Analysis Of The Union Of Medtronic And Covidien

Analysis Of The Union Of Medtronic And Covidien
Florence Leykin Group 4 Assignment #3 Chapter 1 Organization– Medtronic is a company where
they want to improve lives by having medical technology. They can create innovations for health
systems, hospitals, and healthcare providers so they can help and provide the best care possible to
patients and their families around the world. Medtronic is working with health systems to provide
and combine our capabilities with their knowledge to help change how the company can work
together and to achieve the best results. The union of Medtronic and Covidien shows that they are
devoted to think differently in solving problems to deliver better health. Medtronic will be working
on keeping people updated on how to keep people healthy and happy. Corporate responsibility–
Medtronic mission is to link the welfare of people that work for Medtronic has always felt a deep
connection of purpose and responsibility through policies and programs that can help each other
responsible and prove the stakeholders. Medtronic is responsible for corporate citizenship, diversity
and inclusion, Medtronic foundation, physician collaboration, quality, supplier diversity and
suppliers. Theory Y– Medtronic has a cardiac rhythm where employees can access interactive
courses, case studies, videos and presentations. The company gave the employees different types of
resources to keep the employees happy and healthy. Some of the resources would include stealth
navigation & imaging, diabetes, ear, nose and
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The Economic Analysis Of A Company
The economic analysis of a company is a crucial part of determining the profits for the company
owners and stakeholders. Currently medical device manufacturers like Medtronic are quite
profitable, the baby boomers are growing older and the healthcare industry is thriving. However,
there are other key figures that also help to determine how successful an organization like Medtronic
will be. Such as: how much capital does the company invest in its processes, new product
development, and production capability. These figures are important; a company can generate a
greater return in these investments than the sale of stocks, bonds, or PPE. A reliable way to conduct
an economic analysis of a company is to simply, "follow the money." Decision ... Show more
content on Helpwriting.net ...
Tax credits can range from investments or investment accounts that provide favorable tax treatment,
to activities or transactions that lower taxable income (Investopedia, n.d.). These investments in
improving operations should yield the following results: reduced costs, enhanced revenue, improve
customer satisfaction, reduce financial risks, protect the company's R.O.I. and retain employees.
Annual Report and Significant Events According to the annual report Medtronic met its investors'
expectations. There were several important achievements for Medtronic in 2014, its acquisition of
Covidien, the release of its Reveal LINQ insertable cardiac monitor, and the company increased its
emerging markets revenue to 13% of its total revenue. Covidien is a medical device manufacturing
company based in Ireland. Ireland offers American company's like Medtronic huge tax incentives.
The corporate tax rate in the U.S. is 39%. By acquiring Covidien and adopting an Irish address,
analysts estimate Medtronic will save $20.5 billion dollars in taxes over the next several years! The
release of the Reveal LINQ insertable cardiac monitor offers healthcare providers and patients
serious advantages. It is 87% smaller than Medtronic's previous device and it has been well received
by the market. This potential value of the market has an estimated worth of $1 billion dollars. The
increase in revenue from

Stefan Vilsmeier: BrainLAB
BrainLAB was born when Stefan Vilsmeier, once a German schoolboy living in Munich, realized
there had to be a better way to integrate the visualization and mapping capabilities of software and
the actual physical act of surgery. Stefan Vilsmeier, reaching the University of Vienna, was not
satisfied with the programs for neurosurgery procedures then in use and began work on what was to
be the first mouse–controlled and menu–driven software for surgical planning and navigation.
BrainLAB solutions to the outdated technique of 2–D visualization produced by CT and MRI
equipment, is to allow The image–guided systems (IGS) expansion from a single system to
operating suites to digitally integrated hospitals covering all subspecialties from ... Show more
In addition, the market growth rate in early 1998 for BrainLAB's IGS was winning IGS coverts
worldwide, but sales in the United States remained reserved and constant. In contrast, the Europe
and Asia markets showed that BrainLAB's number of units of the software–driven medical
technology bought for the year ending September 1998 had a gross profit of 10,763 million euros. It
is apparent that there is a future of IGS in the Eastern Hemisphere. BrainLAB's software and its
related hardware developments offered something that no other company could offer. Though there
were no apparent trends that favor the opportunity, the two large U.S. Corporation, Varian Medical
Systems and Radionics set the radiosurgery market trend and BrainLAB's showing at the exhibition
at the 1992 Congress of Neurological Surgeons was the gateway to capitalize on that ever growing
trend and gave BrainLAB its first exposure. Additionally, on the micro–level of the market, I ask
myself three key questions. Is there a target market segment where we might enter the market in
which we offer the surgeons clear and compelling benefits at a price they are willing to pay for? As
for the price the customers are willing to pay, it is less expensive than the traditional treatments and
the benefits of a wireless, infrared signal would result in a more accurate positioning, smoother
planning of the surgical procedure, and better tracking

Commander Flex: A Case Study
Infrastructure Evaluation Introduction Technology infrastructure can be defined as the hardware and
functioning software that permits the computing of data within a health care system (Englebardt &
Nelson, 2002). The infrastructure includes but not limited to computers, mainframe computers, mid–
range computers, workstations, portable computers, handheld devices, communication networks,
and peripherals. The designated area for review and research is the technology infrastructure for the
home telehealth department within the Veterans Administration (VA) Health care facility in Durham,
North Carolina (NC). The VA defines home telehealth as the methodical application of health
information technologies in the management of chronic disease, health promotion, and disease
prevention in an at–risk population (Darkins, Ryan, Kobb, Foster, Edmonson, Wakefield, &
Lancaster, 2008). The goal of ... Show more content on Helpwriting.net ...
Medtronic provides data transmission via Commander Flex with peripherals and a computer
modem, interactive voice response (IVR), and NetResponse. Commander Flex is a small device that
has a liquid crystal display (LCD) with voice and visual stimuli allowing the patients to be
interactive via taking vital signs and answering questions about disease symptoms (Medtronic,
2017). The Commander Flex can operate via telephone landline, cellular, or broadband networks
(Medtronic, 2017). The IVR system is telephonic that allows for the patient to call in data using a
traditional telephone or cellphone (Medtronic, 2017). NetResponse is a web–based application
software available on smartphones, tablets, or personal computers allowing the patient to submit
information by logging on the website (Medtronic, 2017). The software, Omnivisor Pro, interfaces
with the VA's electronic medical record (EMR), CPRS and VistA, to allow medical staff to
download patient's demographical information into the Omnivisor Pro

Medtronic Case
The purpose of this paper is to provide recommendations on the alliance network of Medtronic for
its further strategic success.
The Company
Medtronic (hereafter MDT) is a one of the leading companies of the medical device industry. MDT
has two headquarters in Dublin, Ireland and Minnesota, USA. With its state–of–the–art pacemakers,
MDT is known as a cardiac device maker. MDT is a novel company among the medical device
industry leaders that serves solely as a medical device developer and a manufacturer. MDT operates
in six segments: Cardiac Rhythm Disease Management (CRDM), Neuromodulation, Neurovascular,
Orthopaedics, Spine and Surgical Technologies, and involves four business groups: cardiac and
vascular group, restorative therapies ... Show more content on Helpwriting.net ...
SDC Platinum Database is used as an initial data source for searching alliances. I searched the
alliances specifically in the period of 2011– 2015. However, as Schilling (2008) agrees, some data
on SDC are not reported and not relevant. Therefore, when the agreements of alliances are not
confirmed on SDC database, I conducted the MDT's press release and annual report on the website
to check the present states of the alliances. In addition, MDT and alliance partners' websites were
reviewed for the company information. Furthermore, theoretical analysis is conducted based on the
book Network advantage written by Greve, Rowley and Shipilov, and 10 academic literatures that
are selected by the course–coordinator.
First–degree perspective: Medtronic's alliances and other networks
Based on SDC database, MDT's press release and annual report, MDT has made 8 acquisitions, 1
joint venture and 7 strategic alliances in the last 5 years. As Greve, Rowley and Shipilov (2014)
suggests, I will use three different perspectives of network advantages as a basis of further analysis.
First degree perspective (Greve, Rowley and Shipilov, 2014) focus on the individual relationship
which brings two types of advantages namely compatibility and complementarity.
MDT's

Cms Policies Push Alternative Medicare Payment Models
1) CMS policies push alternative Medicare payment models CMS has launched many new bundled
payment plans which extend the hospital's responsibility for care and cost outside of the inpatient
stay itself. However, hospitals have been reluctant to sign on for down–side risk. They are risk–
averse due to their lack of experience, knowledge, and capabilities that would enable them to
successfully own the cost of their population, and this is a gap that Medtronic can address. This
fundamental transformation of the healthcare industry is led by the Affordable Care Act (ACA). One
of the impacts of this legislation was significantly reducing the rate of uninsured – from over 16% at
the end of 2013 to under 11% at the start of 2015 (Source: Kaiser Family Foundation) – which has
expanded procedure volume, creating a corresponding revenue tailwind for medical devices and
Medtronic. To address the increasing costs and inefficiencies, the ACA shifts risk and accountability
from payers to providers and other healthcare stakeholders. However, additional policies have also
been shifting the way the healthcare industry thinks about reimbursement and cost. Historically,
reimbursement has been Fee–For–Service (FFS): tied to volume of visits, hospitalizations,
procedures, and tests. This reimbursement structure creates misaligned incentives and fragmented,
suboptimal patient care resulting in burgeoning costs and a lack of focus on outcomes. As a result,
CMS and the industry have been

Company Analysis Of Medtronic, The World 's Largest...
Company Analysis Paper
Introduction
Medtronic is the world's largest medical technology company. It was founded in 1949, as a medical
equipment repair shop, by Earl Bakken and Palmer Hermundslie. Medtronic's core products include
implantable medical devices and drug and biological delivery devices such as pace makers and
insulin pumps. The three year gross sales for Medtronic are: $15.933 billion in 2011, $16.184 billion
in 2012, and$16.590 billion in 2013(NYSE, 2014). The three year net income reporting's for
Medtronic are: $3.181 billion in 2011, $3.392 billion in 2012, and $3.436 billion in 2013(Y–Charts,
2014). The stock price of Medtronic has increased in value by 13.41% since July of 2013. The
forward annual dividend yield is 1.90% and there are 995.76 million shares outstanding (Medtronic,
2013). The dividend payments for Medtronic are currently $.305 cents per share, the dividend
payments have been steadily climbing. In 2010 the dividend payment was only $.205 per share.
Medtronic's net profit margin is 20.9% compared to the healthcare industry standard of 16.99%
(NYSE, 2014). Medtronic's income from continuing operations is $3.07 billion dollars (Medtronic,
2014). All of these key performance indicators reveal that Medtronic is good at making money. This
paper will review the core competencies, management, financial statements, the annual report,
significant events, economic analysis, future prospects, and recommendations for improvement to
provide a summary of

Comparison of Medtronic's Financial Statements to Baxter's...
Medtronic 's Ratings Earning Power I would rank Medtronic 's earning power at a 9 on a scale of 1
(very weak) to 10 (very strong). Medtronic has successfully demonstrated their ability to grow and
provide substantial return to their owners. Medtronic 's net earnings have steadily increased from
$984.0 million in 2002, to $1599.8 million in 2003, to $1959.3 million in 2004. Their total assets
have increased 13.7% from $12,405.5 million in 2003 to $14,110.8 million in 2004. These measures
show that Medtronic has been successful in generating profits and increasing their net assets. These
measures have steadily been increasing and therefore this type of progress can reasonably be
expected to persist in the future. Total liabilities ... Show more content on Helpwriting.net ...
This account only made up 8% of the current liabilities for this year. These two facts show that the
accounts payable does not seem to be a significant form of financing. The company is not relying
heavily upon accounts receivable and is probably not having a difficult time generating cash to pay
to suppliers. One last measure used to determine the ranking provided for Medtronic 's solvency was
the debt/equity ratio. Using this ratio, we see that the average total liabilities only make up 56% of
the total Stockholder 's equity. This shows that the company 's debt is bout half of the company 's
total book value. All of these measures are consistent with the idea that Medtronic is able to produce
cash to meet debts as they come due. If the current and quick ratio proved that the company was
carrying a large percentage of current assets as compared to current liabilities, and if the debt didn 't
make up a majority of the stockholder 's equity, the ranking would have been higher. Earning
Quality and Persistence When ranking Medtronic 's earning quality and persistence I would give the
company a ranking of 8 on a scale of 1 to 10. Net operating income is considered to be made up of
usual and frequent activities and is therefore considered to be persistent. This has steadily increased
over the past three years and can reasonably be expected to continue in the future. In 2002, the
amount was $1590.2 million,

The Health System Of The Healthcare It Program Should Be A...
The most important quality an individual should possess to get through the Healthcare IT program
would be a good support system. An individual cannot succeed without a healthy support system.
Without personal support and professional support, an individual would travel a very difficult road
to success. A good personal support system includes support from friends, family, or any individual
that plays a key role within someone's personal life. Work support includes a company that is willing
to support and provide help with educational needs such as tuition reimbursement and other
incentives. A manger that merits the decision to stay in school and the benefits associated with
staying and completing the said degree. Co–workers that keep the individual on track and provide
guidance are very important in a work related support system. Developing and maintaining a
personal and work support system should go hand in hand. Just having one and not the other would
still prove challenging for any individual to stay on track and complete the program.
(A2). An initial concept or idea that was completely incorrect about the Health Informatics program
that has changed with progression within the program is the difficulty and time demands of the
program. The Health Informatics program is very time demanding and can be very difficult at times
if not enough time is spent immersed in every class and course. An individual can work at his or her
pace to complete necessary program courses and

The Medical Technology Development Company
Medtronic is a well–known medical technology development company established in Fridley,
Minnesota. This company was founded in 1949 by Earl Bakken. The medical device company has
two headquarters of which one is located outside of the United States in Dublin, Ireland and another
one here in the United States located in Fridley, Minnesota. Medtronic has expanded across the
world in over 120 different countries. There are about 27 locations throughout the United States.
This company is well–known to the public eye and is growing daily. The target market for
Medtronic is any and every one that needs or desire medical service or medical supplies to survive.
The leading customers for this establishment are healthcare facilities. Healthcare ... Show more
Although Medtronic has only seen a 1% (Medtronic, 2017) increase in sales from their last reporting
in 201, it is still an increase for the company rather than a decrease. The focus on the cardiac devices
give Medtronic a great advantage on their competitors. Medtronic also has subsidiary companies
under them that also produce medical equipment that will boost their general revenue annually.
Covidien is one of the many companies that are a division of Medtronic that will help to increase the
annual revenue. A company as large as Medtronic has a large opportunity for international trading.
Being that the headquarter is in Dublin, Ireland, this is one advantage to retrieve the same products
for a lesser value outside of the United States and receive a higher profit when selling them in the
United States at a higher rate. Most of the products are manufactured within the headquarters in
Ireland and there are also some products or components of a product purchased from other countries
and the finish product is later produced by Medtronic. The opportunity to receive the products
internationally is a great advantage for the company to continue their road to success with little to no
loss in revenue. These items are usually set at a lower cost outside of the United States with a higher
quantity which produce a greater revenue. There is always a demand for medical supplies for

The Sunshine Act Reporting Requirements For Medical Device...
All medical device companies and or life science institutions are required to track and report any
possible interaction that can be viewed as a transfer of value when interacting with U.S. physicians,
teaching hospitals, or teaching medical organizations under the Federal Sunshine Act. Starting
January 2016, the U.S. Federal Government modified the U.S. Sunshine Act reporting requirements
for medical device companies. Medical device companies must thoroughly detail the product
marketed name associated with transfer of value that is reported when interaction with a physician
takes place in and outside any health care setting. In the past, medical device companies were only
required by the federal government to report product used by family to which a specific product
belonged or was associated with to report the transfer of value. The Sunshine Act requires
Medtronic and other medical device companies or life science companies to track and manage any
and all data pertaining to all educational or marketing material presented to physicians and allied
care providers. All Sunshine Act reporting information recorded by field professionals or any
individuals who come into contact with healthcare providers is recorded, managed, and stored by
Medtronic's compliance and the Medtronic legal department. Medtronic has to follow Sunshine Act
Section 6002. Section 6002 is the transparency reports and reporting of physician ownership or
investment interest of the Patient Protection and

Boston Scientific: Cardiovascular, Urology, And Women's...
The company Boston Scientific founded in 1979 by John Abele and Pete Nicholas, with the hope of
giving more available, cheaper and less invasive alternative to patients. They are one of the leading
manufacturing company of medical supplies equipment used to examine and treat patient with
different medical issues. In addition, Boston Scientific produces medical equipment used to treat
cardiac rhythm management (CRM), cardiovascular, endoscopy, pain management, peripheral
interventions, urology, and women's health. The company is "dedicated to transforming lives
through innovative medical solutions that improve the health of patients around the world." The
company has accomplished a lot, with more than 22 million people being treated each year.

Nickel And Dimed Analysis
Ehrenreich wrote Nickel and Dimed to share her experience of living as a low–wage worker. In
order for Ehrenreich to experience being a low–wage worker she traveled around the country taking
on different jobs. A low–wage job to me is a job that doesn't provide you enough money to live off
of. Although Ehrenreich's limit of never being homeless is unfair, generally her rules and limits are
fair. Ehrenreich points out her first rule for the experiment is to not tell her employers that she is a
writer with several college degrees (4). Her first rule is fair because employers and co–workers
might be suspicious of her if they knew her background. While I was in high school, I lifeguarded
and taught swim lessons at a public pool all year around. My parents are upper middle class, so I
often got asked, "Why do I have a job?" my response always was that I didn't want to rely on my
parents for gas, clothes, and spending money. I worked 19 hours a week, five hours Monday through
Thursday then went to school for eight hours. This experience taught me to manage my time with
work and school. Ehrenreich claims that her second rule for the experiment is that she has to take
the job that will benefit her financially, and do her best to keep it, while not being lazy (4).
Ehrenreich's second rule is fair because she is challenging herself to overcome any ... Show more
Ehrenreich's limit is not fair because she is not getting the experience of a low–wage worker that
manages to have a job but still cant afford a place to live in. There was a homeless guy that I knew
named Timmy who created his own business by shoveling snow, picking up trash in parking lots,
and cutting grass. Even though he had multiple jobs he still couldn't manage to afford an apartment.
The only things Timmy could afford were McDonald's, washing clothes, and supporting his alcohol

Application Of Advanced Micro Devices
Advanced Micro Devices (AMD) is a customer–oriented company that manufactures computer
processors and memory chips and supplies its products to various technological companies
worldwide. This corporation's overall strategic objective is to be "more efficient, more responsive,
and intensely focused on delivering innovative solutions that its customers want and need to
succeed" (Syed, 2006). AMD has become a leader in customer relationship management through its
Customer–centric Innovation philosophy. This philosophy focuses on three major components–
differentiation, solutions, and connections. According to Abdul Samad Syed, AMD's main goal of
this customer relationship model is to, "help customers achieve results by giving them differentiated
products and services, enabling complete solutions with our ecosystem partners, as opposed to point
technology and collaborating efficiently by sharing customer data with our connections" (Syed,
2006). This philosophy is what makes AMD's customer relationship management superior to its
competitors and truly gives the company a competitive advantage in the tech industry.
AMD accomplishes its Customer–centric Innovation by segmenting specific areas in which this
model would be successful–marketing spend management, channel management, and global
services. With the analysis of feedback from customers and final consumers to review products and
identify customer wants and needs, AMD accomplished its goal and integrated global customer

Business Analysis: Case Analysis Of The Medtronic Company
Introduction
Medtronic Company has been in existence since 1949. The company has expanded a lot in its
markets from a national organization to a global company with customers from all regions of the
world. With a workforce of 6,200 employees distributed across the globe, Medtronic's is the world
leader supplier of medical products and services that contribute to human welfare by application of
biomedical engineering to alleviate pain, restore health and extend life. Mr. Omar Ishrak is the
current Chief Executive Officer of the company.
Omar Ishrak
The C.E.O. of the company is a man of great influence and experience especially in management of
scientific and medical companies. With a vast experience from companies like GE Healthcare
Systems, Diasonics, he is the right man to transform Medtronic back to its glory days and with
greater impacts on the current markets. In his short term with the company, Mr. Ishrak has been
fundamental in organizing and restructuring the company to accommodate new strategies and
managerial structures that will elevate the company's growth and success. Notably, the company
experienced a 4% growth during the last financial year with a seven dollar increase in the company's
stock price (Ginter 142). ... Show more content on Helpwriting.net ...
Ishrak's leadership is thus focused on a growth path for the company with a more assertive approach
in diversifying its products and market share in improving revenues and restoring shareholder value.
The C.E.O. has used more aggressive plans in ensuring that Medtronic's not only registers profit but
also acquires substantial growth in its less developed markets. Indeed Mr. Ishrak has enabled
Medtronic to attain a more global market rather than an international one. Through his detailed
approach to factors and means of production of the company, I believe that his leadership will
provide a long–term solution to Medtronic's capital market with increased revenues from its more
globalized trade

Corporate Responsibility And Its Impact On Social...
Sustainable development requires companies to meet their objectives while protecting the quality of
life of their employees, surrounding community, and the environment. More than 40 years ago,
Medtronic 's co–founder Earl Bakken provided the framework for the company 's sustainability
strategy by formulating the company 's mission statement that has remained unchanged to the
present day. "Medtronic has operated with a clear, compelling mission: To contribute to human
welfare through the application of biomedical engineering in the research, design, manufacture, and
sale of instruments or appliances that alleviate pain, restore health and extend life" ("Integrated,",
2016, p.4). This visionary mission statement also included a group of ethical guidelines such as the
need to strive without reserve for the greatest possible reliability, to recognize the personal worth of
employees, and to maintain good citizenship as a company. Those early tenets of corporate
responsibility were the foundation of Medtronic 's current sustainability practices.
Social sustainability practices are conceived to ensure that the business has a positive influence on
social wellbeing. Medtronic considers that supporting access to healthcare improves the quality of
life of the community and view access to healthcare as a human rights issue ("GRI," 2016). By
developing medical innovations like the first battery–operated pacemaker, first insulin pump, or the
first deep brain stimulation therapy for people

A Brief Note On The World's Largest Medical Technology...
Introduction Medtronic is the world's largest medical technology company. It was founded in 1949,
as a medical equipment repair shop, by Earl Bakken and Palmer Hermundslie. Medtronic's main
products include electrical stimulation devices, implantable structural devices, targeted drug and
biologics delivery, powered and advanced energy instruments, surgical navigation and imaging, and
patient and device management. Electrical stimulation devices are used to encourage normal
physiology or to suppress abnormal physiology. A pacemaker is an example of an electrical
stimulation device. Implantable structural devices are mechanisms that rely upon specifically
engineered designs such as self expanding metals, pumps, valves, and components that ... Show
more content on Helpwriting.net ...
A robotic arm designed to hold a surgical saw equipped with an arthroscopic camera, that guides it
through the incision process, is an example of a surgical navigation tracking technology.
Technologies like this are used in delicate operations such as brain surgery. Patient and device
management technologies are instruments, devices, and information technologies that help
healthcare professionals diagnose medical conditions, monitor and better manage a patient's medical
condition, or interrogate and program devices (Medtronic, 2013).
The three year gross sales for Medtronic are: $15.933 billion in 2011, $16.184 billion in 2012,
and$16.590 billion in 2013(NYSE, 2014). The three year net income reporting's for Medtronic are:
$3.181 billion in 2011, $3.392 billion in 2012, and $3.436 billion in 2013(Y–Charts, 2014). The
stock price of Medtronic has increased in value by 13.41% since July of 2013. The forward annual
dividend yield is 1.90% and there are 995.76 million shares outstanding (Medtronic, 2013). The
dividend payments for Medtronic are currently $.305 cents per share, the dividend payments have
been steadily climbing. In 2010 the dividend payment was only $.205 per share. Medtronic's net
profit margin is 20.9% compared to the healthcare industry standard of 16.99%

The Development and Expansion of Medtronic, Inc.
It all started with a man named Earl Bakken who loved electronics. As a self–confessed "nerd",
Bakken designed an electroshock weapon; similar to the taser's of today, and used it to protect
himself from bullies. He earned a Bachelor of Science in Electrical Engineering in 1948, and a
Master's in Electrical Engineering with a minor in Mathematics at the University of Minnesota
Graduate School. The use of electronic equipment in hospitals started to become popular after World
War II, but the hospitals did not have staff to repair them. Bakken and his brother–in–law, Palmer
Hermundslie, formed Medtronic (the combination of "medical" and "electronic") in 1949, in a small
garage, primarily working with the University of Minnesota hospital (Medtronic–history).
Even though it wasn't much more than a repair shop for medical equipment in 1949 but Bakken and
Hermundslie had a vision, and the drive to see their vision to fruition. Their first invention was in
1957 where they developed the first external, battery operated, wearable artificial pacemaker, first
used on "blue babies" who had heart rhythm problems. It was also in 1957 that Medtronic
incorporated. Although Medtronic at this point in time was earning a half million dollars in sales,
and had a reputation for being a great company, they invested a lot of time and money into research
and development, hiring additional staff, expanding its product lines, getting established in foreign
markets and building a new

Marketing Development Of Medtronic ( Medtronic Fort Worth,...
Medtronic is a worldwide medical device manufacturer and supplier with over 80,000 employees,
touching almost every country in the world in one way or another. Medtronic requires that every
staff member and employee comply with international, national, regional, and local laws and
regulations pertaining to data privacy and confidentiality. One example of maintaining
confidentiality and privacy of information is during a Medtronic Fort Worth, Texas, VOC Product
Development Events. VOC Product Development Events are events in which Product Managers
engage surgeons under contracts to validate non–released product prototypes. Surgeons are required
to sign non–disclosure agreement before engaging in any verbal or written conversation in regards
to prototypes. All staff that is part of any VOC Product Development Event must sign a
confidentiality and non–disclosure agreement during project briefings. The staff confidentiality
agreement only allows individuals that are part of the VOC Event to discuss VOC Event information
with individuals that play a role in development of the prototype or will take part in the product
Development VOC Event. Product Development VOC Events are in a need to know basis and are
treated as confidential and non–public information. If an individual is caught disclosing VOC Event
confidential information to non–pertinent personnel within or outside the company, Medtronic could
potentially take legal action or terminate an individual. Engineers and

The Sunshine Act Reporting Requirements For Medical Device...
All medical device company and or life science institutions are required to track and report any
transfer of value information pertaining to U.S. physicians, teaching hospitals, or teaching medical
organizations under the Federal Sunshine Act. Starting January 2016, the U.S. Federal Government
modified the U.S. Sunshine Act reporting requirements for medical device companies. Medical
device companies must thoroughly detail the product marketed name associated with transfer of
value that is reported when interaction with a physician takes place in and outside any health care
setting. In the past, medical device companies were only required by the federal government to
report the family to which a specific product belonged or was associated with to report transfer of
value. The Sunshine Act requires Medtronic and other medical device companies or life science
companies to track and manage any and all data pertaining to all educational or marketing material
presented to physicians and allied care providers. All Sunshine Act reporting information recorded
by field professionals or any individuals who come into contact with healthcare providers is
recorded, managed, and stored by Medtronic's compliance and the Medtronic legal department.
Medtronic has to follow Sunshine Act Section 6002. Section 6002 is the transparency reports and
reporting of physician ownership or investment interest of the Patient Protection and Affordable
Care Act. Sunshine Act Section 6002 was put into

The United States Of America, A Country Driven By...
The United States of America, a country driven by business, money, and technological
advancement, has the third highest corporate income tax rate in the world; the highest among the
thirty–four industrialized nations of the Organization for Economic Co–operation and Development
(OECD) (Pomerleau, 1). Large corporations that have developed in the United States have
recognized this. In 1982, McDermott Inc., with the help of its lawyers, developed a strategy in
which they could continue with their business, founded in New Orleans, without having to be
punished by the prohibitive tax rates employed by the U.S. government (Mider, 2). Thus, the
corporate tax inversion was conceived; an idea that allowed businessmen and women that have used
... Show more content on Helpwriting.net ...
A tax inversion would allow a business to escape this high tax rate by "creating or buying a foreign
parent... Most importantly, perhaps, companies that invert overseas can take advantage of the
generous U.S. system of interest deductions for payments to their own affiliates abroad – benefits
that are only available with a foreign parent company" (Mider, 2). The change of address isn't
always a true move either as most companies that utilize this strategy usually keep their executive
headquarters in the US. Some companies that have transitioned to foreign turf include: Medtronic,
Burger King, Tim Horton's, Stratasys, and Horizon Pharma. Currently, New York–based Pfizer and
Dublin–based Allergan are dealing with a pending tax inversion in which the two would merge, a
$160 billion deal, making this the potential largest inversion ever (Dunsmuir, 1). The US
government is actively making new rules and regulations regarding corporate tax inversions which
has put the Pfizer–Allergan merge on hold. According to Lindsay Dunsmuir, "last November,
following the announcement of the Allergan–Pfizer deal, Treasury clamped down on inversions by
limiting a U.S. acquirer 's ability to set up a new foreign parent in a third country and to "stuff"
assets into a foreign parent to meet post–inversion ownership limits." Another treasury imposed
regulation would prevent Allergan's major deals that

Medtronic Health Insurance Case Study
Running Head: Medtronic's Health Insurance; Revisions 0 Medtronic's Health Insurance; Revisions
Shelley Black OL620 Total Rewards August 4, 2017 Summary According to the case study,
Consumer Health Care: Medtronic's Health Insurance Options, by Herzlinger, Hurwich and Bokser,
I have come to the conclusion that Medtronic was trying to offer an array of services to their
employees but yet really didn't analyze what they were providing. Currently, Medtronic offers three
distinct health plans that are comparable with their employee's as well as industry competitors.
However, there were several areas that I found concerning that is in regards to cost where the
company is spending more money than they need to. Within this paper, I will be addressing some
factors in areas such as where money could be saved so that they may be able to use this additional
money in other areas for the company. Restrictions At the time, Medtronic made decisions what they
thought would be good for the company as well as their employees. However, there are several areas
of concern that could be redesigned to help accommodate cost as well as the company. One area that
I saw right away that needs attention immediately was the redesign of the part–time employee's
hours. Currently, Medtronic considers part–time as those who work 32 or less hours per week.
According to the Affordable Care Act (ACA), if an employee works a minimum of 30 hours per
week, they are considered full–time and large

An Organization Is A System
An organization is a system. A system 's overall behavior depends on its entire structure, not the sum
of its various parts. The structure determines the various behaviors, which determine the various
events. It is critical that you do not break up a system into silos, but it equally critical that a
company acknowledges its strengths from workforce and keep these smaller systems tied together as
one large system. We will examine how the companies highlighted in the team presentations have
achieved this success. Companies can use pay as a reward or reinforcer. Several of the class
presentations discussed the issue of pay. There was a clear divide in how pay was used. Our
evaluation is that the majority of the presentations used pay as a reward. Our perception is that Park
Nicollet (PN) they use pay as a reinforcer. Luthans and Stajkovic call out in their article, "Unless
organizational participants are reinforced for their performance–related behaviors, strategies,
designs and technologies may have little impact." (Luthans & Stajkovic 1999, p. 52). At PN, the
system encourages and reinforces team culture, collaboration and allowing employees to be actively
involved in improvement projects. PN professionals embrace and enjoy an environment of
continuous process improvement. These opportunities increase the strength and frequency of the
collaboration behavior that is needed to a primary care provider of choice in the market. Most
organizations want to be an

Neomed Case Study Summary
Marc Umeno, Stan Majewski and Harry Bishop were the original founders of NEOMed. The
founders designed a new product for the medical market. Although, they determined multiple uses
for the technology were possible, such as, screening drug candidates, drug delivery applications,
detecting cancer, and possibly applied to Homeland Defense for detection of nuclear weapons. The
primary focus was decided to be used to identify and catch coronary artery disease (CAD) before it
happens. Marc Umeno developed the initial concept for NEOMed during graduate school at Case
Western University, with help from several others in the beginning process; Marc conducted
preliminary research and evaluated the market for the technology. NEOMed was officially ... Show
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An economic downturn for funding of such investments has put NEOMed into a crucial situation;
continue developing the current product, use the technology for another purpose or dissolve the
company. NEOMED had the right idea they developed a product that could stand alone without a
strong competitor they brought in experts to help with the managements plans, financial plans and
business plans, they set realistic goals and had a strong purpose however they do not seem able to
adapt to recent changes in the lagging economy and lack of investors. In my opinion, a strong
marketing person may have been helpful, although NEOMed's board consisted of many well
educated individuals that specialized in science, medical, financial and management none focused
solely on marketing. There was not a lot they did not cover, they understood what they needed and
had a well thought out plan to produce it, they developed partnerships, as well as, produced market
research, accuracy of procedures, projected timelines but in the end could not put it all together.
Even though, much of the funding issues could not have been foreseen, I feel NEOMed may have
had an easier time finding funding if they would have went the route of Homeland Defense because
of the current market in the 2002. As callous as it may sound it would have been the most opportune
time to capitalize on the tragedy of

The Following Analysis Displays The Next Step To The Already
The following analysis displays the next step to the already tended to A–D components on the
insightful paper titled Consumer–Driven Health Care: Medtronic 's Health Insurance Options, which
depends on the activity endeavors of Medtronic a Minneapolis–based organization and Dave Ness,
its Vice President of Compensation and Benefits. This analysis will concentrate on the qualitative
and contrasting quantitative data in accordance with the accompanying regions of Benefits and
Compensation Analysis critical elements: Misalignment, Differences, and Gaps; Degree of Existing
Population; Strengths and Weaknesses; Increased or Stay the Same, and; Reduced (i.e. rewards
diminishments).
Misalignment, Differences, and Gaps Medtronics has been known ... Show more content on
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(Fronstin and Elmlinger 2015). There is an opportunity with Medtronic and its Wellness programs
for their workers. It is true that CDHP can end up being valuable with regards to preventive
medicines and its financially strategic through phone meetings with medical professionals rather
than having employees needing an appointment yet it doesn 't assist with employees maintaining
helathy. There are several organizations such as Johnson and Johnson, apple Inc, Google amongst
others that invest in wellness programs into their regular work routines on the grounds that many
research have demonstrated that having a real deliberately composed interest in the mental, physical
and social soundness of employees will eventually pay off in the ling run. "When compared against
the lifestyle–management component, disease management delivered 86% of the hard health care
cost savings, generating $136 in savings per member, per month and a 30% reduction in hospital
admissions" (Purcell, 2016). The leaders of Johnson and Johnson gauge that the welness programs
they have set up has spared the organization upwards of $250 million in costs for healthcare for the
past ten years, this was $2.71 for each and every dollar spent on healthcare. The company globally
has 250 organizations and the company has two health mandates. The first mandate is that workers
who are infected with HIV/AIDS will have obtain accessibility to antiretroviral

Boston Scientific Mission Statement
Boston Scientific is dedicated to changing the lives of patients treated and living with their devices,
applying the growing knowledge of medicine and technology of today's health conditions. The
company believes that their success is driven by their ability to consistently deliver initiatives that
grow profitability and market share. Boston Scientific does a great job focusing on improving the
speed and performance of the business units by adding new capabilities, processes, and innovative
technologies. Their products and technologies are used to diagnose or treat a wide range of medical
conditions, including heart, digestive, pulmonary, vascular, urological, women's health, and chronic
pain conditions. Products include anything from interventional

Medtronic Case Study
Harvard Business School 9–698–004 July 8, 1997 We've Got Rhythm! Medtronic Corporation's
Cardiac Pacemaker Business The legacy of Medtronic Corporation, the company that created the
cardiac pacemaker industry, is a proud one. Starting from its earliest pacemakers, which had to be
carried outside the body, Medtronic had achieved dramatic improvements in the functionality, size
and reliability of these devices. In so doing it had extended the lives, and improved the quality of
life, for hundreds of thousands of people in whom pacemakers had been implanted. The pacemaker
has been designated as one of the ten most outstanding engineering achievements in the world over
the past 50 years, along with the digital computer and the ... Show more content on Helpwriting.net
...
Several key employees left the company, seeing greater opportunity to develop their new pacemaker
product ideas in new start–ups rather than within Medtronic. These competitors proved much faster
than Medtronic at developing new products that advanced the state–of–the–art in pacemaking.
Medtronic was also pummeled by two major product recalls related to product quality problems.
Observers felt the company would have lost even more of the market during this period, were it not
for its strong worldwide salesforce and the lingering legacy of its brand reputation amongst
surgeons, the primary customer group. 1 This citation was made by the National Society of
Professional Engineers in 1984. Professor Clayton M. Christensen prepared this case as the basis for
class discussion rather than to illustrate either effective or ineffective handling of an administrative
situation. Some of the data and names in this case have been disguised to protect the proprietary
interests of the company. Copyright © 1997 by the President and Fellows of Harvard College. To
order copies or request permission to reproduce materials, call 1–800–545–7685, write Harvard
Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of
this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or
transmitted in any form or by any means–electronic, mechanical, photocopying,

Strategic Review of Medtronic Inc.
Strategic Research Project This paper is about a strategic overview of Medtronic Inc. Medtronic is a
global leader in medical technology– alleviating pain, restoring health, and extending life for people
with chronic conditions around the world. Medtronic conducts business in more than 120 countries
developing and manufacturing a variety of products and therapies with emphasis on providing a
complete continuum of care to diagnose, prevent and monitor chronic conditions. Mission Statement
The mission statement of Medtronic Inc. is to contribute to human welfare by application of
biomedical engineering in the research, design, manufacture, and sale of instruments or appliances
that alleviate pain, restore health and extend life. ... Show more content on Helpwriting.net ...
There is not an estimated increase to the bargaining power of the suppliers because new companies
are not likely to develop products overseas due to the trouble in changing contracts to foreign
manufactures. Bargaining power of consumers Some hospitals organize and group together to lower
costs. These enables more bargaining power over the suppliers due to their collective size. This
causes competitors have also to deal with the final payers that are sometimes the insurance company
that try to minimize their costs and influence the type of patient care. Even if the buyers are not
directly the doctors, the suppliers have to target them since they are advisers providing influence to
the decision process. This gives tremendous bargaining power over the suppliers of medical devices
enabling better competition and ability to absorb the pressures of the t healthcare system. Intensive
Strategy of Medtronic Medtronic has seven main divisions and combines operations into a single
operating segment. Market Penetration Medtronic's market penetration in solidified in the Cardiac
Rhythm Disease Management division where it is the world's leading supplier of pacemakers. In
addition, Medtronic's holds over 50% Implantable Cardiac Rhythm Devices (ICD) Market share
which contributes to 25% of Medtronic's overall sales. Market Development Medtronic is
continually moving toward innovation through their pursuit

Earl Bakken Research Paper
"Medtronic 49,000 strong, seventeen billion dollars in sales, reaching ten–and–one–half million
patients, and improving a life every three seconds." (Timeline www.earlbakken.com) Earl Bakken
was an innovative child, who designed and constructed a robot when he was a young boy. He grew
up as an only child until he turned eighteen, when his sister came into the world. He has, and still is,
living life to the fullest. Not by being extreme, or by being a notable person, but by helping the
world. Bakken co–founded Medtronics, a leading medical technology producer presently.
Earl Bakken created the first external, battery powered pacemaker. A pacemaker is an electronic
device that supports the cardiac system. This device regulates a patient's ... Show more content on
Helpwriting.net ...
Even when Bakken was a toddler, he liked to play with cords, wires, connectors, and plugs. At age
eight, Bakken saw the movie Frankenstein and was very inspired. "I was fascinated by the idea of
combining electricity with medicine," explained Bakken. As a young adult, Bakken's first wife,
Connie Olson, worked in a hospital located in south Minneapolis. He visited the hospital often, and
soon realized that they needed a company dedicated to fixing broken machinery. The Medtronics
Company then started, with Bakken conjoining with his brother–in–law,Palmer Hermundslie. The
invention of the pacemaker came around in November of 1957, when Dr. Lillehei, at the University
of Minnesota, was operating on babies born with a heart defect, called blue babies, whose skin is
tinted blue because of poor circulation. A blackout caused Dr. Lillehei to ask Medtronic if they could
find a solution that did not need a power supply, thus causing the creation the first external, battery
powered pacemaker. Bakken actualized the pacemaker in one month("Biography of Earl Bakken"
WordPress.com, 2012, Timeline www.earlbakken.com, 2008). As a result, his prior knowledge in
medicine and engineering assisted the invention of the

Medtronic Pain: A Case Study
Hi Erwina, Thank you for sharing your clinical experience regarding the adverse effect of baclofen
on your patient associated with physical therapy treatment. I have multiple negative experiences
regarding the side effects of oral muscle relaxants drugs as well as with my colleagues from work. I
would like to add the adverse effect of intrathecal baclofen due to spasticity following spinal cord
injury based on Medtronic, Inc. (2015); there are more commonly reported side effects from the
patients who received this injection treatment such as drowsiness, dizziness, headache, nausea,
diminished blood pressure, hypotonicity and coma. I experienced a patient of mine; he is a 27–year–
old male with spinal cord injury who fell from a ladder due ... Show more content on
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Patient has been taking his regular medications such as oral medication of baclofen – antispastic
drug and muscle relaxant (Ciccone,2013, p.99) and tramadol– used for moderate to severe pain
reliever (Ciccone, 2013, 1106). He was re–admitted from the hospital due to infected intravenous
fistula while I was treating this patient he was having a petit mal seizure. I found out that the patient
received vancomycin medication – is an antibiotic drug for staphylococcal infections as well for
contamination of the internal delicate surrounding body structure (Ciccone, 2013, p.1145).
According to Silverman (2010), tramadol has a high risk of seizures with elevated doses of
antibiotics, bupropion and opioid painkillers or for anti – depression (p.775). As a physical therapist,
I discussed with my patient about the side effects of his medications and the contributing factor
following seizure reaction. I communicated to his attending nurse and reviewed the drug interaction
of tramadol with vancomycin which may cause a seizure occurrence. After the nurse had explained
the situation, finally the doctor discontinued the pain medication (tramadol) and switched

Medical Products Liability Lawsuit Case
Medical Products Liability Claims in the Wake of Coleman v. Medtronic
The California Court of Appeals' decision in Coleman v. Medtronic has made it easier for plaintiffs
to pursue medical products liability claims. In the landmark 2014 decision, the court held that the
state law tort claims asserted by the plaintiff were not federally preempted. The decision is part of a
growing body of medical products liability law regarding the circumstances under which a state law
claim can impose "parallel" requirements to those under the Food, Drug & Cosmetics Act (FDCA)
and, therefore, avoid federal preemption.
The Facts of the Case
John Coleman filed a product liability lawsuit against Medtronic, Inc., and Medtronic Sofamor
Danek USA, Inc. (collectively, Medtronic), alleging that he suffered painful complications after a
spinal surgery in which Infuse, Medtronic 's federally–approved bone fusion medical device, was
used in an "off–label" manner.
The Federal Drug Administration (FDA) granted Infuse premarket approval for use in certain types
of spinal fusion surgeries, including Anterior Lumbar Interbody Fusion (Anterior Fusion). The type
of surgery Coleman underwent – Posterior Fusion – was promoted by Medtronic but not approved
by the FDA. As detailed in court documents, studies funded by Medtronic found that the medical
device could cause bone growth in the spinal canal, but the company did not report the adverse
events to the FDA. Medtronic was also aware that adverse

Case Study Mira Loma Dc
Medtronic Distribution Operations has undertaken a review of the Mira Loma DC as a part of our
ongoing effort to maintain and drive continuous improvement on our key distribution objectives.
Based on this review, a decision has been made to close the Mira Loma DC The decision to move
was difficult and one that was made only after complete study and analysis. This move will ensure
improvements in efficiency and scale and thus allow the Medtronic Distribution Network to
leverage existing resources so we can better serve our customers and patients Based on this review,
a decision has been made to close the Mira Loma DC. We will transition inventory and all related
DC activities to the Memphis Distribution Center. Our Mira Loma site currently ... Show more
Our objective will be to complete the transfer by June 30, 2016. However, as the volume diminishes,
we may need to adjust this date accordingly. In the weeks ahead, we will keep you informed by
providing regular updates of all activities that will affect you directly Frequently Asked Questions
Q1. Why was the decision made to close the West Coast DC and transition to Memphis? A. This
closure will simplify our distribution network to a 2 DC model. This change will allow for improved
efficiency by leveraging the operational capabilities of our Memphis and Swedesboro DC's. This
decision is no reflection upon Mira Loma DC performance. Q2. When will the West Coast DC
close? Will we process FY16 Year End shipments from the West Coast? A. The DC will not be
closing until end of June of 2016. The Mira Loma DC will remain open and fully operational
through FY16 year end. Q3. Will this change be noticeable or impact service to our customers? A.
No, we are committed to transitioning all distribution operations from the West Coast with no
service interruption. We will be partnering with customer service and planning departments to
ensure a seamless transition. Q4. How will the closure of the West Coast DC impact Quarter End

Financial, Procedural, And Legal Constraints Regarding...
The case analysis will examine potential financial, procedural, and legal constraints regarding
Medtronic's compensation and benefits package. The potential recommendations to change the
current benefits package of the company to address the needed changes to meet the needs of the
employees. The proposed financial analysis will address the organizations fund to support each
employee based on their needs. Furthermore, examine the element of the benefit and compensation
per employee to show quantitative data to support the analysis.
Critical Elements
A. Legal and financial constraints. The Fair Labor Standards Act (FLSA) will reflect the usage of
reported leave between exempt and non–exempt employees. The leave benefits system will emulate
the needs of individuals while meeting their social needs for leaving to take care of their well–being.
The commonality will reflect togetherness rather than being treated differently within the company.
By utilizing this equality factor will then foster trust between employer and employee. The fairness
will merit the well–roundedness of the human resource practices of the company. Transparency is a
key success for the company to create synergy among the workforce while creating a positive
environment.
The financial constraints for the company will increase for the added benefit for having a unified
leave reform. The extra financial equity will be supported by substitution of the benefits that is
recommended for alterations. The company's

Marketing Operations Within The Restorative Therapies...
James Byers is the Senior Manager of Marketing Operations within the Restorative Therapies
division at Medtronic. Although James is stationed at the Medtronic Fort Worth, Texas facility,
James oversees Medtronic medical bio–skills lab operations, sourcing efforts for hotel and facility
agreements, and product samples for Medical Education and third party events. Bio–Skills lab
operations are events held for surgeons and medical professionals to showcase the safe and effective
use of Medtronic products. Lab operations also include the development and improvement of new or
existing products and support of sales teams. Sourcing efforts include the sourcing for third party
events such as third party meetings and events. Sourcing for third ... Show more content on
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James has also managed and owned several businesses throughout his professional life. James Byers
extensive backgrounds in multiple management roles have shaped his approach to managing and
supervising effective teams and projects. James extensive time within Medical Education and the
Samples Department allowed him to develop, evolve, and progress in his current role at Medtronic.
(D1). There are many challenges that James Byers believes are currently facing him as a manager
and supervisor in his professional role. The biggest challenge facing James on a day to day basis is
convincing everyone in the organization to go in one singular direction and bring uniformity and
consistency to existing processes and guidelines. Having to manage up and across various group
dynamics to bring cohesion and cohesiveness to processes that he currently oversees is challenging
in his role as a supervisor. James could not go into much detail on his current challenges due to a
recent reorganization of several departments at Medtronic. James continually stressed that the
biggest challenge facing him and many managers and supervisors on his level have to do with
uniformity. The challenge of unifying and streamlining processes across multiple departments and
therapies within a large corporation will always be a challenge. Process uniformity challenges will
always be a factor because everyone works and thinks

Weve Got Rhytm Medtronic Cardiac Pacemaker Business
Read the case of "We've Got Rhytm! Medtronic Cardiac Pacemaker Business". Please answer the
following questions:
a. Which of the improvements in the new product development process that the Medtronic
management team implemented strike or impress you as having been particularly crucial to turning
the company around?
b. What are the costs and benefits of having implemented product line architecture and train
schedule in the pacemaker business? Answer:
a. I am so impressed with the platform strategy, even though the other 5 processes were also
contributed to the turning of Medtronic back to its rhythm. The platform strategy was an answer to
the Medtronic's inability to introduce new product ahead of its competitors.
Some factors ... Show more content on Helpwriting.net ...
By this new platform, the circuit could be modified easily and faster to form the derivative products.
As been mentioned earlier, the 5 other processes were also contributed to the turning of Medtronic.
 Speed
This process is basically in respond to the slowest part of Medtronic process in developing new
product, which was actually deciding what needed to be done. By establishing process to define
what new products that will be developed, Medtronic can ensure that they have well–defined
product at the front end.
 Project Documentation
Establishing two documents to be written at the start of the development phase of each project was
helped synchronized marketing and engineering department. Conceptually the marketing was
responsible to assess what kind of product that customer needs and the result of this assessment shall
be written in the product description document, while the engineering department shall translate the
product description in to a detailed technical document through filling out the product specification
document.
 Phase Definition
This phase definition which comprise of demonstration and commitment phase helped Medtronic to
be more focus in what needed to be done in each phase to ensure the quality decisions were made.
Once projects enter the commitment phase, Medtronic expect 100% of them to be technically and
commercially successful.
 Rhythm
Establishing a so called train

The Cost Of Goods Sold For Medtronic
Ratios If an investor is curious about how much of the market share a specific company possesses,
they have to add up the total sales revenue for the particular market and divide the specific
company's revenue by the total revenue for the industry to decipher their market share. For example,
Johnson & Johnson possesses $27.43 billion in total revenue; GE Healthcare generated $18.29
billion in revenue, Siemens Healthcare earned $17.54 billion, Medtronic made $16.20 billion in total
revenue, and Baxter International gained $14.20 billion in revenue. The total revenue for the top 5
medical device manufacturers is $93.66 billion dollars. Medtronic's total revenue of $16.20 billion
divided by $93.66 billion dollars = .1729 or 17.3% of the total ... Show more content on
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The quick ratio for Medtronic is 3.497, Stryker's quick ratio is 1.46 (CSI Market, 2014).The total
liabilities of Medtronic are $18.5 billion and the total assets are $37.9 billion. The debt to total asset
ratio for Medtronic is .488 or 48.8%. The cost of goods sold for Medtronic is $3.689 billion and the
average inventory of Medtronic is $1.764 billion, consequently the inventory turnover ratio of
Medtronic is $3.689 billion/$1.764 billion = 2.091.The accounts receivable turnover ratio is 4.58
(CSI Market, 2014). The return on equity of Medtronic is 16.18%. The price to earnings ratio of
Medtronic is 16.68 (Y–Charts, 2014). A share of Medtronic stock costs $63.25. All of this
information indicates that Medtronic is a financially stable company. Medtronic has had steady
growth for the last 5 years, it is making money at a decent rate, it pays a comparable dividend yield,
and there are no financial disadvantages concerning Medtronic when it is compared to other medical
device manufacturers. Medtronic's sales revenues continue to grow, from $15.8 billion in 2010 to
$16.2 billion in 2013. The pay out of its dividends has also increased over the past three years from
$.82 per share to $1.12 per

Medtech And The Pharmaceutical Industry
MedTech was started by a gentleman by the name of Doug Reynolds, who was a former university
research fellow. Through Doug's work as a molecular biologist, an idea was created for a new cancer
treatment center that would treat the deadliest form of skin cancer, melanoma. With the approval
from the Food and Drug Administration, Doug along with Harold Moran, who is the business
manager, and Becky Smith who was hired from another pharmaceutical company, were responsible
for creating a sales force (Johnston & Marshall, 2009). Although MedTech has been approved by the
FDA, and employs 150 sales reps throughout the United States, along with 10 sales managers within
the four years of starting, the company has not fulfilled their sales expectations.

Analysis: Medtronic Adoption And Adherence Metric
The second metrics that Medtronic use to determine and track the quality of reporting to governing
bodies is the Medtronic Adoption and Adherence Metric. Medtronic Adoption and Adherence Metric
is intended to reflect how effective Clinical Connect has been adopted by teams and how effective
Clinical Connect is being used for reporting. Clinical Connect is a management reporting software
used by teams when engaging physicians and health care providers. Adoption and Adherence
metrics measure both a quantitative and qualitative measure to the adoption and adherence of
Clinical Connect by multiple Medtronic Teams. The quantitative and qualitative combination
measure the volume and type of issues, actions, potential risk, and decisions accurately

Analysis Of The Union Of Medtronic And Covidien

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