1. REF: 2343 // Imperial record // Film and TV // Code **** // Access granted
Creative poster competition
By Edward Fawcett
2. The brief.
To enter the competition, you need to create an original advert to encourage
young people to respect the TV and video industry in the UK and make the
Positive decision to choose official films and T.V. This message must be
conveyed through a campaign of two or three posters.
This campaign is different from ones you might have seen before: we don’t
want your advert to focus on ‘Pirate DVDs’ or ‘Illegal downloads’. Instead we
are looking for adverts which bring to life one of the following key messages:
•Promoting creativity and hard work that goes into making original AV
content.
•Demonstrate the positive role copyright plays in protecting the future of
film and TV
•Bring to life the value of the film, video and TV industry in the UK.
•Celebrate how much people love film and the TV .
3. My understanding of the brief
Create three posters each portraying a clear message about supporting
the TV and film industry in a POSITIVE way either through:
1. Promoting the creativity and hard work that goes into the making of a
film.
2. Showing through positive means the role copyright has in safe keeping
the Film and TV industry.
3. By showing how film and TV make a huge contribution to the British
economy.
4. Showing how much people love the film and TV industry.
5. Marketing basics
'Marketing consists of the strategies and tactics
used to identify, create and maintain satisfying
relationships with customers that result in value
for both the customer and the marketer.'
Target Market refers not just to the target audience but also to the type
of market you are attempting to release the product into (competition,
similar products, prices etc.) To establish this you must research. (see
below) The groups of people you are trying to sell your product to, this
could include: Age and sex etc...The value proposition is the set of
benefits or values a company promises to deliver to consumers to
satisfy their needs – or, to put it simpler terms, the reasons why
consumers should buy the product or service. Establishing the value
proposition is tied closely to the brand identity of the company and
how they differentiate and position themselves relative to their
competition.
