Group 3's campaign utilized Twitter, Pinterest, and YouTube to promote frozen yogurt as a healthy dessert choice and lifestyle tips. On Twitter, they posted updates Monday through Friday and engaged with TCBY, who retweeted some of their posts. Pinterest was used to share pictures related to frozen yogurt and wellness. The group visited a local TCBY, asked health questions, and uploaded a video about it to YouTube, promoting the video on Twitter. Twitalyzer metrics showed their Klout score and social media engagement over time. Pinterest and YouTube analytics provided viewership data for their content on those platforms.

1. Group 3
Lexie Gravelin
Rob Andrews
Mike Feuer
Sam Gaza
Froyo518
Here to provide you with the healthy
benefits of frozen yogurt, along with
other healthy tips and advice to help
you maintain a healthy lifestyle =)

2. Campaign Goals
• Provide people with knowledge of frozen
yogurt as healthy choice for dessert
• To kick start a healthy lifestyle

3. Our Campaign
• Twitter was utilized the most
– Updated M-F by team members
• At times on weekends
– TCBY was engaged
• We mentioned them & they retweeted us
• Pinterest was utilized to relay pictures of froyo
and inspirational lifestyle messages
– Linked with Twitter
• Visited local TCBY and asked manager health-
specific questions
– Uploaded video to YouTube & promoted on Twitter

4. Snapshot of the Campaign

5. Twitter Metrics
• Following
– The number of people the user is following as reported by
Twitter for the user the last time as analysis was conducted
• Klout Score
– A measure of the impact of opinions, links, and
recommendations across an individual’s social graph
• Retweeting Others
– Reports the numbers times the user had retweeted other
people as indicated by their use of “rt @”, “rt:”, etc. in the 7
days prior to the last analysis
• Updates
– The number updates published in Twitter in the 7 days prior
to the last analysis

6. Twitalyzer
Date Klout Score Updates Retweeting Following
Analyzed Others
11/12/12 25 1 2 38
12/04/12 28 0 0 58

7. Pinterest

8. TCBY Video
YouTube
Analytics
• 9 views
•15 estimated minutes
watched
• 1 Like

9. Analytics

10. Analytics