2. Do you struggle to get
bookings some days,
then get overwhelmed
and have to turn
people away at
busy times?
3. Have you tried to get bums on seats
by running generous offers, only to
attract discount hunters who mostly
eat into your restaurant takings?
4. Do you ever lose money when no-shows and
late cancellations leave you in the lurch?
5. IF YOU ANSWERED ‘YES’ TO
ANY OF THE ABOVE, READ ON!
Here are 7 Steps to Becoming a
Lean, Mean Machine...
6. STEP 1
DITCH THE PAPER DIARY!
We know it’s tough. It’s been your
trusty tome through thick and thin.
But it’s time to say goodbye.
Get your bookings on a single,
unified IT system - it’s the future!
7. STEP 2
COMBINE RESERVATIONS AND
PAYMENTS INTO ONE SYSTEM
Once you’re fully set up with a
tech-based restaurant booking system,
the next step is EPoS integration.
That means getting reservations &
payments ‘talking to each other’.
8. Ever get the feeling your tables could
be working harder?
An intelligent restaurant booking system will give
your staff the power to fit in walk-ins and extra
bookings around existing reservations
They can be confident and proactive with a reliable
view of what’s available, when and for how long.
STEP 3
TREAT YOUR TABLES
LIKE A JIGSAW PUZZLE
9. STEP 4
DON’T BE AFRAID TO OVERBOOK!
Now this one sounds like a shocker.
BUT with IT comes data,
& with data comes power.
Armed with reliable past data, a clever manager can predict
no-shows and over-adjust capacity slightly, to minimise
losses and improve the odds of getting a full house.
10. STEP 5
KEEP YOUR CUSTOMERS WAITING…
This is not about making your
booked customers hang around.
It’s about being able to give walk-ins an
accurate wait-time, helping you get more
diners in, instead of sending them
away because you’re full.
Guess what? Tech makes it possible, right down to sending
an automatic text to let them know their table is now free.
11. STEP 6
EMBRACE THE SMARTPHONE
Customers already
have. They’re using
their phones to
discover restaurants,
browse menus and -
crucially - book tables.
Did you know: 90% of mobile users searching for food
convert into paying customers by the end of the day? £
12. Some pubs and restaurants
are allowing customers to
book and prepay a deposit
or the full amount.
STEP 7
CONSIDER DEPOSITS
AND PREPAID BOOKINGS
Why not trial this at a busy
or festive period, to see
how it could work for you?
13. • Ditch the paper diary: have everything in one single view available to
all staff and feeding into online bookings
• Combine reservations and payments in one system: EPoS
integration will give a real-time view of availability
• Treat your tables like a jigsaw puzzle: you can fit in more customers
with a tech-powered overview of what’s free, when and for how long
• Don’t be afraid to overbook: use reliable past data to predict no-shows
and book to the right capacity
• Keep your customers waiting: use a smart system to give accurate
wait times and hold on to walk-ins even at busy times
• Embrace the smartphone: make your website mobile-responsive to
encourage bookings, and consider pay-at-table apps to speed up service
• Consider deposits and prepaid bookings: This gives you more
certainty and fewer losses from no-shows
LET’S RECAP:
7 STEPS TO BECOMING A LEAN, MEAN MACHINE!