Do you want to learn how to do an ASO Audit? Luis Bueno Tabernero, SEO & ASO Consultant, tells you step by step how to analyse an app from ASO perspective thanks all he learned watching 90's movies.

1. How to do an ASO Audit
like in the 90’s
Luis Bueno Tabernero | Decathlon UK
SLIDESHARE.NET/lbuenot
@bueno_seo

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What am I gonna get?
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What am I gonna get?
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1.
Audience
Analysis
Goodfellas
(1990)
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5. Goodfellas (1990)

6. ‘’
As far back as I
can remember, I
always wanted to
be a gangster.
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Henry Hill
(Ray Liotta)

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Who is your app for?
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Who is your app for?
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Who is your app for?
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Who is your app for?
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2.
App
Features
Jurassic
Park
(1993)
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12. Jurassic Park (1993)

13. ‘’ That is one big
pile of shit.
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Ian Malcom
(Jeff Goldblum)

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What are the main app features?
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What does it enable you to do?
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What does it enable you to do?
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How does it make you feel?
Engaged
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Smarter Entertained

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3.
ASO
Creatives
Titanic
(1997)
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19. Titanic (1997)

20. Icons

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App icon Design
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Contrast Associations Naming

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Research Competition
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23. Screenshots

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1. What is the app about?
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2. Consumer Benefits
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3. How it works
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4. What makes you unique?
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28. Feature Graphic

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Icon

30. Preview video

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TikTok Video Wallpaper
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4.
Meta Data
Seven
(1995)
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33. Seven (1995)

34. ‘’
“Wanting people to
listen, you can't just tap
them on the shoulder
anymore. You have to hit
them with a
sledgehammer, and then
you'll notice you've got
their strict attention.”
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John Doe

35. App Store vs Google Play
Source: ASO in the App Store vs Google Play – 7 Differences

36. App Store
Source: App Store ASO vs. Google Play ASO in 2021 – Meet All the Differences!

37. Google Play
Source: App Store ASO vs. Google Play ASO in 2021 – Meet All the Differences!

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Title and Subtitle
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Keyword Field
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Discover,finder,pop,sing,artist,play
,
album,track,player,mp3
Source: Appfigures - App Teardown

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Short Description
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Source: Appfigures - App Teardown
GIVE AN ANSWER TO
“WHAT’S THAT SONG?

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Long Description
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Source: AppTweaks

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5.
Reviews
Fight Club
(1999)
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43. Fight Club (1997)

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NBA: Live Games & Scores
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What’s the average rating?
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What’s the average rating?
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Star Rating User Qualification
<3 Bad app
3-3.99 Average app
4-4.75 Good app
>4.75 Excellent app

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Rating evolution?
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Are they replying to reviews?
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Are they replying to reviews?
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What keywords are mentioned?
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Source: AppTweaks Sentiment Analysis. Most repeated Keywords

51. Terminator 2 (1991)

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Thanks!
You can find me at
@bueno_seo
luisbuenoseo.com
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