PatientSchedulingApp - Investor Presentation

D. Andrew J. Grant
Colin Coffey CDir FIoD
April 2017
Investor Presentation

CONTENTS
04 Executive summary
09 Overview of mission, vision, purpose and opportunity
13 Employing investment to deliver impact and profit
14 The market
15 Beyond the NHS
16 The product
27 Future development
29 Revenue model / overcoming the buyer hurdle
32 Profit and loss
33 Marketing sales
34 Sales installation
35 Management team
40 Partners suppliers
42 Competitors
43 The medical trial
45 Timeline
46 Contact
02 PATIENT SCHEDULING APP | Investor Presentation02 PATIENT SCHEDULING APP | Investor Presentation

Source: http://www.telegraph.co.uk/news/health/11718631/Aspirin-loo-roll-and-surgery-true-cost-of-the-NHS-revealed.html
The NHS is the world’s
5th biggest employer
and spends over £36bn
per year on staff.

EXECUTIVE SUMMARY
PatientSchedulingApp Ltd is seeking to raise £600,000 SEED investment by
31st May 2017 for 16.53% equity based on a pre-money valuation of £3m.
This SEED investment will be used to:
–– design and build the prototype system (MVP) between June and September 2017 and run a medical pilot/service
evaluation with the Royal Marsden Chelsea.
The system will be built on Microsoft Azure and run off Android tablets.
The aim of the system is to:
–– reduce NHS waiting lists by at least 10%
–– cut clinic and appointment waiting times for patients in hospitals
–– reduce pressure on NHS front line staff
–– allow the better allocation of scarce resources
–– and deliver cost efficiencies through the effective and efficient scheduling of clinical appointments.

Source: http://content.digital.nhs.uk/article/6053/Hospital-inpatient-care-almost-900-more-admissions-per-day-compared-to-previous-year
Patient admissions are now
above 15m per year. That’s
over 45,000 patients per day.

To date PatientSchedulingApp Ltd has invested £238,980 over 24 months and
appointed a panel of world-class partners and suppliers that include TechAdventure,
The Royal Marsden NHS Trust, The Charite Hospital in Berlin, Microsoft, Neofonie
Mobile GmbH, Polestar and Scottish Enterprise.
Together with these organisations TechAdVenture has researched the market opportunity, scoped the
solution, mapped the hospital work streams and patient journeys, developed the business case, designed
a demo and created this investor presentation.
PatientSchedulingApp Ltd SC530799 was incorporated on the 29th of March 2016.
PatientSchedulingApp Ltd is forecast to generate sales of £1.7m in three years based on signing up
50 hospitals generating a profit of £603,000.

Source: http://www.nhsconfed.org/resources/key-statistics-on-the-nhs
It cost £117bn
to run the NHS in 2015/16.
That cost is expected to
increase to £120bn by
2019/20.

1 million
patients are seen
by the NHS every 36 hours.
Source: NHS national statistics from 2014/15

OVERVIEW OF MISSION, VISION, PURPOSE OPPORTUNITY
PatientSchedulingApp Ltd aims to be the no.1 choice for hospitals globally
for the management of patient appointments.
The company will achieve this by first delivering evidence based results in partnership with the
worlds no.2 cancer hospital, demonstrating that the system delivers on its promises.
The system will then be slowly rolled out to UK hospitals that have decent wifi over the following
two years (post RD phase). Beyond that the company will export the product globally by
partnering with a leading hospital in each country to run a medical pilot.

There are a number of competitors already in the appointment management
and patient journey marketplace, but these fall into two categories:
1. Large, bespoke, complex and costly
combined hardware and software
solutions (detailed later).
These suppliers charge millions for
a bespoke design or/and end to end
solution. For those hospitals that can
afford these, often the negative impact
of such huge change can overpower
the benefits forecast by the system.
2. At the other end of the market are the far more nimble tech start-ups.
All of whom are focusing on the holy
grail of a Facebook style global solution
for patient record management,
delivered through personal devices and
mobile apps. This proves to be too big
an elephant to eat, and none have so
far achieved any degree of success. This
is due to the complex data protection
rules and laws and radically different
management style for data from hospital
to hospital. Also, not every patient has a
smartphone. There are a few that have
been adopted on a local level because
someone at that hospital or Trust knows
the team, but none have the capacity,
track record, product, design or ability
to scale. Not to mention the barriers
placed in the way by incumbent global
corporations who make massive margins
off old technologies and have pulled
up the drawbridge for the technical
integration these nimble start-ups rely
on to work.

PatientSchedulingApp Ltd aims to take the completely opposite approach,
with the short-term objective being to build loyalty and trust through the
effective handling of a basic admin function for the hospital.
The vision is that PatientSchedulingApp will manage the end-to-end patient journey, from
accessing patient records on the patient’s mobile phone for first responders, through to allowing
patients to choose their own appointment slots or allowing their employers to book paid for out
of hours appointments for them and so reduce impact at work.
PatientSchedulingApp will even help inform staff who has been given what medication and allow
management to track total treatment cost whilst providing access to detailed and dynamic data
for everyone from the Ward Sister to national governments, to ensure more effective planning and
better allocation of scarce resources.

PatientSchedulingApp Ltd has been designed in partnership
with two world class, yet dramatically contrasting hospitals
(to ensure a one size fits all solution), with direct access to
the senior clinical, admin, IT and management teams from
The Charite in Berlin and The Royal Marsden in London.
In addition the Board of PatientSchedulingApp Ltd already
includes the ex CEO of Atos UK (who handle all NHS UK data
records and manage all NHS data centres across UK) and the
ex Head of Admissions for The Charite in Berlin, a hospital
that sees on average over 660,000 outpatient cases and
approximately 140,000 inpatient cases a year for which he
had direct oversight and control.
“Over time
[PatientSchedulingApp]
will develop a much
more efficient regime of
getting patients through
the system.”
Dr. Rohit Juneja
Consultant Aneasthetist
(The Royal Marsden)

EMPLOYING INVESTMENT TO DELIVER IMPACT PROFIT
At the end of the commercial pilot, in May 2018 the company will roll out the product to 20 UK based
hospitals, carefully choosing hospitals that already have good wifi. In year two (of sales) this will increase to
cover 50 UK hospitals.
The investment sought in this SEED round will be used appoint Neofonie GmbH, Microsoft’s number one
Gold Certified Partner across Europe, to map the hospital and run a 6 month medical pilot / service evaluation.
The investment sought will fund the company through the following stages:
Design Build Medical Pilot Commercial PilotTest

THE MARKET
It costs over £113bn to run the NHS of which £36bn is staff costs alone. With over
15 million total hospital admissions in 2014/15 and 1m patients seen every 36 hours by
the NHS even a small reduction in waiting times will have a major impact for patients,
doctors, governments and budgets.
Across the NHS every Trust has its own way of doing things, and within that, each hospital has its own take on
that way. To date IT and tech companies have taken advantage of this and exploited them by selling bespoke
and costly tailor made solutions that keep the landscape fragmented and complex.
By creating simple, single focus product(s) that are cheap and easy to use and by employing the global sales
network of HP Inc., PatientSchedulingApp aims to kick-start a digital revolution in healthcare and scale rapidly.
PatientSchedulingApp will deliver a low cost product that gets a tablet in the hand of the medical staff and
an app in the pocket of the patient.

BEYOND THE NHS
The idea and opportunity was conceived by Dr Torsten Beutlhauser, who
at the time, was Head of Admissions for The Charite University Hospital in
Berlin (the second largest hospital in the world). Dr Beutlehauser was focused
on improving patient wellbeing whilst reducing costs by delivering time
efficiencies.
He replaced the ticketing system with a standard restaurant buzzer system he
bought online. The impact was substantial and immediate.
Dr Beutlhauser identified that this was a problem common to every hospital
in the world. The Charite appointed Accenture to work with them to scope a
technology-based solution based on Dr Beutlehauser’s restaurant buzzer trial.
There are over 300,000 hospitals in the world with 85% of their operating
procedures the same.
This allows for a one size fits all approach. PatientSchedulingApp is a fully
isolated system and does not interact or integrate with any third party programs.

THE PRODUCT
1. Mapping Wayfinding
PatientSchedulingApp Ltd has
appointed Polestar the market leader
in hospital wayfinding.
2. Tablet Devices
Patients will not be able to download the
app direct to their own device, and instead
will be given an very basic Android device.
3. PatientSchedulingApp software
A dynamic appointment scheduling and
management tool that includes wayfinding
(find my appointment/where’s my patient).
4. PaaS system
Configure Account(s) for Service usage.
5. Support
24hour replacement tablet lost/broken.
The system will consist of the following components:PatientSchedulingApp Ltd is a dynamic
appointment management system for hospitals
designed to reduce waiting times on admission
day for planned operations.
Initially designed for the complex and dynamic pre-assessment
work stream, the system is planned to be developed to work
across all departments and patient types from pre-assessment,
outpatients, inpatients, walk-ins, GP referrals and even AE.

THE PRODUCT
1. The patient will come into the
hospital and immediately see the
scheduling nurse. The nurse inserts
the appointments the patient has
to make for their visit on to the
tablet while running the scheduling
software. The software allocates
a random anonymised waiting ID.
The nurse will hand the patient this
tablet. There is no patient data on
the device or in the cloud.

2. The patient is then required to
answer some basic triage questions.
Based on these answers, the staff
at the hospital can decide how
urgently the patient needs help. This
information will help the doctor to
select the most appropriate tests.

3. As soon as the scheduling nurse
has handed the patient their tablet,
they have a schedule number
and an appointment with the
first available doctor for pre-
assessment. This schedule number
is recorded by the scheduling nurse
and acts as link to the patient.
By this method, we ensure that
no sensitive data is saved on the
device or in the scheduling service.

4. In the background an algorithm
calculates the fastest path / journey
for all patients. Especially when
a patient has more than one
appointment he/she will be
scheduled to take the test with
the shortest waiting queue. The
algorithm takes care of occupancy
of the medical equipment and
doctors. Therefore the efficiency
of the hospital will be increased.

5. Shortly before their scheduled
appointment a push notification
appears on the tablet and reminds
the patient about the appointment…

5. …The user can use the indoor
navigation function to find his way
to the scheduled room and doctor.

6. At any time, the scheduling nurse or
doctor can choose to admit a priority
patient. In this case the patient is
automatically ranked on top of the
waiting list. This allows for the patient
to have access to the tests as soon as
possible with a very short waiting time.
The nurse can easily schedule this
patient for their tests and all the other
appointments that could be affected
will automatically be rescheduled.
The other patients will be notified
immediately that their appointment
has been updated.
This simple notification gives the
patients a better overview of their
appointment schedule and reduces
frustration regarding prolonged and
uncertain waiting times.

7. The medical staff, doctors and
nurses, can mark a patient test
as complete and assign new
tests to him. To make best use of
waiting time, some of the standard
information regarding clinics and
appointments will be presented
to the patient as a cartoon (also
reducing the time the medical staff
need to employ per patient).

8. The patient evaluates the quality
of the services and this data can
then not only be used to improve
the user experience but also can
be used for the hospital as less
time and effort is spent compared
to standard CQC inspections.

9. When all tests are completed, the
patient hands their tablet back to the
scheduling nurse. The nurse puts
the tablet back into the charging
cradle, waiting for the next patient.

FUTURE DEVELOPMENTS
1
2 3
Initially the product will be developed
exclusively for pre-assessment units
and available only pre-loaded onto the
Android devices. However, the company
will quickly look to develop a desktop
and iOS/Android mobile app for clinical
staff so they can use their own device
or access the software from the PC on
their desk.
Beyond this the company will look
to develop a ‘GP appointment
management app’ that allows patients to
accept ‘queue jump’ appointment slots
for pre-assessment slots (based on user
preferences) that are made available
through the efficiencies delivered in
hospital by the system.
PatientSchedulingApp Ltd will then
look to charge for these ‘queue jumping’
services, and use income from that
revenue to offset the cost per journey
of the hospital.
As previously stated PatientScheduling-
App Ltd will quickly aim to add on
inpatient, outpatient and AE services
to the system.

FUTURE DEVELOPMENTS
The GP app will evolve to allow the patient
to store their own medical records locally
using Blockchain technology (something
MIT are trialling at the moment with
Boston University Hospital). This means
clinical staff can have easy, accurate and
up to date access to this information. This
will be an evolving market with patient
online and summary care records, which
can be accessed by NHS staff using an
NHS Smartcard and could, in future, have
further integration with the app (subject to
Information Governance compliance, of
course).
Once patient records and
appointment management are linked
and delivered through the mobile
device, it opens a whole world of
opportunity to deliver faster and more
accurate care as well as both deliver
increased peace of mind and control
to the patient and reduce time and
cost for medical staff who can now
access what they need, when they
need it.
Once the platform is installed and
universally accepted across most UK
hospitals, PatientSchedullingApp Ltd
will deploy a desktop based ‘unified
appointment management portal’. A
massive amount of time and cost is
employed due to the fact that each
department schedules their own
appointment resulting in the patient
coming into the hospital on multiple
separate occasions. This not only waste
time through registration and processing
every visit but also cost, as the hospital
needs to manage transport to and from
the appointment. By creating one portal
the system can know where the slots
are and where the patient needs and
arrange for all the appointments to be
scheduled the same day. Minimising cost
to the hospital, reducing time wasted for
staff and removing inconvenience for the
patient.
The Blockchain and secure access at the
right time for the right person to the right
information. A vexing problem facing
healtcare system throughout the world
is how to share more medical data with
more stakeholders for more purposes,
all while ensuring data integrity and
protecting the patient privacy. Imagine
that every EHR sent updates about
medications, problems, and allergy lists to
an open-source, community-wide trusted
ledger, so additions and subtractions to the
medical record were well understood and
auditable across organisations. Instead of
just displaying data from a single database,
the EHR could display data from every
database referenced in the ledger. The
end result would be perfectly reconciled
information about you with guaranteed
integrity from the point of data generation
to the point of use, without human
intervention. PatientSchedullingApp has a
vision to be the secure user access point
for cloud-based medical records.

When designing the system it became apparent to everyone involved that no matter how big the impact there would
still be a cost.Whilst this cost would generate many benefits for patients and clinical staff it would create a new cost for
the budget holder. Therefore PatientSchedulingApp has integrated into the system a payment per journey approach.
The new costs to the hospital for the system would be balanced by:
–– more patients seen
–– in a more efficient manner
–– who are fully informed
–– more satisfied
–– with a better patient experience
–– by a service which is deployed efficiently
–– and is responsive to the needs of the patients…
PatientSchedulingApp will deliver efficiencies of 10% across hospital for less than annual
salary of a nurse. This ‘free time’ can then be employed to see more patients.
REVENUE MODEL/OVERCOMING THE BUYER HURDLE

1. More efficient utilisation of current
resources (mainly staff) to avoid peaks
and troughs, the ability to plan the week
ahead in a more structured manner
using automation and software based
algorithms, allowing patients the freedom
to go for tea/coffee and know they will
be guided back to their appointment
when the time comes via a professional
product in line with the Trust’s own
corporate branding, representing the
high quality and cutting-edge work the
Trust is involved in.
2. Through the integration of
wayfinding / mapping the clinical
area, patients can find their
appointment / clinic faster and with
less stress, while medical staff can
locate a missing patient with ease
(wayfinding alone can slash 15% of
wasted time from the schedule).
3. By providing patient information videos
with time to process the information
before they see the clinician so they are
able to ask better-informed questions
regarding their procedure and provide
more informed consent. This is especially
relevant to anaesthesia where informed
consent is often implied and done in a
very short space of time on the morning
of surgery – potentially a medicolegal
issue and one which would be greatly
addressed by this system. This allows
for waiting times of patients to be used
more efficiently by completing logic-
based questionnaires, ready for the pre-
assessment nurse/doctor to instantly
refer to, prior to seeing the patient.
4. The ability to instantly audit utilisation of
various services (radiology, phlebotomy,
echo, anaesthetist) and identify
bottlenecks to inform future service
development strategies, increased patient
throughput, increased patient satisfaction
due to being better informed about their
surgery, their upcoming pre-assessment
appointments, reduced waiting times and
opportunity to feedback on the service.
5. Improved informed consent compliance,
increased patient satisfaction survey (via
“Friends and Family” or “I Want Great
Care” or “Picker Survey”) and continual
evidence of internal audit should all
help attract/retain current business
when negotiating contracts with Clinical
Commissioning Groups.
6. These are all objective measures which
would also help with independent
inspections e.g. CCG or Care Quality
Commissioning summary (reducing
time and resource allocated to passing
these regular vital tests)

There is zero cost to the hospital for any part of the system (all 5 components are delivered for free).
The hospital signs up to a five-year contract and is charged a micro payment per journey.
The following sets out a typical hospital, based on a 5 year contract…
Average monthly visits
18,189
Average monthly journeys
109,134
Average hospital charge
3.7pper journey
Average monthly charge
£4,038
Average annual journeys
1.303m
Average annual income
£48,456per hospital
Average annual cost
£32,068per hospital
Average annual gross margin
£16,370

PROFIT LOSS
June 17 Sept 17 Dec 17 March 17 June 18 Sept 18 Dec 18 March 19 June 19 Sept 19 Dec 19 March 20 June 20
Total
Quarterly
EBITDA
(£195,833) (£259,750) (£94,568) (£52,000) (£346,695) (£333,912) (£82,219) (£12,663) (£70,516) £34,848 £132,764 £291,976 £354,466

Financing June 17 Sept 17 Dec 17 March 17 June 18 Sept 18 Dec 18 March 19 June 19 Sept 19 Dec 19 March 20 June 20
Investment £600,000 £1,000,000

Cash
Balance
(BOP)
£0 £404,167 £144,417 £1,049,849 £997,849 £651,154 £317,242 £235,023 £222,360 £151,844 £186,692 £319,456 £611,432
Cash
Flow from
Operations
(£195,833) (£259,750) (£94,568) (£52,000) (£346,695) (£333,912) (£82,219) (£12,663) (£70,516) £34,848 £132,764 £291,976 £354,466
Cash
Balance
(EOP)
£404,167 £144,417 £49,849 £997,849 £651,154 £317,242 £235,023 £222,360 £151,844 £186,692 £319,456 £611,432 £965,898
Net
Quarterly
Cash Flow
(£195,833) (£259,750) (£94,568) (£52,000) (£346,695) (£333,912) (£82,219) (£12,663) (£70,516) £34,848 £132,764 £291,976 £354,466

MARKETING SALES
There are a number of components making up the marketing mix for this product:
YEAR1 MARKETING
(during the medical trial commercial pilot)
Events
Continuing on from the launch event
at ME London, PatientSchedulingApp
will host one seminar per month across
12 UK cities where the subject will be
to discuss technology and the impact
it can have on healthcare.
Webinars
Every event will be broadcast live as
a webcast across TecHunter, Facebook
and online, as well as available to stream
on demand via the PatientScheduling-
App social media profiles, website
and TecHunter.
Mobile App
PatientSchedulingApp will continue
to promote the download of TecHunter
which will also be used as a feedback
and focus group tool for those
participating in the live pilots and trials.
Social Media
Beattie Media will continue to grow
PatientSchedulingApp social media
following and develop the company’s
database of influencers in the target
sectors and industries.
Public Relations
Targeting trade titles for every sector
of the NHS (nursing, anaesthetics etc.)
as well as mainstream consumer titles
and business press.
Advertising
A modest budget will be set aside
for highly targeted press adverts in
trade magazines that are well read
by the decision makers and budget
holders within the target hospital
sector networks.

SALES INSTALLATION
Big hospitals
–– 100,000sqm
–– (36,000 visits per month
x 6 journeys)
Small hospitals
–– 10,000sqm
x 6 journeys)
(based on the Royal Marsden)
Medium hospitals
–– 60,000sqm
x 6 journeys)
PatientSchedulingApp has categorised three types of hospital for the purposes of forecasting:
In YEAR1 of trading / sales the company forecasts 20 hospitals (4 big, 8 medium and 8 small).
And 50 hospitals in YEAR2.
PatientSchedulingApp will have a full time Sales Director, Marketing Director and Installation Manager.

BOARD OF DIRECTORS
PatientSchedulingApp Ltd Board
Andrew Fulton
Chairman
Andrew Fulton spent over thirty years in the British Diplomatic Service,
his last appointment being in Washington DC, following stints in Saigon,
Rome, Oslo, East Berlin and at the UK Mission to the United Nations in
New York. Amongst other business roles he is a non-Executive Director
with IndigoVision and is Honorary President (formerly Chairman) of the
Scottish North American Business Council. He is also a former Chairman
of the Scottish Conservatives.
“The team assembled is so
experienced and cooperative
within itself that I would
recommend to anybody
they look hard at investing
in PatientSchedulingApp.”
Andrew Fulton
Chairman

Dr Torsten Beutlhasuer
Director
Dr. med. Torsten Beutlhauser is a lead consultant in Critical Care and
Anaesthesia at the Royal Marsden Hospital in London. Beyond his
medical responsibilities, Torsten has become increasingly involved in the
administrative and organisational tasks at the clinics and hospitals where
he has been employed. Prior to moving to London, Torsten worked at
the Department for Anaesthesiology at The Charité – Universitätsmedizin
Berlin where he was the direct report for all front line staff dealing with
patient admissions and pre-assessment.
Torsten also creates and organises new concepts for Continued Medical
Education (CME) courses and hands-on training within the scope of the
training seminars for the post-medical training for physicians in the state
of Berlin in Germany and also in London. He is a principal investigator of
the Pre-Assessment Research Group at the Royal Marsden NHS Trust and
of other clinical research projects. He participates in multi-centre clinical
studies, predominantly interdisciplinary benchmark projects. His current
priority is the introduction and development of new software to improve
patient care and safety in the health sector through the implementation of
new medical research approaches.
Colin Coffey
Finance Director
Colin is a Chartered Director and Fellow of the Institute of Directors with
extensive experience in Corporate Governance. Colin’s expertise has been
focused on business transformation and the development of “world class”
management teams.
However Colin’s main skills are centred on the financial and operational
aspects of organisations. He has been involved at board level in a number
of companies across the UK where his leadership skills have resulted in
significant increases in shareholder value.
Colin’s background is in working with start-ups and high growth companies
where he provides financial reporting support and general Corporate
Governance advice. He has also assumed roles over his career where he
has designed and implemented effective control systems.
BOARD OF DIRECTORS

Steve Langmead
Director
An experienced natural leader and innovator, with a successful track
record in delivering business growth, commercial innovation and business
transformation in both the public and private sector. Steve excels at
creating high performing teams and inspiring people to deliver on
challenging business outcomes.
Steve has led organisations with over £250m turnover and 6,000 plus
employees, in roles that included Chief Executive of Capita Scotland,
Senior Vice President of Scotland, Wales Ireland for Atos, Vice President
of UK Health for Atos, and Chief Executive of visitscotland.com. He is
a Non-Executive Director for several organisations including Young Scot.
He currently has investments in and advises businesses across the retail,
health, technology and advertising sectors. His extensive experience in
the Health sector includes delivering technology to all the Health Boards
in Scotland and many English Health Trusts, and supporting Edinburgh
to merge its Health Social Care services with the NHS.
Andrew Grant
Director
Andrew is the Chief Executive Officer of TechAdVenture. He started off
in business after graduating with BA Hons in Marketing Finance from
Strathclyde University in Glasgow. From there he launched The Clubbers
Guide (a free listings magazine) in 1999 with nothing more than a
convincing sales pitch and an idea good enough to get £5,000 from
Bank of Scotland.
After winning several creative awards Andrew grew his company Nation1,
over 15 years into one of the UK’s leading mobile agencies located across
London and Glasgow, handling work for RBS, Thomson Reuters, Barclays,
Microsoft and Jaguar. Andrew grew his team to 24 people, on top of
which he managed a remote team of 18 across the globe and multiple
supplier and contractor relationships.
BOARD OF DIRECTORS

David Hughes
Group Managing Director
Recently described by former 3i European head of investment as “a creative who gets
things done” Dave’s career comprises over a decade in senior leadership roles within
the marketing functions of global financial services firms Barclays and HSBC, ten years
in interactive TV, and twelve formative years with global ad agency networks Young
Rubicam and Saatchi Saatchi. Most recently in his capacity as Group Media Director at
one of the UK’s leading banks, Dave has overseen Barclays £200m global ad spend and
its transition from traditional to digital channels (digital display, search, social, content,
affiliates, aggregators) and the development of its digital marketing tech stack across all
Barclays core businesses (retail, cards, corporate and investment banking) and regions
(Europe, US and Africa). Before taking up this group-wide role Dave led the marketing
for the bank’s wealth and investment management businesses, introducing pioneering
and award winning high net worth hospitality platform the Little Book of Wonders along
the way. Prior to his time in Canary Wharf (Dave was also head of marketing strategy
and planning for HSBC’s corporate and investment banking division) Dave spent ten
years in start-up world, developing and marketing interactive TV businesses (at the time
a cutting edge tech), from play-along gameshows (Two Way TV Limited) to red button
advertising (Press Red Limited) for broadcasters and platforms including Sky, NTL, the
BBC, ITV and Channel 4. Dave’s role at TechAdVenture is to work with the team to
scope the product ideas and assemble the people and partners to make them happen.
MANAGEMENT TEAM
“It doesn’t require any
investment decision on the
part of the health service itself,
because it’s a pre-funded
solution which will then drop
into the health service.”
David Hughes
Group Managing Director

Tom Evans
Creative Director
Bafta nominated, Cannes awarded and a regular DAD, ICA and
Hyper Island speaker, Tom’s innovative and varied career has
seen him brand and agency side, creating a diverse range of work
across communications, digital, NPD and service design. Tom
is a rare breed in the world of creatives as he is obsessed with
the intersection between creativity, business and technology,
something that is essential at AppAdVenture as we launch products
that people will love.
Tom is expert across a wide range of creative fields that include
design, technology, innovation, communications, customer
experience, brand development, creative development, creative
direction, writing, art direction, graphic design, typography, social
media and advertising. From the button they press to speak, to
support, to the banner advert we use to drive the crowd funding
campaign, it is essential we have one awesome look and feel that
is credible, beautiful and easy to use. Tom will make our users and
stakeholders fall in love with our products and TechAdVenture.
Fiona Fyfe
Product Director
Fiona was introduced to TechAdVenture as a client in her role leading Microsoft’s app platforms
in the UK. She has spent the last 12 years of her career specialising in this area, working mainly
as a product marketer for top global tech brands including Amazon and Microsoft. For the last
3+ years Fiona has specialised in app marketing, leading UK marketing efforts for Amazon and
Microsoft’s app platforms.
Fiona worked for Microsoft for 8 years during which time she gained commercial marketing
experience across the Windows and online services businesses as product Marketing/
Management Lead for top consumer online brands including Hotmail, Messenger and SkyDrive,
used by tens of millions of consumers in the UK. Fiona brings to TechAdVenture considerable
experience devising and implementing marketing strategies and plans for new and established
tech brands and app products as well as high profile experience in designing and running user
engagement and customer acquisition programmes and initiatives across the whole marketing
mix. During her time at both Microsoft and Amazon Fiona was at the helm of orchestrating
product launches and running multi-million dollar integrated ATL campaigns covering PR, social
media, digital, print, and out-of-home. Before all of this Fiona started out as a research fellow
at the United Nations Institute for Training and Research in Geneva. Due to this Fiona spent a
number of years during her early career in analytical and customer insight roles, both client and
agency side, in London; and this grounding still underpins her data-driven approach to marketing.
MANAGEMENT TEAM

PARTNERS SUPPLIERS
The Royal Marsden
The Royal Marsden NHS Foundation Trust is a world-leading cancer center specializing in
cancer diagnosis, treatment, research and education. Their academic partnership with The
Institute of Cancer Research (ICR) makes them the largest comprehensive cancer center in
Europe with a combined staff of 4,300. Through this partnership, they undertake ground-
breaking research into new cancer drug therapies and treatments. They have two hospitals:
one in Chelsea, London, and another in Sutton, Surrey. PatientSchedulingApp is being
designed in partnership with Chelsea. In Surrey, they have a Chemotherapy Medical Daycare
Unit at Kingston Hospital and an academic partnership with the Mount Vernon Cancer Centre.
This partnership enhances their research programs and our contribution to the NHS in finding
new and better ways to treat patients diagnosed with cancer. They also provide Sutton and
Merton Community Services. Since April 2011 The Royal Marsden has managed a range of
community services, and together we are ensuring that treatment and care is of the highest
quality and seamless between hospital and home environments. The Royal Marsden was
founded in 1851 by William Marsden. His vision was to create a pioneering cancer hospital
dedicated to excellence in the study, treatment and care of people with cancer. Today they
continue to build on this legacy, constantly raising standards to improve the lives of the 50,000
cancer patients from across the UK and abroad that they see each year. The Royal Marsden
has been contracted by PatientSchedulingApp to provide consulting services to ensure the
successful design, development and delivery of the product as well as a 6-month medical trial.
TechAdVenture
TechAdVenture delivers consulting services to support the
creation, investment, delivery, distribution and growth of software
products. The company is managed by a global, scalable, cloud
based team working across London, Berlin and Barcelona.
Focused on the future, TechAdVenture builds products that solve
big global problems, designs experiences that engage and delight
users, and creates brands that people fall in love with.
The company’s ‘Journey of an Idea’ process takes an idea and
turns it into an investor presentation. This is then SEED funded
from TechAdVenture’s angel network before SERIES A funding
is raised through the TechAdVenture crowdfunding platform
(where TechAdVenture delivers the supporting campaign to hit
the investment target). Beyond this TechAdVenture assembles a
product team to support the delivery and growth of the business
and management team until the company is able to run solo.

Neofonie
Neofonie Mobile GmbH is currently
ranked among the top 20 mobile
specialists world wide according
to the “BVDW” and has received
several awards for the best apps.
Their customers are from different
industries and all benefit from
their many years of experience in
numerous and complex mobile
projects. They employ a team of
30 in Berlin and are Microsoft Gold
Certified Partners.
StormID
StormID are a digital technology
consultancy, developing
multichannel digital services that
transform how our clients do
business. Founded in 2001, and
currently employing 50+ full time
digital experts, StormID deliver
smart, innovative, digital solutions
for clients across the private and
public sector in the UK and beyond.
Their skills span across Consultancy
Project Management, User
Experience Design, Technical
Development and Digital Marketing
Performance.
MediCatrix
All animated films are developed in
partnership with the Department
of Anaesthesiology and Operative
Intensive Care Medicine, Charité –
Universitätsmedizin Berlin to ensure
our cartoons accurately represent
the highest level of current medical
knowledge and understanding.
Robert Wiesner, born in 1976, has
produced animated films since 2001,
including during his studies at the
Department of Biology, University of
Hamburg. To date he has produced
over 600 short films. Customers
include the NDR and MDR,
ProSieben and several TV production
companies. In addition to animated
film production, Robert Wiesner
studies/explores the history of
medical animation films from DEFA.
Pole Star
Pole Star is the market leader in
wayfinding and indoor positioning
within the global healthcare sector
and are based in France. Polestar
has designed and developed the
NAO Campus® indoor localization
technology for consumer and
professional applications. Since
April 2008, NAO Campus® has
been implemented all over the
world (Europe, North America and
Asia) in all types of buildings and
environments including hospitals,
shopping centres, museums, train
stations, airports, underground
parking lots, industrial sites, and office
buildings, among other sites. With
their unique expertise and proven
solution, Pole Star has paved the way
for new applications and is geared
to satisfy tomorrow’s requirements.
PARTNERS SUPPLIERS

COMPETITION
There are a number of patient scheduling products in the marketplace at the moment. These are generally bespoke or tailored, server-based,
web or cloud based systems and the patient scheduling tools are often only one aspect of the product offer. They are also normally extremely
expensive to implement in terms of hard cash as well as impact on team, change management, trading ongoing support.
iSOFT’s Enterprise
Scheduling solutions
(iSOFT is part of CSC's global
Healthcare and Life Sciences business.)
UK offices in Banbury, Manchester,
Warrington, Glasgow, Belfast and
Dublin. Some of the modules offered
include: Patient Management; Order
Management; Queue Management.
UltraGenda Pro (for appointment
scheduling) is web-native and rules-
based. It integrates with HIS components,
including RIS and other departmental
applications. iSoft provide services for
20 UK hospital trusts including NHS
Greater Glasgow and Clyde.
isofthealth.com/en/Solutions/
iSOFTEnterpriseScheduling/
iSOFTEnterpriseScheduling.aspx
Q-nomy
(UK office in Woking) Medical
Appointment Scheduling Software:
A central server solution for managing
appointments across clinics and
reception areas. User interfaces allow
doctors, staff and patients full access
from their PC, tablet or mobile phone.
Patient Flow Management Software:
qnomy.com/patient-flow-management.
A central-server tool that provides
clinics and departments with patient
reception, queuing, routing and
interaction management tools, plus
optional appointment scheduling.
qnomy.com/medical-appointment-
scheduling
Case Study: Nottingham University
Hospitals NHS Trust (NUH)
qnomy.com/CS-NUH
Lumeon
(previously Qinec)
Based in Lambeth, London. Focus on
automating processes done by people
and cutting staff costs. Lumeon is a UK-
based digital health company providing
Care Pathway Management (CPM)
solutions. The company’s cloud-based
SaaS platform is hosted in N3 compliant
data centres in England. lumeon.com/
about-us/ Lumeon Scheduling matches
appointment types to patient data and
generates multi-part appointment
sequences across teams and locations.
Patients have the ability to arrange
appointments and automatically receive
personalised reminders and updates.
lumeon.com
lumeon.com/2016/07/25/qinec-
rebrands-as-lumeon-reflecting-
brighter-thinking-in-healthcare/
TuOtempO
Patient App
(Main office Bologna, Italy, Richard
Good is Regional Director, UK, Ireland,
France and Morocco – based in Lyon).
TuOtempO Patient App lets patients
connect with health services from their
phone. They can register, search for a
specialist, search for an appointment,
book an appointment, request to
cancel, check-in, make a payment,
receive test results, ask a question
or submit feedback. The healthcare
provider can chose which features they
want to activate. For pricing – follow
the link below. For a hospital with up to
100 doctors = €600/month, up to 500
doctors = €2,000/month.
tuotempo.com/en/patient-online-
booking-pricing/

THE MEDICAL PILOT
The hospitals will appoint one student nurse and one junior doctor to manage the 6 month pilot and will run two
groups 1) that use the system and 2) that do not. There will be trial management team meetings every two weeks at
the hospital to review the results and feedback and every month there will be an all agency team meeting where all
stakeholders will attend and review the progress to date.
Budget and time has been set aside and factored into the plan to allow iterative updates to the design and software
to best accommodate the feedback. There has also been a 12-week upgrade phase set between the end of the
medical trial and the start of the commercial pilot to allow further (and any substantial) changes to be implemented.
PatientSchedulingApp Ltd is using the term Medical Trial as this explains what the phase entails,
however the accurate terminology is Medical Pilot as both PatientSchedulingApp and TechAdVenture
teams will have full access to the respondents and play an active role in the study.

THE MEDICAL PILOT
1. What is average data / azure cost
per hospital
2. Options, costs and impact of
PatientSchedulingApp developing
own wayfinding / set up / or possible
avulsion of a provider
3. Wi-Fi install costs and how to
drive these down / procure suppliers
(vs. setting up an in-house) team /
what advances in technology are
there or different options to deliver
the connectively and wayfinding
function with reduced costs
4. Engineers and build / support –
In-house dev / what tech / Wi-Fi
5. Drive down set up and install costs
6. Defining the support
requirements per hospital
(software / hardware / tech / customer)
7. Insurances for all aspects
of the system
8. Management Team recruitment
(defining the role and
KPI’s and recruitment for
Sales Director / Marketing
Director / CFO / Admin Support /
Social Media Manager)
9. Brand development
10. Marketing PR and sales plan for
UK / Germany etc. / France etc. / USA
and procurement of suppliers
11. Progress the partnership
agreement with HP for global sales /
HP Touchpoint support
12. Investigate development of tech
features such as Immersive Computing
13. Deliver a white paper on ‘can
we make this totally free for the
hospital by charging for the waiting
list appointments’
14. Scope the outpatient inpatient apps
and develop the GP appointment
setting app and hospital staff desktop
app
15. Develop ideas for monetizing the
project beyond the cost per journey
model
During the medical pilot the management team will also be researching, addressing and planning for the following:

June 2017
Funding secured/
all agency team
meeting in London
to kick off project.
TIMELINE
September 2017
Beacons are
installed in The
Royal Marsden and
the pre-assessment
clinic area for
trial is mapped.
PatientScheduling-
App is launched
in BETA at EHI Live
in London (taking
pre-orders).
October 2017
MVP (BETA) version
of pre-assessment
application is
completed and tested.
October 2017
6 month clinical trial
phase starts with
Royal Marsden.
March 2018
3 month
development phase
to implement
changes and
improvements based
on feedback from
the ongoing trial.
April 2018
PatientScheduling-
App management
team appointment.
October 2018
FULL Patient-
SchedulingApp
product launched
at EHI Live 2018.

andrew.grant@techadventure.uk.com
Andrew Grant
Director

PatientSchedulingApp - Investor Presentation

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PatientSchedulingApp - Investor Presentation