From the Business Libraries Association Conference, Liverpool 2015

1. Harnessing
Student innovation to
improve library services
Emma Thompson @libraryemma
Learning and Teaching Lead

2. Excellent
Very Good
Good
Fair
Poor
Can’t we
do more
than this?

4. MKIB256 Market Research
To develop an understanding of the need for, and
place of, market research in supporting marketing
decisions
To develop a practical and applied understanding
of developments of market research, and an
appreciation of its strengths and weaknesses
To develop the ability to critically evaluate the
methodologies used in market research projects

5. MKIB256 Cont.
Apply their understanding of market research to:
- designing their own market research project
- critically evaluate methods of market research
that have been used in marketing projects
Demonstrate an awareness of ethical issues, and
questions of relevance in market research

6. The Story of MKIB256 - Library
Disappointing Library NSS score (Q16)
Large numbers of new students joining in year
2 from China 2+2 partnership
PG Cert LTHE = renewed confidence in getting
involved in a module

7. The Story of MKIB256 - Academic
NSS score
Large numbers of new students joining in year
2 from China 2+2 partnership
Challenge of working with external businesses
(private school, café, museum)

8. Add coffee and discussion…
Library as “client”
Students (in groups) address various areas
of the library service and report back
Students learn
Library learns!

9. “Doing an actual
market research
project”
“The project helped
me understand and
apply what we
learnt”
“I liked that it was a
practical skill one
learnt and I feel
that I can apply it in
the future”.
Module evaluation

10. Library gains:
Insight and ideas
Students with understanding of
services (2nd year direct entry)
Better NSS (so far!)
Adding value to student learning

11. Students gain:
Skills for work
An “edge” over other candidates
Developing aptitude for Leadership
Digital Capabilities
Negotiation
Business communication

12. Self-reliance
General
employment skills
People Skills Specialist skills
Positive
Attitude
CBI Future Fit Report 2009

13. Libraries need
Fresh ideas
Challenge
Feedback
A kick up the ****
More than survey results

14. Consultants?
Champions?
Partners?
Co-creators?

15. Where Next?

16. Thanks!
Any Questions?
@libraryemma
emma.thompson@liv.ac.uk

17. References
CBI (2009). Future fit: http://www.cbi.org.uk/media/1121435/cbi_uuk_future_fit.pdf
Fronteer Strategy (2011). What is Co-creation? https://youtu.be/VlD2EyW5W_k
Islam, M. A., M. Ikeda and N. K. Agarwal (2015). 'Conceptualizing value co-creation for
service innovation in academic libraries', Business Information Review, 32, pp. 45-52.
Lorenzo, G., D. Oblinger and C. Dziuban (2007). 'How Choice, Co-Creation, and Culture
Are Changing What It Means to Be Net Savvy', EDUCAUSE Quarterly, 30, pp. 6-12.
Prahalad, C. K. and V. Ramaswamy (2004). 'Co-creating unique value with customers',
Strategy & Leadership, 32, pp. 4.
Ramaswamy, V. and K. Ozcan (2014). The co-creation paradigm: Stanford, California :
Stanford University Press, 2014.