“The world will keep changing and there will always be new challenges. The important thing is to learn from them and be prepared to face the new challenges that the future will bring,

1. www.mirrorreview.com
™
December 2020
IN THE PANDEMIC
PROSPERING
SOC Telemed
Industry-leader in Acute
Telemedicine Technology
TECH FOR
THE FUTURE
TACTIC TO THRIVE
Converging Technologies
Balancing The Future
Influencer Marketing A Tactic
Expected to last for Years
John Kalix
CEO

4. How technology ai
EDITOR’S
LETTER
IMAGE
CREDIT:
Kuba
Zelichowski

5. ided through pandemic?
echnological advancements are determined to be a revolutionary step towards
the transformation of the business landscape. However, the year 2020 tested
the capability of organizations and our progress in the adoption of technology.
We faced the wrath of one of the greatest health and economic crisis in recent
history. The impact of the pandemic was drastic but the helping hand in these tough
times was 'technology'. Companies that adopted the advanced tech tools in their
ecosystem were more likely to respond to the COVID-19 crisis. Our latest issue “The
20 Prospering Companies in the Pandemic, 2020” is the story of such successful
ventures who thrived despite the challenges of the pandemic.
“You can't control the uncontrollable, but you do have a say in who you work with every
day and how you focus that energy to succeed,” inspiringly asserts John Kalix, CEO of
SOC Telemed. He has stressed the fact that despite the crisis, one has to be focused on
their goal. Drawing from this inspiration, SOC Telemed was striving to find unique and
innovative ways to navigate all the complexity while maintaining teamwork and
leadership.
Furthermore, we have also covered The Brandon Agency's dramatic impact on sales
and how they tackled to overcome client losses from traditional channels; SegWitz's
expansion for meeting the increasing demand amidst crisis; and AVTECH Software
scaling to growth whilst keeping employee health as a priority. These stories will not
only motivate you but give you a fresh perspective on how to turn the situation in your
favor and detour towards success.
This year has been reflective of how we need to modify our traditional business
operations. Acknowledging this sudden shift, our writers have penned an informative
article describing how converging technologies outline a compelling future for
humanity in the section “Tech for the future”. Whereas, “Tactic to Thrive” will inform
the readers about the marketing strategy that will make the businesses thrive despite the
crisis.
Technology holds much more potential than we have discovered. While there were
debates regarding the traditional and modern business approach, the pandemic proved
that the adoption of digitalization has become vital to thrive.
T
Vidya Joshi
Editorial Coordinator

6. PUBLISHER
ARCHANA GHULE
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& PRODUCTION
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12. C O V E R S T O R Y
12 | December 2020

13. SOC Telemed
Industry-leader in Acute
Telemedicine Technology
IN THE PANDEMIC
PROSPERING
John Kalix
Chief Executive Officer
| 13

14. The COVID-19 pandemic significantly altered how
medical practitioners provide care to patients.
Medical centers are responding to the pandemic
through a rapid adoption of digital tools and technologies
such as telemedicine and virtual care. Thus, telemedicine
and virtual care are gaining ground in the healthcare
landscape as an approach to maximize the efficiency of
healthcare delivery.
In today's rapidly-evolving telemedicine space, one
organization that distinguishes itself with its industry-
leading telemedicine technology and deep clinical
experience is The company was founded in
SOC Telemed.
2004 by a group of physicians with a vision that high-
quality specialty clinical care could be delivered at scale
through technology.
SOC Telemed's foundation is based on clinical providers
who closely understand the challenges and scope of
telemedicine. It is on a mission to provide time-sensitive
access to care when patients are at their most vulnerable.
The company has experienced tremendous growth since its
inception and its technology platform continues to raise the
bar in the field of virtual health.
PROVIDING LIFE-SAVING CARE
SOC Telemed's clients include 18 of the 25 largest health
systems in the nation, enabling 850 facilities in 47 states to
manage complex, acute workflows and provide life-saving
care. Its telemedicine platform, Telemed IQ, delivers three
core services including:
COVER STORY
14 | December 2020

15. • TELENEUROLOGY
The company offers industry-leading teleNeurology
services and is the largest provider of teleNeurology
services and solutions to U.S. Hospitals. Its
neurologists can provide coverage anywhere in the
hospital. It provides a variety of teleNeurology services
and solutions: TeleStroke and Emergency Neurology,
Inpatient Neurology, and EEG Interpretation. These
services enable patient retention and increased
neurological admissions, decreased physician burnout,
increased quality of neurology, and improved
standardization and efficiency.
• TELEPSYCHIATRY
SOC Telemed is the largest provider of telePsychiatry
services and solutions to U.S. hospitals. Its experienced
psychiatrists provide mental health coverage in
emergent cases as well as inpatient psychiatry
consultations for admitted patients. SOC provides both
on-demand and scheduled telePsychiatry on the
Telemed IQ platform. These services provide benefits
such as improved care for mental health patients,
higher patient satisfaction, and increased throughput in
the ED.
• TELEICU
SOC's teleIntesivists work with a local clinical team to
create a care plan for any critically-ill patient in the
hospital. They provide consistent and rapid response
access to board-certified critical care specialists that
focus on evidence-based, best-practice-driven care. The
company offers services including Critical Care On-
Demand and Proactive Patient Assessments through
SMARTRounds, via the Telemed IQ platform–that
provide benefits such as improved care for critically-ill
patients, improved quality for the ICU, and reduction in
costs.
STRENGTHENING RESOURCES
In the current pandemic, telemedicine is having a moment
in the spotlight. Telemedicine's perception with consumers
shifted from a “novelty” to a necessity as many individuals
needed safe access to screening for COVID-19 symptoms,
to visit their primary care doctor, manage chronic diseases,
and more. This increased attention is positive for the
Telemedicine market and providers—such as SOC, as it
offers a different, but critically important model.
The company works directly with hospitals, offering high-
quality specialty clinical care 24/7, 365 days a year. As the
pandemic progressed, the telemedicine leader focused on
strengthening its resources. It is continuing to invest heavily
in its robust, scalable telemedicine infrastructure to connect
patients with specialists when care is needed at hospitals.
Moreover, SOC increased the level of staffing to address the
increasing demand in the market and is considering other
specialties that would benefit from its technology and
processes.
SOC Telemed's expertise and platform are extendable to
other clinical areas and service lines as well. “Looking
ahead to the addressable market, we are considering other
complementary specialties that would benefit from our
technology and processes,” said John Kalix (Chief
Executive Officer at SOC Telemed). In order to access
more growth capital to meet the intensified needs, the
company debuted on NASDAQ in November 2020 listed as
TLMD. With the increase in demand, the company strives
to continue to expand its resources and better serve
hospitals across the U.S.
OUTSTANDING SERVICE AND ATTENTION
During the crisis, customers' reliance on SOC Telemed
increased. Moreover, its associates also rose to the
We are in a truly
unique position to
change the way
healthcare
is delivered at
a fundamental level.
IN THE PANDEMIC
PROSPERING
| 15

16. Quality
Our patient-centric
approach is focused on
clinical outcomes
Insights
We pair sophisticated
analytics with Lean Six
Sigma principles
Scala
We are built
grow rap
seaml
COVER STORY
16 | December 2020

17. ability
to help you
pidly and
lessly
Innovation
We invest to drive
technological and clinical
advances
Flexibility
Customize your solution
with any clinician, any
device, at any care site
| 17

18. 18 | December 2020

19. challenges posed by the pandemic. “They have done a
terrific job, with encouragement from management, but
largely of their own volition, capabilities, and instinctive
leadership skills themselves,” added John. The company
takes pride in the way it responded to the pandemic and was
able to deliver high service levels despite the demands and
urgencies of the crisis. Going into the fourth quarter of
2020, SOC Telemed saw record bookings year-to-date.
With outstanding service and attention, SOC Telemed's
team is positioned toward continued growth.
COMMITMENT TO THE CORE VALUES
As an organization, SOC preaches the virtues of virtual
care—knowing that the same or better quality can be
delivered regardless of the environment. SOC's physicians
have always been remote for the most part. However, this
wasn't the case for the company's corporate employees, all
of whom are living through the crisis while adapting to
becoming an entirely remote workforce and maintaining the
company's leadership position.
SOC Telemed is successfully managing the unique
challenges each employee faces while working from home,
whether it is dealing with managing children who are
learning remotely or putting in the effort to stay connected
across different functions in the organization. “Together, we
are finding unique and innovative ways to navigate all the
complexity while maintaining teamwork and leadership.
Everyone has done a great job,” states John.
John credits the success of SOC's employees partly to their
commitment to the company's core values. SOC's core
values include following the golden rule—be respectful,
show empathy, as well as the importance of staying patient-
focused. The company ensures it always keeps patients first
in everything it does, offers a seamless care process, and
strives for patient satisfaction.
ACUTE CARE: THE FUTURE OF TELEMEDICINE
The pandemic underscored the importance of telemedicine
broadly and made it clear that the business model of many
hospitals is no longer viable as presently constructed, in the
absence of elective procedures. The present economic
reality demands a different strategy where health systems
do more to optimize their spending and weather the
economic storm with efficiencies gained.
Furthermore, the importance of acute care is expected to be
significant in the near future. As a publicly-traded company,
SOC Telemed aims to further its vision of transforming
healthcare by enabling patients to have increased access to
the highest quality of care via a technology-enabled
platform. Moreover, as hospitals struggle with acute
capacity management, physician scarcity, and cost
optimization, SOC's virtual care model is expected to be a
critical component of the healthcare industry's ability to
deliver better care to patients.
START WITH THE 'WHO’
John believes that during these interesting times, business
success is about finding the right team that shares the
passion, vision, mission, and values of the company.
Adding to this, he asserts working extra hard to stay
connected and being genuine is crucial to thriving in this
remote working world. “You can't control the
uncontrollable, but you do have a say in who you work with
every day and how you focus that energy to succeed,” he
concludes.
Together, we are
finding unique and
innovative ways to
navigate all the
complexity due to the
pandemic while
maintaining
teamwork and
leadership.
IN THE PANDEMIC
PROSPERING
| 19

20. COMPANY NAMES INFO
Amrev Media,
Sunandini Verma,
Founder
AVTECH Software,
Michael Sigourney,
Founder and CEO
Command Legal,
Sam Crawford,
Co-Founder & COO
ConvrtX,
Josh Adler,
CEO
Aptum is a global hybrid multi-cloud managed service provider delivering
complex solutions across a fully-managed, high-performance network.
www.aptum.com
AVTECH created to help monitor IT networks and facilities to help prevent
downtime and data loss.
www.avtech.com
Command is building customized law firm websites & effective SEO
strategies that bring high-value traffic and help solo attorneys and small firms
get new clients.
www.command-legal.com
ConvrtX is an award-winning venture studio that scales software startups to
dominate markets through comprehensive and scalable business strategy.
www.convrtx.com
Enjoy is the next generation of the retail store. It helps today’s premier
companies navigate the shift from brick and mortar to online commerce by
bringing the best of the store to customers' door.
www.enjoy.com/en-us/
Flutura is an AI Platform Company focused on improving two core
business objectives of "Asset Uptime" and "Operational Efficiency".
www.flutura.com
Hawk Host leverages its extensive knowledge of web hosting and
software development to create reliable self sustaining solutions.
www.hawkhost.com
Microcis is an industry-leading web and mobile app development company
known for delivering innovative and award-winning solutions for the
government and private sector entities.
www.microcis.net
Amrev Media is revolutionizing businesses through marketing and
technology and hold expertise in web developemnt and marketing.
www.amrevmedia.com
Enjoy Technology,
Ron Johnson,
CEO
Flutura,
Krishnan Raman,
Co-Founder & CEO
Aptum,
Susan Bowen,
CEO & President
Hawk Host,
Tony Baird,
CEO
Microcis Software
Solutions,
Saifuddin Sepehr,
CEO
Mobylogix,
Arslan Nasir,
CEO
Mobylogix is a top-rated software engineering and marketing company
that provides scalable and robust IT solutions across various industries and
platforms.
www.mobylogix.com
The 20 Prospering Companies in the Pandemic

21. COMPANY NAMES INFO
Primafelicitas,
Anurag Yadav,
Co-Founder & CEO
SegWitz Tech,
Mukesh Maran,
Founder & Director
SOC Telemed,
John Kalix,
CEO
RootQuotient is a group of highly talented individuals in the field of
technology who came together with the dream of building a great technology
entity which would impact lives of millions positively.
www.rootquotient.com
SankalpSoft Solutions is leveraging its expertise in IT Solutions and integrates
new tech in its products and services to help businesses grow.
www.sankalpsolutions.com
SegWitz aims to be the leading IT services company in Malaysia. Building on
its technologies, competencies, and customer interests, the company strives to
create value for its stakeholders and customers.
www.segwitz.com
SOC Telemd offers world-class TeleNeurology services. It is on a mission to
provide time-sensitive access to care when patients are at their most
vulnerable.
www.www.soctelemed.com
The Brandon Agency focuses on aligning its clients’ business objectives with
their brand strategies creating overall corporate marketing strategies.
www.thebrandonagency.com
W3infotech is one of the leading domain registration and hosting
companies. Its accredited domain services are efficient and affordable.
www.w3infotech.com
Webapper Services LLC believes that there is a better way to manage
outsourced technology services and is on a mission to empower the clients to
thrive using leading-edge cloud software technologies.
www.webapper.com
Webbing Stone is a digital marketing agency providing different services like
Social Media Management, PPC to generate leads, Web Development,
Graphic Designs, and more.
www.webbingstone.com
The Brandon Agency,
Scott Brandon,
CEO
PrimaFelicitas is a Blockchain Development Company that is helping small
businesses grow by using the latest digital solutions, trends, and technologies.
www.primafelicitas.com
W3infotech,
James Mathew,
Co- Founder
RootQuotient,
Rajagopalan,
Founder & CEO
SankalpSoft Solutions,
Sanket Kapole,
CEO
Webapper,
Patrick Quinn
CEO
Webbingstone,
Amr Zaki,
Co-Founder & CEO
SafeBrands,
Charles Tiné,
CEO
SafeBrands offers a personalized and high-quality service to thousands of
clients and holds expertise in comprehensive domain.
www.safebrands.com
The 20 Prospering Companies in the Pandemic

22. The most unprecedented crisis of 2020 has been the COVID-19
pandemic. It has managed to alter the set goals and roadmap of
industries, causing economic disruption throughout the world.
The greatest threat to organizations is the one that is unexpected and
therefore unplanned for. Planning is the core foundation for any solution
or recovery from the threats that organizations face. The longer it takes to
build a resolution the greater is the threat and damage.
For more than three decades, has been focused on
AVTECH Software
proactive “Business Continuity” planning and preparation. AVTECH has
successfully overcome all the hurdles while other manufacturers of
similar products have not managed to stay in the market over the years.
Established in 1988, the company was created to help monitor IT
networks and facilities to help prevent downtime and data loss. Its
solutions soon gained ground against their competitors, making
AVTECH one of the leading developers and manufacturers for
environment monitoring.
AVTECH's rapid growth was also recognized by the Small Business
Administration as the Rhode Island Exporter of the Year 2018. It has
been one of the finalists for the Disaster Recovery Institute International
Product/Service of 2020 award for its unique and innovative services.
These accolades are truly a testament to the hard work and effort that
AVTECH puts into their products and services.
RELIABLE AND COST-EFFECTIVE SOLUTIONS
The award-winning portfolio of solutions from AVTECH has been
protecting the most important data centers in the world. No data center
can afford unexpected downtime, and AVTECH's hardware monitors
have quickly become an industry standard. Their Room Alert line of
environment monitors was first introduced in 1998 and has been widely
adopted by IT and facilities managers who needed to be warned if
environment conditions such as temperature or
humidity were proximate to thresholds that
could cause downtime and hardware failure.
Presently, it is one of the most advanced, easy-
to-use, reliable, and affordable environment
monitoring solutions available.
Currently, the industry is undergoing several
changes due to the COVID-19 crisis, and to
keep up with these changes, AVTECH
Software has launched two free tools that any
organization can use to help them better
understand the importance of monitoring to
help protect against costly downtime and data
loss.
• Business Continuity Plan Checklist: A
free download for anyone who wants to
either check their own organization's plan
to make sure they are not overlooking any
critical areas that could lead to downtime,
or anyone that has not yet put together a
documented plan on their own.
• Downtime Calculator: This tool allows
organizations of any size to quickly
understand how costly even one hour of
downtime can be. By using the interactive
sliders to match some criteria in the
calculator with their organization, within a
matter of seconds, any organization can
see what their actual true cost of
downtime will be whether they are down
for an hour, a couple of hours, or even
multiple days.
“We've seen Room Alert become the standard
for worldwide organizations to help monitor
their data centers, warehouses, telecom
installations and so much more,” says Michael
Sigourney, Founder CEO of AVTECH
Software. AVTECH is also prepared for the
launch of Room Alert Manager—the newest
generation in environment monitoring
software that offers alerting, graphing,
reporting, firmware updates, and so much
more for its monitors and sensors.
SCALING COMPANY GROWTH
AVTECH's operations are overseen by a great
leadership team. Michael shares a wide history
Offering the New Gen
Environmental Monitoring
22 | December 2020

23. IN THE PANDEMIC
PROSPERING
with some of AVTECH's international sales partners and resellers
granting him insights for expansion in international markets. In the
pre-COVID era, Michael would travel overseas to expand AVTECH
and Room Alert brand messages outside of North America. Even after
the pandemic hit, he was active in scaling the growth of the
organization. He adds, “Thanks to technology and the Internet, I am
still able to meet with so many people over video calls to talk to them
about Room Alert and how it will help their organization.”
PREPPING FOR THE NEW NORMAL
Technology has also benefitted the team of AVTECH by allowing
them to stay together and work closely with each other from remote
locations. The AVTECH team already anticipated the lockdown after
noticing the worsening conditions around the world due to COVID-
19. To be prepared for a long period of remote work, the team was
asked to work from home for a few days prior to the offices being
closed for healthy and safety reasons. AVTECH ensured that the team
was well equipped with the technology required to maintain a smooth
workflow. As a result, the staff members were
provided with additional monitors, office chairs,
laptops, VoIP phones, and more where needed to
ensure that they were able to be productive and
comfortable while working remotely.
While working remotely, the team was
connected with Microsoft Teams and has been
using the platform for company meetings and
daily communication. This ensured that the
whole team was on the same page while
maintaining social connections. Michael also
especially highlighted the efforts of facilities
management and fulfillment teams who had to
stay in office throughout the pandemic. These
two groups were always present physically in
the office to ensure that the products are shipped
and the office remains clean and sanitized for the
employees who might need to return to the
workplace. “They have done outstanding work to
help service our customers and we couldn't be
prouder of their efforts,” adds Michael.
PRIORITIZING SELF-CARE
Michael deliberates that being separated from
the co-workers can be difficult at times for
everyone —especially the ones with whom you
work daily. Acknowledging the tough times,
Michael ensured that the management team
would always be available to listen to any
concerns and address them as soon as possible.
Alongside this, the internal systems and
processes were frequently monitored so they
would not hinder the productivity of employees.
The employees' well-being was kept at utmost
priority. Since the start of 2020, the routines and
schedules have been upended due to the
pandemic, leading AVTECH to give its staff the
ability to modify their schedules when needed.
This helps the employees to pay attention to
their homeschooling children or go out on a
walk in the nice weather as part of their self-care
routine. Based on the productivity and sales
increases shown by the team while working
remotely, AVTECH has ensured that their
company culture has remained in place even
when faced with the worst pandemic in nearly
100 years.
Michael Sigourney | Founder & CEO
AVTECH remains
committed to helping
stop the spread of
COVID-19 during
these uncertain and
unprecedented times.
‘‘
‘‘
| 23

24. TactictoThrive
24 | December 2020

25. Marketing is the backbone of business. A business
can neither be started nor completed without
marketing. Social media marketing has risen as
one of the best marketing strategies in recent days. Faster
communication and wider reach are the prominent
advantages of social media marketing. In the recent decade,
this type of marketing has grown up excessively. Out of
several kinds of social media marketing; one is Influencer
marketing.
Influencer marketing is basically a form of social media
marketing which involves endorsements and product
placements for influencers, people and organization. It
mainly uses influencers of a particular field to endorse their
brands in the market and sell their particular product.
Influencer content may be called as testimonial advertising.
Here the influencers play the role of a buyer himself. This
results in effective branding of the product thus effective
marketing also.
Social Media Marketing: A Brief
Considering the needs of marketing and effective reach
towards people, Social Media Marketing came into the mix,
followed by its various techniques. Influencer marketing is
one of the techniques of social media marketing. It is a form
of collaboration. The business collaborates with an
influential person to promote product, service or a
campaign. Celebrity endorsements were primarily the
prominent way towards influencer marketing. But now a
days, the social content creators are also offering value for
brands. These people have their separate fanbase and a
number of followers who can help in the overall sale of the
product, marketing of the product and also the overall reach
of the product.
People often tend to get attracted towards a product if it is
being endorsed by an effective influencer. Every influencer
has his group of die-hard fans, and he uses their trust on
him to sale a product. A seller or a marketer also might give
a special discount code just for the influencer's audience in
order to track how effective the campaign is. Content
marketing and social media marketing work in a parallel
way. Most of the influencers have their own social media
channels, they are expected to bring the crowd by using
their social media influence, also some sort of content is
either created for the influencers or it is created by the
influencers. They are expected to write effective content
which would lead to the sale of the product.
The Resources of Information
The need of marketing is increasing day in and day out.
This need is leading towards newer ways of marketing.
Influencer marketing is one of those most effective ways.
There are many resources of influencer marketing also.
Influencer Marketing Hub is an important and one of the
most effective resources for the same. An influencer
marketing hub is a platform for various influencers,
agencies, influencer marketing platform reviews, tools,
templates and case studies. They provide reviews on
different leading influencer marketing platforms. These
reviews are very helpful from both the agency point of view
as well as the influencer's point of view. The provided
information is reliable and factual. They also provide a lot
of industry related information. The information helps in a
lot of reviews about relevant industries. It provides listings
of micro influencers and the impact they had on the
| 25

26. marketing field. They are also helpful in several case
studies regarding marketing. These hubs also calculate the
wages that they expect to get from these social media
platforms. In general, it bridges the gap between influencers
and the brands. The hubs also measure the estimated cost of
a marketing project, predict and compare between multiple
estimations and decide the best one.
The Platforms for Influential Marketing
Influencer marketing has come along very fast as an
effective and one of the most preferred tactics for brands to
connect with their target audiences. Often, the target
audience can be same for a number of brands. To counter
this scenario, influencer marketing is used. In order to
create, launch, strategize and optimize the campaigns and to
reach much more audiences effectively and fast. Many
brands use several influencer marketing platforms. To find
the right influencers for a specific brand, monitor
campaigns and measure the results, influencer marketing
platforms are used.. These platforms have proved to be one
of the most important aspects of the social media
marketing. There are a number of influencer marketing
platforms such as Upfluence, AspireIQ, NeoReach,
Fanbytes etc. These platforms have provided opportunities
for industries to bring a more optimistic approach towards
influencer marketing.
Bringing a Change: Influencer Marketing Companies
Just like the influencer marketing platforms, the companies
also hold a key in effective influencer marketing. These
companies help in developing a partnership between
influencers and the brand for campaigns that involve
product placement, content development, speaking
engagements and more. They can also customize a
campaign based on what the brands are looking for and
what they want to get out of it. These companies are a
medium for communication between a brand and the
influencer. It helps the brands to widen their wings and find
the specific influencers according to their requirement.
Several influencer marketing companies are such as Kairos
Media, Viral Nation, Go Fish Digital, Mediakix, etc.
These companies are one of the most trusted influencer
marketing companies in the world according to
https://shanebarker.com/blog/influencer-marketing-
agencies/ . Indeed these companies are a valuable asset to
influencer marketing and also social media marketing.
TactictoThrive
26 | December 2020

27. From a Strategical Point of View
Like everything else, one should not rush into influencer
marketing without planning or forethought. Time is a very
important aspect in this phenomenon. To utilize the
maximum time one has, he has to use a bag of strategies.
No marketing is complete without a strategy and influencer
marketing is no different. These strategies include concepts
such as defining target audience, setting different objectives,
find the suitable influencers, go and meet the methods for
approaching the influencers, etc. These strategies are the
guidelines to good influencer marketing. These strategies
largely depend upon brand awareness, customer loyalty,
audience building, engagement, sale and parallel factors.
Guest Posting, Social Media Mentions, Influencer Takeover,
Brand Ambassadors are some of the influencer marketing
strategies. They may vary according to the scenario.
Similarly, the kind of influencers such as Bloggers, Social
Media Stars, and Industry Experts also might vary
according to the product and the situation.
Taking Social Media Marketing by a Storm: Instagram
Influencer Marketing
Instagram has been the fastest growing social media app
since last couple of years. It has taken over all the other
social media apps which were on top for most of the time.
The influencer marketing is a part of social media
marketing, and so is Instagram Influencer Marketing also.
In recent years, Instagram users over the globe have begun
making a live from paid posts and collaborative marketing
campaigns. This app offers a perfect space for brand
ambassadorship, with influential users authentically
recommending products and services to their loyal
audience. The influencer space is estimated to grow to
$5-10 billion industry by 2020. Thus instagram influencer
marketing is a marketing force which is only expected to
grow over the years.
The world stands on the brink of another industrial
revolution. Marketing is a field which is as important as any
other fields. With the inventions of new management
techniques, influencer marketing yet seems to be one of the
most effective one and promises to be the same in future
also.
| 27

28. Technology has become an integral part of almost every
business today. While some businesses are using technology
to scale up and grow rapidly, some are still unaware of the
massive untapped potential of technology. Thus to bridge this gap and
open up a plethora of opportunities for businesses, Mukesh Maran
(Founder and Director) founded SegWitz in 2019. SegWitz is a
Puchong, Malaysia-based IT company providing custom software
solutions for startups, SMEs, and corporate clients.
Prior to founding SegWitz, Mukesh was offering his IT consultancy
and web development services since 2017. He consulted several
companies that had outsourced their development to a vendor. He also
helped companies that faced problems with their software projects,
fixing them and bringing them back on track. However, when the
demand started growing, he started hiring developers and established
SegWitz. Since then, SegWitz is on a mission to help businesses
utilize technology to their advantage.
CUSTOMIZED IT SERVICES AND SOLUTIONS
SegWitz aims to be the leading IT services company in Malaysia.
Building on its technologies, competencies, and customer interests,
the company strives to create value for its stakeholders and
customers. Thus, it focuses on the intersection of its client's emerging
needs, acceleration of business, and technological change, and
provides customized services and solutions allow businesses to
streamline workflow and improve productivity. These solutions
include,
• Custom Web Development: Web UI/UX Design, Development,
Service Desk, Infrastructure,
Optimization, Coding, Support.
• Custom Mobile Apps Development:
UI/UX Design, Development,
Infrastructure, Advisory, Optimization,
Coding, Support.
These solutions are provided by SegWitz's
team of passionate developers who thrive on
rolling up their sleeves and solving the
problems with technology to meet the
business needs. Being the Founder and
Director, Mukesh spearheads the team. His
main role is setting the direction of the
company as well as directly dealing with the
clients. Moreover, he is in charge of sales as
well. He works alongside several mentors
and business coaches that help and guide
him to make key decisions. He is leveraging
his experience in software development and
programming to drive SegWitz towards
unparalleled growth.
HELPING BUSINESSES GO DIGITAL
The devastating outbreak of the COVID-19
pandemic has significantly impacted the
software landscape. Several businesses and
individuals have realized the importance of
technology as a powerful tool that can help
reduce costs and increase revenue by
creating a new selling channel. Due to the
pandemic restrictions, several companies
started selling online by developing new
mobile apps or web apps.
Consequently, unlike other companies, the
crisis benefitted SegWitz significantly. The
company saw an increase in its revenue
during the lockdown. Moreover, several
companies hired SegWitz for consultancy,
mobile application development, as well as
web application development. To cope with
the increasing demand, the company had to
expand. Thus, it started hiring more
developers.
Empowering Businesses with
Tailor-made Tech Solutions
28 | December 2020

29. IN THE PANDEMIC
PROSPERING
On the contrary, a number of software developers and
programmers lost their jobs during the lockdown. As a result, they
shifted towards freelancing and started offering their services at an
affordable (lower rate) price. Thus, SegWitz stopped making
business websites and shifted its focus towards custom web app
and mobile app development. “SegWitz has a great team of
passionate web app and mobile app developers and we are
directing our resources and experience in providing our expertise
for businesses to digitize,” said Mukesh.
UNMATCHED WORK QUALITY
Remote working has become an integral part of the new normal.
SegWitz was prepared for the transition to remote working as the
company had the work from home culture even before the
pandemic. Hence when the lockdown was imposed, the company
was able to continue with its current projects as it had the required
remote working tools in place and an already
trained team to use them. Regardless of the
changes made due to the pandemic, SegWitz's
team put its client's project quality in the first
place and ensured optimum work quality.
PROJECTS LINED UP FOR THE
FUTURE
Mukesh believes that in the near future, more
companies are going to set aside a budget to
invest in bespoke software to digitize their
operations and/or to find a new business
model or to start a whole new tech startup.
Preparing for the future, SegWitz is currently
planning several new packages
including—SegWitz ReInvent, SegWitz
ScaleUp, SegWitz Digitize, and SegWitz
Startup.
SegWitz ReInvent will offer web app
redevelopment and mobile app revamping
services. As a lot of custom softwares used by
companies are out to date and have numerous
bugs, SegWitz is providing its expertise to
rebuild such softwares. SegWitz ScaleUp
helps emerging businesses leverage
technology to grow. Moreover, SegWitz
Digitize digitizes and/or automates business
operations to enhance quality and reduce error
rate as well as reduce costs. Lastly, SegWitz
Startup helps startups that are in the idea stage
to build web/mobile apps to start.
SegWitz did an in-depth study on its client
base and realized that the aforementioned are
the packages the company is experienced
with. “Therefore, once the world gets back up
from the COVID era and economy starts
booming, it will be the right time for SegWitz
to start pitching for the right companies,”
added Mukesh.
Mukesh Maran | Founder & Director
The pandemic has opened
up opportunities for the new
entrants. Those who take
advantage of these
opportunities will succeed.
Those who don't will suffer.
‘‘
‘‘
| 29

32. Today's marketing world is undergoing dramatic changes due to
the rapid advancements in technology. These changes have
created a unique marketing intersection where brands,
consumers, technology, and data all converge. , a
The Brandon Agency
Charleston SC-based integrated marketing and communications firm, is
sitting in the middle of this convergence.
The Agency leverages creativity, technology, data, cross-disciplinary
thinking, and next-generation storytelling to help its clients grow. As one
of the only 24 agencies worldwide to be certified as brand strategists, The
Brandon Agency focuses on aligning its clients' business objectives with
their brand strategies to create overall corporate marketing strategies that
deliver the best results.
GROWTH AND GEOGRAPHIC EXPANSION
The Brandon Agency was established at Myrtle Beach in 1959 by Cecil
Brandon. Cecil was a highly creative visionary and was before his time
in helping turn Myrtle Beach into one of the most popular tourism
destinations in the world. Cecil's son, Scott Brandon (CEO at The
Brandon Agency), joined the company in 1993 and added core
competencies and services such as web development, public relations,
organic social media, SEO, and analytics.
Later in 2004, the agency made a bold move by opening an office in
Charleston, SC and moving its headquarters there. Thereafter, The
Brandon Agency acquired expertise and clients in the B2B, CPG,
Financial, Healthcare, Telecom and Travel sectors through organic
growth and key acquisitions in 2013, 2014, and 2015. The growth and
geographical expansion have helped The Brandon Agency become one of
the largest independent agencies in the Southeast.
COMPREHENSIVE MARKETING
SERVICES
Known as an agency with business minds and
creative hearts, The Brandon Agency is a
digitally-centric, data-driven integrated
marketing and communications firm on a
mission to develop and execute revolutionary
business-building ideas that help its clients
grow. The company provides a bouquet of
marketing services including,
• Brand Strategy
• Media
• Pay Per Click
• eCommerce
• Analytics
• Content
• Social Media
• Public Relations
• Email Marketing
• Search Engine Optimization
It also provides Conversion Rate
Optimization, Interactive Web Development,
and Retail Experience marketing services. The
Agency specializes in high growth industry
categories such as Healthcare, B2B, Outdoor
Leisure, Financial, CPG, Travel and Tourism,
Telcom and Utilities.
THE COVID-19 CONUNDRUM
The COVID-19 outbreak has changed the
marketing landscape altogether. The pandemic
has had a dramatic impact on the sales
channels of The Brandon Agency's clients.
Many of its clients have boosted their direct-
to-consumer efforts with great success.
Likewise, with its ability to pivot quickly and
focus on the clients' efforts utilizing their
owned media assets and AI-assisted paid
digital buys, The Brandon Agency has
managed to overcome client losses from
traditional channels.
Furthermore, the pandemic hit the company
with challenges such as business development
and pitching. As calling on prospects and
getting face-to-face meetings was difficult, the
company relied on its inbound marketing
efforts and made sure it was easily
Fueling Growth with
Data-driven Marketing Solutions
32 | December 2020

33. IN THE PANDEMIC
PROSPERING
discoverable for those looking for help. These additional efforts paid
great dividends and as a result, this year, The Brandon Agency added
the most number of new clients in its history.
AMPLIFYING THE SERVICE PORTFOLIO
As the pandemic highlighted the need of direct-to-consumer strategy,
The Brandon Agency fortified its talent in the paid digital media,
development, SEO, and analytics teams. The company also incubated
a specialized Amazon marketing team within the agency to help its
clients increase sales. Moreover, on the B2B side, it is continually
working on honing its knowledge and skills to assist its clients in
leveraging their CRM tools better. “We are becoming experts at using
Salesforce, Paradot, etc.,” added Scott.
STEPPING UP IN THE CRISIS
As a leader, Scott believes that transparency, empathy, honesty, and
communication were the keys for The Brandon Agency to thrive in
these uncertain times, “Team members want to
know what's happening and how we're doing.
They also want to know that their leaders care
for them as people, not just employees,” he
added. During this crisis, The Brandon Agency's
team has stepped up notably. Working from
home, the team members have kept up the
volume of work and been there for each other.
The Brandon Agency takes pride in the fact that
it went through the crisis with no layoffs, no
furloughs, and no pay restrictions.
A “LEVEL UP”
The pandemic has enforced the transition to
remote working. While some organizations
struggled to adapt to the transition, The Brandon
Agency was quick to adjust to the shift. As the
company has offices in four US cities and one
abroad, it had been using Zoom for meetings and
web-based project management systems long
before the pandemic. Its technology was set up
for anyone to work from anywhere. Alongside
technology, the company maintained a
competitive, tough, smart, fun, and responsive
culture to combat the crisis.
Besides technology and culture, The Brandon
Agency's theme going into 2020 was “Level
Up”. It wanted to take its skillsets across the
agency to a new level – one that would help it
attract larger clients. The company has
maintained the theme throughout the pandemic
and has not abandoned its commitment towards
growth. The theme has helped the company to
stay focused throughout the year.
TECHNOLOGY: THE DRIVER OF
CHANGE
Scott believes that technology will continue to
be the driver of change in the industry in the
near future. “Not only the technology available
to us as marketers with AI and predictive
capabilities but the technology available to the
consumers and how their use of technology
impacts how they consume media,” he added. As
the digital commerce channels continue to
expand, The Brandon Agency is focused on
growing its expertise to address these
challenges.
Scott Brandon | CEO
We have maintained
the “Level Up” theme
throughout the pandemic
and have not abandoned
our commitment
towards growth.
‘‘
‘‘
| 33

34. CONVERGING TECHNOLOGIES
BALANCING
echnology is unpredictable. It carries
Tsurprises for the generations. Once it was
the rise of the radio, then it was the
advent of the internet. Few years back, people
were using radio, television, telephone, camera,
music player, and computer separately, but today
the internet has converged all these entities in one
place: mobile phones. Yes, the converging
technologies! The acceleration and convergence
of exponential technologies are transforming
businesses, industries, and lives.
These converging technologies are reshaping
every industry and society. It makes sense that the
decade to come will be filled with radical
breakthroughs and world-changing surprises.
The future is faster than one thinks
Technology has been upgraded far more quickly
than anyone could have imagined. Through
converging technologies, every major industry is
about to be completely reimagined. The impact of
these technologies—underlined by their
capabilities—will address unmet needs, create
new solutions, and drive unlikely players from
diverse industries to work with each other. For
entrepreneurs, innovators, leaders, and anyone
sufficiently enthusiast, the opportunities will be
incredible. Some of the converging tech scenarios
can be seen in the fields such as; Advanced
Foods, Robotic Farming, Manufacturing X.0,
Gen-Z Packaging, and many more. Converging
technologies in these fields can forecast the future
as follows:
Techforthefuture
34 | December 2020

35. Technology over the years has changed
how to produce and find foods. Key
driving factors encouraging the
development of advanced foods can
bring massive changes ahead. Improved
food security and enhanced food quality
are the need of the hour. Converging
technologies aim to help improve the
efficiency of food with increased
sustainability. The use of machines in
the food industry ensures quality and
affordability. For instance, in the
European food industry, the number of
robots per 10,000 employees raised from
62 in 2013 to 84 in 2017.
ADVANCED FOODS
Robots are expected to be installed at
farms to transform the agriculture industry.
Through leveraging a converged
ecosystem of advanced technologies in
agriculture, it can improve the costs,
yields, and value of farm produce. By
quantifying agriculture, technology
convergence will help overcome
traditional farming challenges and provide
new growth opportunities. Farmers turning
to technology (agricultural robots or
agribots) is seen as one of the key trends
that will deeply influence agriculture in the
coming years. A suggests the
study
permanent robotic fixture on many farms
is expected to reach $12.8 billion market
value by 2022.
ROBOTIC FARMING
| 35

36. Industry 4.0 is the digitization of the
manufacturing sector. The convergence
of operational technologies and
informational technologies that spells
industry 4.0 is the key industry
initiatives supporting the development of
Manufacturing X.0. Artificial
intelligence and hybrid blockchain
technology are the main models of
manufacturing X.0. Together they are
called the 'New Internet,' which includes
smart energy management, track-and-
trace, and remote monitoring of
products.
MANUFACTURING X.0
Gen Z values sustainability. Gen Z
packaging is an advanced packaging
solution for real-time tracking with
maintained authenticity. It cares deeply
about the environment and the brand and
expects others to do the same. For
example, in 2010, Puma was the eco-OG
when they eliminated the shoebox and
introduced the reusable “Clever Little
Bag.” As of 2018, Gen Zs have
approximately contributed about $143
billion in total spending power.
GEN-Z PACKAGING
Techforthefuture
36 | December 2020

37. Predicting the future
During the next decade, industries will experience
more upheaval and create more wealth than they have
in the past years. In this gripping and insightful
roadmap to the near future, many leaders,
entrepreneurs, and courageous individuals will find
how wave after wave of exponentially accelerating
technologies impact both, their daily lives and society
as a whole. But what happens as AI, robotics, virtual
reality, and sensors crash into 3D printing, blockchain,
global gigabit networks? How will these convergences
transform today's legacy industries? What will happen
to the way people raise their kids, govern their
nations, and care for the planet?
The science of technological convergence will
reinvent every aspect of human lives, taking humanity
into uncharted territories and reimagining the world as
they know it. Being able to see around the corner of
tomorrow and being agile enough to adapt to what's
coming, has never been more important, such as:
Ÿ Convergence will explore breaking technologies
that are currently on exponential growth curves,
examining where they are today and where they're
going. Quantum computing, artificial intelligence,
networks, robotics, virtual and augmented reality,
3-D printing, blockchain, materials science and
nanotechnology, and biotechnology are some
breakthroughs.
Ÿ The technologies will focus on key industries like
shopping, advertising, entertainment, education,
healthcare, longevity, business, and food to show
how they are reshaping the world.
Ÿ The converging technologies will take the bigger
picture, looking at a series of environment,
economic, and existential risks that threaten the
progress people are about to make. The
advancements then expand their view from what's
in store in the next decade to the full century,
focusing on five great migrations—economic
relocations, climate-change upheavals, virtual
worlds explorations, outer space colonization, and
hive-mind collaborations—to show how they will
serve as powerful innovation accelerants and how
technology can help solve the world's biggest
problems.
Conclusion: Humans have been trying to bargain
existential risks. They are basically trying to make
sure that society will not kill itself accidentally with
technology. Converging technologies outline a
compelling future for humanity. They set a clear
vision of the transformation of every major industry.
They aim to transform every industry this decade.
Every entrepreneur and leader must understand the
transformation and opportunities to plan and prepare
as they offer this decade a hopeful and powerful vision
of the future.
TECHNOLOGY
MAKES THE
WORLD
A NEW
PLACE
| 37

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