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Snapt Company Overview


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Snapt, Inc. is an enterprise marketing company that combines strategic marketing with technology to increase revenue opportunities”. This presentation details who we are, what we do, and how we do it.

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Snapt Company Overview

  1. 1. Company Overview
  2. 2. Who We Are 2 “Business Solutions Creators” History- Founded by Keith Caven, 2001 (name changed to Snapt, Inc in 2007) Trained in GE’s Think Tank Program Business Model and Strategy Expert Company Overview Lean Methodology Applied to Marketing Technology 10 Years / 5th Generation Software Pedigree- University of Central Florida Technology Incubator 2005 - 2007 Team- 19+ Programmers, Strategists, Designers and Marketers Focus- Serve Clients for Measurable Results - Revenue Growth with Less Expense Experience- B2B & B2C Strategic Solutions Through Marketing Technology for Higher Ed., Real Estate, Healthcare, Government and Manufacturing©2011 Snapt, Inc. All Rights Reserved
  3. 3. What We Do Better 3 “Combining strategic marketing with technology to increase revenue opportunities” Strategic Market Management Bright analysis to drive fresh perspective, create options and improve business and marketing decision making Consumer Intelligence Company Overview Entrench, extract and sort in every step of your marketing activity and communications Create Business Models Which Self Measure Effectiveness Automating sales and marketing actions that carry out real time serving of customers and prospects Impart Marketing Capacity and Capability By streamlining marketing and information process©2011 Snapt, Inc. All Rights Reserved
  4. 4. How We Grow Your Business 4 Snapt’s Process--Leverage Intelligence: 1 Strategic Plan 2 6 Assess Business Identify Opportunities Track & Report Brand System Create Measurable Plan Design Brand & Standards Track all consumer behavior Company Overview Centralize Processes Measure & Track Sales Leads Brand Mgmt. Technology Intelligence updates system Lead Management Business Rules Automated 1:1 Lead Follow Up Analyze Processes PURLS update w/ behavior Restructure / Setup Database Right message, Right time Build / Launch System Architect System Logic Integrate Databases w/ Design Integrate ALL Marketing 5 Host & Manage Systems 3 4©2011 Snapt, Inc. All Rights Reserved
  5. 5. Strategic Plan & Workflow 5©2011 Snapt, Inc. All Rights Reserved
  6. 6. Design & Architect 61. Personalized Name Database Driven, Start 1:1 Marketing. 12. Dynamic Description Based on the information we learn, a relevant description is displayed the 2 5 first time they visit and dynamically changes in sync with user updates 3 of their interests and preferences.3. Dynamic Photos 4 Images and photos are also updated as consumer intelligence is gathered through the interface. Descriptions and imagery that is relevant is constantly updating automatically based on individual consumer behavior.4. Dynamic Info & Actions This area changes based on additional info the user may need supported by 5. Dynamic Forms what we know; or perhaps next steps This form enables users to communicate their preferences in the sales process / what they need and allows business to track. Once changed, it serves to do next. to update the database and ultimately changes their PURL in real-time ©2011 Snapt, Inc. All Rights Reserved
  7. 7. Integrate & Rollout Brand 7 5 1 2 7 3 4 61. Corporate Brand / Website 2. Dynamic PURL’s 3. Direct Mail (Normal Variable)4. Mobile Site w/ PURL’s 5. Dynamic PURL Mail 6. HTML w/ & w/o PURL 7.l iPad Applications©2011 Snapt, Inc. All Rights Reserved
  8. 8. Communicate 1:1 – 24/7 8Dynamic and On DemandAs a prospect or customer visits theirPURL, they will be able to see all theinformation gathered by you--information filled out in the DoorwayPURL, information you have throughphone contact, direct mail or emailcampaigns.Once interaction begins, Snapt’sconsumer intelligence engine tracksand measures their preferences tobe used in future communications toenhance the relationship further.Furthermore, Snapt’s sophisticatedsoftware is able to track and measureinteractions with each lead andcustomer to manage and report onsales cycle and track interaction byproduct, categories, location, orcustomer type to name a few.NOTE: Minor changes and business rules arechanged relatively easily with Snapt’s enterpriselevel system once initial reports are evaluated byclient. Other systems would be very difficult andcostly to change mid-stream. ©2011 Snapt, Inc. All Rights Reserved
  9. 9. Monitor & Track Behavior 91. Customized Dashboards based on roles / preferences2. Dynamic PURL & individual prospect monitoring3. Consumer Behavior & revenue opportunity reports ©2011 Snapt, Inc. All Rights Reserved
  10. 10. Personalized Lead Management 10Automated Sales ProcessOnce a prospect visits their PURL andfills out the form, schedules a tour orsimply updates their profile, they willreceive an automated email that isdynamically generated based ontheir previous behavior.In response to the prospects information,the system has already definedthe best proactive measures to followup with that prospect and provide allinformation he/she will need to makea buying decision.For one of our higher ed. customers,important items that were automatedvia email were campus mapand directions, tour date schedules,time to show up, parking pass, etc.NOTE: Minor changes and business rules werechanged relatively easily with Snapt’s enterpriselevel system once initial tour dates were scheduled.Further enhanced features were rolled out to ensureeven higher conversion rates were ensured withautomated reminders. ©2011 Snapt, Inc. All Rights Reserved
  11. 11. Revenue Opportunity Reporting 11Re-engaging prospects& converting to morerevenue opportunities.Many clients have trouble handling theinflux of traffic through the varioustimeframes and sources with existingresources and manual processes usedBy reconstructing a company’s salescycle, Snapt is able to write variouscomplex business rules to automatekey marketing follow up in any formsuch as E-Mail campaigns to theprospect throughout the lifecycle ofindividual leads.Regardless of a prospect’s action orinaction, your system will follow upappropriately automatically. We havefound that this automatic reengagement step always leads tohigher opportunity revenue recoveredthat otherwise would have been givenup on due to manual processes andunsure second guesses. ©2011 Snapt, Inc. All Rights Reserved
  12. 12. Summary of Benefits 12 NEW Revenue opportunities identified through strategic market management process Define & Ensure Success with automated business rules powered by consumer intelligence software Improve Marketing & Operations by automating lead generation and content management and streamlining information processes Make better business decisions based on behavior of your customers and real time business intelligence on competitors and markets Grow your bottom line through best practices on “being found” (SEO and social media) coupled with automated lead management that drives revenue opportunities for you to close Track & measure Marketing ROI with “Enterprise Dashboards” that roll up critical business information©2011 Snapt, Inc. All Rights Reserved
  13. 13. How to Get Started 13 Keith Caven Bob Minotti Chief Executive Officer VP of Sales & Business Snapt, Inc. Development Snapt, Inc. 101 N. Woodland Blvd. 101 N. Woodland Blvd. Suite 500 Suite 500 DeLand, FL 32720 DeLand, FL 32720 877-264-2727 877-264-2727©2011 Snapt, Inc. All Rights Reserved