Go global, stay focused - For Australian Startups
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How to start a tech company that is both global and focused. It's possible and can 100x you.
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Go global, stay focused - For Australian Startups
- 1. @liubinskas #globalfocus Go Global, But Be Focused Mick @liubinskas #globalfocus
- 2. @liubinskas #globalfocus Commodore64 Kazaa 10 Tech Biz Started Pollenizer Startmate muru-D Helped 1,000 Startups
- 9. @liubinskas #globalfocus China 9.5m sq kms USA 9.8m sq kms Australia 7.6m sq kms
- 11. @liubinskas #globalfocus China 9.5m sq kms 1.3b people USA 9.8m sq kms 320m people Australia 7.6m sq kms 23m people
- 16. @liubinskas #globalfocus Too many pitches with too small an ambition
- 18. @liubinskas #globalfocus Too many companies dying in the trough of sorrow
- 20. @liubinskas #globalfocus My Goal: 10 Companies to Go Global Right Now
- 22. @liubinskas #globalfocus USA or China: Win home market, then maybe go global.
- 23. @liubinskas #globalfocus New Zealand, Singapore, Israel: Tiny local market, must go global
- 27. @liubinskas #globalfocus If you get a happy customer in Sydney you are worth…
- 28. @liubinskas #globalfocus 2% of the global potential of that business. No more
- 29. @liubinskas #globalfocus Which means… next to nothing.
- 32. @liubinskas #globalfocus “I’ve got great traction in Fiji.”
- 34. @liubinskas #globalfocus You can’t get Silicon Valley or Beijing valuations on local proof
- 38. @liubinskas #globalfocus 12 weeks DD $50k in fees = 4% Max: 4 Companies
- 39. @liubinskas #globalfocus I want to give you $5m 1% in fees Move the needle
- 40. @liubinskas #globalfocus $5m for 20% Dilute to 5% 10x return = $50m Total exit = $1B
- 43. @liubinskas #globalfocus That doesn’t mean be global.
- 44. @liubinskas #globalfocus That doesn’t mean try and get every customer in the world at once.
- 46. @liubinskas #globalfocus My Goal: 10 Companies to Go Global Right Now AND be focused
- 49. @liubinskas #globalfocus Start with making 1 customer in one location happy with one product. Then grow.
- 50. @liubinskas #globalfocus ‘A startups goal should be to create a monopoly, but the smallest monopoly possible’ Peter Thiel, Zero to One
- 52. @liubinskas #globalfocus How do you focus?
- 55. @liubinskas #globalfocus Startup Science Start Here Possible Customer Segments
- 62. @liubinskas #globalfocus I have 1 segment that loves me. There are 1,000 other segments.
- 64. @liubinskas #globalfocus I have 1 customer in 1,000 segments help me win them all.
- 66. @liubinskas #globalfocus Suck it up! Move to the next tiny segment.
- 75. @liubinskas #globalfocus 1. Put the smallest working product In front of a small segment that needs you a lot In a big market
- 77. @liubinskas #globalfocus Go Global, Be Focused Mick Liubinskas @liubinskas muru-d.com