LinkedIn data reveals the high supply and regional demand for legal professionals in the US. Download this report to effectively engage with legal professionals. Find more Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Talent Insights
Technical Salespeople
Talent Pool Report
Executive Summary
Did you know that a legal professional living in the Atlanta
area is over three times more likely to be contacted by a
recruiter than a similar professional living in Seattle, San
Diego or Denver? LinkedIn data shows that:
• There are over 950K total attorneys and paralegal
professionals on LinkedIn throughout the United States
• The Greater New York City area has the biggest
population of lawyers and legal professionals, while
Atlanta has the highest per capita demand of any
market
• Medium, lower-demand markets like Miami,
Minneapolis, Seattle and Denver are likely to offer
untapped sources of talent
• Skills in the area of patent litigation, licensing, and
due diligence are most in-demand
Overview
A world of insights can be gathered from LinkedIn’s 200
million+ members - the world’s largest professional
network. LinkedIn recruiter activity and member data can
be used to determine supply and demand for legal
professionals. A higher demand index means that the
average professional in a region is receiving more contact
from recruiters than peers in other regions.
Which skills are in short supply?
Recruiter activity can highlight which skills are in high
demand. For legal professionals, our data shows that
expertise with skills like Patents, Licensing, Due Diligence,
Trademarks, and Mergers is highly sought after on LinkedIn.
Professionals with these skills are up to four times more
likely to be contacted by a recruiter. Therefore, expect to
spend more time filling such positions.
Where should you look for talent?
• Hidden Gems: These mid-sized markets have relatively
lower demand, meaning hiring is likely to be easier
• High-Demand: These are the largest markets, where
overall demand is also highest and hiring may be difficult
• Saturated: These small to mid-sized markets also have
very high demand, meaning hiring is likely to be difficult
DEMAND
SUPPLY
Large, high-demand
regions
Large, low-demand
regions “Hidden Gems”
Number of talent pool members in each region
DemandbasedonrecruiteractivityonLinkedIn
Legal Professionals April 2013
DemandIndex
HIGH-DEMAND
HIDDEN GEMS
SATURATED
Supply (# Professionals)
Region Quadrant
1,000 2,000 5,000 10,000 200,00020,000 50,000 100,000
20
30
40
50
60
70
80
90
100
Baltimore, MD
Raleigh/Durham, NC
Charlotte, NC
Sacramento, CA
Jacksonville, FL
West Palm Beach, FL Tampa/St. Petersburg, FL
Kansas City, MO
Portland, OR
Salt Lake City Milwaukee
Miami/Fort Lauderdale
Indianapolis, IN
St. Louis
Atlanta
San Francisco Bay
Pittsburgh
New York CityWashington D.C.
Houston
Chicago
San Diego
Philadelphia
Dallas/Fort Worth
Orange County, CA
Los Angeles
Boston
Austin
Denver
Seattle
Nashville
Orlando, FL Detroit
Minneapolis/St. Paul
Phoenix, AZ
Cleveland/Akron, OH
Columbus, OH

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How do legal professionals engage with LinkedIn?
How can you reach out to this critical talent pool?
Reach this critical talent with by leveraging the assets you already have on LinkedIn. Beyond that, posting your legal positions on
LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.
Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
1. Employees’ Networks
Engage with the talent already connected to your employees
A world of LinkedIn members – including your employees – are connected to this talent pool
2. Company Followers
Post relevant information about your company and industry
Members are nearly 3x more likely to apply for jobs at companies they follow
3. Company/Career Page
Give candidates a picture of what it’s like to work for your company
Showcase your employment brand with focused, targeted content
4. Targeted Advertising
Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
Drive traffic to your career page and jobs, or reach out to passive candidates directly
15%
99%
75%
23%17%
Seen a company status update
Use Desktop
28%
Use Mobile
Read InMail
Participated in a groupVisited a company page