This document provides an overview of the key topics covered in the first three chapters of a fashion photography course book. It discusses developing an original photographic style, finding inspiration from iconic photographers, and understanding the different sectors of fashion photography such as editorial, advertising, and high fashion. It also examines the essential tools for fashion photography including cameras, lenses, lighting, and digital editing techniques. Finally, it outlines the basic requirements for setting up an effective photography studio.

1. FASHION
PHOTOGRAPHY
COURSE
By Eliot Siegel
CHAPTER1-3
BOOKCLUB
GAMBAR COVER BUKU/
GAMBAR PENDUKUNG LAIN

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1
Inspiration
• Icons and trendsetters
• TakingInspiration
• Magazine Photography
• Advertising Photography
• Choosing a style
• Decisions, decisions
2
Tools of the trade
• Therightcamera
• Lenses
• Cameracontrols and operations
• Meters
• Tripods and monopods
• Reflection and diffusion
• Film Versus digital
• Digital correction and enhancement
3
The Studio
• Basic studio requirements
• Basic lighting
• All – important extras

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CHAPTER1
Inspiration
• Icons and trendsetters
• TakingInspiration
• Magazine Photography
• Advertising Photography
• Choosing a style
• Decisions, decisions

4. Themost important starting block in yourjourneytoward becoming a successful fashion
photographer is to develop a photographic style that distinguishes your workfrom the rest of the
pack, but one that also suits yourcreativity.
Fashion photography is more exiciting now than it ever has been, improved education and the
beginnings of the digital age
have been grown together to breakthrough boundaries.
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INSPIRATION
Fashion photography
is my passion & addiction,
myraisond’etre.
~ Eliot Siegel~

5. Iconsand trend setter
researchon these
brilliant and influential fashion
photographers,
find outwhat it is that makes them theinnovators theyare
reputedto be:
RICHARD AVEDON
HELMUT NEWTON
IRVING PENN
ALBERT WATSON
BILL SILANO
ARA GALLANT
HERB RITTS
MATTHEW ROLSTON
GUY BOURDIN
RUVEN AFANADOR
MARIO SORRENTI
PATRICK DEMARCHELIER
STEVEN MEISEL
NICK KNIGHT
PAOLO ROVERSI
DEBORAH TURBEVILLE
DAVIDLACHAPELLE
BRUCEWEBER
ANDREA GIACOBBE
BILL KING
SARAH MOON
PETERLINDBERG
STEVEHIETT
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DovimawithElephants,
eveningdressbyDior,
Cirqued'HiverParis,
August1955.
Photographedby
RichardAvedon
David LaChapelle
is knowninternationallyforhis
exceptionaltalentin combininga
uniquehyper-realisticaestheticwith
profoundsocialmessages.

7. Taking inspiration
Findand compare sources of
inspiration
Find your niche
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8. Magazine Photography
editorial: shoot is on behalf
ofthe magazine
Fashion editor > mood board > creative freedom story
advertorial:shootis paid forbyasingle
advertiser
Advertiser >photographer &magazine > advertisement photo shoot
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11. Advertising Photography
catalog “big book”
brochure “bespoke showcase”
display “point ofsale”
PR “image boosting”
billboard, vehicle “on the street”
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catalog“bigbook”

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brochure“bespokeshowcase”

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display“pointofsale”

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PR “imageboosting”

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billboard,vehicle“on thestreet”

17. do someresearchand
serious soul searching
What will yourstyle feature?
. Clean,simple light orintricate lighting techniques?
. White, gray,orcolored backgrounds?
. Smooth-textured film quality or heavily grainnyand romantic?
. Static, movement, or a combination of the two?
. Telephoto orwide-angle lenses?
. Natural light, strobe (flash), or continuous?
. Attitude, for example fun,sexy, hard,or emotional?
. Cameraangles, for example straight on,bird’s-eye view, or worm’s-eyeview?
. Men,women, or children?
Of coursethe “style” of a top fashion photographer is
more than a technical exercise.
Choosing a style
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18. understand thedifference betwen
industry sectors
> highfashion/haute couture
> casualwear/ready to wear
> lingerie and swimwear
> sportwear/activewear
> suit: businesswear/eveningwear
> childrenwear
Decisions, decisions
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highfashion/hautecouture

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casualwear/readytowear

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lingerieand swimwear

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sportwear/activewear

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suit:businesswear/eveningwear

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childrenwear

25. Tools of the trade
• Therightcamera
• Lenses
• Cameracontrols and operations
• Meters
• Tripods and monopods
• Reflection and diffusion
• Film Versus digital
• Digital correction and enhancement
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CHAPTER2

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A great fashion photograph is seen inthe mindof the photographer before he/she reachesfor the
camera.Once the idea of animage is formed, thedecision regardingwhat tools to use to achieve
the desired effect will come as close to the mind’s eye as possible.
As you grow into the fashion industryand experience the different qualities attainable from various
cameras, films, and digital expertise, youcan begin to makedefinite decisions as to which formats
suit yourown particular style.
Thefollowing chapter is a clearly illustrated roundupof the essential tools used in fashion
photography.
TOOLS OF THE TRADE

27. Theright camera
small format/35mm
single lens reflex(SLR)
versatile and ease of handling
Nikon&Canon dominated
medium format
Hasselblad
large format
mostly use for still-life
Sinar& Horseman themost widely used
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28. Lenses
wideangle and telephoto
aperture
prime and zoom
suggestion: two zoom lenses
be aware of what youcan buy for your money
makethe best purchasing decision youcan afford
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29. get togrips with movement and
shutter speed
shutter speed/freezing action
https://www.youtube.com/watch?v=HfcDQECIaRc&index=5&list=PLarwq93oldzTPKIn4-RMP6w9_khSkuD-I
hand-heldcamera, minimumshutter speed = focal length of yourlens.
using a tripod
control depth offield
withaperture
backgroundin focus or out of focus
https://www.youtube.com/watch?v=ti2CiOa86bc&index=4&list=PLarwq93oldzTPKIn4-RMP6w9_khSkuD-I
Camera controlsand operations
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30. Meters
balance color andlight with theuse of
meters
light/flash meter
color meter
studio
indoors
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31. Tripods and monopods
tripod =sturdy, 3 leg
monopod = 1leg
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32. Reflection and Diffusion
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reflectinglight
a foil-like material silver/gold
used to add extra sunlight onto an object
diffusing light
translucent material “silk”
diffuse direct light over an object

33. Film versusDigital
characteristicoffilm
https://www.youtube.com/watch?v=O31OZgnCoAw
digital revolution
> pixels
> digital storage media
> tethering a cameradirect to computer
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34. masterthetricks ofphotoshop
> brightness/contrast
> levels
> curves
> color balance
> tonal balance
> sharpen
> cloning
> healing
> dodge &burn
> liquify
Digital correction and enhancement
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35. The Studio
• Basic studio requirements
• Basic lighting
• All – important extras
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CHAPTER3

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Studio photography is a fundamentalpart of the fashion photography industry. It represents a
stability andconsistency of image that is difficult to attain shooting onlocation, either indoors or
outdoors. Althoughthereexist certain fashion image makerswho areknownspecifically for their
workon location, most are requiredto develop a strong and consistent studio style.
THE STUDIO

37. Basic Studio Requirements
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38. Basic Lighting
role ofeach type oflight
> light heads/main light
> light stands
> light boom
> flats & reflector walls
> umbrellas &softboxes
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39. All – important extras
be theone stepahead withthelittle
things that matter
> hangingunitfor
wallpaper background
> wind machine
> dressing room &
makeupzone
Organize
Keep it clean!
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40. THANK YOU
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