Final Presentation of Strategic and Change Management of DON Company by DON Company, 2007

2. Why change ? Why Not !
 Business issues or drivers that created a need for
change:
 Uncertainty environment
 Avoid comfort zone
 Ability and readiness from the internal
 To keep the company’s sustainability
 Competitive issues or changes in the marketplace:
 Gain competitive advantage for our company
 New competitor players enter this business
 Customer issues:
 Varieties of demand from customers
 Financial issues:
 The company is in the mature stage, so it need a new innovation or
diversification to keep the company’s value sustainability
If the changes are not made:
 Mind-numbing in the organization
 Company will be collapse

3. 3.5
3.6
3.7
3.8
3.9
4
4.1
4.2
4.3
4.4
A D K A R
 Readiness of change: 35.10714
 Individual ADKAR Profile
 Organizational attributes
 Organization Change Ready
 Easily mandated from above

4.  Member
◦ Lead by Panji D.S
 Furry
 Novrizal
 Anggun
 Cika
 Sekar
 Structure

6.  Old fashioned one:
“To be the best company in IBE 2006”
New Vision:
“Leading Art-based company in Indonesia”

7. Staff
Recruit/hire new employee and
current employee as supervisor,
find co-worker as contract
employee
Strategy
From single product company
into holding company
Systems
System report, system order,
system work (sales)
Skills
Training, hiring,
multitasking, innovating
Style
Semi autocratic, top-down
approach, factual basis
Structure
3 divisions (opt, mktg, fin) 
5 divisions (R&D, opt, mktg, fin,
HR)  holding
Share Value
Learning, integrity,
commitment, creative,
dynamics

8. ◦ Exploring Market
◦ Exploring Our Potentials

9.  What is changing
◦ Change from single product company into holding
company
 How it will change
◦ Add business units in one core business
◦ Gain capital
◦ Add people (invest)
 When it will change
◦ July 2007

11.  Executive and supervisory/management
development
 Professional skills training
 Technical/Job instruction and coaching
 Sales and marketing training
 Customer service training
 New employee orientation
 Health and safety training
 Organizational development consultation

12.  Communication Plan
hyperlinkCommunication Plan.ppt
 Resistance Management Plan
hyperlinkRESISTANCE MANAGEMENT PLAN.doc
 Coaching Plan
hyperlinkCoaching Plan.ppt
 Training Plan
hyperlinkTRAINING PLAN.doc

14.  Process change
New brand and new company culture
 Technology change
Supplier/outsourcing  manufacturing
 Job role changes
Single task  Multi task
 Organization changes
From structural  matrix  holding

17. DON Company Sub Business Unit
CEO : Angga
CS : Dzanny
CFO : Widita
Treasury : Winna
Risk Mgt. : Batara
CHR : M.Lukman
Nurul
CR&D : Caesar
Luthfi
SBU : Adi
PR : Aliya
Ken
Cosmo : Dharma (CEO)
Ivan R.
Johan
Panji S.
Frame : Feiral (CEO)
Novrizal
Alviga
Agung
Packaging : Lya (CEO)
Anggun
Furry
Pandu
Printing : Sekar (CEO)
Guzel
Ario
Panji D.S.