Steven is conducting a research project on technology and consumption for his Unit 1A.4 Multimedia course. He surveys how people consume digital technology nowadays, noting trends like connectivity through social media, convergence of TV and online/mobile voting, interactivity through moving images and text, and personalization of devices. Steven surveys his brother, mother, and friends about their technology use. His friend Haseeb uses an iPhone 7 and Xbox/PC to make YouTube videos, but says technology is not that important as he can live without it. Haseeb also notes digital technology can be bad if it takes over life and makes people antisocial. His friend Ricardo gave similar responses.

1. Steven
Unit 1A.4 Multimedia
Technology and Consumption:
Research project

2. How do we consume digital tech nowadays
Connectivity: able to stay in touch with people more easily than the
past with social media and easy access to internet.
Convergence: tv programs like strictly come dancing which use online
and mobile to vote off the weaker couples.
Interactivity: it’s a combination of electric text and moving images.
Personalisation: to make a device your own (music list, logging in,
avatars and font features.)

3. Survey adults
Brother/ MUM
Devices used:
Phone
Tablet
Computer
How often:
Most days
How important is it:
Not important its just there
Good/ bad:
Average

4. Survey (friends) Haseeb
What devices do you use/apps features?
I use my phone my I phone 7 which I find very useful and easy to use. I also play on my
Xbox one as well my gaming pc. I use these tools to make videos on YouTube.
How often do you use it?
I use my phone when I have the time for example in the weekdays I have to go college so
majority of my day is gone. In the weekend it’s the same situation because I am always out
with my friends.
How important is technology to you?
Technology is not as important for me as I can live without it by doing different activities or
I can go shopping with my friends. However because it is here in this world for us to use, I
have no problem using it.
Is digital technology good or bad?
I do not think digital technology is good for us as it takes over our life and it makes us anti-
social so I would not recommend using it as much.

5. Survey (friends) Ricardo
What devices do you use/apps features?
I use my phone my I phone which I find very useful and easy to use. I also play on my Xbox
one as well my gaming pc.
How often do you use it?
I use my phone when I have the time for example in the weekdays I have to go college so
majority of my day is gone. In the weekend it’s the same situation because I am always out
with my friends.
How important is technology to you?
Technology is not as important for me as I can live without it by doing different activities.
However because it is here in this world for us to use, I have no problem using it.
Is digital technology good or bad?
I do not think digital technology is good for us as it takes over our life and it makes us anti-
social so I would not recommend using it as much.