2. Aim & Purpose
The purpose of this presentation is to display the 3 initial ideas I have for
my new music magazine in an organised and professional way. For the
main task, I will be designing and producing the front cover, contents
page and a double-page spread of a brand new music magazine. By
completing this research and development stage in the form of a
presentation, it allows me to show all of my potential ideas for the design
and content of my future magazine in one single format, keeping it
looking smart and professional. I will then use this presentation as a way
of getting my potential ideas out to other people, with the aim of getting
feedback on all of my ideas. This will then help me to develop my ideas
further, as I will choose what my peers liked best, and then use this to
create my final design and idea, avoiding the features of my ideas that
weren’t well liked, or even taking onboard completely new and different
ideas if someone has a suggestion. It is important to gain feedback from
my peers as these are the people who are likely to fit into the category of
my target audience, so their views and opinions are key for me in order
to create an idealistic magazine that conforms to that which is expected
of the genre and target audience.
3. Idea One
• Genre = indie/indie-rock
• Target Audience = aged 16-40 approx. Magazine will
appeal more to men, but the content will be suitable for
both genders. People who are interested in the
genre, musicians, students (particularly fashion, music or
photography students).
• Colour scheme = “vintage” look – de-saturated colours;
green, brown/sepia, white, grey etc.
• Festival feel to it – posed front cover image – all other
images will be very natural – playing pictures, holding
hands etc.
• Featured artists – Coldplay, The Script, Ed Sheeran, Alex
Clare, Florence + the Machine, Snow Patrol etc. + BRAND
NEW (MADE UP) ARTISTS.
• Genre-specific language, quite casual, easy to
understand, slang etc.
• CD Reviews, competitions (gig tickets, festival packs
etc.), alternative/collectors front covers, posters, music
downloads.
5. Idea Two
• Genre/Theme = Indie/indie-rock LIVE music magazine
• Target Audience = aged 16-30approx. The look and
appearance of the magazine will appeal a lot more to a
male audience, but the content will also be appropriate
for female audiences too (will reference to a fashion
section in the contents page). Will be popular more
amongst older students and young adults – those who
can afford to go to concerts and gigs etc.
• Colour scheme = A mixture of black and white elements
(possibly the images) with elements of
contrasting, darker colours (in text) such as red or blue.
• Layout will be simple but stylish – ripped page
effect, resembles a notebook or scrapbook.
• On tour with the band biography/diary; 60 seconds with
each band member
• Posed images – playing instruments, singers, on
stage, with fans etc. Will also feature small headshots –
stereotypical fashion shoot – lots of
props, colours, posed etc.
• Fonts – bold, chunky – easy to read, sans serif +
contrasting, thin font for main text (still sans serif).
6. Idea Two– Inspirational features
Other images - I
want to incorporate
For my main ‘photoshoot’, which will the idea of a live
appear alongside the article for my audience/music fans
double-page spread, I want to usea very in the audience. E.g. I
posed environment, making it look like like the idea of using
the band/act is about to perform a set a silhouette of an
for a small audience. Similar colour audience crowd
scheme – dark, dull colours, small bursts across the top of the
of contrasting colours e.g. the red in the page as a continuous
jumper. header.
I like the idea of using a live performance photo for my
front cover, layering it over the title. However, my
images will be posed and planned beforehand.
7. Idea Three
• Genre = New music for 2013 – a range of
‘popular’ genres (chart music). Who will be big
this year, awards ceremonies, festivals, concerts
etc.
• Target audience = appeals to both men and
women (m- 40%, w- 60%), aged approx. 14-25.
Students/teenagers, ‘first concert-goers’, older
students/teenagers who spend their money on
concerts, cds etc. Enjoy watching awards shows
(music awards shows e.g The Brits), interested in
fashion, gossip etc.
