2. Notions of looking This scene shows everyone in the street looking at him, this also means viewers will focus on him. This notion of looking is repeated throughout the song, everyone is made to focus on him.
3. Lyrics and visuals The video is a clear representation of the lyrics, the song is a story and the visuals represent the storyline. This scene shows the character sitting on a bench in a park, as the lyrics go, “in the park at lunch” this is a clear representation of the lyrics.
4. Genre charectaristics The song is a mix of genres, rap and pop. Rap and pop have very distinctive styles, rap music videos are usually a performance, however pop songs can vary from performance to a story. This song generally challenges convention and just Jacks usual style, he usually uses performance videos.
5. Demands of the record label Just jack features in the video in the very last shot, this may be due to demands of the record label, an actor was used so he only featured quickly in the last shot of the video
