mail filtering agents in e-commerce

1. MAIL FILTERING AGENTS
By
Jaspreet chopra
14SJCCT027

2. INTRODUCTION:
Email is your business’ most essential tool,
and also its biggest time sink. Email
management tool cut through the clutter so
you can focus on the info that matters.

3. MEANING:
 Email filtering is the processing of email to organize it according to
specific criteria.
 Most often this refers to the automatic processing of incoming
messages, but the term also applies to the intervention of human
intelligence in addition to anti-spam techniques, and to outgoing emails as
well as those being received.

4. PROCESS:

5. NEED OF EMAIL
FILTERING
Common uses of mail filters include
• Organizing incoming email
• Removal of spam and computer viruses.

6. TYPES OF MAIL FILTERS:
 Inbound filtering- It involves scanning messages from the
internet addressed to users protected by the filtering system.
 Outbound filtering- It involves the reserve-scanning email
messages from local users before any potentially harmful
messages can be delivered to others on the internet.

7. WHY DO EMAILS GO TO
SPAM BY DEFAULT?
 Particular use of caps, colors and punctuations-
• Poor HTML coding
• Whole sentences in capital letters
• Brightly colored fonts
 Use of certain phrases-
• Keywords like Viagra, free, click here to win, promo etc.
 Lack of contact.
 A person is flagged as a spammer by the recipient.

8. SO, WHAT DO I DO?
 Be human.
 Be careful what you say.
 Look out for default spam
filters.

9. Thank you.