A Journey Back Home At Home

A Journey Back Home At Home
A Journey Back Home There is no place like home. These are familiar words I often hear from people especially from those who are far away from
home. They move or migrate to a different place because of many reasons; it can be a new job, work abroad, or simply to find better opportunity.
Canada has been my home for the last 25 years. Living here gave me independence and the ability to improve myself. I'm lucky to be given the
chance to stay and live in this beautiful country. All my four children were born and raised here. Growing up, I want them to learn about their roots
and family heritage. I and my husband are both Filipinos. At home, they are already exposed to some of the values and traits of our culture. One
summer, we planned a vacation, and I thought what better way to learn, understand and embrace the Filipino culture? Go visit the country. All of us
were excited and looked forward to this memorable trip back home to my native land, Philippines. Philippines This country was discovered in 1543 by
Villalobos, a Spanish explorer. He then named the country in honor of King Philip of Spain, thus; the name Philippines. It is located in Southeast Asia.
It is an archipelago between the Pacific Ocean and the South China Sea. This country consists of 7,100 island; of which three of them are the largest.
1.Luzon – the largest and most populous island. This is the economic and political center of the nation. This is the National Capital Region in which
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English Lesson Plan
Teaching Adjectives to Grade VI pupils (through poem) A DETAILED LESSON PLAN IN ENGLISH FOR GRADE VI PUPILS (FOR 4th
GRADING PERIOD) By: ESMAELA DIANN B. MASCARDO I. OBJECTIVES: At the end of the discussion, pupils will be able to: пѓ Build
vocabulary through pictures presented. пѓ Practice proper way of reciting a poem. пѓ Interpret meaning of a poem through pictures. пѓ Identify
adjectives used in the poem. пѓ Use adjectives in describing their hometown. II. SUBJECT MATTER: Pointing out adjectives in the poem, "The
Town Where I Lived" by A. J. Gil A. REFERENCES: пѓ PELC (Philippine Elementary Learning Competency) пѓ English For You and Me,
Language Textbook for Grade Four, pages 147– 158 B. INSTRUCTIONAL MATERIALS: пѓ Pictures of... Show more content on Helpwriting.net ...
Now my heart aches all day for my town far away Where life is sweet and tidy and neat. (After the teacher reads the poem, the whole class reads it,
then reading by pair, then individual.) 6. Comprehension Questions for Discussion What is the poem about? The poem is about a town. What are
the things you can see in the town where the speaker lives? Trees, ducks, geese, and stars are seen in the speaker's hometown. To what does the
speaker refer to when he/she says, "blazes, hot and around, 'till the haze shimmers above the ground"? The speaker refers to the summer sun when
he/she says, "blazes, hot and around, 'till the haze shimmers above the ground. What are the words that the speaker describe about life he/she has
in the town where he/she lives? The speaker said that his/her life in the town where she lives is sweet, tidy, and neat. How does the speaker
describe his/her hometown? There could be rainy and sunny days. What do you think is the kind of place where the speaker lives? The speaker
lives in a clean, peaceful place. How does the speaker feel or thinks in the poem? The speaker misses his/her place. Where do you think is the
speaker now? The speaker is away from his/her place. What made you think that way? The speaker said that he's away from his/her hometown in the
line, "My heart aches all day,

Personal Narrative: My Vacation To America
It all started in the beginning 2010. My mom had planned a vacation to the Philippines to see our relatives and go on adventures with them. I was
five at the time, and I had only ridden on a plane once, so I was very excited. By the time I knew it, It was September. Our bags were packed, and we
were on our way to the airport to go on a journey we would never forget. Then, I was flying.
I remember the long ride on the airplane. To go to the Philippines from America byplane, it takes almost 24 hours to travel. All I remember doing was
looking out the window, sleeping, eating the little packs of pretzels, nuts, and meals they served, and sleeping again. Around 18 hours into the flight,
we took a quick stop in Japan. I remember buying many snacks from being starved on the plane ride. Soon after, we were back on the plane. I knew we
would be there soon, so I couldn't sleep. ... Show more content on Helpwriting.net ...
sister, and I were finished saying our goodbyes to the family, we packed our bags and headed to our final destination: Boracay. We stayed for there for
three nights. Boracay is a beautiful island in the Philippines. This where we spent our final days in the Philippines. The place where we stayed was
full of sand, which I hated, so when I walked outside, it felt very strange. The pools around the area were beautiful, and since all the guests liked to
swim in the ocean, my family had it all to ourselves. The nighttime was full of extravagant surprises. There were fire jugglers, special performances,
and an abundance of complimentary food. I remember having to stay with my sister at our room, since we weren't old enough to go to the bars and
clubs, so every night we would watch Caspar The Friendly Ghost. Although, if I was on the beach, I loved staring at the beautiful ocean. It was filled
with sailboats, fish, and an array of colors. On the last day, I had gotten used to the sand surrounding my feet, and the burning sun shining. We then
finally drove to the airport, and flew back

Davao Case Study
Investors
Safety, peace and order are among the requisities for a country or a place to be attractive for investors, foreign and local. The proclamation of military
law in Mindanao will have an effect on the feeling of foreign financial specialists with respect to the Philippines, as indicated by the European Chamber
of Commerce of the Philippines, particularly on the off chance that it takes long to settle the 4 month–long conflict in Marawi City. (Cordero, 2017)
Vicente Lao, Chairman of Mindanao Business Council said on an interview that the ongoing conflict between the government forces and the Maute
group has an effect on the investor's confidence in Mindanao. The ongoing Marawi crisis discourages potential investors who has less ... Show more
content on Helpwriting.net ...
Foreign and local tourism in Mindanao had already an impact to the tourism in Mindanao because of the foreign travel warnings and advisories
that were issued by countries such as the United Kingdom, Canada and United States of America. Domestic travel going to some places in
Mindanao were partially reduced. Carriers as of now have scratched off and lessened flights to flights in Mindanao. Travel and Tourism represents
20 percent of our Gross Domestic Product (GDP). Mindanao takes 5 percent or P150 billion of the P3 trillion commitment of Travel and Tourism.
The entire of Mindanao likewise represents 10 percent of our economy, with horticultural generation and fares of agri items taking noticeable quality.
This is a P1.4 trillion part to our yearly GDP which might be in danger if the war in Marawi is not contained and settled soon enough. (Almendras,
2017) In fact, the former chairman of the Mindanao Business Council (MBC), Joji Ilagan–Bian, admitted the fact that the war on Marawi City will
have an effect on business sector and tourism of Mindanao. (Cigaral, 2017) Davao will surely be affected as it is one of the places in the Philippines
which is promoted by the Department of Tourism. Amidst the ongoing conflict in Marawi, the Department of Tourism would double

Expo Research
Philippine Travel and Tour Expo
Research Paper
The Philippine Travel and Tour Expo was held last February 19–21, 2010 at the SMX convention center. With the theme "Ready, Jet–set, Go!", the
event presents an exceptional atmosphere that stimulates the desire to travel among visitors – either by air, water, rail or road, for business or for
recreation, within or outside the Philippines. Considered as the country's biggest travel event, this year's expo was participated by 230 travel and
tourism companies which offered anywhere between 30 and 70 percent discounts on their products and services. The list of companies included
international and domestic airlines, cruise operators, tourism agencies, hotels and resorts, tour operators, ... Show more content on Helpwriting.net ...
|Enchantment Awaits |Ineffective, theirmarketing strategy is |
| | |more of the personal approach, talk with |
| | |the customer one–on–one type of |
| | |communication, they were not giving out |
| | |flyers |
|India |Incredible India |Ineffective, marketing tool is picture |
| | |taking with a giant cardboard replica of |
| | |the Taj Mahal, they aren't really pushing |
| | |people to go to India but they just want to|
| | |introduce what India is |
|Hong Kong |Live and Love |Effective, marketing tools comprise of just|
|

Essay On Cruise Ship
CRUISE SHIP
A cruise ship or cruise liner is a (usually very large) passenger ship used for pleasure voyages, where the voyage itself and the ship 's amenities are
part of the experience, as well as the different destinations along the way. Transportation is not the prime purpose, as cruise ships operate mostly on
routes that return passengers to their originating port, so the ports of call are usually in a specified region of a continent.
In contrast, dedicated transport oriented ocean liners do "line voyages" and typically transport passengers from one point to another, rather than on
round trips. Traditionally, anocean liner for the transoceanic trade will be built to a higher standard than a typical cruise ship, including high ... Show
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Ocean liner services aimed at passengers ceased in 1986, with the notable exception of transatlantic crossings operated by the Cunard Line, catering to
the niche market who appreciated the several days at sea away from civilization.
In comparison to liner crossings, cruising voyages gained popularity; slowly at first but at an increased rate from the 1980s onwards. Initially the
fledgling industry was serviced primarily by small redundant liners, and even the first purpose built cruise ships were small. This changed after the
success of the SS Norway (originally the ocean liner SS France, which was converted to cruising duties) as the Caribbean 's first "super–ship".
Contemporary cruise ships built in the late 1980s and beyond, such as Sovereign–class which broke the size record held for decades by Norway, show
characteristics of size and strength once reserved for ocean liners–some have undertaken regular scheduled transatlantic crossings. The Sovereigns were
the first modern "megaships" to be built, they also were the first series of cruise ships to include a multi–story atrium with glass elevators. They also
had a single deck devoted entirely to cabins with private balconies instead of oceanview cabins. Other cruise lines soon launched ships with similar
attributes, such as the Fantasy class and Crown Princess. As the veranda suites were

The Pros And Cons Of Tourism In Thailand
Tourism is a beneficial industry to many countries, but has the potential to be one of its biggest threats. Tourism is a multimillion dollar industry for
some countries but sometimes the money that is made from it is not worth the harm it is doing. From environmental scars on the country itself through
pollution or physically changing the environment through deforestation and landscaping for building hotels and spas to help make tourist feel
comfortable. All of these things are sometimes done with the benefit of the country in mind but ends up doing the opposite. Tourism has an array of
benefits to a country in which are exploited to hide how it is destroying the countries environment, culture, and making it more and more dependent on
the money ... Show more content on Helpwriting.net ...
Tourism leakage is an example of how money expected to stimulate an economy ends up stimulating another. An example of tourism leakage in
Thailand is that "70% of all money spent by tourists ended up leaving Thailand (via foreign–owned tour operators, airlines, hotels, imported drinks and
food, etc)" (Mustafa 2011). This negatively affects Thailand because 70% of the money made by local employees, and businesses and spent in other
places but Thailand in order to keep tourists coming back which will eventually increase the amount of money leaked. Countries that have a diverse
economy is a sign that their economy is healthy and may grow, but some countries depend on Tourism as a main source of income which could
cripple the country if anything tampers with the desire to visit said country. "Malta has only 380,000 residents, but received 1.2 million tourists in
1999. As 25% of GDP (and indirectly 40% ), tourism generated more than $650 million in foreign exchange earnings" (Negative Economic Impacts of
Tourism). With 65% of Malta's GDP coming from tourism, direct and indirectly if something were to affect Malta, for instance a diseases or natural
disaster the country may experience an economic crash. Countries that are economically dependent on tourism are talking steps toward economic
growth but at the same time a step back as the industry is not sustainable and are susceptible to external

Htc Company Introduction.Pdf
COMPANY INTRODUCTION
www.htc21.co.kr
Copyrightsв“’ 2010 Hospitality & Tourism Company
CEO's Message
пЃі Education – Korea University (Bachelor of Science & Master of Finance) пЃі Experience – 1984– 1997 Samsung Group Shilla Hotel (Finance
Dep.) пЃі Awards & Certificates– AHLA– Certificate of Supervision in Hospitality Industry – Best Hospitality Management Company Award by
Korean Academic Society of Hospitality Administration , Best Tourism Company Award by Tourism Sciences п
Ѓі Organization – Incheon Free
Economic Zone Member of Advisory Committee
A well–respected and recognized leader in the hotel industry in Korea, Mr. Kim is President of Hospitality Tourism Company in Korea. He was
instrument of establishing the first Korean hotel ... Show more content on Helpwriting.net ...
Opening Year : 2009.7.1 223 Rooms, Restaurant, Banquet 4–Star Hotel
7
Serviced Residence
M Chereville
Owner : Individual Investors Opening Year : 2003.5.1 125 Rooms, Business Lounge
Casaville Shinchon

Casaville Samsung
8
Sangnam Guest House
Owner : Yonsei University Opening Year : 2007.2.1 39 Rooms, Business Lounge
SEOUL PARTNERS HOUSE
Owner : Seoul Business Agency Operating Year : 2009.9.7 9 Rooms, Business Lounge
9
In–Service Training Center
Sokcho Training Center
Owner :Seoul Metropolitan Government Managing since 2009.5.1 Restaurant and Cafeteria
Seocheon Training Center
Owner : SeoulMetropolitan Government Opening Year : 2007.6.1 151 Rooms, Restaurant, Banquet
Sooanbo Training Center
Owner : SeoulMetropolitan Government Opening Year : 2008.7.1 110 Rooms, Restaurant, Banquet
10
Naksan Training Center
Owner : Korea Railroad Opening Year : 2009.4.1 110 Rooms, Restaurant, Banquet
Science & Technology Cooperation Center
Owner : GwangjuMetropolitan Government Opening Year : 2009.3.1 64 Rooms, Restaurant,

What Is The Most Beautiful Beach Essay
To say that I like beaches, would be a lie. Nothing in the world can aptly describe my love for rolling waves, that wash up onto the beautiful beach
sand and then recedes back like a graceful ballerina. Maybe it's the surreal beauty or maybe it is the rhythmic flow of seawater that is so calming and
upsetting at the same time, that it attracts me like a moth to a night lamp. They are indeed beautiful. One can not disagree with this at all! Here's the
list of one of the most beautiful beaches of the world. In truth, there are hundreds of them, and to name just a few is an abomination, but nevertheless,
let's dive in!
15. Matira Beach, Bora–Bora, French Polynesia
Stretching about a mile on the Southern end of the Bora–Bora Island, Matira Beach ... Show more content on Helpwriting.net ...
Along with other beaches in the region, the White beach has been awarded numerous awards and title for its breathtaking beauty. It is regarded as the
best centre for relaxation, tranquility and nightlife. Boracay has been named as the Best Island Beach in the entire world by numerous travel
magazines and guides.
6. Flamenco Beach, Puerto Rico
Known for sports fishing, diving spots and beautiful swimming locations, the Flamenco Beach on the island of Puerto Rico is a wonderful place to
be in. It is a widely agreed upon notion that Flamenco is the best beach of the Puerto Rico and even the Caribbean. The seafloor is covered with
beautiful reefs and the sand is white in color. The entire beach is in the shape of a horseshoe.
5. Platja Ses Illetes, Balearic Islands
Located about five kilometres from la Savina, the Platja Ses illetes is immensely popular for its crystal clear water. It has been named as a Human
heritage by UNESCO and the beach and sea lovers from all over the world come here for the exceptional experience. It faces west and has fine–grained
white sand is relatively quite small in size. If you are a true lover of the beaches, do not miss this one

Importance Of Culture In The Philippines
The Philippines is a vibrant nation full of life and color but what makes the Philippines stand out above the rest is the culture that defines it. In
Kim Zimmerman's article "What is Culture," she defines culture as "characteristics and knowledge of a particular group of people, encompassing
language, religion, cuisine, social habits, music, and arts." (Zimmerman, 2017) Although the Philippines has a large variety of cultural norms and
values, the most prominent aspects of their culture are the country's spoken language, religious beliefs, foods, social habits, and the arts. The
multiple languages and dialects spoken in the country is the clear form of communication and the best way to be involved into a country's culture.
Religion is a strong characteristic to be a part of in any country. Religious views use faith and beliefs to create a spiritually, strong bond within
people. The type of cuisine made and eaten in a country is significant because it represents the traditions of the culture by maintaining the
authenticity of the foods they eat. Social habits create a standard for the way norms and issues are taken care of in everyday life. The arts bring out
the creativity and imagination a country's culture has to offer. A country's culture is much more the distinctions between other nations. It is a
gateway to the heart and soul of the people and the Philippines demonstrates just how powerful culture can be for their nation as well as the rest of
the world. The Republic of the Philippines is one of the most popular countries in the Pacific Asia. The Philippines is a country made of many
beautiful islands and vacation hot spots that attract many tourists. Filipinos are known for their positive attitudes and hospitable characteristics. They
are known for a huge variety of food in which many people travel the globe to visit. They have many popular attractions like the perfect cone shaped
Mayon Volcano, the underground reef of Palawan and the amazing beaches of Boracay and El Nido. The Philippines has about 70 to 80 different
dialects with Tagalog, Cebuano, and Ilocano being the most popular dialects (Culture of the Philippines, 2017). English is also spoken in the
Philippines. The Philippines is

Mang Inasal
Edgar Sia II: The Man Behind Mang Inasal Sia 's first taste of running a business was when he was 20 years old. It was at the Four–Season Hotel,
followed by Mister Labada, a Laundromat, then Injap Color Express, a photo developing shop. All these are based in Iloilo. Then he cooked up the
idea of operating Mang Inasal, the specialty of which is grilled chicken. It started in 2003 when small town lad Edgar Sia II, then a 26–year–old college
dropout, grabbed a tiny spot in the parking lot of a mall, the site of an upcoming food hall. As a frequent customer of McDonald 's and KFC, Sia knew
what he 'd been missing in the fast–food scene: Filipino–style street fare served in a restaurant–type setting. Before long customers were lining up...
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Currently, there are 445 branches nationwide and with over 10,000 employees system wide. MANG INASAL is doing its share in alleviating the
unemployment burden of the country. The presence of every MANG INASAL in a certain area provides not only employment but also opportunities to
community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly
gives income – generating activities to many. Mang Inasal 's 2006 debut in Manila was awkwardly timed as it was in the midst of a rice shortage in
the country. Sia 's response was to offer a value meal of grilled chicken and unlimited rice for the equivalent of $2. This had already become an instant
hit in Iloilo and Manila 's budget–conscious crowd took to it, too. The all–you–can–eat campaign, which was supposed to last two months, became a
permanent item on the menu. Today, Sia says, it 's their most popular product. Manila alone has over 100 Mang Inasal outlets; 200,000 customers
are served daily nationwide. Aiming to make his chain a national brand, Sia hit the road. He spent a year visiting over 70 cities in all. "Today if we
want to expand somewhere, I can say I 've been there," he says. (Mang Inasal is present in 68 cities.) * Mang Inasal Manila Corporate Office is located
at 2316 Aurora Boulevard, Tramo St., Pasay City with fax number (02) 854– 5692 and Landline (02) 854 – 3346. Personal

Marketing Mix
Marketing Mix Decisions
IE 153–WSWX
Marketing Mix
The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, "The Concept of the Marketing Mix". Borden began
using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in
Borden's marketing mix included product The Marketing Mix planning, pricing, branding, distribution channels, personal selling, Source: http:/
/www.quickmba.com/marketing/mix/ advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E.
Jerome McCarthy later grouped these ingrediThe 4 P's of Marketing ents into the four categories that today are ... Show more content on
Helpwriting.net ...
Materials and parts – industrial products that enter the manufacI. Consumer Products – products bought by turer's product completely final consumers
for personal consumption a. Raw Materials – farm products (e.g. wheat, vegetables) and 1, Convenience products – consumer Source: Go, Josiah.
"Fundamentals of Marketing in the natural products (e.g. lumber, Philippine Setting". Design Plus. Philippines: 2005. fish) products that the customer
usually buys b. Manufactured materials and frequently, immediately, and with a parts– component materials (e.g. cement, wires) minimum of
comparison and buying effort a. Staples – products that consumers buy on a regular and component parts (e.g. tires, castings) basis (e.g. rice, sugar,
and other commodities) b Impulse products – purchased with little planning or 2. Capital items – industrial products that partly enter the search effort
(e.g. candies, magazines and snack finished product, food) a. Installations–buildings (e.g. offices) and fixed c. Emergency products – what consumers
buy when equipment (e.g. generators, elevators) their need is urgent b. Accessory equipment – portable factory equipment and tools (e.g. hand tools)
and office equipment (e.g. fax machine) 2. Preference products – consumers have specific preferences for brands or suppliers but are willing to make
substitutions during stock–out situations (e.g. tooth– 3. Supplies and services – industrial products that do not enter the finished product at all paste

Hawkbill Turtle Research Paper
Can an animal's beauty be the cause of its extinction? This is the case for the Hawksbill turtle. Nahill clarifies, "people use the turtles' unique shells
for jewelry and other beauty accessories. The Hawksbill turtle is an endangered species, with human impact being the leading cause of its
endangerment. Since humans are the cause of their endangerment, it is our duty to raise awareness of such harm before it is too late" (Nahill, 2008).
The Hawksbill turtles are commonly known for their beautiful shell. The turtles are captured and killed so their shells could be sold. The shells sell
for around $220 per kilogram (Weisler, 2005). As these turtles are being captured and killed leading them to nearextinction, we need to understand the
overall ... Show more content on Helpwriting.net ...
The turtles are the only species in the ecosystem that can eat the poisonous sponges that suffocate and poison coral reefs. These turtles are one of
the rare animals that can eat the poisonous sponges without being harmed; the unique structure of their mouth and flexible neck allows them to
eat the sponges out of every crack on the coral reef (Edelman, 2004). "Since 1970, researchers from the National Marine Fisheries Service have
claimed that the Hawksbill turtles population have declined. The turtles were officially classified as endangered in 1970" ( NOAA Fisheries,
2014). Toxic sponges reproduce quickly and take up any empty space on the coral reefs. Brandis states, "if the Hawksbill turtle were not around to
consume the sponges, the coral reef would not be able to survive" (Brandis, 2010 a). By constantly picking off and consuming the sponges, the
turtle also makes space for other sea creatures to live on the reefs. If the coral reefs die, the poisonous sponges will have no place for shelter; they
too will be impacted by the loss of the Hawksbill turtles. This underwater habitat as a whole will be disrupted by the decline in the Hawksbill turtles
(Brandis, 2010

What Are The Similarities Between The Philippines And The Us
There are many similarities and differences between the United States (US) and the Philippines. The US believes in a free country where everyone has
a say in government. A lot of people like to travel to the US because they offer an abundance of opportunities and jobs for people who want to live a
better life. The US also provides great health care and education. Furthermore, the US offers numerous tourist attractions and forms of entertainment.
While the US has several great attributes, the Philippines has many similar characteristics, a number of differences, but either way, both countries are
amazing places to live in. The US and the Philippines share a lot of similar traits. They both share very similar governments. In both governments,
there's voting involved, a president, branches of government and a constitution. These two countries also both have an independence day. Additionally,
both countries have a great deal of different religions that are freely worshipped in them, such as Islam and Christianity. Both countries also provide
great education and health care. Lastly, these two countries both offer amazing tourism sights, from scenic beaches to theme parks such as Disneyland.
... Show more content on Helpwriting.net ...
For example, while the US is a democracy, the Philippines is a republic. While the president in the US is present in office for a four year term, the
president in the Philippines stays in office for a six year term. In the Philippines you would spend 98.66% less on health care, use 95.68% less
electricity, and have 0.44% less of a class divide than in the US. Now those are the positives. The negatives are that in the Philippines you would die
7.08 years sooner, be 2.9 more likely to die in the infancy stage, and make 91.1% less money than you would in the United

Business Strategy: SWOT Analysis Of Airasia
Executive Summary
In the year 2001, Dato'Sri Tony Fernandes and Dota Kamarudin Meranun had bought over Air asia for RM 1.00 with a RM 40 million debt. Airasia
has been expanding rapidly ever since and become the leader of low cost airline in Asia and the pioneer of low cost. Airasia continues to expand
worldwide through the innovation, efficient, passionate and right strategy.
This study will use PESTLE model, SWOT analysis and Porter's Five Force Model to examine the extensive strategy analysis of Airasia that has
enabled it to remain its competitive advantage and leader in the industry. Firstly the PESTLE will be used to analysis the current Macro and Micro
environment. SWOT analysis will be used to analysi AirAsia strengts, weakness, opportunities and threats. Further analysis using the Porter's Five
Force Model to understand Airasia strategic positioning and competitive advantage within the industry. The study concludes by Airasia must
re–evaluate their strategy from time to time to stay competitive in this industry, with recommendation to provide more value to customers in order to
create brands loyalty.
A) Using the PESTLE framework, you need to undertake an audit of the ... Show more content on Helpwriting.net ...
The stragtegy Airasia needs os not just how to reduce cost and smoothen then operation activities, but how to stand out and differentiate itself from
other competitors by provide more value to the customers. For example, Airasia have the competitive advantage for using the diversification strategy
whereby started to venture into Insurance, hotels, telecommunication and car rental business. For example, Airasia can offer a value package which
includes all hotels, car rental, Insurance in a package to the customers for cheaper price, and in other hand able to save customers some hassle to look
for all these

Starbucks 's Strategy Behind Its Great Success
Abstract
Starbucks has been considered the top provider of the finest coffee bean and coffee drinks in the world. Anyone who loves a good cup of coffee
knows that Starbucks is the top choice. No matter where you are in the world, you will see an inviting Starbucks store with this amazing aroma of
freshly roasted and brewed coffee, nicely lighted space, great seat lay–out, free wi–fi, and just a comfortable space to hang out. The baristas behind the
green apron are wondering people delivering nothing but the best "Starbucks experience". Over 4 decades of successful business, Starbucks has grown
into a well–known brand in every household, not only in the North America, but even in Europe, Mediterranean, Middle East, and Asia, It has
become so popular that its name does not even necessary to be printed in most of its products, and the Starbucks logo is what they all need. In this
paper, I aim to discuss the company's strategy behind its great success. Also, I will provide feedback as to how the company is operating in the
Philippines [which is my home country].
History of Starbucks
Starbucks was conceived in 1971 in Seattle, Washington by three business partners – Jerry Baldwin, Zev Siegl, and Gordon Bowker. Back then,
Starbucks was only selling whole–bean coffee and coffee–making equipment in Seattle's Pike Place Market. They hired Howard Schultz as the Director
of Retail Operations. When Schultz went to Milan, Italy to conduct a buying trip from suppliers, he noticed that

Tourist Spots in the Philippines
Cansilao Christine Joy T. Cansilao English Sir Jerbee Catoc 28 September 2012 Introduction Tourism is all about the travel for pleasure that creates
business because tourists need transportation, accommodation, food, entertainment, etc. that businessmen can provide. The tourism industry
contributes in the economy of one country. Tourism industry gives them a large amount of dollar.There must be hotel accommodations that the
travelers need and by this, there are lots of tourists attracted to those places because of their good accommodation. The tourism industry plays a big
role in economy's development and it may be affected by the many problems or issues of a country. On the other hand, new tourist... Show more content
on Helpwriting.net ...
* Sagay Marine Reserve is the largest marine reserve in the Philippines, covering an area of 32,000 hectares. * Loboc River is a river on Bohol Island.
It is one of the major tourist destinations of Bohol. * Mount Pinatubo is an active stratovolcano and has an Crater lake above. * Pagsanjan Falls is a
waterfalls in the province of Laguna. * Tabon Cave are a set of caves north of Quezon municipality, in the south western part of the province of
Palawan. * Lake Balinsasayao is one of two small but deep crater lakes rising 1,000 feet (300 m) above sea level. Cansilao 6 * Balbasang–Balbalan
National Park is a protected area located in the municipality of Balban, Kalinga. The park covers an area of 1,338 hectares. * Mount Pulag is the
highest mountain in the island of Luzon. * Mount Kitanglad is an inactive volcano located in the Kitanglad Mountain Range in Bukidnon province
of Mindanao island. * Quezon Memorial Circle is a national park and shrine located in Quezon City. C. Beaches 1. BORACAY ISLAND Characterized
by its fine sand and crystal clear waters, Boracay comes as a no– brainer in this list. Currently it is still the most famous and the most visited beach in
the country; the destination of foreigners and Filipinos alike during summer. Boracay locals work hard to maintain

Marketing Mix
Marketing Mix Decisions
IE 153–WSWX
Marketing Mix
The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, "The Concept of the Marketing Mix". Borden began
using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in
Borden's marketing mix included product The Marketing Mix planning, pricing, branding, distribution channels, personal selling, Source: http:/
/www.quickmba.com/marketing/mix/ advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E.
Jerome McCarthy later grouped these ingrediThe 4 P's of Marketing ents into the four categories that today are known ... Show more content on
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It begins with a careful review of the product safe, and inexpensive to use and service; and simple and and its benefits, the target market, and proposed
marketeconomical to produce and distribute ing strategies. Once chosen, the brand name must be protected. Branding – Criteria for Choosing a
Brandname Familiar brands provide consumer information, recognition, Distinctive – is the brand closely associated with a and confidence. product?
Word Association– does it have a pleasant meaning? Legal Requirements – can it be registered? Memorability – can your name be remembered easily?
Source: Armstrong, Gary and Kotler, Philip. Principles of Marketing, 7th Edition. Prentice–Hall International, Inc. 1996 Pronounciability – can it be
pronounced easily? Limitations – is the brand name too limiting to be used for expansion Brand – a name, term, sign, symbol, or design, or a
combination of these intended to identify the goods or services of one seller or group of sellers and to differentiate them Brand Sponsorship 4
sponsorship options: from those of competitors. 1. Manufacturer's brand (national brand) – a brand created – It can be any of the following: and owned
by the producer of a product or service A propriety name like Jollibee or Microsoft 2. Private brand (or middleman, distributor, or store brand) A
nickname like McDo or B.K. – a brand created and owned by a reseller of a product A group of letters like "TGIF" restaurant or service

Product Differentiation In Philippine Teleseryes
To the Teleseryes' crews,
Differentiation is needed in order for the local Teleseryes in the Philippines to improve its products and services. Differentiation can be achieved
through designing meaningful differences in order to distinguish the local Teleseryes to other foreign telenovelas which are being offered in the market.
Specifically, Product Differentiation which pertains to improving the product that the Philippine Telenovela Industry is offering
–Teleseryes should be
performed. Furthermore, the following are the researchers' recommendation for improvement on the elements of Teleseryes which is aligned with the
study's results.
Acting Skills of Actors/Actresses and Dependence on Actors/Actresses– Teleseryes should ensure that the Actors and Actresses in the Teleseryes have
undergone rigorous training in order to enhance his/her skills before debuting a role. Regardless of their name and popularity, training for actors and
actresses is a need because their portrayal will make the Teleseryes alive. Relevantly, the characters should have "good physique, a retentive memory, an
... Show more content on Helpwriting.net ...
Joint Venture refers to two companies which will temporarily work together with a purpose capitalizing for opportunities. Through this, Filipino culture
and tourism can further be highlighted through the scenarios in Teleseryes. Additionally, with the current crises in troubled international tourist spots,
travelers will be looking for other places in the world to visit. This is the right time to show to the international community that Philippines have
awesome scenic spots including Boracay, Mindoro, Cebu, Bohol, Ilocos, Baguio, and so many undiscovered provinces. With the support from the
government and tourism organizations, Teleseryes can be a platform to promote the country's culture, land and

Environmental And Social Sustainability Tourism Management...
1. Executive Summary
The purpose of this report was to investigate and critically review the environmental and social sustainability tourism management practices in the
Philippines.
All the information provided in this report involves secondary market research method, which was acquired from the internet, academic journals and
books.
2. Introduction
Tourism is one of the biggest industrial sectors in the world and has been growing rapidly during the last half a century. Currently travel and
tourism has reached a considerable level in terms of profits, number of tourists at varying destinations. According to UNWTO (2015) "International
tourism receipts reached US$ 1245 billion worldwide in 2014." The Philippines are the world 's second largest archipelago with 7100 islands. They
are known as one of the best destinations for tropical islands, adventure travel, diving, beautiful sand beaches, Volcano, waterfalls and exotic food.
Luxury resorts attracting a lot of visitors from all over the world. Their culture is rich in festivals, parade and fairs. The tourism industry is an
important sector of the Philippines and play a crucial role in a country economic policy and development. The country experienced the growth in the
tourist industry, both inbound international and domestic tourism from the middle until the end of the past decade. During the year 2015 from January
to December Philippines was visited by more than 5.36 million visitors. (Ffcccii.org, 2016) WTTC report

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