In this session we will be talking about Email Marketing and why this may be useful to you. Including 10 ways to improve your Email Marketing Campaigns. And a simple five point check list that you can implement to improve your Email Marketing Campaigns.

1. Automating Emails
For Long Term
Success

2. Overview
• Introductions
• What Is Email Marketing?
• Begin With The End In
Mind
• The 4 Components Of A
Product Launch
• Email Marketing Check
List
•Why Is Email Marketing
Important?
•10 Ways To Improve Your
Email Marketing
•What Can You Do To
Improve Your Email
Marketing?
•Next Meet-Up.

3. Introductions
•Your name?
•Your product /
service?
•Why you’re
here?
This Photo by Unknown Author is licensed under CC BY-SA-NC

4. What Is Email Marketing?
• Sending a commercial message, typically to a
group of people, using email.
• It usually involves using email to send
advertisements, request business, or solicit
sales or donations, and is meant to build
loyalty, trust, or brand awareness.
• The term usually refers to sending email
messages with the purpose of enhancing a
merchant's relationship with current or
previous customers, encouraging customer
loyalty and repeat business, acquiring new
customers or convincing current customers to
purchase something immediately, and sharing
third-party ads.
• Source: Wikipedia
https://en.wikipedia.org/wiki/Email_marketin
gThis Photo by Unknown Author is licensed under CC BY

5. Begin With The End In Mind
“Begin with the End in
Mind means to begin each
day, task, or project with
a clear vision of your
desired direction and
destination.”
- Stephen Covey, 7 Habits
Of Highly Effective People.This Photo by Unknown Author is licensed
under CC BY-SA

6. The 4 Components Of A Product Launch
Sales
Pages
Squeeze
Pages
Social
Pages
Syndicate
Pages

7. Email Marketing Check List
• 0 points for No, 1 point for good, 2
points for great.
1. Do you have an Email Service
Provider?
2. Do you have a Customer Avatar?
3. Do you have a list of your Digital
Assets?
4. Do you have a Content Calendar?
5. Do you incorporate emails into your
Marketing Campaigns?
• What’s your score out of 10?
This Photo by Unknown Author is licensed under CC BY-NC-ND

8. Why Is Email Marketing Important?
Increase
Sales
Build A
Community
Difficult To
Replicate

9. 10 Ways To Improve
Your Chatbots

10. 1. Operational Vs Marketing Emails
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11. 2. Free Vs Paid Services
This Photo by Unknown Author is licensed under CC BY-SA-NC

12. 3. Single Vs Double Opt-In
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13. 4. Thank You Page & Conversion Tracking
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14. 5. Subscriber Management, Reports And
Tagging
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15. 6A. Customer Avatar
“A customer avatar is a fictional
character that represents your
ideal prospect.
When complete, it will help you
understand the motivating
beliefs, fears and secret desires
that influence your customer's
buying decisions.”
- HubSpot.

16. 6B. Key Questions - Mindset
6. What do they value?
7. What are some possible
objections?
8. What are your prospect’s three
biggest hot buttons?
9. What are your prospect’s fears?
10. What are your prospect’s
biggest frustrations?
1. What is his / her unspoken
question?
2. What is the problem / need /
challenge / opportunity?
3. What are their biggest
frustrations / pain points?
4. What are their goals / what do
they want to change?
5. Most importantly… why?

17. 7. Your Digital Assets
Sales Pages
Pricing
Availability
FAQs
Squeeze Pages
Check List
Cheat Sheet
Template
Social Pages
Blog
Facebook
YouTube

18. 8. Content Calendar
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19. 9. Sales Promotions Vs Segmentation
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20. 10. Test And Back Up Promotions
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21. What Can You
Do To Improve
Your Email
Marketing?

22. Next Meet-Up
•Thursday the 21st of November from
7.00pm.
•Creating High Converting Adverts For Search
And Social.
•Public Speaking Training, Basement 96
Gawler Place Adelaide City.

23. Techstars Start-Up Weekend Adelaide
•Friday the 15th to Sunday the 17th of
November.
•Pitch your idea.
•Learn from industry experts.
•Collaborate.

24. Thank You!