1. Features of the Tourism Industry in Rotorua
Industry = Economic activity = selling goods or services.
Tourism Industry = Selling holidays, activities, entertainment or
holiday accommodation.

2.  To describe what the Regulators and the
Tourist Industry is like in Rotorua.

3.  Regulators
 Industry

4.  Organisations that are used to control
Tourism.
 They advertise and market areas and they
protect both the Tourists and the people who
work in Tourism.
 Examples = TourismNZ, Qualmark, Positvely
Wellington.

5.  A commercial operation (a way of making
money).
 An Example – Skyline, Rainbow Springs,
Disneyland, Weta Cave, Holiday Inn, Accor
Hotels.

6.  What is the Tourism Industry like in Rotorua?
 Is it dominated by foreign companies?
 Do just one or two companies own all the attractions?
 Is there are large range of attractions?
 Are there any periods in the year when Rotorua has few Tourists?

7.  Major international companies investing in
Rotorua. (making multi million dollar
investments.
 Skyline (Tourism Holdings ltd)
 Queenstown Gondola and Shotover Jet
 Vertical Linkages

8.  Making sure that Tourist receive quality
products.
 Qualmark symbol – used to recognise high
standards of accommodation.
 Reassures customers.

9.  Where similar products from different companies
are linked together
 “the 5 star attractions” – Agrodome Leisure Park,
Paradise Valley Springs, Polynesain Spa, Skyline
Skyrides and the NZ maori arts and craft institute
who have formed a “Market Alliance” by grouping
together to offer package deals.
 “the natural experiences network” – Tamaki Tours,
Waimangu Thermal Valley, Waiotapu and Rainbow
Springs.

10.  Of tourism operators – moving into different
areas of tourism.
 Growth of adventure tourism market.
 Specialise in providing niche-market
products.
 Off road NZ
 Crater Tours
 Adventure Kayaking

11.  In one particular area / key sites.
 Egg. Skyline Rides has added and increased
range of facilities and products.

12.  Tourism Rotorua marketing has well
developed strategic marketing planning.
 Seasonality is a major difficulty but by
planning specific events and targeting
conference and incentive tourism can boost
domestic and international tourism.

13.  Rotorua has gone through rises and falls in
its fortunes.
 Depends on peoples disposable income and
lots of other factors.
 The challenge for Rotorua is to keep
developing facilities and developing new
attractions.

14.  The Department of Conservation (DOC)
Manages a lot of the areas visited by tourists.(Waimangu and
Waiotapu)
Provides facilities (visitor centres, car parks, toilets).
Controls which private business can access land managed by DOC.
 Tourism Rotorua
Markets Rotorua (advertises) to the world.
Promotes sustainable tourism.
 Rotorua District Council
Is responsible for controlling and tourism development and to
coordinate environmental and management plans. It has a District
Plan which sets out what sort of development is allowed where!