This document provides 3 social media tactics for businesses struggling on social media: 1) Tell an outside-the-box story related to your industry niche to generate interest and include a clear call to action. 2) Deliver quick calls to action through micro-content like short text accompanied by visuals that appeal to distracted audiences and include tracking codes. 3) Connect with customers in real time through live video like Q&As, product launches, and behind-the-scenes looks to build rapport. While organic efforts require patience, paid social media can supplement outreach.

1. 3 Social Media Tactics for Businesses That Struggle With Social
Are you strugglingtoconnectwithyouraudience onsocial media?
Do youfeel like social mediawon’tworkforyourbusiness?
It’snot easyto put everybusinessonsocial media,butthe rightapproachcan helpeventhe most
difficultcasesreachtheircustomers.
Discoverthree waysanybusinesscanuse social media.
#1: Tell an Outside-the-BoxStory
 Look to ShoulderNiches
 Considernichesthatare relatedtoyourindustry
 Generate content ideasforyourbusiness
 Jot downyourindustry
 Addrelatedkeywordsandtopicsaroundyourindustrykeyword
 Findan ideayoucan researchfurther
 Craft a Unique Narrative
 Include the all-importantcall toaction
 Track the conversionrate of readerstosubscribersandleads
#2: Delivera Quick Call to Action Via Micro-content
 Appeal toa distractedaudience.
 Make the contentshort,keeptexttoa minimum, andbe sure toaccompanyit withvisuals.
 Alwaysinclude acall toaction
 Use UTM codesand shortenlinkstotrack eachcampaign
 Do thisin Google Analytics
#3: Connectin Real Time WithLive Video
 Holdlive Q&As
 Broadcast productlauncheslive
 Showcustomerswhatyourbusinesslookslikebehindcloseddoors.
Conclusion
Social mediamarketingrequires patience if you’retryingtogaintractionorganically.That’swhymany
businessownersandmarketerssupplementthose effortswithpaidsocial mediaadvertising.
There are several waystotestads ona small budgetbefore scalingup.The firstisto amplifyyourbest-
performingcontent.LookthroughyourGoogle Analyticsreportsandrunyour domainthrough

2. BuzzSumo.Setupcampaignsthat distribute the contentwiththe highestengagementandconversion
rates.