Football Discursive Essay

Football Discursive Essay
Higher Folio – Discursive Essay– Jamie Smith
The sport with the Midas touch
Will football one day be played with balls made from gold? At its current rate, anything could happen, but it would have to have a few brand logos
stapled to it first.
Advertising is a huge part of today's society and today, we are engulfed by a cosmetic world of advertising, playing with our opinions like a child with
their toys on Christmas; they can make us think how they want us to think. Now this world has taken over the Beautiful Game too and it's going full
speed to the centre of it. In stadiums, advertising boards surround the pitch, using bright animations to get crowd's attention; while on TV screens,
companies have huge sponsorships with the major competitions like major bank Barclays partnership with England's Premier League that lasted fifteen
years up until the current season. Naming rights, like the Emirates F.A Cup, a historic 100–year–old trophy, now named after an Asian airline company
create this image of history being taken over by commercialism, a metaphor for the new football.
Stadiums to Parks; Arenas to Lanes; Coliseums to Fields. A football team is associated with their home. It's where the fans pile in week in week out,
friends and families alike. It's where they live their Saturday afternoons and where they worship their heroes on the pitch. It's a social hub and a
sanctuary. But where is the Kia nightclub or the Betfred Mosque. With almost half the stadiums in the
... Get more on HelpWriting.net ...

Red Bull Essay
A Bull 's Market – the marketing of Red Bull energy drink
Red Bull, Austria 's biggest export since Arnold Schwarzenegger, has methodically created and dominated the energy drink category much in the way
players of the board game Risk would defeat their opponents. Dietrich Mateschitz, the owner of Red Bull International, created the highly caffeinated
beverage in 1987. Five years later, the drink spread into neighboring countries like Hungary and Slovenia, followed by Germany and Switzerland. In
1997, Red Bull prepared to storm the U.S. market.
Today, the slinky 8–3–OZ can has completed its invasion into nearly every cold box in the United States. (Ohio, Tennessee and the Dakotas are among
the few states without it.) In less than three ... Show more content on Helpwriting.net ...
Nor does the company endorse the mixing of Red Bull with vodka, Jagermeister or tequila–a ubiquitous bar call whose roots can be traced to Europe.
"From a sales perspective," Pichler acknowledged, "[the mixability] is a nice side effect."
There 's more to the guerrilla strategy than building buzz at clubs. Sales teams will open off–premise accounts at convenience stores near colleges,
gyms, health–food stores and supermarkets.
The company has divided the U.S. into eight decentralized sales units, each of which is handled on a city–by–city basis. One regional office in New
York, for example, services Maryland, New Jersey Pennsylvania and Virginia. The Boston office handles the New England states and upstate New York.
Each unit is responsible for creating distribution, making sales calls and developing targeted marketing plans. The mission: to find out where the target
demo (men and women age 16–29) hangs out and what interests them. It 's their job to get the message out to the right clubs and at the right events.
While Red Bull relies heavily on bars and night clubs for its sampling events, alternative sports have also proven to be a successful product–trial arena.
The company underwrites a number of extreme sports competitions and sponsors about three dozen alterna–athletes. Events include the Red Bull
Huckfest, a ski and snowboard freestyle competition held in January in Snowbird, Utah; and the Red Bull "Flugtag" (German for flying

Behavioral : Impulsive Buying / Consume A Couple Times A...
Behavioral: Impulsive buying / consume a couple times a week / bought at local convenient and retail stores Psychographics: Values hard working
/ working lifestyle / preference over coffee It is a small segment, but it brings in some revenue to the companies selling energy drinks. Many people
work or attend school or do both making it hard to fit the gym into their schedule. Therefore, they end up waking up early to hit the gym or late at
evening, and when exhausted near the end of the week, they might have a drink or two for the energy boost. Key Benefits: gives energy boost
during a tiring morning or evening after a long day SEGMENT FIVE: "High schoolers" Geographic: High schools in the East Coast / suburban and
urban areas Demographics: Males or females / 14 – 18 years old / financially supported by parents Behavioral: Consume about three times a week
/ bought at local convenient or retail stores Psychographics: Working lifestyle / preference over coffee / values being successful Though a small
segment, it can bring in revenues because many students in high school have much homework and studying to do, while others procrastinate till the
last day. Also, it is a drink that tastes good and many high school students are tired from sleeping late and waking up early for school. Key Benefits:
Studying and cramming for tests / writing papers / procrastinators pulling all–nighters to complete work in a time crunch Target Segment Goal: Based
on research and

Informative Essay: The Chicago Bulls
The Bulls became a team in 1996. Whether you are a Bulls fan or not, it's hard to argue the fact that when it comes to the best overall record, depth
and pure talent, the Bulls have got it all. Need more proof? As we approach the start of the Playoffs, the Bulls are close to no other Chicago team in
the last 5 years has come close to accomplishing such a feat. Anytime someone refers to the Bulls "dynasty", they are talking about Michael Jordan
years. Jordan was unquestionably, the best Bull in the history of the game, and many argue, in the history of the sporty of basketball.. It was Jordan
who propelled the Bulls into a worldwide household name in the 80s and 90s and gave the city 10 years of explosive sports seasons.
On June 22, 2016, Derrick Rose and Justin Holiday, along 2017 second round draft pick were traded to the New York Knicks for center Robin
Lopez, and point guards Jerian Grant and Jose Calderon who was soon traded to the Los Angeles Lakers. On July 7, the Bulls announced the signing
of Roses replacement, guard Rajon Rondo. On July 15, the Bulls signed Chicago native Dwyane Wade. On October 17, 2016, the Bulls acquired
2014 Rookie of the year Michael Carter Williams in exchange for Tony Snell.
With Michael Jordan playing and ... Show more content on Helpwriting.net ...
He was first introduced in 1969. Benny is a red bull who wears number 1. Benny is one of the oldest and best known mascots in all of professional
sports. The Bulls also had another mascot named Da Bull. Introduced in 1995, he was described on the team website as being the high flying cousin of
Benny, known for his dunking skills. The team started in the 1966–67 NBA season, and posted the best record by an expansion team in NBA history.
Coached by Chicagoan and former NBA star Johnny "Red" Kerr, and led by former NBA assist leader Guy Rodgers, guard Jerry Sloan and forward
Bob Boozer, the Bulls qualified for the playoffs, the only NBA team to do so in their inaugural

Dr. Pepper Snapple Group Inc.
Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages
Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages
Inhoud Introduction.3 Analysis.3
The Market.3
Competitors.4
Customer behaviour.4
Marketing Mix 4ps.5 Product.5 Place.5 Price.5 Promotion.5 Recommendation.6
Target Market.6
Product Line and Positioning.6
Marketing.6 Advertisements and Promotion.6
Pricing.7
Introduction
The history of Dr Pepper Snapple Group Inc. is very complex, but all started when Jean Jacob Schweppe invented the world's very first carbonated
mineral water in 1783. A young pharmacist, Charles Alderton from Waco, Texas made Dr Pepper in 1885. It was only sold in the pharmacy where
Alderton worked. In ... Show more content on Helpwriting.net ...
For example: Red Bull Stratos was a space diving project involving Austrian skydiver Felix Baumgartner. Baumgartner broke the sound barrier on
his descent, thus becoming the first human to do so without any form of engine power. Eight million people viewed the Red Bull Stratos project
live and hundreds of millions of people heard about it via every kind of media creating a massive publicity flow towards Red Bull. Currently Red
Bull is the market leader, however, due to high prices and the increased competition Red Bull is losing market share and sales.
Hansen Natural Corporation (HNC) is another strong competitor. They produce and manufacture a wide variety of non–alcoholic beverages in the U.S.
However they are known for their energy drink: Monster, which we see as one of the most promising new energy drink brands. Recently HNC have
benefited from distribution agreements. For example: Anheuser–Busch wholesalers distributed the brand to retailers in different territories in the US in

2007. They also distribute to on–premise retailers. This includes bars, nightclubs and restaurants in territories selected by Hansen Natural Cooperation.
Furthermore, Monster Energy focuses on a specific age group. They focus on gamers, Extreme Sports enthusiasts and the hip–hip crowd. This enables
them a huge market, mostly with the gaming community.
The last prominent competitor is Rockstar Inc. Rockstar was introduced in 2001 and is distributed by the Coca–Cola Company.

Marketing Analysis : Nike 's Brand
Branding
Just do it! Most people know this slogan is a trademark of Nike's shoe company and one of the core components of Nike's brand. Brand equity
represents the sport consumer's associations (both positive and negative) with a sports team's name, logos, and images (Gladden & Wong, 1997).
Essentially, there are four main pillars to brand equity. First, perceived quality is consumer's judgments of an item's excellence in respect to its intended
purpose. In the case of sport, this alludes to the sport consumer's perception of the quality of a team relative to its competition. An example of the
competition would include other teams in the conference/league. Second, brand awareness is the way a consumer will recall a brand and its name. A ...
Show more content on Helpwriting.net ...
Lets us examine couple way that show the power of the RedBull's brand. The extent of Red Bull activities is humongous. It gets included in a wide
blend of games and sports, for example wakeboarding and motorcycle racing. Many Red Bull music events, sponsoring athletes, for instance
motocross racer Ashley Fiolek. In addition, teams for example such as the New York Red Bulls soccer group and a whole lot more. The Red Bull
website has entertainment features like the Red Bull Soapbox Racer video game, week after week rock music announcements on the Rock Report, in
addition to a section on TV shows and movies. The rundown of their entertainment highlights continues forever and is caught on their Facebook Page,
which has more than 37 million followers (Prophet, 2016). With well more than 100 potential points of contact, Red Bull will connect will connect
with their market in various ways very easily (Prophet, 2016). What 's more, more critically, Red Bull turns into a major part of their client 's lives.
Red Bull trusts in owning groups and events with the goal that they have control over the content and the cost. They have two expert soccer groups,
two Formula One car racing team, the Red Bull Cliff Diving World Series and significantly more. Notwithstanding when Red Bull backs a athlete, they
get involved; it is not

Marketing Research: Red Bull Strategy
Executive Summary
Red Bull is the pioneer in the energy drink category worldwide. Founded in 1984 by Dietrich Mateschitz in Austria, the product was formally launched
in 1987. Mateschitz originally became aware of products called "tonic drinks", which enjoyed wide popularity in Asia. He brought this effective
product in Austria and developed a unique marketing strategy. The drink mainly targets young students and urban professionals. It is exclusively
produced in Austria and then distributed around the world via a network of local subsidiaries and external importers and distributors.
The key factor of the brand's success is Red Bull's marketing strategy, mainly known as "buzz marketing", an art that involves the trendsetters in any ...
Red Bull targets only a particular segment of market and therefore makes its product only available at those places where the target can be reached.
The energy drink can be bought at colleges, supermarkets and is mainly associated to extreme sports. In particular, the energy drink has also known a
tremendous success in India, where the segment is the fastest growing in the category, due to India's youth centric population and fast urbanization.
Red Bull was actually the brand that created energy drink category in India (Docstoc, April 2012).
The company exemplifies the typical branding success story. Since its inception, Red Bull's successful market strategy and ways of penetrating the
lucrative energy drink market has demonstrated the company's ability to think outside the competitive box through its innovative branding and sales
and distribution strategy. Since the targeted' age range is quite young, Red Bull employed unique methods to attract its customers. Amongst these
non–conventional advertising routes, Red Bull used marketing В« below the line В», В« buzz marketing В», and В« tribal marketing В» (Brocooli,
April 2012).
Marketing В« below the line В» is a strategy that aims at avoiding major media to launch a communication campaign. It is short–lived, highly targeted,
inexpensive, and has the advantage of establishing a close

Sitting Bull Essay
Sitting Bull was great leader and a great warrior. He was recognized for many things including the Battle of Little Big Horn and the leader of Strong
Hearts, He was the Sash Wearer. He spent much of his life taking care of his tribe and all Native Americans. Sitting Bull is the greatest Sioux chief and
one of the greatest Native American chiefs ever.
Sitting Bull was born in 1831 in the Hunkapapas tribe. (Estco PBS, 1) The tribe is in South Dakota. (Black1) He was mentally slow when he was
born. (Fleischer, 1) His dad's name was Jumping Bull, and his mom was Her Holy Door. (Garst14) Although some People say his dads name was
Returns–Again, his mom was Mixed Days. (Black11) His tribe relied on the buffalo for food and clothes.
His ... Show more content on Helpwriting.net ...
Sitting Bull mourned them for a long period of time. He did absolutely nothing all summer. He became better as time went by. Later that fall, Sitting
Bull and other Indians went horse stealing and came across a family of a mom and children. The others killed all of the family except one boy. Sitting
Bull saved that one boy and adopted him. His name was Kills–Often. He was named for his superb hunting skills (Black, 21–25).
Sitting Bull had many jobs to do as the chief of his tribe. One of his careers was to be the Sash Wearer, the leader of a group called the Strong Hearts.
The Strong Hearts were a group of Sioux chiefs. They were in charge of the safety of the Sioux. (Black, 26) Later in his life he went on tour with
Buffalo Bill on the Wild West show. He enjoyed it but he got homesick and went back to South Dakota to be with his family. (Black, 115)
Sitting Bull was never given an actual award. After his death he was considered one of the greatest leaders in American history. He is also known for
his many hunting and wilderness skills. Many people believe he was the last Native American to surrender to the settlers.
After the treaty was signed to give up all their land, Sitting Bull went to be with his family. (Black, 19) Later at his home he was getting arrested by
the American government. There was pushing and shoving and then Sitting Bull was shot and killed. It was December 15, 1890, he was 56 years old.
(Black,

The Importance Of The Road Trip To Chicago
It is no secret that the Chicago Fire are not a good team on the road. And by "not good" I mean very very bad. 1 road win in about 3 years doesn't read
well. Chicago has one more road game on this current road trip before going back to Chicago, visiting the Los Angeles Galaxy.
The road trip has been anything but kind to the Fire. It started off in Toronto a couple of weeks ago. A promising start to the season lead to unrealistic
expectations for the Fire. A closegame quickly became a blowout, with Sebastian Giovinco destroying the Fire. An early goal from him gave
Toronto the lead, and a beauty of a free kick near the end made it a comfortable win. Chicago scored a late consolation goal, which only made the
score line seem a bit more respectable.

Analysis of the Role of Operant Learning in Explaining...
Operant learning comes under the Behaviourist Perspective, which is associated with John Watson (1913). Operant learning is the process by which a
behaviour becomes associated with its consequences (Kosslyn, 2007). The term consumer behaviour is the behaviour that consumers display in
searching for, purchasing, evaluating, and disposing of products and services that they expect will satisfy their needs (Schiffman, 2008).
B.F. Skinner (1904–1990) fully developed the concept of operant conditioning and how this could explain much of our daily behaviour. Operant
conditioning involves an association between a stimulus, the response to the stimulus (a behaviour), and its consequence. In many marketing
situations, the behaviour is an action, ... Show more content on Helpwriting.net ...
The unconditioned stimulus is the special offer and the response is to purchase the product. Thus the consumer can be induced to form positive feeling
towards a conditioned stimulus, such as the sales promotion display by associating that stimulus with an unconditioned stimulus, such as a percentage
money off offer that naturally generates positive feelings that ultimately lead to a response such as a purchase (Koekemoer, 2011).
The use of stimuli, such as logos and music draws consumers' attention to a brand and may reinforce past experience, where the presence of the
stimulus has been associated with a satisfactory product or service experience (Gorn, 1978). For example, with Marks & Spencer adverts, most people
knew the visuals, music and softly spoken woman despite not knowing what the advertisement was for until the end of the Ad when the logo appeared.
Operant conditioning can be criticised in relation to tobacco and alcohol. Although continuing to argue that these advertising activities served only to
reinforce brand preferences, health and media groups asserted that it

Red Bull Marketing Plan
How Red Bull woke up the teen market
It looks (and tastes) like medicine, but it still conquered the soft drinks trade. Now the edgy pick–me–up is moving into the grown–up world of motor
racing. John Arlidge reports
reddit this
John Arlidge
The Observer, Sunday 5 December 2004
Article history
At this time of year fallen leaves shroud the carefully planned suburbs of Milton Keynes. Mist drifts in from the fields. The posh car firms – Mercedes,
Volkswagen, Audi– whose UK head offices ring the Buckinghamshire town are gearing down for the winter. But last week the end–of–year gloom was
lifted by the arrival of a most unlikely new inhabitant.
A bronzed and energetic Austrian, who has made a billion–pound fortune selling a drink ... Show more content on Helpwriting.net ...
The health and energy drinks market is the fastest–growing sector of the burgeoning soft drinks market, doubling in size every year to reach ВЈ1.5bn
last year. Red Bull is the market leader and its revenues rose 10 per cent to ВЈ1bn last year, on sales of 1.5bn cans. Vodka and Red Bull is still the most
popular alcoholic drink for under–20s.
The pick–me–up 's 'anti–brand brand ' status explains its rapid success, argues Nirmalya Kumar, senior analyst at the London Business School. 'Red
Bull has never done anything in a conventional way. It has not used normal advertising, nor marketing. When it sponsors events or sports, it tends to go
for minority ones. '
While the no–logo generation is happy, the premium price on cans – more than ВЈ1, compared with 50p for Coke or Pepsi – has kept the money
flowing in to the firm 's Alpine HQ. But what is an irreverent Austrian doing in one of Britain 's newest towns and why is he spending a fortune
buying his way into a big–brand sport in crisis?
Frustrated by the dominance of business interests over sport and the continued dominance of Ferrari, some of the big F1 teams are threatening to

leave the F1 circus and form a new competition. Some observers say Red Bull is keeping pace with its core market as it gets older. 'Formula One has
the kind of dangerous, edgy, masculine image that suits Red Bull, ' says Richard Hall, chairman of the drinks consultancy Zenith International. 'The
early adopters who made it what

Essay on Sharks
SHARKS
There are more that 250 species of sharks, ranging from the harmless whale shark to the ferocious great white. I will describe the feeding habits and
localities of the three greatly known to mankind: the great white shark (Carcharodon Carcharias), the tiger shark (Galeocerdo Cuvieri), and the bull
shark (Carcharhinus Leucas).
The great white shark, known as Carchardon Carcharias, feeds regularly on marine mammals, such as seals, sea lions, otters, dolphins, and whales.
Samuel Gruber in Discovering Sharks writes that the great white consumes marine mammals when they come across a deceased one. Even though the
great white has the reputation of a man–eater; they attack thinking that the diver or surfers on a short board are part of ... Show more content on
Helpwriting.net ...
They graze the Bahamas, Hawaii, Cuba, the Mediterranean, and any other warm waters.
The bull, shark known as Carcharimus Leucas, are widely cannibalistic. This means that they attack their prey when it is still alive. Also like both the
great white and tiger shark, bull sharks hunt marine mammals. In Sharks and Other Dangerous Sea Creatures Idaz and Jerry Greenberg remark that
bull sharks encounter a large number of people since they (bull sharks) inhabit fresh and salt water rivers and oceans. Bull sharks are found in the
Pacific, Indian, and on both sides of the Atlantic Ocean. Bull sharks rarely are found far from the shore line. Bulls have traveled up the Mississippi,
Zambezi, Amazon, Euphrates, and Tigris Rivers. The Greenbergs note that the bull shark was thought to being separate species until recently. In South
Africa the bull shark is known as the Zambezi shark, one of the creatures that have been terrorizing the Natal Coast.
The Great White, Tiger, and Bull sharks are the greatest threat to mankind. I have told you what they feed on and where they are located. These are
just the three most dangerous out of 250 species of sharks. Sharks are everywhere; you may be swimming with one every time you visit the beach
without knowing it.
Works Cited
Ellis, Richard. The Book of Sharks. NY: Grosset and Dunlap, 1976
Greenberg, Idaz and Jerry. Sharks and other Dangerous Sea Creatures. Miami: Sea Hawk Press, 1988
Gruber, Samuel H. Discovering Sharks. NJ: American

Red Bull in Marketing
Question 1
Marketing Research plays an instrumental role in all three phases of the marketing management process in: planning, implementation, and evaluation.
1. Discuss how Red Bull uses marketing research in the above three phases.
The marketing research process as described by Kotler and Keller (2006:103) consists of the following steps:
[pic]
The next sections detail an analysis of how Red Bull has been able to achieve planning, implementation and evaluation using the above marketing
research process:
A. Planning
Red Bull's Problem definition
The introduction of the case study describes the variety of energy drinks which is available on the South African market and the aggressive campaigns
of Red Bull's competitors. The ... Show more content on Helpwriting.net ...
|
| |Scientific tests have also been performed to prove that the product is secure. |
C. Evaluation
Information Analysis and Findings
The information analysis steps explained by Harvard Business School Press (2003: unknown) consists of statistical analysis methods and software to
determine correlations that will enable management decision. The case study does not directly describes how Red Bull conducts information analysis,
but the company knows what are the main concerns of the market which are price, distribution, ingredients, effects, etc. and the sampling staff are well
equipped with answers for this. The information about the product, when given on the spot coupled with the ability of Red Bull to provide the best
taste of the product – from the cold fridge – may change the buyer's perception instantly.

Part 2
2. Identify the extent to which the initial energy drink was modified in light of the market research conducted.
The original energy drink recipe from Asia has been modified to meet the demands and tastes of the western market based on the research carried out
in terms of:
1. Consumer perception of energy drinks
a. To fit in the western market, Red Bull had to adapt to the philosophy of energy drinks. It should not be perceived as a cure to disease– like physical
or mental fatigue else this

Hate Losers Research Paper
Always been a New York fan since I was a young kid. I remember seeing the Knicks play at my first NBA game; it was at the Bulls game. I was really
attracted to the colors of teams especially the Yankees pinstriped jerseys. The Giants blue, red, and white jerseys also caught my attention. Getting
criticized about not liking my own home I loved out a town teams because our home teams aren't really winners except the cards. I'm more of winning
type of person hate losers really is a disgrace. I always wanted to be a New Yorker would love the feeling of being one just being there and around New
Yorkers. I love when people ask why New York my answer is always "would you love winning or losing better?" Who loves to lose obviously these
home teams

Sports Marketing Synthesis
The ultimate goal of marketing is to become a household name, meaning that a product should be well known to everyone. Sports marketing has the
same goal, except the product is associated with sports such as sports clothing, teams, or sports drinks. In an article titled "Career and Professional
Development: Sports Marketing," contributors describe the general classification of a sports marketer. The article explains that a sports marketer
generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article "The Strategic Sport
Marketing Planning Process" that there are certain steps a sports marketer needs to take in order to have success. A few of these steps include ... Show
more content on Helpwriting.net ...
This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, "Sports marketers get ahead by
gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes." In other words, sports
marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on
the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales,
sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin
of profit.
New employees in the career of sports marketing lead by example from some of the most successful products such as the Red Bull energy drink
and Skullcandy products. The most efficient way to be successful is to promote products with several sponsors. For example, everyone knows what
Red Bull is, a sports drink known for its burst of energy right when we need it. The company has had great success taking a new approach on
sponsorship. Conway argues in his article "A Sports Marketing Success Story" that "Red Bull wants to own teams and events. The company has a huge
focus on brand management and ownership allows it to completely control how its brand

Advertising Strategy of Redbull
Introduction
One of the leader in the energy drink market, Red Bull was created in 1984 by Dietrich Mateschitz and now produces an annual turnover of more than
3 billion Euros (Gschwandtner 2004). Red bull is an internationally popular energy drink that is intended to taste like mixed berries. Red Bull is
packaged in a slim aluminium blue and silver container with two red bulls as the logo. It provides 8.3 US fl. oz. of thirst quenching power fluid and
contains 80 mg. of pure caffeine; this energy drink combats mental and physical fatigue (Redbull 2011). Red Bull however, was not always Red Bull;
this energy drink originated in Thailand and it was sold under the name "Krating Daeng". For more than 20 years, Red Bull has managed to ... Show
more content on Helpwriting.net ...
The consumers would be looking for a "pick me up" in order to complete work. Maybe the college student has a paper due soon and will be pulling an
"all–nighter" to complete it, or the business person has a report that they need to present to their boss the next day. They are looking for something to
keep them focused though out that long night.
Public Service Employees such as; Police, Military and Fire Fighters are also in the target market of this company. These jobs require extremely
long hours of shift work. For example the Fire Fighters and Police shift may start at 1:00 am. This is a time when the body is normally sleeping, so
these consumers would look for something to wake them up. Personally, after going through officer school training previously when I was serving
my National Service (NS) there were times when I had to stay awake for over 48 hours straight, and I was constantly feeling the urge for an energy
drink to take that sleepy feeling off.
Fitness buffs are also in the market for Red Bull. These people tend to look for an "edge" while working out. Buyers pass through three consumer
response stages; cognitive, affective and behavioural (Percy 2008). This is the "learn–feel–do" sequence of how the consumer 's perception is relative
to a product.
I will look at the Communicative Model of how the consumer passes through

Red Bull Cool Factor
HOW RED BULL CREATED THE "COOL" FACTOR
QUESTION 1:
Origin:
Red Bull energy drink has had wings since it took off 25 years ago.
The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was
inspired when he realized that it could cure his jet lag.
The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur, Dietrich Mateschitz then in
partnership with Chaleo Yoovidhva modified the energy drink to suit the taste of the western world and the iconic carbonatedRed Bull energy drink was
found and first started in Austria. In 1992, the product expanded to international markets, at first ... Show more content on Helpwriting.net ...
Red Bull Product Range Red Bull cans original on the left and sugar free on the right available in a 250ml can sold at R14.99 in South Africa also
available in a 355ml R19.99 can and now in a 473ml R24,99 can. Pack sizes of 4 units per pack.
Red Bull limited edition RED, SILVER and BLUE available in 250ml can RSP at R14.99 in South Africa
Red Bull energy shot RSP at R12.99 in South Africa
Red Bull cans as we know it in the western world.
The original Thai Red Bull bottle.
Original Thai Red Bull bottle that inspired Austrian entrepreneur "Dietrich Mateschitz" to westernize the drink!
Perceived Market Share:
According to market share Red bull is the most successful and popular energy drink in the world, international they dominate the market with year

on year growth and is responsible for an estimated 70% of sales in the energy drink market year to date. Remarkably between 2009 until 2012 they
have dominated with an estimated market share of 42% in the energy drink market. A total of 5.226 billion cans of Red bull were sold worldwide in
2012 representing an increase of 12.8% against 2011.
Red Bull is well known by consumers to 'vitalize body and mind' and is generally purchased by most for this purpose.
QUESTION 2
Product Offering
Red bull is a premium brand that consumers are willing to pay the higher price for because it satisfies their needs and wants, and it also delivers on its
promise to 'Vitalize Body and

Red Bull is an energy drink sold by Austrian company Red...
Red Bull is an energy drink sold by Austrian company Red Bull GmbH, it was created in 1987. Encouraged by useful drinks from the Far East,
Dietrich Mateschitz established the energy drink company Red Bull. Red Bull was sold for the very first time in its home market Austria on April 1,
1987. Red Bull is solely produced in Austria and exported worldwide. Red Bull was made for moments of increased physical and mental stress and
improves stamina, readiness, focus, and reaction speed. The Red Bull company slogan is "Red Bull gives you wings" and the merchandise is
marketed through advertising, events, sports team ownerships, endorsements, and music. Today Red Bull is accessible in more than 166 countries and
around 40 billion cans of Red Bull ... Show more content on Helpwriting.net ...
Red Bull owns football teams in Austria, Germany, United States, and Brazil. By relating the drink's image with these activities, the company
looks to promote a "cool" public image and increase brand power. Red Bull believes in owning teams and events rather than being one of several
sponsors. Red Bull currently owns the New York Red Bulls, a U.S. Major League Soccer team in New York. They also own various teams from
different sports, such as Team Red Bull (NASCAR), EC Red Bull Salzburg (Austrian Hockey League), Red Bull Ghana (Ghanaian football team),
and various more. Its ability to stage sporting and music events and manage special athlete's means that their rich library of video content will always
be fresh and will always be expanding. Launched in 2007, the Red Bull Media House, created and marketed new and existing content through TV,
mobile, digital, audio and print. For example, the 2011 film The Art of Flight disclosed hundreds of don't–try–it–even–in–your–dreams sequences. Red
Bull has a partnership deal with NBC, the Red Bull Signature Series, which is made up of 15 events spaced out throughout the year. The brand's
magazine, Red Bulletin has a global distribution of 4.8 million. The media presence is widespread and includes the Red Bull TV channel in Europe
and Red Bull documentaries elsewhere.
Red Bull has various products that they produce: Red Bull Cola, Red Bull Sugar–free, Red Bull F1 Editions, Red Bull Original, Red Bull Zero,

What Is The Ethical Ethics Of Red Bull
Introduction:
Basic Information:
History:
In 1976, Chaleo Yoovidhya presented a drink called Krating Daeng in Thailand, which means "red gaur" in English. It was encouraged by the tonic
Lipovitan, whose prime component is taurine, and was common among Thai truck drivers and employees. After visiting Thailand in 1982, Dietrich
Mateschitz revealed that Krating Daeng aided cure his jet lag. In 1984, Mateschitz co–founded Red Bull GmbH with Yoovidhya and turned it into a
worldwide brand. Red Bull was founded by each partner capitalizing $500,000 of investments and taking a stake in the new business. Yoovidhya and
Mateschitz each held a 49% share of the new company. They gave the outstanding 2% to Yoovidhya's son Chalerm, but it was agreed that... Show more
content on Helpwriting.net ...
Business leaders are responsible for creating and sufficient culture. There are two different types of cultures: 1) the compliance based culture. 2)
The value based culture. First type is the compliance based culture is culture in which employees follow the rules, and orders without any doubt as
an essential responsibility of ethics. While the value based culture focuses on some specific values rather than on some rules this makes it more
elastic. Leadership is the process of inspiring and motivating people to reach specific goals of a company or an organization. To be a leader you
should have the "ability to inspire, motivate, and influence others to reach a target goal". There are two types of leader effective leader, and ethical
leader. There is one difference between them which is the ways each leader use to influence, and motivate, to reach the goals of the company and to
maximize wealth of the shareholders. Effective leader could achieve his or her goals in bad terms, like: threating; and duress. However; ethical leader
could achievegoals through modeling ethical behavior, and to have a charisma. A strong business leader could have a deep impact on a corporate
culture of a company. Culture could be found in the hierarchical structure, tempo of work, methods of problem solving, and incentives.
Receptivity–listening, honesty,

Mission Statement Of Red Bull Gmbh
A4
Red Bull GmbH is an Austrian company which sells the Red Bull energy drink. In 2011, a total of 4.631 billion cans were sold in over 161
countries. 8,294 employees generated в‚¬4.25 billion in revenue. The headquarters of Red Bull GmbH are located in Fuschl am See, Austria. The Red
Bull company also distributes and markets a number of other drinks including Simply Cola, the Carpe Diem range of herbal soft beverages and the
Sabai Wine Spritzer (the latter in association with the Thai Siam Winery in Thailand).
Mission statement
The Company's mission is to better premier marketer and supplier of Red Bull in Asia, Europe and other parts of the globe. The Company will achieve
his mission by building long–term relationships with the people who can make it become a reality.
Vision statement
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Profit: Maximize long–term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be h highly effective, lean and fast–moving organization. ... Show more content on Helpwriting.net ...
The Sales team focuses on and off premise sales of Red Bull, customer support, and expanding the products sales reach. The Marketing department is
responsible in planning and executing brand marketing strategies, creating awareness of the brand, organizing events, and in–charge of the overall
image of the brand. The SBM and Wings team reports directly to the Consumer Collecting Manager, Ms. Judit Schober, who in turns reports to the
Marketing Director, Eric Thain. The Wings Team, SBM, and Consumer Collecting Manager together form the Consumer Collecting Team. Other staffs
of the company are as show in the diagram

Case Study Of Jungle Juice
I decided to work with TC Pharmaceutical Industries Co., Ltd. based in Bangkok, Thailand. TC Pharma is one of the leading food and beverage
companies in Thailand. They have a successfully diverse product portfolio. "This includes Red Bull, the world's leading energy drink. T.C. Pharma is
the only producer of the Red Bull flavor around the world and owns the Red Bull trademarks worldwide. The company has over 2,600 employees at its
headquarters, production sites and joint–venture locations around the world."
The company was founded by Mr. Chaleo Yoovidhya in 1956. It began by importing chemicals and materials from Europe toThailand. The company
saw success with T.C. Mycin, the best–selling antibiotic in Thailand at the time. Eventually, Mr. Chaleo pursued other ventures which led to the
creation of Red Bull in 1975. The drink began being distributed to nearby countries in 1982. By 1987, Mr. Chaleo teamed up with Mr. Dietrich
Mateschitz to bring Red Bull to Europe. The success with the popular energy drink turned Mr. Chaleos focus to the beverage business. On March
2012, Chaleo died. His assets were divvied up among his children and grandchildren, many of whom now hold important positions in the company.
I propose a product called Jungle Juice. It will be a new tonic drink ... Show more content on Helpwriting.net ...
Thailand's economy is surprisingly resilient. They have proven their economic strength by surviving years of political turmoil. They also have a solid
reputation for attracting export–oriented manufacturing industries from foreign investors for processed foods and beverages. Thailand brought in
approximately $52.3 million in revenue for 2016, through the food and beverage market. Thailand is projected to see a rise in revenue, from $52
million USD in 2016 to $125 million USD in 2021, making Thailand more marketable for opportunistic foreign

New York : The Struggle For Equality
To New York; the Struggle for Equality "New York! I say New York . . . deep negro sleep" (Senghor 685). LГ©opold SГ©dar Senghor was a
famous poet most widely known for his work in the 1940s and 1950s. He wanted to inspire pride in the culture of Africa and wrote extensively
about the interactions and conflicts between Africa and the West. One of his more famous poems, To New York, was written in 1956 and portrays
the racial differences in the United States, specifically New York. The 50s were a critical time in the civil rights movement in the United States. In
this section, from the poem To New York, LГ©opold SГ©dar Senghor talks about a sense of renewal. By bringing in the old Africa, it would make
New York more pure and restore the unity... Show more content on Helpwriting.net ...
The next line also holds a strong metaphor that is crucial to Senghor's message, "Let it wash the rust from your steel joints, like an oil of life"
(685), He feels that New York is falling apart (rusty) and that by bringing more of the ways of Africa to the city it would greatly benefit it. He
refers to the blood as the, "Oil of Life" that can lubricate the rust (the racial dissent) which would make things smoother between the races. By
allowing the blood to flow together into one it would wash away the rust of the steel joints. This describes the rust as the views towards blacks. By
joining their blood into one and accepting them into society it would wash away the rust and the discrimination and allow for the joint to operate
freely and smoothly once again. The joint can be seen as society as a whole and when there is racial discrimination it does not operate properly and
smoothly. When the rust is washed away it allows society to work better as a whole and more smoothly, which is exactly what Senghor is asking of
people of this world. Also by describing this as the "Oil of life" it demonstrates that equality provides smoothness in the joints of society and promotes
fairness and equality. Further into the last part of the poem, it reveals an elaborate metaphor where Senghor references his Christianity and the symbol
of Jesus' suffering on the cross, "The reconciliation of Lion

Dietrich Mateschitz: Qualification Of The Leader Of Red...
Qualification of the leader
Dietrich Mateschitz is the founder of red bull company, who is 67 years old now. There are little people can dare to say that they create a new
industry, but the founder of red bull energy drink, Dietrich Mateschitz have the qualification to say so. He is the most successful entrepreneur who
not only created a new brand, but a whole new category: energy drink. The energy drinks which be publicized by him reached two billion on sales in
2004. And because of his success, Coca Cola and Pepsi also very interesting about the energy drink market. From now on, the market capacity of
energy drink in America is 1,7 billion dollar.
According to the study and research of his success, there are some qualification of him can be concluded.
Ambition
Because of he owns 49% shares of the red bull company, ... Show more content on Helpwriting.net ...
Partner
The partners of red bull make an important contribution and aid to red bull arena's atmosphere, and made a strong advertising for the red bull
company. Because of the Mateschitz's love of extreme sports, Red bull had held a series of extreme sport activities, for example: BULLevard.
BULLevard is sport games which hold by red bull.
Horizon Blue Cross Blue Shield will be here with a soccer accuracy goal kick, poster design station & face tattoos. They help to complete the game.
NJ Lottery is onsite with their awesome prize wheel & great giveaways.
Premio Foods have their trailer with delicious foods and good giveaways.
Register to participate at the entrance of the BULLevard. If you finish all processes, you win an award.
And also after these years of cooperation, the major partners of red bull are:
Yanmar: a Japanese diesel engine manufacturer with more than 100 years of history
Adidas: a German multinational corporation that designs and manufactures sports shoes, clothing and accessories headquartered in Herzogenaurach,

Case Study Of Dietrich Mateschitz
he leader
Dietrich Mateschitz is the founder of red bull company, who is 67 years old now. There are little people can dare to say that they create a new
industry, but the founder of red bull energy drink, Dietrich Mateschitz have the qualification to say so. He is the most successful entrepreneur who
not only created a new brand, but a whole new category: energy drink. The energy drinks which be publicized by him reached two billion on sales in
2004. And because of his success, Coca Cola and Pepsi also very interesting about the energy drink market. From now on, the market capacity of
energy drink in America is 1,7 billion dollar.
According to the study and research of his success, there are some qualification of him can be concluded.
Ambition
Because of he owns 49% shares of the red bull company, Dietrich Mateschitz also become the new member of Forbes list, and he is also the only one
from Austria in the Forbes list. But he didn't catch the tail of wealth at beginning. He boned from a small village of Austria Styria. His parents
divorced since he was a small kid. He was admitted to the University of Vienna at 18 years old. But because of the reason that"too much love of the
sports and join the parties and like the chase the girls" he used 10 years to achieve the global ... Show more content on Helpwriting.net ...
As the terrestrial based RF broadcast partner, 3g is responsible for designing and providing the solutions for the reliable live transmission of multiple
HD video streams and data links over long distances back to Mission Control from a wide variety of sources, including the ground based high altitude
tracking stations, helicopter camera and wireless handheld cameras on the flight line. The entire team at 3g is honored to be a part of the incredibly
talented and dedicated team and committed to the safe and successful completion of this historic

Let Us Have Peace Analysis
'' Let us have peace'' Ulysses S. Grant. The stories share many similarities that happened during the civil war and in this book, the first paragraph
about the similarities that Charley and Henery shared in the books. The differences will be explained in the second paragraph like the ages, the
regiments Henery and Charley fought for also, were they were from. Then in the 3rd paragraph differences will be explained more. The similarities
and differences are expressed differently and helps build up the characters.
Similarities between Henery and Charley are not far from each other. Charley and Henery both fought for the union. They both used the same type of
weapons in the war. In the Red Badge and the Soldiers Heart both regiments ... Show more content on Helpwriting.net ...
Both Henery and Charley share many differences like, age, bravery, regiments.
Charley and Henery are similar but different in many ways. Charley and Henery were from different states, Charley was from Minnesota, and as for
Henery he was from New York. Another difference is that we heard what happened to Charley after the war, but Henrys story stopped after a battle.
Another is Charley had dysentery so he was unable to fight in Battle of Bull run, and for Henry fought in all the battles that we know of. Charley and
Henery are very different, but are the same.
Overall the novels are very well related I do think that Soldiers Heart stole some ideas from The Red Badge of Courage. These books are very
similar in some ways, but their similarities are very close, but different in the long run. The differences between Henery and Charley state who they
are in the novels to make up who they are. Also, what we know about Charley led us what happened to him after the war but for Henery we did not
find out what happened to him after the battle. But these books are very similar and different in fact Soldier's heart got the ideas from Red

Essay about Life Changing Trip
In the summer of 2006 I was inspired to do something that inherently would never have even crossed my mind. I was born and bred to be risk averse.
My parents, the resolute material providers that they are, taught me not to fend for myself, but rather to avoid confrontation altogether. Their eastern
culture centric and old–fashioned way of child rearing has had a profound effect on the way I lived my life. However, their penchant for negative
reinforcement and their inability to show physical affection never impeded me on having a fulfilling and moderately successful life. One great void, or
what I perceived as such, was my lack of worldly experience. I was eligible to apply for a US passport for at least five years before I finally decided...
I often wonder what type of person I would have been had I stayed in Taiwan and grew up without the rigors and challenges that come with blending
into a new culture. Only in hindsight do I realize that having spent most of my formative years trying to be like everyone else around me, I never
allowed my inner self to grow. I was never encouraged by my parents to be inquisitive, to explore the unknown, and to dare to be different. I have no
doubt they were all of those things themselves, because they are both extraordinary persons, having achieved measurable success by capturing the
"American Dream." When I sat down with them over Thanksgiving break, I interviewed them and confirmed that what they wanted was the best for
me – "The path of least resistance" (1) and they felt obliged to provide that path by shielding and guiding me away from the unknown, even though
they endured and prospered from their worldly experiences. In 2006 I finally decided to take a chance and dared to be different. This led me to a
chain of decisions that literally brings me here today. First, my employer propositioned me to move to New York City to work for our New York
office. Had they asked a year prior, I probably would have declined the offer due to my fear of the unknown and risk aversive nature, but not in 2006.
With little consultation and input from my parents I took that leap of faith. Coinciding with this major decision was a dear friend's wedding in London
in the

MLS Research Paper
American soccer is ruined for ever! The MLS is short for Major League Soccer which is a league in the United States of America. It is a new league as
it is only 23 years old. It was founded on December 17, 1993. It bases off from colleges where there is a super draft every year, you can be put in
into if you want to but there is usually not a lot of players in the selection as most of the better players go play off to play in the better leagues like
in England or go train with youth clubs. This is why I believe that the MLS is a retirement home for old soccer players and will most likely be one
for the rest of soccer history in the U.S. One reason why the MLS is not a retirement league is that many youth players are there and many legends
come there to finish of their career. There are no middle age players there that are in there prime. This shows that many older players can come and
have a little fun before they retire at their 40's. This proves how old players think it's easy to play there with young players to retire.... Show more
Players like Lampard, Beckham, Donovan and Geared retired from the MLS. Many players think that they will come to the U.S. and have a grand
old time with rookies as they do. Many big names clubs in known cities like New York, Toronto, Montreal and Los Angeles go for the big names
players. NYCFC which is a team based of in New York signed Frank Lampard and David VIlla which are big name players that proves they were
worthy to play at big clubs like Chelsea and Barcelona. This shows how they are coming to the U.S. to retire and finish their

Rhetorical Analysis Of Red Bull
Podcast theme song Scene 1: AND!! Welcome back to the G.L.D. segment, if you're new to the podcast. We are a radio show that does business
organizational analysis that are concerned with developing the appropriate CSR strategies for businesses in attempt to change their public image and
responsibilities. So CSR stands for: Cooperate Social Responsibility, it consist of Economic aspects. Social aspects. Environmental and Ecological
aspects. In this episode we will cover the New York Redbull soccer club, highlighting the cons of their CSR strategies and proposing different steps in
which they can achieve an acceptable public image boosting their status and reputation. Which is doing well in the Social aspect so we will focus on
their Environmental... Show more content on Helpwriting.net ...
Well let's ask our environmental expert. It is possible for them to become a carbon positive club which means they require less energy consumption or
by having a net zero carbon footprint. I strongly believe this can be achieved by solar panel incorporation and water re–usage. The goal is to become a
zero carbon footprint club and this achieved by the aims which are to introduce solar panels and water re–useage. In regards to Solar power this can be
steadily achieved with roofed panels and solar floor panels that gain energy through New Yorks brilliant weather. Onyx solar have recently development
an innovative design in order promote carbon footprint minimization, through these solar panel this will provide energy and insulation to facilities and
buildings around. Through water re–usage the stadium will be able to save New York countless gallons of water, especially by changing the tap water
to graywater. This means all water that is used in the stadium, from facility upkeep, clothes washing, toilet water and many more possibilities would be
all

Red Bull Essay
________________________________________ Global Marketing Case Study – "Red Bull: The global market leader in energy drinks is considering
further market expansion." ________________________________________
Ann Bendroth Date: 29.05.2009
Global Marketing – Case Study – Red Bull ____________________________________________________________
_______
Table of Content
1.0 Purpose of the case study .................................................................................... 3 1.1 Company
introduction........................................................................................... 3 2.0 Red BullВґs marketing
strategy............................................................................... 3 2.1 Target market... Show more content on Helpwriting.net ...
This broad positioning was designed to enable growth into a variety of market segments. Red BullВґs advertising did not specify any consumption
occasions, which further facilitated an elastic positioning. 2.3 Marketing concept applied to the first launches For the launch in California, US,
Mateschnitz hired students to drive around in liveried Minis with a Red Bull can on the roof to promote the drink1. Red Bull created strategic
programmes to attract post–secondary students by providing those free cases of drink and convincing them to give parties and targeting club goers
by stocking Red Bull at night clubs. The company promoted the Red Bull brand directly to Generation Y, people born after 1981 who were believed
to be cynical to traditional marketing strategies. Recruiting of "student brand managers" who would be used to promote Red Bull on university
campuses. The first marketing trials failed. The respondents did not like the taste, colour or the "stimulates mind and body" concept. Mateschnitz used
this "failed" trials to be basis for their marketing strategy. In this he meant that Red Bull was not selling a beverage but selling a "Вґway of life". "Red
Bull will give you wiiiiings....." Red Bull needed to be enjoyed in the right context, where an energy boost was needed. One effective brand builder was
a rumour circulated that the taurine used in the

Bald Mountain: When The Legends Die
Bald Mountain Influencing Thomas Black Bull, the Ute boy and the protagonist of When the Legends Die, in the early stages of his life and
development, Tom learns the "old ways" of the Ute Indians in which they lived among the wilderness around them. Living with his mother, Bessie
Black Bull, and father, George Black Bull, in a lodge at Bald Mountain, tragic events occur where his father would be killed in an avalanche while
hunting for deer and his mother contracted an illness which ultimately killed her during the winter. Their deaths would force Tom to become more
independent and establish a unique lifestyle. Utilizing the knowledge inherited from his parents, Tom manages to live in harmony with nature and its
creatures for many months... Show more content on Helpwriting.net ...
During a round he was about to lose, he remembers Red's advice to not ride for the crowd, but for himself. Tom manages to start winning again.
Tom would soon compete in another competition where he would fall off, breaking his arm and ribs. He then leaves and goes back home to visit
Meo. Finding the home empty, he is informed that Meo has died during his absence. Upset, Tom later sets the home on fire and makes his way
towards Montana to compete in a rodeo at Wolf Point. With Meo dying, Tom is being reminded of his pass and attempts to repress the memories.
Although in a state of mental pain, Tom tries to hide his emotion and is constantly reserved, making communication with others, such as the doctor,
difficult. Wolf Point During the competition at Wolf Point, Tom undergoes severe pain but keeps pushing for the sake of his pride. Although he rides
for himself rather than the crowd, Tom still is unable to find a purpose and would use his career as a bronco rider to escape his memories which haunt

Essay on The Mighty Red Bull in the World of Marketing
Contents:
1.Introduction............................ 3
2.Perception............................... 4
3.Attitude................................. 5
4.Reference Groups..................... 7
5.Conclusion...............................9
6. References.............................10
Introduction:
Red Bull GmbH is a global enterprise, which produces the brand Red Bull–an energy drink. An entrepreneur Dietrich Mateschitz founded the company
Red Bull GmbH in 1984 after encountering the original drink called Krating Daeng (indirectly translates to Red Bull) in Thailand. The drink is an
energy booster, which increases attention and concentration and also incentivizes your metabolism (Bized, 2008).
The brand enjoys worldwide annual sales of more than one billion cans and claims a 60% volume share of the world's energy drinks ... Show more
The initial reaction of the public was not favorable towards the taste of the product. After the release of their innovative campaigns such as sponsoring
extreme sports events and giving out free–bees at sport events; red bull was not just promoting their brand but also selling a lifestyle. People seemed
willing to be a part of this lifestyle; in turn consumers' began to develop a taste for the drink also taking into account the fact that an energy boost
would be procured from it (Stefani. 2008) (Solomon, et all, 2006, p39–46).

Red Bulls heavy publicity and continuous release of events and competitions, causes a high–level brand image perceived by the consumer gaining his
/her attention towards the product. This allows the consumer to interact with the brand on a large scale, thus communicating the whole brand as an
energetic experience and not just the product, setting it apart from other energy drinks in the market.
Red Bull has generated a series of animated television commercials communicating the message – Red Bull Gives You Wings. These advertisements
metaphorically convey the fact that by drinking Red Bull the consumer directly obtains a powerful amount of energy from the product, thus giving him
/her a sense of inquiry about the product. This adds on the initial retention of the product on the minds of the consumer.
Red Bull mainly targeting the younger generation is an advantage to

Personal Statement About Sports Marketing
Introduction:
The reason why I would like to take up marketing as my specialization is because I have a broad interest in the various aspects of sales and marketing
like B2B Sales, CRM and Branding. As I have completed my graduation in International Business, I would like to explore and enhance my marketing
skills in depth during my 2nd year MBA. Also, Sports Marketing is where I see my future and I believe I have what it takes to compete with THE
BEST because,
"If You Don't Believe You Can Do It, You Have No Chance At All."
Article Topic: Why More and More Companies Are Choosing Sports Marketing Today
Sports' marketing, being a subset of marketing, focuses on the promotion of sports teams and events, along with the promotion of other ... Show more
One of the biggest success story is that of Red Bull, who have come up with new unconventional ideas, changing the sports marketing landscape
altogether. The drink, created in 1987 and derived from Thai ingredients, is sold in distinct slim blue–silver cans we all know so well. Available in over
72 countries, Red Bull has become one of the most popular energy drinks in the world. Owned by the Austrian Red Bull Gmbh company, it is also one
of the world's most recognizable brands.
Much of Red Bull's success comes down to the company's sports marketing strategy. The strategy is aggressive and surpasses simple sponsorship. Red
Bull wants to own teams and events. With its huge focus on ownership and brand management, it allows the brand to fully control how it is associated
with that sport. The drink claims to improve some of the most vital attributes of successful sports people namely concentration, fast reactions and
endurance. With respect to this, the brand values of Red Bull are closely aligned with many

Pit Bulls Should NOT Be Banned
It can be argued that along with cats, dogs were one of the first animals to become domesticated. For approximately 10,000 years humans and dogs
have more than co–existed, they have developed a special bond unlike any other animal has developed with us. Today hundreds, if not thousands of
breeds of dog exist. Although this fact remains true, all dogs belong to the Canis Familiaris family within the animal kingdom. Despite any tamed,
domesticated, or docile tendencies, all breeds of dogs have traits that are derived from their wild ancestors and to this day many of those traits still exist
and in fact, are quite important to the dog's survival and mating techniques. Some of the more prominent survival tactics include digging, burying, being
... Show more content on Helpwriting.net ...
In over 700 cities across the U.S. the pit bull has been outlawed, such as the city of Denver, where the Pit Bull has been vilified since 1989. Many
other major cities across the United States have also fallen into the banning of breed specific dogs such as Miami, Fl, New York City, and Seattle.
Every military installation across the country also prohibits Pit Bulls and strictly enforces these laws. In cities where the Pit Bull isn't outlawed there
are usually still strict regulations to owning a pit bull such as liability insurance, sterilizations, and extreme measures of containment to keep these dogs
from escaping their homes. Per the American Temperance Testing Society (ATTS) "Among all of the breeds ATTS tested
– over 30,000 dogs through
May 2011, 83 percent passed the test. How did Pit Bulls do? They showed an above average temperament, with 86 percent making the grade." In
conjunction with the ATTS, the American Veterinary Medicine Association also states that "controlled studies have not identified this breed group
as disproportionately dangerous." Much like many other natural laws such as Darwin's Law of Evolution and Murphy's Law ,the debate of Nature
vs. Nurture should also be brought into account when talking about dog breeds and their "innate ability of aggression" because while it is true that
every dog have certain characteristics and personality traits, it's a strong accusation to say that Rex the Pit Bull is more prone to biting or injuring
someone more so than Trixie the Toy Poodle. Either one of those dogs can be raised by their respective owners to have very different personalities
and Trixie is just as capable of biting someone as Rex. A common place for misconception is that breeds like the Pit Bull are a popular choice for
criminals and criminal activity such as

Analysis of Building Brand Equity of Non Traditional Ways...
TABLE OF CONTENTS
SITUATION ANALYSIS
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––1–12
Brand History –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––1
Company Evaluation–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––1–2
Product Evaluation–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––2–4
Consumer Evaluation––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––4–6
Competitive Evaluation––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––6–8
Marketing Environment Evaluation––––––––––––––––––––––––––––––––––––––––––––––––––––8–10
SWOT ... Show more content on Helpwriting.net ...
Initially, the company distributed free cases to college students across the country in an attempt to get their product in the hands of its consumers. This
campaign became very successful and rapid proliferation of sales became the norm. The company continued to tailor their advertising to appeal to their
target audience by sponsoring extreme sports, events, teams, and athletes. They sponsor athletes in the BMX, skiing, rally car, MLS Soccer, and many
other sports industries (Red Bull). By sponsoring athletes such as Travis Pastrana and Shaun White, their "double bull" logo is never out of the
spotlight, and constantly seen by the consumer.
CONCLUSION
Their slogans, "Red Bull Gives You Wings" and "No Red Bull, No Wings" have also proven to be a staple in their brand presentation for many years
(Red Bull). While Red Bull is still dominating the industry, they may have some untapped resources in their marketing strategy and product
presentation. While the brand is known throughout society they have the ability to reach a larger audience without losing the identity that the brand
was built on. In the United States specifically, Red Bull could appeal to American athletes and consumers by sponsoring well–known athletes outside
the extreme sports industry.
PRODUCT EVALUATION
Red Bull offers its product in four different can sizes, 8 oz., 12

Monster Energy
Monster energy is a brand owned by monster beverage cooperation as it says in the company's name they make energy drinks, they earn an estimate
of about 3 billion per year and is based in corona California but they are an international company monster energy is sold in most shops and even on
amazon , it is a readily available drink. They are often associated with extreme sports such as BMX, snowboarding, skateboarding, esports and
motocross. They also promote music bands around the globe such as metal core and hard–core bands asking Alexandria, The Word Alive, Maximum
the Hormone and Shine down. Its logo is widely recognised. It is normally green (although you can get different flavours with orange blue yellow and
other coloured claws) they are styled in such a way that it looks like the claws of a monster ripping through the can. Monster energy is still not earning
as much as red bull but in the past ... Show more content on Helpwriting.net ...
They will approach you and ask if you need any help picking clothes out but most of the time the staff let you see what you want and buy it, it is
this what makes the stores so good you enter with a very relaxed atmosphere no one really pressures you to buy the clothes of coarse the one pressure
you do have when entering is if you have enough money to buy there clothes! Although you may be able to find some of their clothes because people
are reselling them.it was originally supposed to attract 14–18 year olds this line of clothes was going to be cheaper than the parent brand and it was
ranked as the second most popular clothing brand in

Neolithic Cave Research Paper
I want to start off by discussing when and where Paleolithic cave paintings originated. During the Paleolithic Era that lasted from 30,000 BCE to 10,000
BCE, the first achievements in human creativity happened. Paleolithic cave paintings demonstrate civilizations early ability to talk to each other and
their interpretations of their surroundings. Lascaux Cave is one location where these cave drawings were discovered. The cave is located in Lascaux,
France. It has nearly 2,000 drawings that can be divided into three different types: people, geometric signs and animals. Drawings of humans were
very rare and when they were compared to the more detailed and life–like images of animals, the human figures seemed meek. When it comes to the
animal ... Show more content on Helpwriting.net ...
Who is Susan Rothenberg you ask? Susan Rothenberg is a contemporary American artist known for her large–scale, glyph–like paintings of animal and
human figures. She became one of the most well known ground–breaking and independent artists of that period. Susan Rothenberg was born and raised
in Buffalo, New York. Susan Rothenberg received her formal art training at Cornell University. Afterward she moved to New York, New York to
study dance, which is considered another form of art. Her painting was focused in the contemporary era. In 1973 she painted a sketch of a horse. Her
art was considered minimalist because of their abstract expression of the horses and the bold color field behind them. When asked why she painted
horses Susan Rothenberg commented "For years I didn't give much thought to why I was using a horse. I just thought about wholes and parts, figures
and space." One of her painting that caught my attention is titled "Butterfly". This drawing was created in 1976. The main reason I like thus one is
because I love butterflies, although this is a drawing of a horse, the title drew my attention. This drawing was named after a Whitney museum
exhibition in 1978 in which a Butterfly was featured. The title "Butterfly" refers to the shape of Susan Rothenberg's

Red Bull Cool Factor
HOW RED BULL CREATED THE "COOL" FACTOR
QUESTION 1:
Origin:
Red Bull energy drink has had wings since it took off 25 years ago.
The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was
inspired when he realized that it could cure his jet lag.
The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur, Dietrich Mateschitz then in
partnership with Chaleo Yoovidhva modified the energy drink to suit the taste of the western world and the iconic carbonatedRed Bull energy drink was
found and first started in Austria. In 1992, the product expanded to international markets, at first Hungary and ... Show more content on Helpwriting.net
...
The main reasons for such positive figures include outstanding sales in the Red Bull markets in Turkey (+86%), Japan (+80%), Brazil (+32%),
Germany (+13%) and the USA (+11%), combined with efficient cost management and ongoingbrand investment even in the challenging economic
climate of recent years.
In spite of the still very difficult and uncertain financial and global economic climate, their plans for growth and investment in 2011 remain just as
ambitious and they continue to see an upward trend.
From 1987 to 1997 they grew from only selling in Austria to selling in 34 countries. Red Bulls growth rapidly increased every 5 years from then on. In
2002 Red Bull was being sold in 90 countries, in the year 2007 Red Bull was available in 146 countries. Red Bull is now being sold in 160 countries
worldwide today.
Motivation and sponsorship
Red Bull has a diverse international marketing campaign. The numerous activities range from extreme sports like mountain biking, BMX, motocross,
windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff–diving, surfing, skating, freestyle motocross, rally, Formula 1 racing, and
breakdancing to art shows, music, and video games. In keeping with their target market of young males, Red Bull has also enlisted help from

celebrities, such as Eminem that would appeal

The Energy And Sports Drink Industry
The energy and sports drink industry has been around for more than forty years. In those years the industry has gained many competitors. These
competitors are competing to be the most innovative and the best among its competition. Although they all may offer something different, the end goal
is to be profitable and to continue to grow globally in this industry. Many companies have succeeded and many have failed. However, the demands for
these products are increasing and more people are consuming these beverages on an hourly or daily basis.
PepsiCo has been and still is one of the main contenders in the alternative drink industry. They have upset the industry by being the largest seller of
beverages in the United States. The company ... Show more content on Helpwriting.net ...
272)". PepsiCo financial performance has consistently grown since 2009 and has remained in the top as a competitor in the industry.
Coca–Cola was discovered in 1886, and is known as the world's largest beverage company. This company understands the nature of competitive
important resources that allows
them to identify their best resources and capabilities to continue to advance the company. Coca–Cola's resources have contributed to the competitive
advantages and are important in the company's future strategies. Gamble (2011) states, "Even though Cola–Cola was the worldwide leader in carbonate
soft drink sales, it had struggled to build market share in alternative beverages and trailed PepsiCo by a significant margin worldwide in energy drinks,
sports drinks, and vitamin–enhanced beverages. Asia was the only geographic market where Coca–Cola's sales of alternative exceeded the sales of
PepsiCo's energy drinks, sports drinks, and vitamin–enhanced beverages. In the United States, Coca–Cola was the third–largest seller of alternative
beverages, with its combined sales of Powerade, Full Throttle, Nos, Rehab, TaB, and Vault energy drinks; glaceau vitaminwater; and Fuze
vitamin–enhanced drinks, falling just short of the sales of Red Bull energy drink (p.273)". Coca–Cola resources and capabilities have to be strengthened
and nurtured to remain competitive in the energy and sports drink industry.
Red

Football Discursive Essay

Recommended

Recommended

More Related Content

Similar to Football Discursive Essay

Similar to Football Discursive Essay (10)

More from Liz Bundren

More from Liz Bundren (20)

Recently uploaded

Recently uploaded (20)

Football Discursive Essay