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Deliverable 2 - Social Media Theory and Schema
Competency
Evaluate psychological theories and their insights into the
widely varying opinions and attitudes that are expressed
through social media.
Instructions
We have been looking at different psychological theories and
the way we can use them to better examine social media. For
this assignment, you should choose yourself or another person
(such as a celebrity or a politician). Spend some time looking
through your/their social media accounts: Facebook, Twitter,
Instagram, Pinterest, etc. Then write your analysis, being sure
to cover these points:
A good introduction including who your subject is and a good
overview of them and their social media use
Examples and discussion of schema/script theory in your subject
Examples and discussion of cultivation theory in your subject
Examples and discussion of agenda-setting theory in your
subject
Examples and discussion of social learning in your subject
Examples and discussion of uses and gratifications theory in
your subject
Conclusions

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Deliverable 2 - Social Media Theory and SchemaCompetency

  • 1. Deliverable 2 - Social Media Theory and Schema Competency Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media. Instructions We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points: A good introduction including who your subject is and a good overview of them and their social media use Examples and discussion of schema/script theory in your subject Examples and discussion of cultivation theory in your subject Examples and discussion of agenda-setting theory in your subject Examples and discussion of social learning in your subject Examples and discussion of uses and gratifications theory in your subject