Special Webinar: CanadaHelps & McMaster Survey Results - Part 1 of 2

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Learn more about your CanadaHelps donors and why they give! CanadaHelps and McMaster teamed up in the summer of 2010 to survey CanadaHelps donors. We wanted to understand more about who’s giving online in Canada: where they live, when they were born and what their interests are. We also wanted to know what motivates Canadians to give – when, why and how are they moved to make a donation. The findings will surprise and delight you!

In this special 2-part webinar series, we’ll explore the results of the survey and delve deeper into what this means for your charity in terms of online fundraising. In Part 1, we’ll explore the finding of the survey in-depth. Part 2 will focus on your next action steps for engaging more online donors.

Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps

Published in: Technology
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Special Webinar: CanadaHelps & McMaster Survey Results - Part 1 of 2

  1. 1. CanadaHelps & McMasterSurvey ResultsPart 1 of 2 January 18, 2011
  2. 2. Today’s PresenterKirstin Beardsley Marketing & Communications Manager CanadaHelps
  3. 3. reminders You can hear us, but we can’t hear you Presentation slides will be available on www.mycharityconnects.org/pastwebinars For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  4. 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  5. 5. Webinar AgendaSurvey Background Who are your CanadaHelps donors? Next StepsAbout MyCharityConnects
  6. 6. SURVEY BACKGROUND
  7. 7. • ~20,000 responses• Spring/Summer 2010
  8. 8. Why is understanding your donors important?
  9. 9. Tell better stories
  10. 10. Reach more people
  11. 11. WHO ARE YOUR CANADAHELPSDONORS?
  12. 12. Who’s more generous?
  13. 13. What generations give more online? • Greatest / Silent generation • Baby Boomers • Generation X • Millennials
  14. 14. Education353025201510 5 0
  15. 15. Marital Status Widowed 3% Divorced 7% Single 19%Married or living with partner 71%
  16. 16. Employment Status
  17. 17. Top Jobs Management FinancesHealthcare Education Government Services
  18. 18. 25 Income Levels20151050 < $20k $20k - $40k - $60k - $80k - $100k - $150k - > $200k $40k $60k $80k $100k $150k $200k
  19. 19. Financially Responsible
  20. 20. How often do you attend religious service? Never Regularly Rarely Infrequently On special occasions
  21. 21. Meet yourCanadaHelps donor…
  22. 22. Use of Online/Social Media Tools
  23. 23. Now What?
  24. 24. STEP 1 – CREATE A PROFILE • Values • Interests • Activities
  25. 25. STEP 2 – TELL BETTER STORIES
  26. 26. STEP 3 – GO WHERE THE DONORS ARE
  27. 27. Next Week• Motivations for giving• Giving behaviours
  28. 28. ABOUT MYCHARITYCONNECTS
  29. 29. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  30. 30. Upcoming Webinars www.mycharityconnects.org/webinars• January 25 – CanadaHelps & McMaster Survey Results (Part 2 of 2)• February 9 – CanadaHelps Orientation for Registered Charities• February 23 – Top 10 Online Fundraising Mistakes• March 9 – Facebook Basics for Your Organization• March 23 – The Art of Storytelling: 2.0 Edition• April 13 – Blogging Basics• April 27 – Social Media Done Right: 5 Case Studies
  31. 31. Charity Survey Abigail Paynepaynea@mcmaster.ca
  32. 32. QUESTIONS You can hear us, but we can’t hear you Type questions in the Questions Log
  33. 33. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps

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