Colour • The colour used in this poster is extremely dark, however black is not used. The dark background gives a sense of mystery that leaves the audience intrigued. The background and the main image all compliment each other with the colours all working in harmony.• The bright red used for the title colour allows the title to contrast the dark navy background and allows it to stand out the audience. Bright colours for the text is used to allow important information to stand out to the audience.
Fonts• The font used on this poster is consistent.• The fount is clear to the audience so the are not left confused.• The more important information for the audience is in a larger font e.g. film title• The font used uses a square like design and gives a scientific feel that reflects the film genre of sci-fi
Image • The main image used is of the main character in the film; allows the audience to recognise what the poster is advertising due to recognition of the character from other products e.g. trailer • The image appears to be moving; this is portrayed through a pixelated effect used behind the character giving the illusion that he is moving out through the wall• The character is shown holding a gun. This shows a connotation of action and violence and tells the audience what type of action is going to be apparent in the film. It also reflects the genre of action.
What I Have Learnt. • A pixelated effect will give the illusion of movement • A dark colour for the background and image will give a mysterious feel to the product, leaving the audience intrigued • Contrasting colours used for text will allow the important text e.g. title to stand out to the audience. From analysing this poster I will incorporate the things that I have learnt into my final ancillary task to increase the effectiveness of my final promotional poster.