For SKEMA Alumni, your career matters. With this brand new program of interactive workshops, SKEMA Alumni gives you access to exclusive tools, advice and experts dedicated to assisting you with managing your career in the United States, whether you’re already working there or willing to do so.

1. In partnership with
Becoming an entrepreneur in the US
How to turn a dream into reality
LIVE WEBINAR
03 April 2014 at 1pm EDT
03 APRIL 2014 A LIVE WEBINAR FROM SKEMA ALUMNI 1

2. CAREER MANAGEMENT
Welcome ! by Fabienne Buon
• For SKEMA Alumni, your career matters. With
this brand new program of interactive
workshops, SKEMA Alumni gives you access to
exclusive tools, advice and experts dedicated
to assisting you with managing your career in
the United States, whether you’re already
working there or willing to do so.
• Several sessions happened over the school year 2013-2014,
hosted and animated by our US partner Strat’America, co-
founded and managed by Sylvie Giret & Laetitia Longuefosse.
• Keep checking Skema Alumni’s website for upcoming dates !
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3. CAREER MANAGEMENT
The speakers today
Sylvie Giret
An expert in the
development of foreign companies
and brands in the US market. Co-
founder and executive partner of the
US consulting firm Strat’America
(www.stratamerica.com) and of
Stratégies Américaines
(www.strategiesamericaines.com)
Mike Niemtzow
A US Navy Lieutenant, Mike was a
successful Wall Street investment
banker for 10 years, before he took the
plunge for entrepreneurship in 2012 :
he’s the founder and CFO of
WindowsWear
(www.windowswear.com) and the
President of VetMed Group
(www.vetmedgroup.com), a distributor
of medical supplies and equipment.
303 APRIL 2014 A LIVE WEBINAR FROM SKEMA ALUMNI

4. CAREER MANAGEMENT
Table of content
1. Why this webinar and what are its objectives ?
2. Dreaming… but with your eyes opened and your
feet on the ground
3. Elements of methodology
4. A testimonial : Mike Niemtzow
5. Q&A
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5. CAREER MANAGEMENT
WHY THIS WEBINAR AND WHAT
ARE ITS OBJECTIVES?
INTRODUCTION
03 APRIL 2014 A LIVE WEBINAR FROM SKEMA ALUMNI

6. CAREER MANAGEMENT
DREAMING… WITH YOUR EYES
OPENED AND YOUR FEET ON THE
GROUND
PART 2
03 APRIL 2014 A LIVE WEBINAR FROM SKEMA ALUMNI

7. CAREER MANAGEMENT
A check list for every Entrepreneur
• Be clear about…
 what motivates you
 both your technical and soft skills
 your own personality
 your professional goals
 your financial goals
 your current financial capacity
 your decision-making capacity.
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8. CAREER MANAGEMENT
US is the top environment for entrepreneurs
among the world's 20 largest economies (E&Y 2013)
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9. CAREER MANAGEMENT
10 common sources of failure
(and what to do well to succeed…)
• Poor market research
• Bad Business Plan
• Insufficient startup
money
• Charging too little
• Poor marketing strategy
• Wrong fiscal motivation
• Forgetting about family
• Borrowing from friends
and family
• Trying to do too much
by yourself
• Choosing a bad
business location
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10. CAREER MANAGEMENT
The 3 key components
• The Search For Product/Market Fit
“Make something people want.” —Paul Graham
• Manage priorities
“Focus is saying no to 1,000 good ideas.” — Steve Jobs
• It’s All About People
“The essence of competitiveness is liberated when we make
people believe that what they think and do is important – and
then get out of their way while they do it.” — Jack Welch
Postmortem of a Venture-backed Startup
Lessons Learned from the rise and fall of @Sonar
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11. CAREER MANAGEMENT
ELEMENTS OF METHODOLOGY
PART 3
03 APRIL 2014 A LIVE WEBINAR FROM SKEMA ALUMNI

12. CAREER MANAGEMENT
The process
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13. CAREER MANAGEMENT
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14. CAREER MANAGEMENT
A TESTIMONIAL : MIKE NIEMTZOW
PART 4
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15. CAREER MANAGEMENT
Mike’s career milestones
• 1998 – 2002 : serves as a Lieutenant in the US Navy ;
creates and develops its first company in the film
production industry
• 2002 – 2012 : investment banker with the most
prestigious Wall Street institutions (Merrill Lynch,
Lehman Brothers, Barclays Capital)
• Since 2012 : entrepreneur
– WindowsWear (www.windowswear.com), a NYC-based
fashion tech startup co-founded with Jon Harari, a
seasoned fashion executive,
– VetMed Group (www.vetmedgroup.com), a distributor of
medical supplies and equipment.
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16. CAREER MANAGEMENT
Mike’s experience
• From a Wall Street career to entrepreneurship :
the trigger(s), key learnings
• The top 3 things you did well
• The top 3 things you would do differently
• Your top 3 biggest everyday challenges
• Your top 3 advice to your fellow entrepreneurs
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17. CAREER MANAGEMENT
LIVE Q&A SESSION
Q&A
03 APRIL 2014 A LIVE WEBINAR FROM SKEMA ALUMNI

18. CAREER MANAGEMENT
NEXT STEPS 1/2
• Please answer our survey (check your email!) and
email us any comment, feedback or suggestion at
webinar.alumni@skema.edu
• We email you the STEP 1 Methodology materials
– The 1st 5 participants to email back their STEP 1
WORKING MATERIAL before May 03rd, 2014 will be
offered a 30-minute complimentary advisory session with
Sylvie Giret.
Please email your STEP1 WORKING MATERIAL
to webinar.alumni@skema.edu
CHECK YOUR MAILBOX
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19. CAREER MANAGEMENT
NEXT STEPS 2/2
• Access the recording
• Post your comments and share the experience
• Look up the dates and topics of your upcoming
webinars, and save the dates
CHECK SKEMA ALUMNI WEBSITE
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20. In partnership with
THANK YOU FOR ATTENDING !
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