by Jinggoy Buensuceso

1. Ethnic Design
to Contemporary Design
jinggoy B U E N S U C E S O

2. Is Philippines a part of this?

3. Our designs are highly diverse.

4. Other cultures
have successfully tapped their roots for design identity.

5. Ethnic design
- a powerful design identity for Philippines

6. Ethnic design applications to date have been
popular but fleeting and limited.

7. The challenge:
How can ethnic design be contemporized in a way that not only
invades pop culture but also give the Philippines a distinct, ownable
design identity?

8. Fashion
Design Application

9. Cars
Design Application

10. Furniture
Design Application

11. Architecture
Design Application

12. Ethnic Design
into
Contemporary Design.
by jinggoy B U E N S U C E S O