Lepton Software is a Premier Google Maps partner in India, Middle East and Singapore who has supported 500+ companies in their growth journey since its inception. Lepton is leader in Location Analytics, Map Data and Geospatial consulting practise across multiple business verticals such as Telecom, FMCG, Logistics & Transportation, Govt. , Retail, IT and Automotive etc.

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2. October 2015
Google confidential | Do not distribute
Partner logo

3. The Market
Google Maps Platform Use Cases
Google Maps Platform Details
Summary
Agenda

4. Maps are an essential part of our lives and
Google Maps Platform can add value to your bottom line
The Market

5. About Google Cloud
THE MARKET
LEADERSHIP MOMENTUM INNOVATION
1st Cloud vendor to receive FISMA
certification
ISO 27001, SOC2, SOC3, SSAE 16, ISAE
3402
HIPPA Business Associate
Agreements (BAAs)
24x7 customer support
5M+ Organizations have gone Google
60% of Fortune 500 are paying for and
using Google Enterprise services
The majority of Top 100 universities
in the US have gone Google
200+ new enterprise features per year
Pioneered 2-step verification, https by
default
Self driving cars
Skybox Imaging
Mobile device management

6. Maps are an essential part of our lives
THE MARKET

7. Google Maps by the numbers
THE MARKET

8. Google Maps Platform are a visual canvas for customer engagement, business planning, and
productivity improvements. Help customers and employees find and manage resources, assets, and
information.
Google Maps Platform bring transformational
location-based services to life.
The Potential of Google Maps Platform
THE MARKET
Create value
and drive ROI
Build innovative user
experiences
Increase mobile
workforce efficiency

9. Google Maps Platform add value to the bottom line
Source: Sputnik research with customers of Google Maps Platform for work, September 2014
THE MARKET

10. Google Maps Platform Global Adoption Across Industries
THE MARKET
Automotive
Financial
Health & Fitness
Entertainment
Travel
Retail
Insurance
Real Estate

11. Case Study: Allianz Global Assistance has gone Google
GOAL
Provide quick and effective service to
customers whose car broke down on the
road.
SOLUTION
Leverage Google Maps Platform to locate
the closest provider for roadside assistance
and quickly support customers.
APIs USED
Street View API
Maps Javascript API
Directions API
Geocoding API
Places API
Timezone API
RESULT
Timely support when customers really need
help.

12. Case Study: Red Cross
GOAL
Support people when they are facing
difficult times and locate useful resources as
quickly as possible
SOLUTION
Leverage Google Maps to locate all the
resources necessary when a disaster strikes
APIs USED
Javascript API
Geocoding API
RESULT
Save lives by responding quickly

13. Case Study: Sun Surveyor
GOAL
Predict and visualize the position of the sun
& the moon for photography and other
applications
SOLUTION
Build an application that positions the sun
on a map at any location in the world
APIs Used
Google Maps for iOS SDK/Android API
Timezone API
Elevation API
StreetView API
RESULT
A beautiful application showing the exact
position of the sun and the moon on a map
displayed on mobile devices.

14. Insert Illustration/Image
Case Study: Template
GOAL
Quick overview of the goal of the customer
project
SOLUTION
Summary of the solution
APIs Used
List APIs used by the customer
RESULT
Summary of the results

15. GOAL
Help Calgary residents keep their house warm while saving energy
SOLUTION
Use detailed airborne thermal imagery to map the energy efficiency
of the homes and use Google Maps Platform to represent it
APIs Used
Maps JavaScript API and custom styling capability
Google Maps utility library
Street View API
KML layers to sub-divide the city into community maps
RESULT
Showing 37,914 houses and planning to expand to 300,000+
Customer spotlight: HEAT
HEAT keeps homes warm and saves energy with Google Maps Platform Region: North America

16. GOAL
Track ships and their containers as they move
around the globe
SOLUTION
Use Google Maps Platform to overlay data from
ships around the globe onto an easy-to-use map
with the help of Google’s intuitive maps platform
APIs Used
Maps Javascript API
Maps SDK for Android/iOS
RESULT
Google Maps Platform is now a reliable tool for
maritime professionals to track ships around the
globe. MarineTraffic has seen its website traffic
double in the past two years to a peak of 6.2
million monthly active users.
Customer spotlight: MarineTraffic
MarineTraffic tracks marine vessels with Google Maps Platform Region: EMEA

17. GOAL
Quick overview of the goal of the customer project
SOLUTION
Summary of the solution
APIs Used
List APIs used by the customer
RESULT
Summary of the results
Customer spotlight: Your Customer Name
Quick overview of the case study
Insert Illustration/Image
Region: Include region here

18. Google Maps Platform Use Cases
Discover how developers are using Google Maps Platform to deliver engaging solutions

19. Generate more revenue by making it
easier for potential customers to find
you.
Provide the name, address, opening
hours and other details of each of your
locations.
APIs USED
Maps Javascript API
Maps SDK for Android/IOS
Geocoding API
Directions API
Places API
Places Autocomplete
EXAMPLE CUSTOMERS
7-11
Fedex
Volkswagen
Zumba
Store Locator

20. Reduce operating costs through optimized
routing and better asset visibility. Predict
travel time between points based on
historical data and current condition traffic.
Tracked entities can include people, vehicles
or any moving assets. You can group assets
into collections and associate collections with
geofences (regions of interest).
APIs USED
Maps Javascript API
Maps SDK for Android/IOS
Directions API with predictive travel time
Geocoding API
Roads API
EXAMPLE CUSTOMERS
Fleetmatics
GeoTab
Asset Tracker

21. Location Tagging
Bring more visibility to your business
through curated locations of goods and
services.
Tag a location based on
latitude/longitude coordinates and
associate it to assets and services such
as a picture, news, etc.
APIs USED
Maps SDK for Android/IOS
Geocoding API
Places API
Places Autocomplete
EXAMPLE CUSTOMERS
Path

22. Location Sharing
Create a more robust user experience by
featuring shared locations, points of interest
and specific directions.
Easily enable your users to send location
information to someone.
APIs USED
Places API
Places Autocomplete
EXAMPLE CUSTOMERS
WhatsApp

23. Local Discovery
Stand apart from competitors by tapping into
powerful search tools and local information
profiles.
Add powerful search and robust local profile
info of nearby places to your applications.
APIs USED
Maps JavaScript API
Maps SDK for Android/IOS
Geocoding API
Places API
Places Autocomplete
Streetview API
EXAMPLE CUSTOMERS
Foodspotting
Yelp
Urban Spoon
Walk Score

24. Travel Planning
Make customer conversions effortless by
giving them the complete picture for their
travel destination.
Help your users plan their upcoming trip
with detailed maps, useful local
information, and predicted travel times
between locations, any time or day.
APIs USED
Maps JavaScript API
Maps SDK for Android/IOS
Directions API with predictive travel time
Geocoding API
Places API
Places Autocomplete
Streetview API
Styled maps
EXAMPLE CUSTOMERS
Rough Guides
Expedia
Airbnb

25. Drive more app downloads by creating a
more robust set of features for potential
travellers.
Provide your users with detailed maps to
guide them in their travels and help them
discover amazing places.
APIs USED
Maps JavaScript API
Static Maps
Elevation
EXAMPLE CUSTOMERS
National Geographic
TripAdvisor
Travel Discovery

26. Convert more potential customers by
immersing them into exciting environments
and activities that tie to your product or
service.
APIs USED
Street View API
EXAMPLE CUSTOMERS
Isuzu Trail View
The New York Times
Immersive Adventure

27. Offer real-time features to potential users
and drive more downloads.
Track your users location and develop
powerful fitness applications and more.
APIs USED
Maps SDK for Android/IOS
Geofencing API
EXAMPLE CUSTOMERS
Runtastic
Location Tracking

28. Tell a more powerful story with your own
location-based data and empower your
users to get involved.
Physically show on a map the location of
specific data that your customers want to
visualize.
APIs USED
Maps JavaScript API
Maps SDK for Android/IOS
EXAMPLE CUSTOMERS
AccuWeather
Charity: Water
FlightTrack
Historypin
Visualization

29. Fleet Tracking
Help your business make fast and informed
decisions and improve the performance
efficiency of your vehicles or other mobile
assets.
Choose the best travel routes and times
based on time-of-day and day-of-week
historical data.
APIs USED
Geocoding API
Directions API with predictive travel time
Autocomplete API
EXAMPLE CUSTOMERS
Uber
Hailo
Citi Bike

30. Google Maps Platform Details

31. Google Maps APIs Details
Web
Javascript API
Street View Image API
Static Maps API
Embed API
Android
Android API
Places API for Android
Roads APIDirections API Elevation API
iOS
SDK for iOS
Places API for iOS
Web Services
Geocoding API
Places API
Distance Matrix API Time Zone API Geolocation API

32. Build highly customizable maps with your
own content and imagery
Create rich applications and stunning visualizations of
your data, leveraging the comprehensiveness,
accuracy and usability of Google Maps and a modern
web platform that scales as you grow.
In only a few lines of JavaScript code, build and style a
map to call your own. With plenty of Google libraries
and services at your disposal (including Geocoding,
Directions, Street View and more), your imagination is
truly the limit.
Key features
Infinite customization
Style the base map, add custom markers and more
Places
Get data from the same database used by Google Maps and Google+ Local. Places
features more than 100 million businesses and points of interest that are updated
frequently through owner-verified listings and user-moderated contributions.
Advanced geocoding
Convert addresses into geographic coordinates
Visualization
Create stunning visualizations, locators and more
Street view
Add 360-degree panoramas to bring real-world context to your app
Directions
Get accurate directions and predicted travel times for a variety of transportation
modes
WEB
Maps JavaScript API

33. WEB
Embed Maps
Make places easily discoverable with
interactive maps built for your users
Bring the power & convenience of Google Maps to
your website with simple HTML.
Help your users discover places using their own
personalized map, tapping into Google’s rich
database of over 100 million places worldwide.
Key features
Easy embedding
Easy to add to your webpage — no JavaScript required
Places
Display a map pin at a particular place or address
Directions
Display the path between two or more specified points on the map as well as
distance and travel time
Search
Display result of a search across a visible map region
Visualization
Simply display a map with no markers or directions
Street view
Display Street View images as interactive panoramas

34. WEB
Street View API
Embed a Street View image on your site
Works similarly to the Street View Service in Maps
Javascript API.
Specify latitude/longitude or a panorama ID to pick
your location and determine the direction of the scene
and angle of the camera.
Key features
Street View 360-degree panorama
Embed a static Street View panorama on your web page
Flexible image size
Street View images can be returned in any size up to 640 by 640 pixels
Direction of the camera
Specify whether the camera should be oriented in a specific direction

35. WEB
Maps Static API
Embed a Google Maps image on your web
page without requiring JavaScript or
dynamic page loading
The Maps Static API service creates your map based
on URL parameters sent through a standard HTTP
request and returns the map as an image you can
display on your web page.
Key features
Easy to use
Simply build and include a parameterized URL in your HTML
Locations
Use addresses, latitude and longitude to specify locations
Zoom levels
The “zoom level” defines the resolution of the current view
Image size
Define the coverage area of the map
Map types
Define the map format you want to use
Styled maps
Customize the presentation of the standard Google Maps styles

36. ANDROID
Maps SDK for Android
Add Google Maps Platform to your
Android apps
The API automatically handles access to Google Maps
servers, data downloading, map display and response
to map gestures.
You can also mark locations, path and borders on your
map.
Key features
3D rendering
Dive into the map with tilted perspective and rotation
Draw on the map
Customize markers and info-windows or add polylines and polygons
Vector tiles
Faster loading with fewer demands on bandwidth
Gesture control
Intuitive tilt, rotate and zoom gesture control
Indoor floor plans
Go one level deeper with floor plans in over 10,000 locations
Location services
Powering the underlying location technology in your app

37. ANDROID
Places API for Android
Add device place detection, autocomplete and
up-to-date, detailed information about places across
a wide range of categories to your Android app
Backed by the same database used by Google Maps and Google+
Local, the Google Places API features over 100 million businesses
and points of interest that are updated frequently through
owner-verified listings and user-moderated contributions.
Available via Google Play services
Search
Query for detailed place information for a variety of categories
Autocomplete
Returns place information based on text search terms
Photos
Access to the millions of photos stored in the Places and Google+ local database

38. iOS
Maps SDK for iOS
Add Google Maps Platform to your iOS
apps
The API automatically handles access to Google Maps
servers, data downloading, map display and response
to map gestures.
You can also mark locations, path and borders on your
map.
Key features
3D rendering
Dive into the map with tilted perspective and rotation
Street View
Add 360-degree panoramas to bring real-world context to your app
Beautiful design
Updated map tiles optimized for usability on mobile
Indoor floor plans
Go one level deeper with floor plans in over 10,000 locations
URL scheme
Launch the Google Maps app so users can get directions from the source

39. iOS
Places API for iOS
Add device place detection, autocomplete and
up-to-date, detailed information about places across
a wide range of categories to your iOS app
Backed by the same database used by Google Maps and Google+
Local, the Places API features over 100 million businesses and
points of interest that are updated frequently through
owner-verified listings and user-moderated contributions.
Available via CocoaPods
Search
Query for detailed place information for a variety of categories
Autocomplete
Returns place information based on text search terms
Photos
Access to the millions of photos stored in the Places and Google+ local database

40. WEB SERVICES
Geocoding API
Find latitude/longitude coordinates for a
given address
Geocoding is the process of converting addresses (like
"1600 Amphitheatre Parkway, Mountain View, CA") into
geographic coordinates (like latitude 37.423021 and
longitude -122.083739), which you can use to place
markers or position the map.

41. WEB SERVICES
Places API
Find detailed information about places across a
wide range of categories
Backed by the same database used by Google Maps and Google+
Local, the Google Places API features over 100 million businesses
and points of interest that are updated frequently through
owner-verified listings and user-moderated contributions.
Add server-side features to your native client application.
Search
Query for detailed place information for a variety of categories
Autocomplete
Returns place information based on text search terms
Photos
Access to the millions of photos stored in the Places and Google+ local database

42. WEB SERVICES
Geolocation API
Find the location of your visitors
The Geolocation API returns a location and accuracy
radius based on information about cell towers and
WiFi nodes that the mobile client can detect. It is
primarily used in devices that don’t feature a GPS.

43. WEB SERVICES
Directions API
Calculate directions between locations
Search for directions for several modes of
transportation, include transit, driving, walking or
cycling.
Directions may specify origins, destinations and
waypoints either as text strings (e.g., "Chicago, IL" or
"Darwin, NT, Australia") or as latitude/longitude
coordinates.
The Directions API can return multi-part directions
using a series of waypoints.
Two features, predictive travel time and routing with
traffic, combine to show the best route and expected
trip duration at any departure time, based on
historical and current condition data.

44. WEB SERVICES
Distance Matrix API
Calculate travel distance and time
The Distance Matrix API is a service that provides
travel distance and time for a matrix of origins and
destinations.
The information returned is based on the
recommended route between start and end points, as
calculated by the Google Maps API, and consists of
rows containing duration and distance values for each
pair.
The predictive travel time feature uses historical
time-of-day and day-of-week data to help determine
the best driving or public transit route and the how
long the trip will take.

45. WEB SERVICES FEATURE
Predictive Travel Time
Help users get where they’re going faster
Predictive travel time is feature available within the
Directions API and the Distance Matrix API.
It estimates travel time between locations, based on
historical time-of-day and day-of-week data, for any
trip now or in the future.

46. WEB SERVICES
Roads API
Improve data visualization
The Roads API is a service that improves data
visualization through specific capabilities such as
snap-to-road and speed limits.
The snap-to-road web service takes up to 100 GPS
points collected along a route and returns a similar set
of data with the points snapped to the most likely
roads the vehicle was traveling along. Optionally, you
can request that the points be interpolated, resulting
in a path that smoothly follows the geometry of the
road.
The speed limits web service returns the posted speed
limit for a road segment.

47. WEB SERVICES
Time Zone API
Get time offset data for locations on the
surface of the earth
Requesting the Time Zone information for a specific
latitude/longitude pair will return the name of that
time zone, the time offset from UTC and the Daylight
Savings offset.
You access the Google Time Zone API through an
HTTPS interface.

48. WEB SERVICES
Elevation API
Query locations on earth for elevation data
The Elevation API provides elevation data for all
locations on the surface of the earth, including depth
locations on the ocean floor (which return negative
values). In those cases where Google does not possess
exact elevation measurements at the precise location
you request, the service will interpolate and return an
averaged value using the four nearest locations.
With the Elevation API, you can develop hiking and
biking applications, mobile positioning applications or
low-resolution surveying applications.

49. Summary

50. Maps are essential part of everybody’s life.
The potential of Google Maps Platform is endless.
And Google Maps Platform can add value
to your bottom line.
NEXT STEPS:
Test Google Maps Platform with your key use cases
Discuss licensing requirements
Get started integrating Google Maps Platform into
your next project
Summary & Next Steps
”The dramatic increase in the number of visitors to the
site, the time they now spend on the site and the
number of routes downloaded is a clear indication of
the benefits we have seen from implementing Google
Maps Platform for Business.”
—Steve Wing, Manager of Mapping Services,
The Automobile Association