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Building Blocks Planning
Mick Liubinskas
@liubinskas
mrfocus.co
Mick Liubinskas @liubinskas mrfocus.co
4 tech companies
2 exits
CMO for Kazaa
EIR at muru-D
Mick Liubinskas @liubinskas mrfocus.co
Boost VC
Singularity University
500 Startups
Mick Liubinskas @liubinskas mrfocus.co
Got big
ambitions?
Mick Liubinskas @liubinskas mrfocus.co
Business plans
for everyone!
Mick Liubinskas @liubinskas mrfocus.co
Worked with
100+ startups
over 10 years
Mick Liubinskas @liubinskas mrfocus.co
All work hard.
Few have a plan.
Many fail.
Mick Liubinskas @liubinskas mrfocus.co
“Can’t plan,
too busy!”
Mick Liubinskas @liubinskas mrfocus.co
“Planning is
boring!”
Mick Liubinskas @liubinskas mrfocus.co
“Plans will
be wrong!”
Mick Liubinskas @liubinskas mrfocus.co
Plans are useless,
Planning is critical
Mick Liubinskas @liubinskas mrfocus.co
Infinite
possibilities
Mick Liubinskas @liubinskas mrfocus.co
Sequences &
Consequences
Mick Liubinskas @liubinskas mrfocus.co
A good story
Mick Liubinskas @liubinskas mrfocus.co
An engineer's approach
to planning scale:
Building Block
Planning
Mick Liubinskas @liubinskas mrfocus.co
• Seed to Series B
Crazy simple, but
crazy useful
Create 10 blocks
Where are you
now?
Team x 3 + $75k MRR + $750k
Where do you
want to go?
$10B Valuation
Team x 3 + $75k MRR + $750k
Each block needs to
build on the block below
$10B Valuation
Team x 3 + $75k MRR + $750k
Each block needs to
build on the block below
$10B Valuation
Enterprise: 5 brand customers
Team x 3 + $75k MRR + $750k
Each block needs to
build on the block below
$10B Valuation
SME: 1,000 free MAU
Team x 3 + $75k MRR + $750k
Each block needs to
build on the block below
$10B Valuation
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k
Each block needs to
build on the block below
$10B Valuation
Raise $3m
100 customers + $200k MRR
Team x 3 + $75k MRR + $750k
Each block needs to
build on the block below
$10B Valuation
Launch 2nd product
Raise $3m
100 customers + $200k MRR
Team x ...
Each block needs to
build on the block below
$10B Valuation
250 customers + $5m ARR
Launch 2nd product
Raise $3m
100 custo...
Each block needs to
build on the block below
$10B Valuation
Raise $15m
250 customers + $5m ARR
Launch 2nd product
Raise $3...
Each block needs to
build on the block below
$10B Valuation
Launch 2 products + global
Raise $15m
250 customers + $5m ARR
...
Each block needs to
build on the block below
$10B Valuation
2,000 customers + $20m ARR
Launch 2 products + global
Raise $1...
Each block needs to
build on the block below
$10B Valuation
10,000 customers + $100m ARR
2,000 customers + $20m ARR
Launch...
Mick Liubinskas @liubinskas mrfocus.co
Build down
What do you
need to do to
achieve that?
$10B Valuation
$100M in year 5
Team x 3 + $75k MRR + $750k
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
Team x 3 + $75k MRR + $750k
What do you
need to do to
achieve t...
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Team x 3 + $75k MRR + $750k
What do you
need to do t...
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
Team x 3 + $75k MRR + $750k
What do you
n...
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
$3m ARR
Team x 3 + $75k MRR + $750k
What ...
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
$3m ARR
300 customers
Team x 3 + $75k MRR...
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
$3m ARR
300 customers
Raise $3m
Team x 3 ...
Check that it builds
up ok too
$10B Valuation
$100M in year 5
$100k ACV x 1,000 customers
3 products
Raise $20m
$3m ARR
30...
Up Down
$10B Valuation
5,000 customers + $100m ARR
1,000 customers + $20m ARR
Launch 2 products + global
Raise $15m
250 cu...
Mick Liubinskas @liubinskas mrfocus.co
Challenge the sequence:
Team and advisors
Mick Liubinskas @liubinskas mrfocus.co
Do 10 stacks to discover
blindspots and opportunities
Mick Liubinskas @liubinskas mrfocus.co
Everything changes,
a lot, always.
Revisit: Revenue, raising, yearly
Case study:
Data Company
$30m ARR
Launch data platform
Raise $20m
Acquire 2 companies
Product 2: $250k MRR
V3 + 2nd langua...
Case study:
Disrupt Sports
$100m ARR = $1B
Buy manufacturing plants
Raise $20m
$50m ARR
Launch SME + Consumer
$15m ARR
Rai...
Case study:
Facebook
3B users + FB@work
IPO + 70 acquisitions
Focus on mobile
Build Facebook login
Build custom ad platfor...
Case study from
audience
Mick Liubinskas @liubinskas mrfocus.co
●Each block has to be built on
a strong foundation
Appreciate the consequences
of y...
Mick Liubinskas @liubinskas mrfocus.co
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Building Blocks Planning For Tech Startups

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A simple but useful tool for early stage technology companies. It takes about 10 minutes and makes you think about your companies future in a different way.

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Building Blocks Planning For Tech Startups

  1. 1. Building Blocks Planning Mick Liubinskas @liubinskas mrfocus.co
  2. 2. Mick Liubinskas @liubinskas mrfocus.co 4 tech companies 2 exits CMO for Kazaa EIR at muru-D
  3. 3. Mick Liubinskas @liubinskas mrfocus.co Boost VC Singularity University 500 Startups
  4. 4. Mick Liubinskas @liubinskas mrfocus.co Got big ambitions?
  5. 5. Mick Liubinskas @liubinskas mrfocus.co Business plans for everyone!
  6. 6. Mick Liubinskas @liubinskas mrfocus.co Worked with 100+ startups over 10 years
  7. 7. Mick Liubinskas @liubinskas mrfocus.co All work hard. Few have a plan. Many fail.
  8. 8. Mick Liubinskas @liubinskas mrfocus.co “Can’t plan, too busy!”
  9. 9. Mick Liubinskas @liubinskas mrfocus.co “Planning is boring!”
  10. 10. Mick Liubinskas @liubinskas mrfocus.co “Plans will be wrong!”
  11. 11. Mick Liubinskas @liubinskas mrfocus.co Plans are useless, Planning is critical
  12. 12. Mick Liubinskas @liubinskas mrfocus.co Infinite possibilities
  13. 13. Mick Liubinskas @liubinskas mrfocus.co Sequences & Consequences
  14. 14. Mick Liubinskas @liubinskas mrfocus.co A good story
  15. 15. Mick Liubinskas @liubinskas mrfocus.co An engineer's approach to planning scale: Building Block Planning
  16. 16. Mick Liubinskas @liubinskas mrfocus.co • Seed to Series B Crazy simple, but crazy useful
  17. 17. Create 10 blocks
  18. 18. Where are you now? Team x 3 + $75k MRR + $750k
  19. 19. Where do you want to go? $10B Valuation Team x 3 + $75k MRR + $750k
  20. 20. Each block needs to build on the block below $10B Valuation Team x 3 + $75k MRR + $750k
  21. 21. Each block needs to build on the block below $10B Valuation Enterprise: 5 brand customers Team x 3 + $75k MRR + $750k
  22. 22. Each block needs to build on the block below $10B Valuation SME: 1,000 free MAU Team x 3 + $75k MRR + $750k
  23. 23. Each block needs to build on the block below $10B Valuation 100 customers + $200k MRR Team x 3 + $75k MRR + $750k
  24. 24. Each block needs to build on the block below $10B Valuation Raise $3m 100 customers + $200k MRR Team x 3 + $75k MRR + $750k
  25. 25. Each block needs to build on the block below $10B Valuation Launch 2nd product Raise $3m 100 customers + $200k MRR Team x 3 + $75k MRR + $750k
  26. 26. Each block needs to build on the block below $10B Valuation 250 customers + $5m ARR Launch 2nd product Raise $3m 100 customers + $200k MRR Team x 3 + $75k MRR + $750k
  27. 27. Each block needs to build on the block below $10B Valuation Raise $15m 250 customers + $5m ARR Launch 2nd product Raise $3m 100 customers + $200k MRR Team x 3 + $75k MRR + $750k
  28. 28. Each block needs to build on the block below $10B Valuation Launch 2 products + global Raise $15m 250 customers + $5m ARR Launch 2nd product Raise $3m 100 customers + $200k MRR Team x 3 + $75k MRR + $750k
  29. 29. Each block needs to build on the block below $10B Valuation 2,000 customers + $20m ARR Launch 2 products + global Raise $15m 250 customers + $5m ARR Launch 2nd product Raise $3m 100 customers + $200k MRR Team x 3 + $75k MRR + $750k
  30. 30. Each block needs to build on the block below $10B Valuation 10,000 customers + $100m ARR 2,000 customers + $20m ARR Launch 2 products + global Raise $15m 250 customers + $5m ARR Launch 2nd product Raise $3m 100 customers + $200k MRR Team x 3 + $75k MRR + $750k
  31. 31. Mick Liubinskas @liubinskas mrfocus.co Build down
  32. 32. What do you need to do to achieve that? $10B Valuation $100M in year 5 Team x 3 + $75k MRR + $750k
  33. 33. $10B Valuation $100M in year 5 $100k ACV x 1,000 customers Team x 3 + $75k MRR + $750k What do you need to do to achieve that?
  34. 34. $10B Valuation $100M in year 5 $100k ACV x 1,000 customers 3 products Team x 3 + $75k MRR + $750k What do you need to do to achieve that?
  35. 35. $10B Valuation $100M in year 5 $100k ACV x 1,000 customers 3 products Raise $20m Team x 3 + $75k MRR + $750k What do you need to do to achieve that?
  36. 36. $10B Valuation $100M in year 5 $100k ACV x 1,000 customers 3 products Raise $20m $3m ARR Team x 3 + $75k MRR + $750k What do you need to do to achieve that?
  37. 37. $10B Valuation $100M in year 5 $100k ACV x 1,000 customers 3 products Raise $20m $3m ARR 300 customers Team x 3 + $75k MRR + $750k What do you need to do to achieve that?
  38. 38. $10B Valuation $100M in year 5 $100k ACV x 1,000 customers 3 products Raise $20m $3m ARR 300 customers Raise $3m Team x 3 + $75k MRR + $750k What do you need to do to achieve that?
  39. 39. Check that it builds up ok too $10B Valuation $100M in year 5 $100k ACV x 1,000 customers 3 products Raise $20m $3m ARR 300 customers Raise $3m Bring on growth team Team x 3 + $75k MRR + $750k
  40. 40. Up Down $10B Valuation 5,000 customers + $100m ARR 1,000 customers + $20m ARR Launch 2 products + global Raise $15m 250 customers + $5m ARR Launch 2nd product Raise $3m 100 customers + $200k MRR Team x 3 + $75k MRR + $750k $10B Valuation $100M in year 5 $100k ACV x 1,000 customers 3 products Raise $20m $3m ARR 300 customers Raise $3m Bring on growth team Team x 3 + $75k MRR + $750k
  41. 41. Mick Liubinskas @liubinskas mrfocus.co Challenge the sequence: Team and advisors
  42. 42. Mick Liubinskas @liubinskas mrfocus.co Do 10 stacks to discover blindspots and opportunities
  43. 43. Mick Liubinskas @liubinskas mrfocus.co Everything changes, a lot, always. Revisit: Revenue, raising, yearly
  44. 44. Case study: Data Company $30m ARR Launch data platform Raise $20m Acquire 2 companies Product 2: $250k MRR V3 + 2nd language: $100kMRR Raise $1.5m V2, 2,000 trials, $25kMRR 100 trials, 10DAU, 2 paying 2 devs simple version, put online
  45. 45. Case study: Disrupt Sports $100m ARR = $1B Buy manufacturing plants Raise $20m $50m ARR Launch SME + Consumer $15m ARR Raise $8m + Sales Team $3m ARR / manufacturing API Multi-products, multi-mkts, $1m Test platform with surfing
  46. 46. Case study: Facebook 3B users + FB@work IPO + 70 acquisitions Focus on mobile Build Facebook login Build custom ad platform Open to education globally Raise $500k from Peter Thiel All US colleges, 1m MAU Get critical mass at Harvard 1 dev: Build simple tool for friends
  47. 47. Case study from audience
  48. 48. Mick Liubinskas @liubinskas mrfocus.co ●Each block has to be built on a strong foundation Appreciate the consequences of your sequences Do 10 stacks
  49. 49. Mick Liubinskas @liubinskas mrfocus.co

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