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Markmach20
1. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
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3. Categories of New Products New-to-the-world Cost reductions New product lines Additions Improvements Repositionings Concept
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11. New Product Development Decision Process Concept Commercialization Business Analysis Product Development Marketing Testing Idea Generation Idea Screening Concept Development and Testing
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16. Stage in the Consumer-Adoption Process Evaluation Trial Adoption Explanation of Concept Awareness Interest
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27. Describes the target market’s size, structure, and behavior. Outlines the planned price, distribution strategy, and marketing budget for the first year . Describes the long-run sales and profits goals and marketing-mix strategy over time . Concept THREE-PART PLAN MARKETING STRATEGY DEVELOPMENT First Part Second Part Third Part
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42. TOP 10 Learning Questions for Chapter 20: Introducing New Market offerings Nepthalie D. Pasiliao
![1. Which does not belong to the Categories of New Products? ,[object Object],[object Object],[object Object],[object Object],[object Object],Question](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)