4. About David Karp
Director of marketing, Firstgiving
Blogger, limeduck.com
Board of directors, Photographic Resource Center
Social media fan
Social media skeptic
5. About Firstgiving.com fg
A private, for-profit company (“social enterprise”)
Founded 2003 from Justgiving UK
15 employees in US
$80 million raised for 20,000 nonprofits
1.5 million donors and fundraisers
6. Fr
Fundraisers?
Fundraisers are people who raise money
They connect causes and organizations with the
donors and donations they need
Some are paid (“development officers”) and some
are volunteers
Fundraisers are key to Firstgiving’s model
8. Our web 1.0 math
1 NPO -> 21 Fundraisers -> 160 Donors
Average donation ~$55
Average fundraising page ~$300
Average premium account NPO ~$30,000
9. “The leading social
platform for fundraising for
any nonprofit cause”
Nonprofits raise money with Firstgiving by asking
their supporters to ask their friends and colleagues
for donations
Firstgiving provides the social tools, security and
financial accounting
We help turn donors into fundraisers
25. Blogs
Firstgiving’s flash widget is embeddable in blogs
and websites
Firstgiving has two blogs
www.onlinefundraisingblog.com
www.teamfirstgiving.com
26. Twitter and the rest
More ways to promote a fundraising page or a
fundraising event
Digg, Stumbleupon, Flickr, Vimeo, YouTube, etc.
46. Ask for more…
it’s for a good cause
$5 is too little to ask, even with huge distribution
Actual average gift thru Tipjoy more like $20-25
Small donations make most marketing unprofitable
Small auctions can leave money on the table
Was sponsorship available?
49. What’s the level of
commitment in a social
media ask?
How important are Facebook statuses and tweets
compared to emails and phonecalls?
50. Facebook’s Causes app
500,000 daily active users
17 million total installs
In 2008, raised $2.5M for 20,000 charities
That’s $125/charity on average
Less than a dollar per active user?
51. Dunbar’s number
..the theoretical cognitive
limit to the number of people
150
with whom one can maintain
stable social relationships.
[wikipedia]