A short overview of Personal Branding (persoonibrand, marca personal, personlig merkevarebygging) by Liisi Toom from Personal Branding Agency.

2.  What is (your) personal brand?
 How to use it most
effectively?

3. Personal branding coach,
trainer and consultant. Founder of
Personal Branding Agency
(Persoonibrändi Agentuur)
serving clients in Estonia, Norway, UK
and Spain.
Known for
- Spokesperson for personal branding
- Love for Norway
- Walking and active lifestyle
- promoter in Ibiza
- Straight-forwardness

5.  It's time for me - and you - to take a
lesson from the big brands, a lesson that's
true for anyone who's interested in what
it takes to stand out and prosper in the
new world of work.
 Regardless of age, regardless of position,
regardless of the business we happen to
be in /…/. We are CEOs of our own
companies: Me Inc. To be in business
today, our most important job is to be
head marketer for the brand called You.

6. You're not defined by your
job title and you're not
confined by your job
description.

7. WHY SHOULD SOMEONE CALL
ME?

8.  Who am I? Values, personality
 What I can and what do I do? Area of
competence
 What differentiates me from others?
 How does it show? My “avatar”, visibility,
endorsers

9. WHAT DO YOU WANT?

10.  To clarify who you are
and what you are able to
 To identify, start a new life(style)
 To start a new venture
 To be an expert in a (new) field
 To give more value to your current job
 To stand out from the crowd

11. „Personal brand is not about being famous
but being influential.“
- Peter Montoya

12.  Website
 LinkedIn
 Facebook
 Twitter
 Blog
 Youtube
 Myspace
 …

13.  Do what you love and are good at.
 Be consistent.
 Be aware of what is going around.
 Follow up, analyze, plan – take action.
 It’s all about relationships.
 Have a confidant or coach to support
you on the way. And …
 ENJOY THE PROCESS!

14.  Tom Peters “The Brand Called You” in 1997:
http://www.fastcompany.com/magazine/10/brandyou.
html
 Personal Branding Agency website (Englihs-
Estonian)http://persoonibrand.ee