Size
Coord
List
Price MTBF
Age
Dec.31
Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility
Dec. Cust.
Survey
Dune 33% 1,275 8/16/2024 7.2 6.4 $33.50 19000 1.36 $1,200
74% $1,586 44% 38
Cure 30% 1,149 9/20/2024 6.8 6.6 $32.00 17000 1.35 $1,150
66% $1,591 43% 37

Fume 26% 1,029 9/25/2024 6.8 6.0 $33.00 17000 1.27 $1,300
74% $1,278 37% 31
Agape 10% 399 7/21/2024 6.0 8.0 $30.00 18000 1.47 $400 25%
$400 14% 10
Buddy 1% 34 5/1/2024 YES 8.0 12.0 $28.00 18000 1.57 $1,450
87% $1,200 20% 0
Top
Market Share Report C116647_042 Round: 4December 31, 2024
Actual Market Share in Units
Trad Low High Pfmn Size Total
Industry Unit
Sales 10,504 13,949 4,656 3,945 3,885 36,939
% of Market 28.4% 37.8% 12.6% 10.7% 10.5% 100.0%
Able 9.7% 0.0% 2.8%
Acre 0.1% 4.5% 1.7%
Adam 4.7% 0.6%
Aft 0.4% 4.5% 0.6%
Agape 10.3% 1.1%
Total 10.2% 4.5% 4.8% 4.5% 10.3% 6.7%
Baker 11.8% 3.4%
Bead 17.0% 6.4%
Bid 18.7% 2.4%

Bold 11.8% 0.4% 0.1% 3.4%
Buddy 12.9% 0.3% 0.9% 3.8%
Total 36.5% 17.0% 19.4% 0.1% 0.9% 19.4%
Cake 11.7% 3.3%
Cedar 18.5% 7.0%
Cid 15.4% 1.9%
Coat 25.8% 2.8%
Cure 29.6% 3.1%
Total 11.7% 18.5% 15.4% 25.8% 29.6% 18.1%
Daze 11.9% 0.1% 3.4%
Dell 15.2% 5.7%
Dixie 17.6% 2.2%
Dot 23.7% 2.5%
Dune 32.8% 3.5%
Doom 21.0% 2.2%
Total 11.9% 15.2% 17.7% 44.7% 32.8% 19.6%
Eat 2.8% 6.0% 3.0%
Ebb 21.1% 8.0%
Echo 13.8% 3.9%
Egg 12.0% 3.4%
Total 28.6% 27.1% 18.3%
Fast 1.1% 3.9% 1.8%
Feat 13.9% 5.3%
Fist 21.9% 2.8%
Foam 24.9% 2.7%
Fume 26.5% 2.8%
Fox 20.8% 2.6%
Total 1.1% 17.8% 42.8% 24.9% 26.5% 17.9%
Potential Market Share in Units
Units

Demanded 10,504 13,949 4,656 3,945 3,885 36,939
% of Market 28.4% 37.8% 12.6% 10.7% 10.5% 100.0%
Able 9.8% 2.8%
Acre 0.1% 4.4% 1.7%
Adam 4.6% 0.6%
Aft 0.3% 4.5% 0.6%
Agape 10.3% 1.1%
Total 10.2% 4.5% 4.6% 4.5% 10.3% 6.7%
Baker 11.2% 3.2%
Bead 17.0% 6.4%
Bid 18.2% 2.3%
Bold 13.2% 0.4% 0.1% 3.8%
Buddy 12.3% 0.2% 0.9% 3.6%
Total 36.7% 17.0% 18.9% 0.1% 0.9% 19.3%
Cake 11.0% 3.1%
Cedar 18.5% 7.0%
Cid 15.0% 1.9%
Coat 25.8% 2.8%
Cure 29.6% 3.1%
Total 11.0% 18.5% 15.0% 25.8% 29.6% 17.9%
Daze 11.1% 0.1% 3.2%
Dell 15.2% 5.7%
Dixie 17.1% 2.2%
Dot 23.7% 2.5%
Dune 32.8% 3.5%
Doom 21.0% 2.2%
Total 11.1% 15.2% 17.2% 44.7% 32.8% 19.3%
Eat 2.7% 6.0% 3.0%
Ebb 21.1% 8.0%
Echo 12.9% 3.7%
Egg 14.3% 4.1%

Total 29.9% 27.1% 18.7%
Fast 1.1% 3.9% 1.8%
Feat 13.9% 5.3%
Fist 21.4% 2.7%
Foam 24.9% 2.7%
Fume 26.5% 2.8%
Fox 22.9% 2.9%
Total 1.1% 17.8% 44.3% 24.9% 26.5% 18.1%
Top
Perceptual Map C116647_042 Round: 4December 31, 2024
Perceptual Map for All Segments
Andrews
Name Pfmn Size Revised
Able 8.0 12.0 1/15/2024
Acre 3.0 15.0 9/1/2024
Adam 10.0 8.0 7/28/2024
Aft 11.0 14.0 5/31/2025
Agape 6.0 8.0 7/21/2024
Aque 10.0 9.0 7/25/2025
Baldwin

Baker 6.5 13.6 4/4/2023
Bead 3.0 17.0 5/24/2016
Bid 12.8 7.2 10/6/2024
Bold 8.0 12.0 5/10/2024
Buddy 8.0 12.0 5/1/2024
Chester
Cake 7.8 12.2 9/13/2024
Cedar 3.0 17.0 1/29/2021
Cid 12.5 7.5 11/14/2024
Coat 13.4 13.2 9/20/2024
Cure 6.8 6.6 9/20/2024
Digby
Daze 8.2 11.9 8/2/2024
Dell 3.0 17.0 1/12/2026
Dixie 12.4 7.6 10/23/2024
Dot 13.8 12.8 8/16/2024
Dune 7.2 6.4 8/16/2024
Doom 13.7 12.9 7/18/2024
Erie
Eat 5.5 14.5 1/15/2024
Ebb 3.0 17.0 6/18/2026
Echo 7.8 12.2 9/13/2024
Egg 7.8 12.2 7/20/2024
Ferris
Fast 5.5 14.5 1/24/2024
Feat 3.0 17.0 7/27/2025
Fist 12.5 7.5 10/22/2024
Foam 13.8 12.8 8/18/2024

Fume 6.8 6.0 9/25/2024
Fox 13.0 7.0 10/19/2024
Top
HR/TQM Report C116647_042 Round: 4December 31, 2024
HUMAN RESOURCES SUMMARY
Needed Complement 527 986 779 947 697 945
Complement 527 986 779 947 697 945
1st Shift Complement 527 671 638 758 439 696
2nd Shift Complement 0 316 142 189 258 249
Overtime% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Turnover Rate 8.2% 8.6% 8.8% 8.6% 8.8% 8.5%
New Employees 43 157 69 81 61 81
Separated Employees 20 0 14 17 169 4
Recruiting Spend $3,000 $2,000 $2,000 $2,200 $2,000 $2,500
Training Hours 40 30 25 30 25 30
Productivity Index 113.1% 104.9% 103.9% 105.8% 103.5%
106.1%
Recruiting Cost $174 $471 $206 $260 $184 $282
Separation Cost $100 $0 $69 $84 $847 $22
Training Cost $422 $592 $390 $568 $348 $567
Total HR Admin Cost $695 $1,063 $664 $911 $1,379 $872

Labor Contract Next Year
Wages $25.53 $25.53 $25.53 $25.53 $25.53 $25.53
Benefits 2,500 2,500 2,500 2,500 2,500 2,500
Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Starting Negotiation Position
Wages
Benefits
Profit Sharing
Annual Raise
Ceiling Negotiation Position
Wages
Benefits
Profit Sharing
Annual Raise
Adjusted Labor Demands
Wages
Benefits
Profit Sharing
Annual Raise
Strike Days
TQM SUMMARY
Process Mgt Budgets Last Year
CPI Systems $0 $0 $750 $0 $750 $0
Vendor/JIT $0 $0 $750 $0 $750 $0
Quality Initiative Training $0 $0 $750 $0 $750 $0
Channel Support Systems $0 $750 $0 $750 $0 $750
Concurrent Engineering $0 $750 $0 $750 $0 $750
UNEP Green Programs $50 $0 $750 $0 $750 $0

TQM Budgets Last Year
Benchmarking $0 $750 $0 $750 $0 $750
Quality Function Deployment Effort $0 $750 $0 $750 $0 $750
CCE/6 Sigma Training $0 $750 $0 $750 $0 $750
GEMI TQEM Sustainability Initiatives $0 $0 $750 $0 $750 $0
Total Expenditures $50 $3,750 $3,750 $3,750 $3,750 $3,750
Cumulative Impacts
Material Cost Reduction 0.00% 0.05% 1.85% 0.05% 1.85%
0.05%
Labor Cost Reduction 0.00% 0.21% 1.60% 0.21% 1.60% 0.21%
Reduction R&D Cycle Time 0.00% 17.75% 0.00% 17.75%
0.00% 17.75%
Reduction Admin Costs 0.00% 12.59% 2.44% 12.59% 2.44%
12.59%
Demand Increase 0.00% 1.73% 0.23% 1.73% 0.23% 1.73%
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dth><![CDATA[Invisible Warriors:
The Myth of the White
Conquistador]]></text></text><styleClasses><arra
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3921</width><![CDATA[The Origins
of the
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71478</width><![CDATA[Europeans excluded the
roles of native allies and black Africans in recording the
Conquest]]><![CDATA[1760s by an Italian Friar
Ilarione da Bergamo does not mention native allies or Africans,
and contributes the Spanish victory to "superior weaponry,

handicapping superstitions of the 'wretched Indians,' and the
interventions of the providence" (which sounds much like the
modern myth)]]><![CDATA[Pedro de Alvarado (New
Spain conquistador) mentions native allies only
]]><![CDATA[once]]><![CDATA[
to his letters to CortÃ©s during his invasion of highland
Guatemala in 1524]]><![CDATA[CortÃ©s claimed the
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indigenous people of Latin America.
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Primary Sources]]><![CDATA[(the actual writings and
productions of the people involved)
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42258</width><![CDATA[-Paintings from the era
show that there was a black presence in the
conquest]]><![CDATA[-the problem is
that written primary sources don't give black conquistadors
much credit, and people used to ignore the art, because they
blindly trusted conquistador
accounts]]><![CDATA[-There are many
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four non-natives to see Cuzco (1533)]]><![CDATA[Blacks
extinguished fires during siege of Cuzco
(1536)]]><![CDATA[200 Africans with military
experience sent as
relief]]></text></text><styleClasses><array><toke
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dth><![CDATA[VÃ¡squez de
Espinosa's account of ]]><![CDATA[Juan
BeltrÃ¡n]]><![CDATA[(AntonioVÃ¡squez de Espinosa
was a Spanish priest/monk who traveled throughout Latin
America in the early
1600s)]]></text></text><styleClasses><array><tok
en
sform2D x="-17286.23025444931" y="8662.07364323502"
scale="3.3083827599836813"
rotation="0.1472472690746749"/></localToWorld></zText><z
Text><id><string
listType="bullet"><![CDATA[BeltrÃ¡n: African/Native
American conqueror]]><![CDATA["valiant governor and
captain"]]><![CDATA["presented him with five
hundred Indians"]]><![CDATA["worthy of eternal
memory"]]></text></text><styleClasses><array><t
oken
rm2D x="-17283.133689433358" y="9278.066347488184"
scale="4.40345745353828"

zBracketFrame><id><string
sform2D x="-20176.561423687792" y="11446.182152796628"
scale="2.762050514402175" rotation="-
ext><id><string
696935</width><![CDATA[Pedro
de Cieza de Leons Account of the
Conquest]]></text></text><styleClasses><array><t
oken
sform2D x="-20431.20904946035" y="10940.388386608904"
scale="3.832971165904851" rotation="-
><string
value="14_69022657"/></id><text><text><width>506.172</wi
dth><![CDATA[South
American conquistador-chronicler]]><![CDATA[Fails to provide a total
number or set of names of the Africans who accompanied
him]]><![CDATA[Makes references to them
more than ]]><![CDATA[25
times]]></text></text><styleClasses><array><toke
n
rm2D x="-20242.35874831678" y="11331.549024556447"
scale="3.832971165904851" rotation="-

sform2D x="-24328.737015147384" y="10606.623698038828"
scale="3.3624680166141294"
value="15_69022657"/></id><text><text><width>552</width>
<![CDATA[-Juan Valiente: slave who joined a group
of conquistadors and played a big role in the conquest of
Chile]]><![CDATA[-Juan
Garrido:]]><![CDATA[-The lives of
Valiente & Garrido are examples of black conquistadors, they
are two of many, though little is written about them, the
references imply that there are more than a
few!]]><![CDATA[Sometimes
these conquistadors were involuntary travelers, sometimes they
were Christian converts intentionally involved, and sometimes
they were men of mixed
descent.]]></text></text><styleClasses><array><to
ken
rm2D x="-24358.901806362184" y="10803.691897797693"
scale="3.992481367527185"
zText><id><string
color="16711680"><![CDATA[Black Presence in Chilean &
Mexican Conquests]]></text></text><styleClasses><array><token
sform2D x="-24260.753383158233" y="9885.919225977468"
scale="4.931013337014467"
rotation="0.147247269074675"/></localToWorld></zText><zT
ext><id><string
226.752</width><![CDATA["The

lone Negro
conqueror"]]></text></text><styleClasses><array>
<token
sform2D x="-20053.33095580936" y="11586.427913538622"
scale="3.832971165904851" rotation="-
><string
listType="bullet"><![CDATA[Between 1529-1537, more
than 450 slaves were transported. ]]><![CDATA[A multitude of recorded
accounts relating to conquering on behalf of Africans.
rm2D x="-19852.391559721375" y="11841.830043438767"
scale="3.832971165904851" rotation="-
0.43512427953951843"/></localToWorld></zText><zImage><string value="19_69022657"/></id><onlineAssetId><string
value="1222673458"/></onlineAssetId><onlineAssetUrl><strin
g
8/0/8dcc13767830da0564c9ac624afd46b81b3ba.jpg"/></onlineA
ssetUrl><assetSourceFilename><string
value="CortesPic.jpg"/></assetSourceFilename><width><doubl
e value="1800"/></width><height><double
value="1043"/></height><localToWorld><transform2D x="-
16363.470051831418" y="3781.5352593147413"
scale="0.18521170779898363"
rotation="0"/></localToWorld></zImage><zText><id><string
484.3828125</width><![CDATA[Chronicler Diego
de Duran's painting (Restall,
57)]]></text></text><styleClasses><array><token

rm2D x="-16348.301617033077" y="3928.5311447848476"
scale="0.9611918568234031"
036508</width><![CDATA[-There were
many more native peoples and many black slaves came to play
large roles in the conquest, particularly in New Granada and
Peru (South America)]]><![CDATA[-These groups had their own motives for
participation (Natives, to defeat rival tribes; slaves, to earn
freedom)]]><![CDATA[-
Large numbers of native and black participants in the conquest,
just not given accurate credit in many accounts.
Why?]]></text></text><styleClasses><array><toke
n
rm2D x="25072.395420247023" y="-9088.790922492117"
scale="21.03449825936972"
rotation="0.1609787286641401"/></localToWorld></zText><z
Text><id><string
79838</width><![CDATA[Spaniards
with Tlaxcalan allies battle Mexicas who are throwing stones;
from fray Bernardino de SahagÃºn's General History of the
Things of New Spain or Florentine Codex (1579) (Restall
47)]]></text></text><styleClasses><array><token
rm2D x="-15800.89509342916" y="3941.6891484475163"
scale="0.722157668537493"
value="582.0261392618743"/></height><styleClasses><array>
<token
sform2D x="-25783.519829371875" y="7127.642665086213"

scale="2.761758298431406" rotation="-
ext><id><string
126.38399999999999</width><![CDATA[Native
Sources]]></text></text><styleClasses><array><to
ken
sform2D x="-26043.367322443133" y="6555.660863009377"
scale="6.161204453913716" rotation="-
<string
listType="bullet"><![CDATA[Songs called "Cantares
Mexicanos" or "Songs of the Aztecs" describes the war against
the Mexicas as a civil or local conflict]]><![CDATA[Spaniards have
secondary roles]]><![CDATA[scribes the warriors of
Tlaxcala and Huejotzingo for the siege of
Tenochititlan]]></text></text><styleClasses><arra
y><token
rm2D x="-25799.34882534423" y="7153.711751723088"
scale="4.24800393658282" rotation="-
0.4351242795395182"/></localToWorld></zText><zBracketFra
me><id><string value="27_69022657"/></id><width><double
sform2D x="-21599.955730471702" y="6463.8213974688315"
scale="2.325658985582567"
rotation="0"/></localToWorld></zBracketFrame><zText><id><
string value="28_69022657"/></id><text><text><width>-

197.06400000000002</width><![CDATA[Quotes from
historians]]></text></text><styleClasses><array><
token
sform2D x="-21599.715389679684" y="5901.2286671992415"
scale="4.620109129483241"
89674</width><![CDATA[William
Prescott:]]><![CDATA["It would be unjust to the
Aztecs [Mexica] themselves... to regard the Conquest as directly
achieved by the Spaniards
alone."]]><![CDATA[Ross Hassig
(quoted in Restall):]]><![CDATA[describes final battle
against the Mexica capital was with the help of 200,000 native
allies, "even though they went virtually unacknowledged and
certainly
unrewarded."]]></text></text><styleClasses><arra
y><token
rm2D x="-21610.52096703825" y="6508.888097124158"
scale="3.3882314745665156"
value="473.5864747928108"/></height><styleClasses><array>
<token
sform2D x="5148.095212628269" y="5968.501389022097"
scale="26.543288568291985"
rotation="0"/></localToWorld></zBracketFrame><zText><id><
string value="31_69022657"/></id><text><text><width>-

color="16749190"><![CDATA[Allies]]></text></te
xt><styleClasses><array><token
sform2D x="4610" y="202.6" scale="47.980437201721735"
</width><![CDATA[- four years of Inca
disunity]]><![CDATA[- over 4,000
natives (Peru)]]><![CDATA[- native
roles]]><![CDATA[- most helped
voluntarily]]><![CDATA[- natives
outnumbered Africans]]><![CDATA[-
festivals of conquest and
reconquest]]><![CDATA[These
things are remembered in Native
]]><![CDATA[societies, but rarely
discussed among Europeans. Why do you think that
is?]]></text></text><styleClasses><array><token
rm2D x="5368.35" y="6406.5" scale="39.65325388572044"
rotation="0"/></localToWorld></zText></array></zObjects></
prezi>
Page 1 Front Page
Page 2 Stocks & Bonds
Page 3 Financial Summary
Page 4 Production Analysis
Page 5 Traditional Segment Analysis

Low End Segment Analysis
Page 7 High End Segment Analysis
Page 8 Performance Segment Analysis
Page 9 Size Segment Analysis
Page 10 Market Share
Page 11 Perceptual Map
Page 12 HR/TQM Report
PRINT
Top
Round: 2
Dec. 31, 2022
Chen m
C116647_042
Andrews
Manling Chen

Ferris
Selected Financial Statistics
ROS -2.8% 5.5% 6.5% 6.7% 5.7% 7.0%
Asset Turnover 0.90 1.06 1.24 1.19 0.98 1.35
ROA -2.6% 5.8% 8.1% 8.0% 5.6% 9.5%
Leverage (Assets/Equity) 1.8 2.0 2.0 2.0 2.0 2.0
ROE -4.7% 11.8% 15.8% 15.7% 11.3% 18.6%
Emergency Loan $0 $0 $0 $0 $0 $0
Sales $89,035,307 $122,587,013 $154,293,704 $157,992,088
$121,430,647 $141,272,826
EBIT $1,515,688 $16,879,190 $22,135,853 $23,545,648
$17,738,015 $20,964,167
Profits ($2,534,269) $6,704,268 $10,008,748 $10,617,319
$6,897,788 $9,957,111
Cumulative Profit $1,972,431 $18,305,555 $17,559,284
$20,307,535 $15,470,880 $20,156,303
SG&A / Sales 17.1% 13.9% 10.9% 12.3% 9.6% 13.1%
Contrib. Margin % 29.4% 34.0% 30.2% 32.2% 30.8% 31.6%

Top
Stocks & Bonds C116647_042
Round: 2
December 31 , 2022
Stock Market Summary
Company Close Change Shares MarketCap ($M) Book Value
PerShare EPS Dividend Yield P/E
Andrews $19.86 ($11.30) 2,388,206 $47 $22.63 ($1.06) $1.00
5.0% -18.7
Baldwin $48.18 $3.29 2,046,274 $99 $27.87 $3.28 $3.23 6.7%
14.7
Chester $48.54 $11.53 2,069,366 $100 $30.69 $4.84 $0.09 0.2%
10.0
Digby $53.08 $11.93 2,086,720 $111 $32.36 $5.09 $0.00 0.0%
10.4
Erie $43.74 $4.72 2,128,085 $93 $28.78 $3.24 $1.11 2.5% 13.5
Ferris $52.06 $10.72 2,000,000 $104 $26.77 $4.98 $1.34 2.6%
10.4
Bond Market Summary
Company Series# Face Yield Close$ S&P
Andrews

12.5S2024 $10,924,506 12.3% 101.36 BB
14.0S2026 $20,850,000 13.1% 107.03 BB
11.3S2031 $10,000,000 11.5% 97.84 BB
Baldwin
12.5S2024 $11,609,210 12.5% 100.34 B
14.0S2026 $20,850,000 13.3% 105.13 B
Chester
12.5S2024 $13,900,000 12.4% 100.67 B
14.0S2026 $20,850,000 13.2% 105.76 B
Digby
12.5S2024 $13,828,904 12.4% 100.51 B
14.0S2026 $20,850,000 13.3% 105.44 B
11.7S2032 $2,891,032 12.0% 97.20 B
Erie
12.5S2024 $13,900,000 12.5% 100.34 B
14.0S2026 $20,850,000 13.3% 105.13 B
11.8S2032 $2,640,750 12.1% 97.21 B
Ferris
12.5S2024 $4,626,007 12.4% 100.67 B
14.0S2026 $20,850,000 13.2% 105.76 B
Next Year's Prime Rate 8.00%

Top
Financial Summary C116647_042 Round: 2December 31, 2022
Cash Flow Statement Survey Andrews Baldwin Chester Digby
Erie Ferris
Cash flows from operating activities
Net Income (Loss) ($2,534) $6,704 $10,009 $10,617 $6,898
$9,957
Adjustment for non-cash items:
Depreciation $9,347 $7,647 $7,707 $7,473 $8,355 $5,927
Extraordinary gains/losses/writeoffs $0 $55 $9 $7 ($539)
($805)
Changes in current assets and liabilities:
Accounts payable ($3,562) ($29) $2,021 $2,450 $239 $1,551
Inventory ($2,091) ($3,830) ($2,248) ($2,906) $1,286 ($422)
Accounts receivable $3,256 $219 ($2,916) ($3,359) ($797)
($2,218)
Net cash from operations $4,416 $10,765 $14,582 $14,283
$15,440 $13,990
Cash flows from investing activities
Plant improvements (net) $0 ($4,130) ($5,640) ($19,920)
($9,292) ($6,910)
Cash flows from financing activities
Dividends paid ($2,388) ($6,617) ($190) $0 ($2,369) ($2,671)
Sales of common stock $3,000 $0 $0 $2,940 $0 $0
Purchase of common stock $0 $0 $0 $0 $0 $0
Cash from long term debt issued $0 $0 $0 $2,891 $2,641 $0
Early retirement of long term debt $0 ($3,328) ($536) $0 $0
($1,298)
Retirement of current debt $0 ($11,359) ($11,359) ($11,359)
($11,359) ($11,359)
Cash from current debt borrowing $0 $19,454 $15,742 $18,370

$14,857 $17,822
Cash from emergency loan $0 $0 $0 $0 $0 $0
Net cash from financing activities $612 ($1,850) $3,658
$12,842 $3,771 $2,494
Net change in cash position $5,028 $4,785 $12,601 $7,205
$9,919 $9,574
Balance Sheet Survey Andrews Baldwin Chester Digby Erie
Ferris
Cash $5,043 $23,955 $29,056 $24,776 $27,130 $26,522
Accounts Receivable $6,098 $10,076 $12,682 $12,986 $9,981
$11,611
Inventory $3,755 $13,287 $11,672 $13,049 $8,621 $10,481
Total Current Assets $14,896 $47,318 $53,410 $50,810 $45,732
$48,614
Plant and equipment $140,200 $114,700 $115,600 $127,100
$125,318 $88,900
Accumulated Depreciation ($56,627) ($46,247) ($44,853)
($45,527) ($47,028) ($32,807)
Total Fixed Assets $83,573 $68,453 $70,747 $81,573 $78,290
$56,093
Total Assets $98,469 $115,771 $124,157 $132,384 $124,021
$104,708
Accounts Payable $2,649 $6,831 $8,917 $8,919 $6,721 $7,871
Current Debt $0 $19,454 $16,991 $18,370 $18,667 $17,822
Total Current Liabilities $2,649 $26,285 $25,908 $27,289
$25,388 $25,693
Long Term Debt $41,775 $32,459 $34,750 $37,570 $37,391
$25,476

Total Liabilities $44,424 $58,744 $60,658 $64,859 $62,778
$51,169
Common Stock $32,347 $19,945 $20,736 $21,823 $22,747
$18,360
Retained Earnings $21,699 $37,082 $42,763 $45,701 $38,496
$35,179
Total Equity $54,046 $57,027 $63,499 $67,525 $61,243 $53,539
Total Liabilities & Owners' Equity $98,469 $115,771 $124,157
$132,384 $124,021 $104,708
Income Statement Survey Andrews Baldwin Chester Digby Erie
Ferris
Sales $89,035 $122,587 $154,294 $157,992 $121,431 $141,273
Variable Costs (Labor, Material, Carry) $62,824 $80,872
$107,642 $107,179 $84,088 $96,596
Contribution Margin $26,211 $41,715 $46,652 $50,813 $37,343
$44,677
Depreciation $9,347 $7,647 $7,707 $7,473 $8,355 $5,927
SGA (R&D, Promo, Sales, Admin) $15,199 $17,085 $16,792
$19,496 $11,657 $18,572
Other (Fees, Writeoffs, TQM, Bonuses) $150 $104 $18 $298
($407) ($786)
EBIT $1,516 $16,879 $22,136 $23,546 $17,738 $20,964
Interest (Short term, Long term) $5,415 $6,354 $6,424 $6,878
$6,909 $5,333
Taxes ($1,365) $3,684 $5,499 $5,834 $3,790 $5,471
Profit Sharing $0 $137 $204 $217 $141 $203
Net Profit ($2,534) $6,704 $10,009 $10,617 $6,898 $9,957

Top
Production Analysis C116647_042 Round: 2December 31, 2022
Production Information
Name
Primary
Segment
Units
Sold
Unit
Inven
tory Revision Date
Age
Dec.31 MTBF
Pfmn
Coord
Size
Coord Price
Material
Cost
Labor
Cost

Contr.
Marg.
2nd Shift
&
Over-
time
Auto
mation
Next
Round
Capacity
Next
Round
Plant
Utiliz.
Able Trad 999 0 11/22/2022 1.7 18000 7.0 13.0 $27.00 $11.38
$8.02 30% 0% 4.0 2,200 45%
Acre Low 1,070 30 12/22/2022 1.9 13000 3.0 15.0 $20.00 $7.17
$6.88 27% 0% 5.0 1,800 55%
Adam High 478 21 11/16/2022 1.3 22000 10.0 10.0 $37.00
$15.43 $9.17 34% 0% 3.0 1,100 45%
Aft Pfmn 369 10 8/5/2022 1.7 24000 10.0 15.0 $32.00 $14.08
$9.17 26% 0% 3.0 700 54%
Agape Size 348 117 11/9/2022 1.6 18500 5.0 9.0 $32.00 $13.04
$9.17 29% 0% 3.0 700 66%
Baker Trad 985 246 12/5/2022 1.8 17000 6.5 13.5 $29.00
$10.60 $7.05 39% 0% 5.0 1,300 88%
Bead Low 2,209 165 5/24/2016 6.6 14000 3.0 17.0 $21.00 $6.38

$6.93 34% 61% 7.0 1,400 159%
Bid High 744 131 12/18/2022 1.2 23500 10.4 9.6 $39.00 $16.26
$11.35 30% 78% 3.0 600 176%
Bold High 305 71 7/27/2022 1.7 22000 8.8 13.5 $34.00 $13.29
$9.40 30% 0% 3.0 600 50%
Buddy Size 242 76 9/18/2022 1.6 16000 6.2 11.4 $34.00 $11.26
$9.40 34% 0% 3.0 650 41%
Cake Trad 1,350 185 8/26/2022 1.9 14000 6.4 13.6 $26.50 $9.61
$8.09 32% 45% 5.5 1,000 144%
Cedar Low 2,420 182 1/29/2021 6.6 12000 3.0 17.0 $19.50
$5.78 $6.36 35% 75% 7.5 1,400 173%
Cid High 641 155 11/15/2022 1.3 23000 10.2 9.8 $37.50 $15.92
$10.04 31% 17% 3.0 600 116%
Coat Pfmn 747 38 11/3/2022 1.5 27000 11.8 13.9 $32.50 $16.38
$10.29 20% 25% 4.0 600 124%
Cure Size 708 52 9/10/2022 1.6 17000 5.4 8.6 $32.50 $12.94
$10.04 29% 17% 4.0 600 116%
Daze Trad 1,442 170 8/22/2022 1.8 18100 6.8 13.3 $29.00
$11.17 $7.72 34% 25% 5.0 1,200 124%
Dell Low 1,946 153 5/24/2016 6.6 14000 3.0 17.0 $21.50 $6.38
$6.66 37% 39% 7.0 1,400 138%
Dixie High 651 182 12/3/2022 1.2 24000 10.2 9.8 $39.00
$16.22 $10.88 31% 50% 3.0 600 149%
Dot Pfmn 752 55 11/13/2022 1.5 27000 11.8 13.9 $34.00 $16.38
$10.29 23% 25% 3.0 650 124%
Dune Size 687 70 11/13/2022 1.5 19000 5.8 8.6 $34.00 $13.65
$10.04 31% 17% 3.0 600 116%
Doom 0 0 8/9/2023 0.0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 6.0
500 0%
Eat Trad 1,476 183 4/8/2022 2.1 15500 5.5 14.5 $27.00 $9.21
$7.47 36% 14% 7.0 1,400 113%
Ebb Low 2,271 172 1/15/2022 6.6 12000 3.0 17.0 $19.50 $5.78
$6.96 32% 64% 6.0 1,450 163%

Echo Trad 1,204 86 7/20/2022 1.4 16000 6.4 13.6 $27.00 $10.21
$9.20 23% 33% 5.0 900 132%
Edge Pfmn 64 0 6/30/2018 4.5 25000 9.4 15.5 $34.00 $13.87
$11.63 28% 99% 3.0 1 198%
Egg Size 76 67 12/24/2022 2.3 19000 6.9 13.4 $34.00 $11.44
$9.40 29% 0% 3.0 600 8%
Fast Trad 1,136 271 4/22/2022 2.1 14000 5.5 14.5 $29.00 $8.76
$9.72 32% 63% 4.0 800 161%
Feat Low 1,552 0 7/27/2025 6.6 13000 3.0 17.0 $22.00 $6.08
$8.72 32% 100% 6.0 700 198%
Fist High 652 105 12/22/2022 1.2 25000 10.2 9.8 $39.00 $16.52
$10.43 33% 30% 3.0 550 129%
Foam Pfmn 726 48 11/11/2022 1.5 27000 11.8 14.2 $34.00
$16.30 $9.00 27% 25% 4.0 600 124%
Fume Size 708 64 11/9/2022 1.5 19000 5.4 8.4 $34.00 $13.67
$8.78 35% 17% 4.0 600 116%
Fox 0 0 12/12/2022 0.0 25000 11.0 9.0 $39.00 $0.00 $0.00 0%
0% 5.5 500 0%
Top
Traditional Market Segment Analysis C116647_042 Round:
2December 31, 2022
Traditional Statistics

Traditional Customer Buying Criteria
2. Price $19.00 - 29.00 23%
Perceptual Map for Traditional Segment
Top Products in Traditional Segment
Name
Market
Share
Units Sold
to Seg
Revision
Date Stock Out
Pfmn
Coord
Size
Coord
List
Price MTBF

Age
Dec.31
Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility
Dec. Cust.
Survey
Eat 16% 1,437 4/8/2022 5.5 14.5 $27.00 15500 2.09 $1,050 63%
$1,085 54% 31
Daze 16% 1,409 8/22/2022 6.8 13.3 $29.00 18100 1.84 $1,100
66% $1,440 53% 36
Cake 15% 1,329 8/26/2022 6.4 13.6 $26.50 14000 1.87 $1,100
66% $1,270 47% 35
Echo 13% 1,170 7/20/2022 6.4 13.6 $27.00 16000 1.40 $1,050
57% $775 54% 29
Fast 13% 1,136 4/22/2022 5.5 14.5 $29.00 14000 2.08 $900
59% $1,235 48% 24
Baker 11% 985 12/5/2022 6.5 13.5 $29.00 17000 1.76 $1,300
76% $1,418 53% 37
Able 11% 984 11/22/2022 YES 7.0 13.0 $27.00 18000 1.72
$1,000 61% $1,000 50% 33
Acre 4% 349 12/22/2022 3.0 15.0 $20.00 13000 1.92 $800 48%
$800 50% 5
Aft 0% 6 8/5/2022 10.0 15.0 $32.00 24000 1.72 $800 46% $800
50% 1

Bead 0% 1 5/24/2016 3.0 17.0 $21.00 14000 6.60 $1,300 74%
$1,418 53% 0
Dell 0% 1 5/24/2016 3.0 17.0 $21.50 14000 6.60 $1,100 64%
$1,512 53% 0
Top
Low End Market Segment Analysis C116647_042 Round:
2December 31, 2022
Low End Statistics
Low End Customer Buying Criteria
1. Price $14.00 - 24.00 53%
Perceptual Map for Low End Segment
Top Products in Low End Segment

Name
Market
Share
Units Sold
to Seg
Revision
Date Stock Out
Pfmn
Coord
Size
Coord
List
Price MTBF
Age
Dec.31
Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility
Dec. Cust.

Survey
Cedar 22% 2,419 1/29/2021 3.0 17.0 $19.50 12000 6.60 $1,100
64% $1,333 40% 25
Ebb 20% 2,270 1/15/2022 3.0 17.0 $19.50 12000 6.60 $1,050
62% $1,085 36% 23
Bead 20% 2,208 5/24/2016 3.0 17.0 $21.00 14000 6.60 $1,300
74% $1,418 40% 23
Dell 17% 1,945 5/24/2016 3.0 17.0 $21.50 14000 6.60 $1,100
64% $1,512 42% 20
Feat 14% 1,551 7/27/2025 YES 3.0 17.0 $22.00 13000 6.60
$1,100 64% $1,235 36% 17
Acre 6% 722 12/22/2022 3.0 15.0 $20.00 13000 1.92 $800 48%
$800 27% 5
Eat 0% 39 4/8/2022 5.5 14.5 $27.00 15500 2.09 $1,050 63%
$1,085 36% 1
Cake 0% 19 8/26/2022 6.4 13.6 $26.50 14000 1.87 $1,100 66%
$1,270 40% 0
Able 0% 6 11/22/2022 YES 7.0 13.0 $27.00 18000 1.72 $1,000
61% $1,000 27% 0
Top
High End Market Segment Analysis C116647_042 Round:
2December 31, 2022
High End Statistics

High End Customer Buying Criteria
4. Price $29.00 - 39.00 9%
Perceptual Map for High End Segment
Top Products in High End Segment
Name
Market
Share
Units Sold
to Seg
Revision
Date Stock Out
Pfmn
Coord
Size
Coord
List
Price MTBF

Age
Dec.31
Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility
Dec. Cust.
Survey
Bid 22% 744 12/18/2022 10.4 9.6 $39.00 23500 1.19 $1,250
71% $1,418 53% 38
Fist 19% 652 12/22/2022 10.2 9.8 $39.00 25000 1.18 $1,100
61% $1,235 44% 36
Dixie 19% 651 12/3/2022 10.2 9.8 $39.00 24000 1.23 $1,100
63% $1,512 51% 36
Cid 19% 641 11/15/2022 10.2 9.8 $37.50 23000 1.25 $1,000
58% $1,333 44% 30
Adam 14% 478 11/16/2022 10.0 10.0 $37.00 22000 1.27 $800
47% $800 32% 21
Bold 5% 188 7/27/2022 8.8 13.5 $34.00 22000 1.67 $1,300 72%
$681 53% 5
Daze 1% 28 8/22/2022 6.8 13.3 $29.00 18100 1.84 $1,100 66%
$1,440 51% 1
Echo 1% 19 7/20/2022 6.4 13.6 $27.00 16000 1.40 $1,050 57%
$775 26% 0
Buddy 1% 18 9/18/2022 6.2 11.4 $34.00 16000 1.64 $1,300 72%
$737 53% 1

Dot 0% 10 11/13/2022 11.8 13.9 $34.00 27000 1.47 $1,100 62%
$1,368 51% 0
Coat 0% 10 11/3/2022 11.8 13.9 $32.50 27000 1.48 $1,000 56%
$1,206 44% 0
Able 0% 4 11/22/2022 YES 7.0 13.0 $27.00 18000 1.72 $1,000
61% $1,000 32% 1
Top
Performance Market Segment Analysis C116647_042 Round:
2December 31, 2022
Performance Statistics
Performance Customer Buying Criteria
3. Price $24.00 - 34.00 19%
Perceptual Map for Performance Segment

Top Products in Performance Segment
Name
Market
Share
Units Sold
to Seg
Revision
Date Stock Out
Pfmn
Coord
Size
Coord
List
Price MTBF
Age
Dec.31
Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility

Dec. Cust.
Survey
Dot 27% 742 11/13/2022 11.8 13.9 $34.00 27000 1.47 $1,100
62% $1,368 38% 35
Coat 27% 737 11/3/2022 11.8 13.9 $32.50 27000 1.48 $1,000
56% $1,206 33% 34
Foam 26% 723 11/11/2022 11.8 14.2 $34.00 27000 1.47 $1,100
59% $1,235 35% 35
Aft 13% 364 8/5/2022 10.0 15.0 $32.00 24000 1.72 $800 46%
$800 25% 12
Bold 4% 117 7/27/2022 8.8 13.5 $34.00 22000 1.67 $1,300 72%
$681 23% 3
Edge 2% 64 6/30/2018 YES 9.4 15.5 $34.00 25000 4.50 $300
25% $155 17% 7
Daze 0% 1 8/22/2022 6.8 13.3 $29.00 18100 1.84 $1,100 66%
$1,440 38% 0
Top
Size Market Segment Analysis C116647_042 Round:
2December 31, 2022
Size Statistics

Size Customer Buying Criteria
4. Price $24.00 - 34.00 9%
Perceptual Map for Size Segment
Top Products in Size Segment
Name
Market
Share
Units Sold
to Seg
Revision
Date Stock Out
Pfmn
Coord
Size
Coord
List
Price MTBF
Age
Dec.31

Promo
Budget
Cust. Aware-
ness
Sales
Budget
Cust. Access-
ibility
Dec. Cust.
Survey
Fume 26% 708 11/9/2022 5.4 8.4 $34.00 19000 1.48 $1,100
59% $1,235 39% 39
Cure 26% 708 9/10/2022 5.4 8.6 $32.50 17000 1.56 $1,000 56%
$1,206 37% 33
Dune 25% 687 11/13/2022 5.8 8.6 $34.00 19000 1.50 $1,100
62% $1,368 42% 39
Agape 13% 348 11/9/2022 5.0 9.0 $32.00 18500 1.58 $700 40%
$700 27% 26
Buddy 8% 225 9/18/2022 6.2 11.4 $34.00 16000 1.64 $1,300
72% $737 28% 7
Egg 3% 75 12/24/2022 6.9 13.4 $34.00 19000 2.30 $1,050 56%
$775 29% 0
Echo 1% 16 7/20/2022 6.4 13.6 $27.00 16000 1.40 $1,050 57%
$775 29% 0
Able 0% 4 11/22/2022 YES 7.0 13.0 $27.00 18000 1.72 $1,000
61% $1,000 27% 0
Daze 0% 4 8/22/2022 6.8 13.3 $29.00 18100 1.84 $1,100 66%
$1,440 42% 0
Cake 0% 1 8/26/2022 6.4 13.6 $26.50 14000 1.87 $1,100 66%
$1,270 37% 0

Top
Market Share Report C116647_042 Round: 2December 31, 2022
Actual Market Share in Units
Industry Unit
Sales 8,809 11,180 3,448 2,749 2,776 28,961
% of Market 30.4% 38.6% 11.9% 9.5% 9.6% 100.0%
Able 11.2% 0.1% 0.1% 0.0% 0.1% 3.5%
Acre 4.0% 6.5% 3.7%
Adam 13.9% 1.6%
Aft 0.1% 13.2% 1.3%
Agape 12.5% 1.2%
Total 15.2% 6.5% 14.0% 13.3% 12.7% 11.3%
Baker 11.2% 0.0% 3.4%
Bead 0.0% 19.8% 7.6%
Bid 21.6% 2.6%
Bold 5.5% 4.3% 1.1%
Buddy 0.5% 8.1% 0.8%
Total 11.2% 19.8% 27.5% 4.3% 8.1% 15.5%
Cake 15.1% 0.2% 0.1% 4.7%
Cedar 0.0% 21.6% 8.4%

Cid 18.6% 2.2%
Coat 0.3% 26.8% 2.6%
Cure 25.5% 2.4%
Total 15.1% 21.8% 18.9% 26.8% 25.6% 20.3%
Daze 16.0% 0.8% 0.1% 0.1% 5.0%
Dell 0.0% 17.4% 6.7%
Dixie 18.9% 2.3%
Dot 0.3% 27.0% 2.6%
Dune 24.7% 2.4%
Total 16.0% 17.4% 20.0% 27.0% 24.9% 18.9%
Eat 16.3% 0.3% 5.1%
Ebb 0.0% 20.3% 7.8%
Echo 13.3% 0.5% 0.6% 4.2%
Edge 2.3% 0.2%
Egg 0.0% 2.7% 0.3%
Total 29.6% 20.7% 0.6% 2.3% 3.3% 17.6%
Fast 12.9% 3.9%
Feat 0.0% 13.9% 5.4%
Fist 18.9% 2.3%
Foam 0.1% 26.3% 2.5%
Fume 25.5% 2.5%
Total 12.9% 13.9% 19.0% 26.3% 25.5% 16.5%
Potential Market Share in Units
Units
Demanded 8,809 11,180 3,448 2,749 2,776 28,961
% of Market 30.4% 38.6% 11.9% 9.5% 9.6% 100.0%
Able 13.5% 0.1% 0.2% 0.2% 4.2%
Acre 4.1% 6.8% 3.9%
Adam 13.9% 1.7%
Aft 0.1% 13.3% 1.3%

Agape 12.5% 1.2%
Total 17.8% 6.9% 14.0% 13.3% 12.7% 12.2%
Baker 10.8% 3.3%
Bead 19.6% 7.6%
Bid 21.6% 2.6%
Bold 5.5% 4.0% 1.0%
Buddy 0.5% 8.1% 0.8%
Total 10.8% 19.6% 27.5% 4.0% 8.1% 15.3%
Cake 14.7% 0.2% 4.5%
Cedar 21.5% 8.3%
Cid 18.6% 2.2%
Coat 0.3% 25.1% 2.4%
Cure 25.5% 2.4%
Total 14.7% 21.6% 18.9% 25.1% 25.5% 19.9%
Daze 15.5% 0.8% 0.1% 0.1% 4.8%
Dell 17.2% 6.7%
Dixie 18.9% 2.2%
Dot 0.3% 25.3% 2.4%
Dune 24.7% 2.4%
Total 15.5% 17.3% 20.0% 25.3% 24.9% 18.6%
Eat 15.8% 0.3% 4.9%
Ebb 20.1% 7.8%
Echo 12.9% 0.5% 0.6% 4.0%
Edge 7.6% 0.7%
Egg 2.7% 0.3%
Total 28.7% 20.5% 0.6% 7.6% 3.3% 17.7%
Fast 12.5% 3.8%
Feat 14.2% 5.5%
Fist 18.9% 2.2%
Foam 0.1% 24.7% 2.4%
Fume 25.5% 2.4%

Total 12.5% 14.2% 19.0% 24.6% 25.5% 16.3%
Top
Perceptual Map C116647_042 Round: 2December 31, 2022
Perceptual Map for All Segments
Andrews
Able 7.0 13.0 11/22/2022
Acre 3.0 15.0 12/22/2022
Adam 10.0 10.0 11/16/2022
Aft 10.0 15.0 8/5/2022
Agape 5.0 9.0 11/9/2022
Aque 10.0 10.0 7/2/2022
Baldwin
Baker 6.5 13.5 12/5/2022
Bead 3.0 17.0 5/24/2016
Bid 10.4 9.6 12/18/2022
Bold 8.8 13.5 7/27/2022
Buddy 6.2 11.4 9/18/2022
Chester

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