Analysis Joe Mckenna

Analysis Joe Mckenna
Editorial Stylist Analysis Joe McKenna An Interesting stylist that I've found while doing my
research is Joe McKenna. Joe McKenna is from Kirkintilloch, near Glasgow, Scotland. He said to
be one of the most influential stylist of all time. After he moved to New York City in 1986. He
began to work for Vanity Fair and Rolling Stone. Although his work in collaboration with Calvin
Klein and Bruce Weber defined a generation. Mckenna has released two issues his own magazine by
the name of Joe in 1992 and 1998. Although now it is really rare to find them. He is now working
for T magazine in New York City,he is represented by Art Partner agency. He has amazing list of
clients that he has worked for. Including everyone from Miu Miu, to Valentino,
... Get more on HelpWriting.net ...

Quality Assurance
Quality Assurance – Quality Control Lab Technician
Why Quality lab technician?
When I first started to work I started working as a team leader for a company name Medicia Corp.
My responsibilities and duties were to supervise all operations of a production line including
personnel, from the beginning stage to the final packaging process. That's how it all began. I
acquired a lot of knowledge of what quality control was in the manufacturing field. As life went on I
had the opportunity to work for a great company named Shiseido. I started as a Quality Lab Clerk it
was more of administrative work environment assisting the quality assurance/ quality control
department. My duties and responsibilities as lab clerk were increasing little by little as well my
learning skills. I ended up being the Quality lab Technician of QA/QC department. I acquired a lot
of experience, and knowledge. Not only did I receive an opportunity, I also expanded my experience
skills. In the process I found out what exactly I liked and wanted to pursue as a career. What is
Quality Control?
Quality control is the use of techniques and activities to archive and sustain the quality of a product
and services. Quality control test and inspect products procedures to ensure that a manufactured
product and service defined quality criteria and meets the requirements of customer standards.
Quality Control activities include ensuring that product specifications are met throughout the
manufacture process. Procedures

Animal Testing Research Paper
My research paper is going to be about cosmetic testing on animals. I am addressing this topic
because the knowledge of cosmetic testing on animals is important to me. I wear makeup and i want
to make sure what i buy and use is cruelty free. Not all makeup brands test their products on animals
but 30 companies do in the US. Here is a list of all companies that test on animals in the US. Nars,
L?oreal, Estee lauder, Mac, Benefit, lancome, Makeup Forever, Maybelline, Rimel london, Revlon,
Covergirl, Clinique, Almay, Max Factor, Bobbi Brown, Chanel, Bourjois, giorgio armani, tom ford,
yves, saint laurent, sephora, shiseido, burberry, dior, la mer, Guerlain, Avon, Mary Kay, Dolce and
Gabbana, and Shuvermura. There are 21 drugstore makeup brands

Making China Beautiful: Shiseido & the China Market Essay
MAKING CHINA BEAUTIFUL: SHISEIDO & THE CHINA MARKET
I. Problem The Shiseido company is weak in understanding the market needs and is looking to
create a strategy that will both increase global market share and reap success in the high potential
Chinese market.
II. Alternatives/Recommendations 1) Invest heavily in market research section in order to create
market–driven products and services. a. Shiseido needs to consistently stay one step ahead when it
comes to industry trends to establish itself as a unique brand as opposed to an imitator. The
company is strong in the development of innovative, quality products, but needs to be able to attune
their offerings to be able to better fit the market. b. Consumer tastes ... Show more content on
Helpwriting.net ...
This channel allows for in–store sampling and sales consulting which significantly helps to build
credibility and overall sales. iv. Con: This stratification strategy may take away from the exclusivity
appeal of prestige products. The store may not be in a location where several different buyer
markets are shopping. 3) Continue strengthening the Shiseido China business model. e. The Chinese
Association of Fragrance, Flavor and Cosmetic Industry put 2008 total sales of cosmetics at $19
billion, with a steady average growth rate of 15% during the last five years which has and will
sustain despite the global economic downturn. f. Shiseido should continue with a strong devotion
and commitment to extensive hiring and training of qualified personnel throughout all business
levels. g. Shiseido should carry on with building the brand image and fulfilling company values
through engaging in social contribution activities in China and each region. h. Corporate should
look to create strict standards for distribution negotiations through the training and strengthening of
customer relationships management specifically in China and the rest of the Asian countries. v. Con:
If this strategy isn't executed correctly, the effort could

Bmw Marketing
Presentation Transcript Customer Analysis: Customer Analysis Segmentation, Targeting &
Positioning What did we learn from BMW?: What did we learn from BMW? The automobile
market is divided into a number of "groups" or "segments." Sub–Compact; Compact; Full–Size;
Luxury, etc. These divisions are however, product based, not customer based. However, customers
have, over time, "adopted" this segmentation scheme BMW in the luxury / performance segment.
But wants to segment further based on "usage experience." The Better Driver. Not product based,
but customer / market based. Usage experience + "Value pricing" for the segment key to
differentiating the product offering from Mercedes, Lexus & Infiniti Along with appropriate product
and ... Show more content on Helpwriting.net ...
Patronage at trade shows, receptivity to sales people, level of use, types of media used, times of use
Consumer Industrial Criteria for Segmentation: Criteria for Segmentation A. IDENTIFIABLE B.
ACCESSIBLE C. RESPONSIVE D. SIGNIFICANT A good segmentation scheme must have the
following two characteristics 1. MUTUALLY EXCLUSIVE 2. COLLECTIVELY EXHAUSTIVE
Strategic Approach to Segmentation: Strategic Approach to Segmentation Example: Category vs.
Brand Building: Example: Category vs. Brand Building BCI / CCI Analysis – Segments described
by consumption levels BCI: Brand Consumption Index CCI: Brand Consumption Index Basis: Use
Product or Service BCI (J,X) = Number of units of brand X consumed by consumer J Average
number of units of brand X consumed in the market (per capita) Number of units of the category
consumed by consumer J CCI (J) = Average number of units of the category consumed per capita
CCI / BCI Analysis: CCI / BCI Analysis LOW HIGH BCI LOW HIGH CCI Combine BCI and CCI
to Examine Descriptors of the

Estee Lauder Case Study
The industry factors that Estee Lauder faces include the threat of substitute and the threat of new
entry. Although the cosmetics and skincare market are dense, cosmetics startup are striving due to
ease of promoting and selling through social media. In a highly saturated market, Estee Lauder
brand can rely on their strong brand name and heritage. The Estee Lauder parent company's main
competitors are COTY Inc, L'Oreal International, Shiseido Company Ltd., and LVMH group. Some
of the Estee Lauder brand's competitors include Lancôme and Giorgio Armani from the L'Oréal
Group, Shiseido from the Shiseido Group, Chanel, and Christian Dior. The parent company Estee
Lauder and its rival L'Oreal group aims to acquire successful cosmetics start–ups to build and
diversify their portfolios. In this sense, both parent company uses the Acquisition strategy when
faced with the threats of new entry or companies into the market. Fabrizio Freda, President and
Chief Executive Officer, attribute two driving factors for the company's success in Q1 of 2018
Fiscal year. According to Freda, "online and travel retail channels and most luxury mid–sized brands
posted double–digit sales gains." His strategy lied in "diverse brand portfolio to leverage multiple
engines of growth" Both Estee Lauder Company and L'Oreal use a Focused Differentiation Business
Strategy by effectively leveraging social media Influencer to target Millennials and Gen Z
consumers. With the endorsement of social media

Mobilizing Knowledge Of Multinational Corporations
1
Mobilizing knowledge in Multinational Corporations:
The Role of Regional Relays in Mobilizing Local Knowledge Globally
Mobilizing knowledge in Multinational Corporations
The Role of Regional offices in Mobilizing Local Knowledge Globally
Esia Yosupov
NYU Poly School of Engineering
Author Note
This paper was prepared for Global Innovation, section 7953, taught by Dr. Rao Bharat2
Abstract
In recent years, innovation has been coming from places we least expected of. MNCs headquarters
are no longer the primary source for creating innovation. Globalization has enabled firms to expand
their businesses overseas and strategize competitive advance through its global subsidiaries. In the
nexus of innovation, valuable knowledge can be generated at any level of the
MNCs, in particular at local levels. As firms became global, it has become challenging for
MNCs to mobilize knowledge generated at local units. This paper advocates for the role of regional
offices as knowledge mobilizers. Regional offices act as "knowledge brokers" for diffusing
innovation generated locally to other locations within the MNCs. It outlines a mechanism of local–
to–global innovation cycle, which includes: knowledge identification, knowledge extraction, and
knowledge diffusion.3 Mobilizing knowledge in Multinational Corporations
The Role of Regional offices in Mobilizing Local Knowledge Globally
Introduction
In today's fast changing environments, multinational corporations (MNCs) need to be innovative in
order

Shiseido in China: a Case Study Analysis
http://blackrabbit2999.blogspot.com/2010/04/nus–mkt–1003–case–study–shiseido–in.html
Shiseido in China:
A case study analysis
1. What are the functions performed by the distribution channels in cosmetic products? How are
some of these functions performed in Shiseido's operation in China?
There are a variety of distribution channels used in the marketing of cosmetic products which
include examples such as product counters set up in department stores and product distribution
through shelf display in supermarkets. These intermediaries make selling more efficient by
minimizing the number of contacts a company has to make by handling all the individual contacts
with customers and providing a range of goods to customers at one location. All ... Show more
content on Helpwriting.net ...
2. What are the advantages and disadvantages of selling cosmetic products through door–to–door
selling, specialty stores, department store counters, and supermarket and hypermarket? How will the
use of these channels vary with target market segments and brand strategies?
As stated in the case, the ban on door–to–door selling was lifted in 2005. Avon Products and
Amway are taking advantage of this by using door–to–door selling as a method of marketing their
products. The main advantage to using door–to–door selling in the sale of cosmetic products is that
it is a cheap and cost effective method of getting products across to the customers. Companies do
not incur the cost of setting up physical stores and hiring dedicated sales person when using door–
to–door selling as the products are sold directly from the manufacturer to the customers via one
level of sales representatives. Illustrating the success of this method of sales, Avon Products had
already recruited 350,000 sales representatives by the end of 2006. We can assume that most of
these sales representatives are being paid purely on a commission basis and Avon Products does not
incur any other additional or fixed cost in employing these sales personnel thus making it a very
cost effective method of selling products. This and the lack of intermediaries between the
manufacturer and the customer mean that the

Swot Analysis Of Estee Lauder
SWOT Analysis:
Strengths
Estée Lauder's strength in the skincare industry is its international brand reputation associated with
luxury and quality. To attract and maintain their loyal customers, they offer benefits such as birthday
gifts, samples with every purchase, free standard shipping and returns, and much more. [27] To
incentivize non–loyal or first time customers, they offer free samples for every $25 spent.[27]
Overall, the benefits Estée Lauder offers to customers and their well–established brand reputation
makes it difficult for new competitors to enter the skincare industry.
"The Estée Lauder brand has recorded a whopping 40 percent growth in China in the fourth quarter
of the 2017 fiscal year," which was accomplished due to their ability to identify foreign consumer
needs and consequently fulfilling them.[28] In order to fulfill foreign consumer needs, they delved
into research and development to innovate appealing products for consumers. Additionally, Estée
Lauder hired influential celebrities like Yang Mi to increase their relevance in China. Estée Lauder
used this marketing technique to leverage "local celebrities [...] who have huge fan bases and
influence among this demographic, to be its brand ambassadors."[28] Yang Mi's endorsement
introduced younger consumers (who are also her followers) to Estée Lauder's products. In addition
to marketing, Estée Lauder featured its products through "its comprehensive online sales channels,
including Tmall

Marketing Plan for for Herborist Cosmetic Company, China
Contents i Executive summary 3 ii List of Chart/ Figure 4 1.0 Situation analysis 5 1.1 Company and
products background 5 1.1.1 Company introduction 5 1.1.2 Products introduction 5 1.2 Industry
introduction 6 1.2.1 Market size and share 6 1.2.2 Developing trends 7 1.3 Macro–environmental
analysis 8 1.3.1 Political and legal environment 8 1.3.2 Economic environment 9 1.3.3 Sociocultural
environment 9 1.3.4 Technological environment 10 1.4 Competitive analysis 10 1.5 Customer
analysis 11 1.6 Distribution channels analysis 11 2.0 SWOT analysis 12 2.1 Strengths 12 2.1.1 Good
organic cosmetics brand image 12 2.1.2 Clear marketing position 13 2.1.3 Strong parent company
13 2.2 Weakness 13 2.2.1 Capital not strong as many international cosmetic ... Show more content
on Helpwriting.net ...
And meanwhile the major market share of skin care products still dominated by some famous
foreign brands such as P&G, Shieido, L'Oreal and some local low–end price brands such as Dabao
and Longliqi(Li & Fung 2009). As the up–rising star of the cosmetic brand, Herborist's market share
is about 0.3% out of the total market share till the first quarter of the year 2010 (Herborist official
website 2010). Figure 1 Market share and growth of different cosmetics sub–sectors, 2009 Source:
Access Asia 1.2.2 Developing trends On the basis of the survey from AMA Communication
Services (2010), there is a trend of growing health awareness among Chinese consumers due to the
development of China's economy. That's why Chinese consumers prefer cosmetic products using
natural ingredients than chemical products, especially the ones with strong attachment to Chinese
Traditional Medicine (TCM), which is an essential part of Chinese culture. Due to this special
preference of Chinese consumers, there is a trend that more and more players, not only domestic but
also foreign ones, begin to position their cosmetic products with mild chemical formulae as well as
herbal and natural ingredients (Li & Fung 2009). P&G, for instance, added herbal ingredients such
as Shouwu and Ginseng to its nourishing shampoos series of Chinese market. Lux of Unilever also
launched its shampoos series with the addition of

The Strategy Adopted By Natura
EXECUTIVE SUMMARY
The study aims to understand the strategy adopted by Natura allowing it to assume market
leadership in Brazil, competing with large international organizations.
Even though Natura has achieved success, it has reached a maturity point in the market and in order
for it to continue growing, a change of strategy is crucial.
For this business report to be precise, many frameworks were used, amongst them the PESTLE
analysis, Value chain analysis, 7S, VMOST and Porter's 5 forces; to analyse the key issues of this
industry and the strategic gap.
This research led me to compare the current strategy of the company and visualize the gap between
this and the key issues that they have to tackle. Furthermore, in order to conclude this ... Show more
The growth of emerging markets along with middle class, this has allowed more people to have
more purchasing power parity, leading to an increase in the consumption of healthcare and beauty
products. This socioeconomic variety can allow the company to develop differentiated products to
meet the specific needs of these various niches. New markets like Russia, China and Iran are very
promising for the cosmetics industry. However, the company also has some raw material costs
linked to the dollar, which in the event of substantial increases in the US currency, Natura might
need to raise the price of their products and this can directly affect sales and decrease revenue.
Acquisitions has been a big trend over the past 5 years for the cosmetics industry. Some examples of
this were L'Oreal buying Essie and Shiseido buying Bare Essentials in 2010.
Consumers are constantly changing, with the pressures of life and lack of time; we are becoming
more of a spiritual society. Our concern towards the environment is increasing along with social
responsibility. For consumers nowadays, transparency is something vital and they are increasingly
aware of what ingredients make up a product. Men's habits in regard to personal care has been
increasing rapidly over the past few years and the trend is to continue, which will change the
market. The anti–aging skin care segment is also growing due to the large population of baby

Tailoring Your Strategy To Fit The Cult
IIR026
DEEP
op yo rP os t
insight
GLOBAL MARKETING
tC
Tailoring Your Strategy to Fit the Culture
Do
No
W
IESEinsight
By MARIEKE DE MOOIJ
hen a company goes global, it often doesn't realize that its strategy is a product of its own culture.
Culture influences every aspect of a company's strategy, whether at the corporate level or the
product/ brand level. For this reason, companies cannot simply convert a national strategy into a
global strategy without first understanding the various cultural dynamics at play.
In this article, I will discuss three aspects of global strategy: the company's mission, vision and
identity, brand strategies, and communications. Drawing upon Geert Hofstede's dimensions of
national culture (see Five ... Show more content on Helpwriting.net ...
Sticking to uniqueness and consistency in corporate identity can be counterproductive,
tC

op yo Although the concept of the mission and vision are Western inventions, the practice has been
universally embraced by companies worldwide. Providing a statement that expresses a company's
strategic intent, its philosophy, values, ethics or operational effectiveness has become standard
global management practice. Yet closer analysis of such statements reveals telling differences in
content and form across the world.
The mission statements of U.S. companies, for example, tend to be strong statements of identity and
reflect the need for consistency, performance, leadership, greatness and growth – values that are
shared among cultures that score high on individualism and cultural masculinity, and low on
longterm orientation, like the United States does.
So, General Electric states: "Being a reliable growth company requires consistent execution on
strategic principles that drive performance every quarter and every year."
Meanwhile, in collectivistic cultures, such as those found in Asia, social harmony is prized and
companies function more like families. What the company stands for is more often expressed as
"Harmony with People, Society and the Environment," as in the case of Toyota. Or "All people,
regardless of race, religion or culture, harmoniously living and working together into the future," as
in
rP os t
Tailoring Your Strategy to Fit the Culture
THINKING
No

Stereotypes Of Colorism In Advertising
Do you ever think about how many women of color you see on the cover of Vogue Magazine? How
many happy families of color in commercials? Your answer may be "Not really." This is because in
American society, there is a standard that everyone has to meet in order to be successful, happy and
even beautiful. Society contributes heavily to the oppression of young adolescents of color.
According to Oxford Dictionaries.com, Colorism is defined as: a form of prejudice or
discrimination in which people are treated differently based on the social meanings to skin color.
This is probably the reason why you don't see many people of color being portrayed as "successful"
in commercials. The majority of Americans see beauty as, fair skin, long and straight ... Show more
Education during slavery was forbidden, because slave masters feared that the slaves would become
smart enough and they would have another Nat Turner Slave Rebellion throughout the country,
specifically the south. The lighter skinned slaves were taught how to read and write while the darker
skinned slaves were out in the fields,getting no form of education. Not only did this concept make
the darker slaves feel even more lesser of themselves, but it also started a self–fulfilling prophecy
that is still very present today. In 1712, the infamous William Lynch delivered a speech on the banks
of the James River in the colony of Virginia, named, "The Making Of A Slave." Throughout this
letter, Lynch conveys that he has a plan that will control the slaves and it will last for up to 300
years.He discusses, separating the slaves by intelligence, age, sex, size of plantations, status on
plantation, fine hair and coarse hair, or if tall or short. By making these differences present, William
Lynch quickly created an imperfect social class amongst the black slaves and black community. In
today's society, excerpts from the infamous, William Lynch's "The Making Of A Slave" speech are
still very prominent in today's society. According to, Erin Winkler, the author of, "Children Are Not
Colorblind: How Young Children Learn Race", "psychological researchers suggests that children, in
fact do recognize race from a very young age, but also develop racial biases by ages three to five
that don't necessarily resemble the racial attitudes of adults in their lives." This just proves that even
if some children of color aren't necessarily taught that light skin may be better or dark skin is ugly,
they notice the difference between the two shades at a young age and what adults say to or around
their children, do have an affect on the way their children think. In the black community, many but
not all,

Mary Kay Cosmetics
Case Study on Mary Kay Cosmetics: Asian Market Entry Executive Summary Mary Kay Cosmetics
Inc's (MKC) was facing challenges of increasing number of competing direct selling organizations
in the US cosmetics market and was not satisfied with their sales revenue generated from
international sales. They believed MKC culture could be transferred internationally and that Mary
Kay Ash's charisma, motivation and philosophy were likely to appeal to women throughout the
world. MKC management would like to expand their coverage to some other Asian countries –
Japan and China. With evaluations of both markets through PESTEL framework and their own
market attractiveness, there are proven potentials in developing MKC in these markets. Successful
... Show more content on Helpwriting.net ...
The Chinese government took consideration for female workers, they passed out the "Period
Employment" system which women could choose to take three months maternity leave at 100% pay
and/or up to seven years off at 70% of basic pay to aid in childraising. Entry Mode Strategy Both
external environment and internal resources are crucial in determining the market entry strategy.
External Environment The Japanese cosmetics market was well–matured and being the largest
direct selling market in the world. These provided opportunities to MKC's direct selling approach –
party plan approach. Based on mentioned environmental factors, exporting is chosen to start in the
Japanese market. Direct exporting is more favorable, as more control over its international
operations (including other MKC international markets) and which might lead to significant sales
/profit return. A subsidiary in Japan will then established and hire strong local nationals as country
manger, giving them specific strategic direction and clear profit–and–loss responsibility. Same
methodology cannot be used in Chinese market since high tariffs are charged on import goods, and
this would further increase retail price of the goods. Local companies do received advantages from
the Chinese government, it was beneficial to establish a joint venture with experienced local
corporation and more helpful if one of the partners had relationships

Standardisation and Adaptation Within International...
THE UNIVERSITY OF HULL Integration of Standardisation and Adaptation Marketing Mix
Strategy Reference to Shiseido Company in UK and China Being a Dissertation submitted in partial
fulfilment of the requirements for the Degree of Master of Business Administration (General) in the
University of Hull by Ai Jun Hou , BA (Honours) (April 20, 2001) Acknowledgement This
dissertation reflects the contribution and insights of many people. I shall take the opportunity to
thank the following people who have played a significant role in stimulating my thinking and
provided encouragement, support and co–operation for this work. i. Mandy Brown – University of
HULL My project supervisor, whose support, guidance and encouragement are ... Show more
4.0 4.1 4.1.1 4.1.2 4.1.3 4.1.4 4.2 4.2.1 4.2.2 4.3 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 4.4 4.5 4.6 4.7 4.8 4.9
Introduction Cultural factor Language Education Value and Attitudes (Customer Perception)
Consume Behaviour/Pattern Physical Condition/Demographic Climate & Ethnic Urbanisation
Factor Economic Factors GNP & GDP Inflation Rate & Interest Rate Exchange Rate Balance of
Payment The Stage of Development Political/Legal Factors Competitive Factors Technology Factor
Stage of Product Life Cycle Organisational Factor The Nature of the Product 37

Student Essay
Teaching Note
AMORE PACIFIC
Case Synopsis
AmorePacific, the leader in the Korean market for beauty products, was established in 1945 with a
strong focus on researching and developing products based on Korean home remedies. The
company 1959, listed its shares in the Korea Stock Exchange in 1973, and changed its name to
AmorePacific Corporation in 1993.
Industry dynamics and pace of development at Amore Pacific accelerated greatly during the 1990s.
Domestically, anticipated entry by multinationals forced major changes in corporate and business
strategy with a rigorous refocus on cosmetics by the mid–1990s, slashing of affiliates and reduction
of headcount.[At the business level, it repositioned itself and its brands ... Show more content on
Helpwriting.net ...
Multinationals entering the market was relatively difficult due to the government division and
depreciation of the dollar. This was magnified with the fact that the multinationals like L'oreal had
to import their products due to a lack of investment in production infrastructure. This lead to a
higher cost of goods sold mainly due to high tariff rates of 8%. Consequently leading to a high
priced product to the consumer and this availability and distribution was restricted to high priced
departmental store channels.
We can see that LG HHC was losing money, and was never very profitable in economic terms, after
allowing for cost of capital. This was mainly due to limited access/scale of distribution; cosmetics
was not the main business for LG HHC. On the other hand Amore Pacific enjoyed a strategic
advantage over LG as all their efforts were centered around the cosmetics business and they had
greater advantages to leverage and typically get trade and consumer on their side; thus share of
specific market winning over total size of business.
AmorePacific had been earning healthy (20%–plus) operating margins on the Korean cosmetic

Airport Is The Last Shopping Place Essay
The Last Shopping Place is Airport
Have you ever go shopping in Airport? You should agree that Airport becomes the last shopping
choice. Travelers usually shopping in Airport when they do not have time to shop in the shopping
center, or when they remember that there is a miss thing or souvenir for their relatives. However, if
you are in Bangkok, there is no problem to do shopping in Bangkok Airport because it is the fourth
busiest Airport in the world that has more than shopping places. If you are looking for a best brands
product, this Airport provides it for you. Anything you wish to make you better is here. Therefore,
you can enjoy your waiting time in Airport and you will not say bored in Suvarnabhumi.
Suvarnabhumi Airport's Profile
Suvarnabhumi ... Show more content on Helpwriting.net ...
Liquor and wine are also available here with a nice view. Boutique shops are also here, and you can
get it in Level 4. Luxury brands like Bally, Bvlgari, Cartier, Coach, Dior, and more are here too. If
you love Prada, Hermes, Gucci, Celine, Chanel, and Chopard, you will not be disappointed because
all of them are here. In level 4, you also will find The Royal Project and OTOP. They only sell
product from Thailand, and His Majesty King and Her Majesty Queen of Thailand initiate it. You
will get it at a rational price, so do not worry about the price in this

Cultural Differences Between Developing Countries (China/...
Introduction
globalization is prevalent in the world business. Developing countries such as China and India have
therefore, become appealing markets to foreign investors. It is anticipated that China and India will
soon be the world's biggest economies. Presently, eighty percent of the electronic goods globally are
manufactured in china. This has resulted to more western companies wanting to invest in china as
opposed to other countries. Unfortunately, there is intercultural management problem with the
unprecedented increase in cooperation between the developing nations and the western counterparts
which are culturally different.
Cultural differences between developing countries (China/ India) and developed countries (UK)
Obviously, the ... Show more content on Helpwriting.net ...
United Kingdom has adopted a cultural marketing philosophy that emphasizes on high service, high
image and high quality. Local subsidiaries can be found globally, having come from Shiseido
Deutschland, Shiseido Australia and Shiseido France. In every case, Shiseido works to incorporate
itself in the local community, contribute to the community's wellbeing and localize its operations. To
guide its fragrance business globally, Beauté Prestige International (BPI) was established in 1990 in
Paris. BPI worked with globally–famous designers and soon created highly successful fragrances. In
1991, Shiseido established the first European factory in France, Gien. Fragrances and skin care
products were produced. In all its planning, the facility had a desire to sponsor local social and
cultural events. There is an emphasis on growing community and adding on god corporate
citizenship (Ganesh, Kumar and Kotabe, 1996). Shiseido has been able to sell its products in UK,
Sweden, France and Italy. Shiseido is an apt example of how companies intending be global should
act. Before marketing their products in foreign countries, there is a need to do comprehensive
studies and understand cultural differences that exist. Failure to do this, a company might be
criticized and incur sizeable loses. In addition, working with the local community is particularly
beneficial in ensuring stability in the foreign country.
Reasons why there are cultural differences
People who

Estee Lauder Leadership Statement
The way Estée ran her company demonstrates how important family meant to her. In 1995, Estée
stepped down and entrusted the family business to her sons and grandchildren. Afterwards, Estée's
two sons undertook the opportunity to be CEO of the company before giving the title to Fabrizio
Freda in June of 2009. To this day, all family members of the second and third generation play an
important role in the parent company and Estée Lauder the brand.[10] Employees testify that the
culture of the business is very family oriented because the Lauder family remains immensely
involved in company activities. As a result, employees are inspired to care for each other and the
communities they serve. [11]
Current State and Circumstances:
The current CEO of Estée Lauder is Fabrizio Freda, who was appointed on July 1st, 2009,
succeeded William Lauder. His leadership style is to steadily improve each year by at least 1 percent
and to enrich Estée Lauder's portfolio by improving existing brands and discovering and acquiring
new brands that align with their company values as well as complementing existing brands. He
wants Estée Lauder to respond to consumer preferences while identifying new opportunities to fuel
growth. Fabrizio believes that having multiple engines of growth is a way to increase business
performances and reinforce their leadership position. [12] Estée Lauder is structured in a way so that
the board of directors is at the top of the chain of command and the head of every

Vietnam's Cosmetics Market.
VVietnams Cosmetics Market
With a population of 86 million – over half aged under 30 – Vietnam in particular is an attractive
market for cosmetic companies. In fact, according to business advice service Vietnam Net,
approximately 90% of cosmetics sold in the country are imported. The country's largest foreign
players are South Korea (30%), the EU (23%), Japan (17%), Thailand (13%) and the US (10%),
according to 2006 estimates from the US Commercial Service. Ngo Minh Phuong from the US
Commercial Service in Vietnam points out: "Although the share by each player may be slightly
different [than the 2006 figures given] the ranking is the same and [South] Korea is still clearly the
predominant player."
According to the Vietnams association's ... Show more content on Helpwriting.net ...
"We're looking for expansion partners in Asean but the deals will vary from manufacturing to
marketing and direct–selling,". In two years the second plant in Burma will be manufacturing
makeup and skincare products. Better Way will hold 40 per cent of the plant. Its partner Saha plans
to develop a 500–rai (80–hectare) industrial park in the country. (R&D)
The first factory in Burma for fragrance products has reached its limit in manufacturing efficiency.
Better Way (Thailand) is also working with Wuttisak Clinic to create product formulas. The first
fruit of the collaboration, launched yesterday, is Mistine White Spa Glutathione UV whitening
lotion.
Better Way in the near future will be able to use Wuttisak's 115 beauty clinics throughout the
country to place and sell its Mistine cosmetics, while Wuttisak can use the Mistine direct–selling
network to distribute its cosmetic and skincare lines. http://www.asianewsnet.net/home/news.php?
id=29110&sec=2 ไม่ใช่ยี่ห้อสมาร์ทโฟนที่กำลังโด่งดัง แต่เป็นแป้งพัฟอิมพอร์ตจากเกาหลีที่
กำลังมาสำแดงเดชในตลาดไทย นับเป็นอีกการแผ่ขยายความนิยมจากอุตสาหกรรมบันเทิงสู่
อุตสาหกรรมความงาม เกิดเป็นพลังครีเอตเซ็กเมนต์ใหม่ในตลาดแป้งพัฟ ด้วยมูลค่าตลาด1,200 ล้าน
บาท ที่แม้แต่แบรนด์ไทย มิสทิน ทเวลฟ์ พลัส ชีเน่ ยังขาด "บีบี" ไม่ได้
บริโภคเปลี่ยน ตลาดเปลี่ยน
ทั้งมิสทิน และ 12 Plus ให้ข้อมูลใกล้เคียงกันว่า 4 ปีที่ผ่านมามูลค่าตลาดแป้งฝุ่ น 600 ล้านบาท ได้ลด
ฮวบลงกว่าครึ่ง

Human Civilization And Its Effects On Women
Most female and more males these days use makeup in their everyday life.Wearing cosmetics has
been part of human civilization and can be traced back to " ancient Egypt 3100–2907 BC" (Christy
Tillery French) .Makeup is without a doubt woven into human 's life in one form or another.The
uses of makeup are unlimited.Makeup can be a miracle worker in case of a shameful zit and save
ones day.It can also make one feel merrier by enhancing their feature and assist one to fake a
healthy flush with the aid of the good old rouge even on people 's worse days. A swipe of red
lipstick can make one feel on top of the world and as professed by the famous super Model, Tyra
Banks "I love the confidence makeup gives me" (Tyra Banks ) .Makeup is an art ... Show more
He concluded that the usage of "dead metaphors ,operators/verbal false limbs ,pretentious jargon
,meaningless words and euphonious" ( Orwell 631–643) are arranged in a manner to mask the truth
while confusing the majority of people .The misuse of language has extended to the world of
cosmetic advertisements.In this paper, we will discuss the ways the cosmetic industry is guilty of
misusing The English Language. Jargon is the technical terminology used by a certain group or
profession. The makeup industry has a wide range of jargons. Let 's take a look at the following:
Tight line (Allure) Strobing (Popsugar ) Contouring (Teen Vogue) Baking ( Cosmopolitan) Tight
Lining is the process of drawing a line with your eyeliner on the upper waterline (Allure).This
technique is used to give the illusion of bigger dazzling eyes.However this comes at a cost and one
has to "choose the right tools" (Allure).Allure 's advertisement isn 't as direct and simply sneaks in
"Smashbox Always Sharp Waterproof Kohl Liner" as a suggestion. "Strobing " (Popsugar) is close
to its original meaning of the lamp that provides light.This term in makeup world used for
highlighting the places where light naturally hits your face (cheekbones, brow bones )

Biography Of Francois Nars 's Marketing Campaign For Nars
INTRODUCTION Francois Nars grew up in the South of France. He was surrounded by fashion
from an early age, because his mother, Claudette Nars, owned Claudette's Vogue Magazine. His
inspiration came from the likes of Yves Saint Laurent and glamour actresses such as Catherine
Denueve. A graduate of the Carita Make–up School in Paris, Nars use of colors and unique
techniques made him an instant hit among fashion designers such as like Marc Jacobs and Versace.
His iconic looks allowed photographers like Avedon to capture images that never ceases to amaze.
After moving to New York in 1984 and working with many publications and fashion designers, he
was not satisfied with the materials given to him to work with. In 1994, he created a collection of 12
lipsticks and sold it in Barneys. It sold out instantly and because a sensation. Soon after, his passion
grew into a profitable business known today as NARS Cosmetics.The first advertising campaign for
NARS was done in 1996. NARS recently celebrating its Twentieth Anniversary, the brand has gone
from a line of twelve lipsticks to hundreds of products including lipstick to blush, bronzer,
foundation, eye shadow, skin care products and much more. NARS is a Shiseido–owned cosmetics
and skin care company. Shiseido is a japanese hair care and cosmetics producer.With a full website
available in multiple languages, the NARS brand is accessible nearly anywhere in the world.
Recently they have been expanding their international the

Mary Kay Cosmetics
Case Study on Mary Kay Cosmetics: Asian Market Entry
Executive Summary
Mary Kay Cosmetics Inc's (MKC) was facing challenges of increasing number of competing direct
selling organizations in the US cosmetics market and was not satisfied with their sales revenue
generated from international sales. They believed MKC culture could be transferred internationally
and that Mary Kay Ash's charisma, motivation and philosophy were likely to appeal to women
throughout the world.
MKC management would like to expand their coverage to some other Asian countries – Japan and
China. With evaluations of both markets through PESTEL framework and their own market
attractiveness, there are proven potentials in developing MKC in these markets. ... Show more
Major consumers of cosmetics were women in their 20s and 30s (26% of all Japanese women over
the age of 15) and which they considered foreign–made cosmetics as high–status products. These
heavy users were less price sensitive and more tend to high–quality cosmetics. The working women
even spent 25% more on cosmetics than women who did not work outside the home.
The growing sales of skincare products are fueled by the belief of real beauty to Japanese women
(owning a fair complexion and fine–textured skin) and the increasing average age of Japanese
population. These women were more willing and spent almost three times more than the average
American women, but they had a hold on foreign skin care products – Japanese manufacturers
understand their needs for their delicate skin (skin care regimen involved seven–stage process).
When comes to makeup products, they are usually associated with status, image and dreams and
Japanese women tend to aspire to look like Western women on foreign brands cosmetics ads.
Japanese concerned a lot on product packaging, they have their own color preference and which
pink was seen as a color more appropriate for children and teenagers to them.
China, it was predicted to grow to 1.5 billion by the year 2010 with eighty percent lived in the
eastern half of the country. There were trends towards urbanization and a shift of population from
agricultural to the service sector, which was estimated 156

Shiseido Financial Statement
Introduction and History Shiseido Co. Ltd. is the largest Japanese company, that produces skin care
and hair care products, cosmetics and fragrances, and the fifth biggest company in the world. It was
founded in 1872 by Arinobu Fukuhara, who created "Japan's first Western–style pharmacy"
(Wikipedia) in Ginza, Tokyo. "The name Shiseido incorporates the founder's desire to discover and
create new values, a desire that has endured for more than 140 years and has built its unique
heritage" (Shiseido group). A while after the opening of the pharmacy, Arinobu visited both the
United States and some countries in Europe, and got the idea of adding to the store a soda fountain.
Later began the first sales in Japan of sodas and ice creams. Shiseido ... Show more content on
Helpwriting.net ...
Financial institutions hold the most number of shares and the three major holders are: The Master
Trust Bank of Japan, Ltd. with 9.22% of shares held, Mizuho Bank, Ltd. with 5.31%, and Japan
Trustee Services Bank, Ltd. (Trust Account) with 4.53% of them. In total Shiseido group has 42,155
number of shareholders. Ratio Analysis The graph shows Shiseido's quick ratios from March 2013
to March 2017. Quick ratio calculates the company's ability to use its liquid assets in order to be
able to meet its short–term obligations. From September 2017, Shiseido Co Ltd. has had a quick
ratio of 1.38 which has been increasing from march 2015 when the quick ratio was 1.16, the lowest
for this 5–year time period. The increasing quick ratio shows that Shiseido group is in a good
liquidity position and is able to complete its short–term responsibilities. The graph shows Shiseido's
debt to equity ratio from March 2013 to March 2017. Shiseido's debt to equity ratio has had a
decrease from 0.64 in 2013 to 0.36 in the quarter that ended in September 2017. If we compare the
level of debt to its equity, it results that debt is less than 40% according to equity, which is quite
satisfactory for the

Internal Marketing of an Organization
1. Internal marketing is focused inward on the organization, used to motivate all functions within the
company towards an objective (No author, 2012). In this situation, Revlon management needs to
make the case for increasing its focus on sustainable or green cosmetics. The initiative will require
the company to divert some resources from existing operations, so the internal marketing will need
to focus on justifying that. The internal marketing effort will need to shift the company's
philosophies, which to this point have not focused on green initiatives. For Revlon, this is the first
step in "greening" the company. Senior management buy–in is essential here, and the initial
communications must come from them. There needs to be constant reinforcement and because this
is an internal marketing program the company also needs to provide some justification in the form
of market information. If the company is in a state of crisis, that will also help, because crisis
usually creates motivation for change.
2. There are significant opportunities in marketing greener cosmetics. Reliable figures are difficult
to find, but one report showed that the natural cosmetics industry is worth $6.9 billion and is
growing (McHugh, 2010). To the extent that number can be taken seriously, the implication is that
there is a lot of money on the table for green cosmetics both in Europe and in North America. Major
competitor L'Oreal owns the Body Shop and Shiseido owns Bare Escentuals, which it

Geico Case Study Essay
Geico Case Study Determine which facets of the GEICO total rewards program align with the five
(5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your
reasoning. After reviewing GEICO's website the first facet that stood out to me was the fact with the
economic problems in the US was they had not had a decline in their workforce, which shows this is
a company that values its employees. GEICO's total rewards program is based on a compensation
and competitiveness and it relates to other companies that are in the same market, like All State and
State Farm. GEICO pays its employees based off their experience and skill level. Every position
from entry level to executive was compensated well, ... Show more content on Helpwriting.net ...
In order for performance to be managed correctly, the staff has to be well trained in their fields. This
helps identify those that need training, different ways to improve production, and provide the
organization with a way gauge the pay rates for their skill set. If these two strategies are followed
this would save GEICO money, create a smooth working environment, and provide employees that
are not the most skilled with something to strive for. Evaluate the effectiveness of the
communication of GEICO's total rewards program based upon the Website's descriptions of the
benefits. Recommend two (2) areas for improvement. One of the two changes that I would make at
GEICO is in the rewards program. When looking online in their press release section most of the
recognition goes to those in management. I have not held a position in the civilian world, but being
in the military I do know that enlisted personnel are the ones that make things go and I am pretty
sure that is how things work in the civilian sector too. In the civilian sector I see corporate like the
officers of the military and those that's not in corporate like the enlisted. Instead of just focusing on
recognizing those in management GEICO should ensure that show recognition to those that do the
dirty work and make things go. The second change that I would make in GEICO's total rewards
program is in benefits. I have chosen this benefit because of health care and the cost of it. I would

Case Analysis Of Quoe Sai
7.2 RETENTION STRATEGY
A very important part of the business is to retain customers. There are several statistics which show
that many customers switch from brands because they do not feel they are important anymore
(Millard, 2000). Keeping customers pleased and keeping them buying is a great way to grow,
because then the company can focus on acquiring new customers.
Loyalty programs are one of the best ways to keep customers. For instance, Yue Sai could
implement a program where, for instance, customers could take back to the stores ten empty
containers of skincare products and they get one new. Birthday rewards are also a way of making
the customers feel special, thus when it is their birthday they could receive a facial done at the stores
... Show more content on Helpwriting.net ...
The retention rate would be a good measure to check the performance of the sales force of the
company. Another tool that Yue Sai should use is the "mystery customers", who perform a specific
role in purchasing process. Indeed, mystery customers measure the service level of the customer
service of a company and compare it with competitors, in order to create a benchmarking.
The ultimate objective of Yue Sai will be to extend their market share. According to Ibergloba
(Group, 2014), the share market in the Chinese market was distributed as follow: Procter & Gamble
(15,1%), L'Oréal (11,1%), Shiseido (5,4%) and Unilever (4.6%). As Procter & Gamble is the leader
company in the Chinese cosmetics industry, it is important that Yue Sai follow their actions and
adapt theirs to equal or overtake Procter & Gamble in the future

International Marketing Essay
International Marketing
The Cosmetics Industry
Estee Lauder vs. Shiseido Cosmetics
Introduction
The cosmetics business is a billion dollar industry. Every year, women are responsible for
consuming millions of cosmetic products. The cosmetics industry is so large because of several
factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that
"sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly– in the
business world. People first notice what race someone is, how beautiful or ugly they are and what
clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use
to base their personal judgments. In ... Show more content on Helpwriting.net ...
I met students in China who had never gone to the bars before, especially with American students,
and there were many students who still chose not to make an exception because they are
responsible. Don't get me wrong, I believe that the Chinese do care about looking pretty, but they
will not put precedence of looking attractive if it means it will prevent them from getting things
done.
I also visited a shopping mall in Shanghai. A particular department store offered a variety of
cosmetic brands, most of which I recognized and am familiar with. I was surprised to see that
Maybeline, a cosmetic brand sold in discount stores such as Target, had a large kiosk complete with
sales representatives. Although there were a variety of American and European cosmetic brands
being offered at this department store, about half were advertised with European models. I expected
to see predominantly Chinese or Asian models. In Nebraska, we seldom ever see any Asian models
featured in cosmetic advertisements because there isn't a large demographic of Asians here, but the
difference is that China does not have a highly contrasting, diverse, racial population. So, it would
have seemed logical to expect Chinese faces in all cosmetic/retail advertisements, but it wasn't so.
The Products
Cosmetics are almost a universal product for women around the world. According to market
research, four out of five women wear

On Cross-Cultural Marketing Strategies L'Oreal Cosmetics...
Location:Home > Economics Papers >New Economics Papers > Papers
On cross–cultural marketing strategies L'Oreal cosmetics industry in China Inspiration
Posted:2011–3–17 11:06:00 views:16190 Author:*** [pic][pic]
[Paper Keywords] Cross–Cultural Marketing Strategy Implications L'Oreal
[Abstract] This paper mainly uses the example of the method, outlining the international situation
and domestic cosmetics industry, L'Oreal, through the analysis of cross–cultural Marketing
strategies, discover the L'Oreal Group on Dunning's eclectic theory of international production use
at this stage will extend the company's globalization strategy as detailed cross–cultural strategy
aimed to the development of China's cosmetics industry has made three ... Show more content on
Helpwriting.net ...
Shown in Figure 3 share of the top ten brands of cosmetics are: Maybelline Yue–Sai, Oil of Olay,
Avon, L'Oreal, the high wire, Tai Po, Amway, a small nurse, Shiseido. Which the United States
ranked first Pauline, the second of the Yue–Sai, L'Oreal fifth, ninth little nurse, both brands are
L'Oreal Group. and the skin care market is similar to imported cosmetics market is also a joint
venture brands dominate.
[pic]
(B) of the cosmetics market trends
2009 total sales of China's cosmetics market is still up to 800 billion yuan. This historic
breakthrough means that China's cosmetics market has reached a critical point of rapid market
expansion, coming more intense market competition will also pull consumer demand, the next few
years the market will jump to show distinctive features. is expected to jump to the market mainly
from the following four areas:
First, consumer demand and continued diversification of the deepening of subdivision, making the
sales of mainstream products in the market has further room for expansion, the formation of a new
space for development of the market;
Second, competition,

Cosmetics Animal Testing Essay
The field of animal advocacy has historically suffered from a lack of research attention and animal
testing for cosmetics is an ugly business. Around the world, many thousands of animals such as
rabbits, guinea pigs and mice suffer needlessly to test products like lipstick and shampoo, even
though producing cruelty–free beauty products is safe and simple. All cosmetics should be cruelty–
free and must stop animal testing for cosmetics as well as on the sale of new cosmetics that have
been tested on animals. However in the European Union, Israel, and India have banned the sale of
any cosmetics or cosmetics ingredients that have been tested on animals, it is a huge victory. These
marketing bans mean that companies all around the world will have to abandon animal testing for
cosmetics they want to sell in these huge markets. There are three defects of animal testing for
cosmetics, which are immorality, unnecessary and high cost. ... Show more content on
Helpwriting.net ...
Animals have the right to live their own life; Scientists do not have respect to animals and they treat
them like they were an object with no feeling or self–awareness. In fact, the capacity of animals to
feel pain is similar like humans too. They are also living creatures with the ability to suffer and to
feel pain. It is possible to prove they have emotions and a sense of self–awareness by their simple
actions and behaviours in diverse situations. Although, the degree of self–awareness of animals is
still not clear but still, "the degree of self–awareness infants and mentally disabled humans might
also be debated, so there are few people would deny basic rights to any humans". Therefore having
respect in an individual does not rely on its capacity for self–awareness. So, humans should not test
on animals because of categorical distinctions and should have respect to animals just like what they
have to infants and mentally disabled

Shiseido : The Marketing Strategy Of Sceido
Shiseido, founded in 1872 by Fukuhara Arinobu, is a major cosmetics and fashion company based
in Japan. Arinobu's son, Fukuhara Shinzo, the second president of the company, is known for being
the one who brought Shiseido into the commercial industry. With a background in art, photography,
and design from studying abroad, Shinzo brought an international touch to his work at Shiseido. The
marketing that Shiseido used was a complex campaign that successfully brought Shiseido to the top
of its industry. The marketing strategy Shiseido used was influenced by artistic choice, basic public
needs, Japanese trends, and international culture. Shinzo hired artist and designer friends who
studied in Western countries to work as consultants for the company. The company developed a
wide array of products, but managed to create a very well–known brand identity in Japan. Shiseido
effectively incorporated a number of tactics to attract the public to products. Commercial
advertisements for any commodity follow the same goal; to promote the product or the company as
the right choice for the consumer. Advertising comes in many forms, however the more effective ads
use the desires and wishes of the public to their advantage. During World War One Japan flourished
economically with a new middle class emerging. As economic standing of the country increased so
did the desire for more and more of the public to have some form of luxury in their lives. Shiseido
capitalized on this trend and marketed

International Marketing Tactics Has Long Time
Introduction
1. Literature Review
The literature on international marketing tactics debates two significant points of view. Some
researchers support the international standardization approach argue same marketing strategy, and
international markets should use a standardisation marketing mix for reduce total costs and promote
a global enterprise image. The companies should use a single entity selling the same items
everywhere in the same way (Levitt,1983). On the other hand, some researchers support the
marketing adaptation to fit the unique dimensions of each local market. Jeannet (2003) states that
the trend towards of international needs should not use standardized international in marketing
activities. Because international marketing ... Show more content on Helpwriting.net ...
These led local consumers have different demand for goods.
Until today, international marketers have been challenging whether to "standardise" or "adapt" their
marketing strategies (Rosenbloom, B., T, Larsen & S. Metha , 1997). Evidently, the debate on
adaptation and standardisation is a huge one. Prahald et al (1986) and Douglas et al (1987) argue
that the international marketers should have to find the balance point between standardisation and
adaptation.They believe that the decision on standardisation or adaptation is not a dichotomous one
between complete standardisation and adaptation. Recently years,Quelch &Hoff (1986), Akaah
(1991) Wang (1996) and Vrontis ( 1999) have a certain consensus has emerged which acknowledge
that Standardisation and Adaptation is co–existing.
2 Standardisation and adaptation marketing strategy of Shiseido in China and UK.
Shiseido based in Tokyo. The company specialise in cosmetics and toiletries while also producing
pharmaceuticals, foodstuffs, fine chemicals and fashion goods for the Japanese market. Shiseido has
seven different product line and 15 main brand names. Different brand serves different level of
market (Marketline,2015). Shiseido is the ninth–ranked beauty and personal care (BPC) seller on
the world except Latin America (Passport,2015). In December 2014, the company announced the
launch of Vision 2020, a significant strategic overhaul achieve group sales to ¥1 trillion (US$8.1
billion) by 2020 – reported

Shiseido Case Study Report Essay
CASE STUDY REPORT INTERNATIONAL MARKETING
SHISEIDO
Shiseido is a Japanese cosmetics producer, market leader in its home country and one of the top ten
players in the industry worldwide. Founded 1872 by Arinobu Fukuhara, Shiseido is also known for
being the oldest cosmetics company in the world.
COMPANY FACTS
Net sales (consolidated): $ 7,024 billion Number of employees: 28,810 SHISEIDO group: 89
companies 29 domestic 57 overseas
STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS
Apart from being market leader in Japan, Shiseido is putting a lot of effort into research and
development. Other important points are the strong focus on customer relationship management and
environmental protection. But even though R&D is a cornerstone ... Show more content on
Helpwriting.net ...
face scrubs, eye creams or hair styling products). Proof for that are the rise of a grooming culture,
metrosexualism and a 17% growth in skin care and cosmetics sales for men.
# 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
MARKET SHARE WORLDWIDE COMPANY Procter & Gamble L'Oréal Unilever Colgate–
Palmolive Colgate Avon Products Esteé Lauder Cosmetics Beiersdorf Johnson & Johnson Shiseido
Kao
CASE STUDY REPORT INTERNATIONAL MARKETING
Possible men's products range from moisturizers, manicure– and spa–treatments to shaving foams
and after–shave. Even though men feel more comfortable about using cosmetic products nowadays,
they have to be marketed different from the women's products: As an example should POS be
separated for men and women. Especially in Japan, where the masculinity–factor of the culture is
very high, men would feel uncomfortable to shop for cosmetics in a "shop for women". Another
example is the difference in need of explanation. Where women normally know a lot about cosmetic
products, men are often not aware of how to use them and therefore need more service and
instruction. The right way of communication would be the use of testimonials, like in Japan, where

one of Tokyo's most popular young actors, Satoshi Tsumabuki, was chosen to appear in TV
commercials.
Second of all are cosmetic products very age–dependent. Therefore it seems logical to use that
approach. However, there are also disadvantages: Other important factors may vary within

The Impact Of Abenomics
Prime Minister Shinzo Abe's plan to raise the participation rate The Japanese government has
energetically promoted women labor force to develop the Japanese economy since the second Abe's
administration started in 2012. He has got launched the new governmental policies called
Abenomics, which is supported by three main policies, what he calls three arrows, to revive the
Japanese economy. He has tried to build better society for businesspersons including female
workforce to activate their own competence family in their business through deregulations by
conducting his third policy (Prime Minister of Japan and His cabinet, 2014). Even if Japanese
gender culture creates problems for increasing the number of Japanese female labor force,
Abenomics has the potential to improve the women's work life balance. It is difficult for Japanese ...
Show more content on Helpwriting.net ...
Prime Minister Abe has attempted to build the larger numbers of childcare facilities, referred to the
Yokohama method. He also has urged Japanese companies to have more female manager and
executives in order to increase women's influences on workplace. Unfortunately, the Japanese
traditional culture on gender role has still brought burden on women in their housework and
childcare. However it is on starting point that the Japanese government realizes a gender free
society. Abe made his comment on World Assembly for Women in Tokyo that " I will stand at the
forefront as we work to build a society in which all people–both men and women–shine" (Abe,
2014, p.6). Although there still exist some problems, it looks straightforward that Abe's vision
attempts to create a better society where not only men but also women will fairly take an active role
in Japanese society. Therefore Abe's actions is expected to change unfair society based on traditional
gender role into realize gender free society where all Japanese will shine. (1485

Marketing and Aesop
International Marketing Plan: Aesop's Expansion into Italy TBS982 Marketing in a Global Economy
Patjira Aiemsumang 4304834 Natthanee Chatpahol 4230723 Cheuk Kin Jeremy Sin 4429448
Thanyaporn Theerawatphothong 4222490 July 22, 2013 Word Count: 6713 1. Executive
Summary The cosmetic industry worldwide seems to be continuously developing, now more than
ever with the advent of the Internet companies. Many famous companies sell their cosmetic
products online also in countries in which they do not have representatives. Aesop is the trading
name of a range of skin care products from Australian company Aesop Retail Pty Ltd. Aesop was
founded by hairdresser Dennis Paphitis in 1987 in the city of Melbourne. It is an Australian based
super ... Show more content on Helpwriting.net ...
3.1.6. 3.1.7. 3.1.8. 3.1.9. 3.2. 3.3. 3.4. 3.5. 3.1.10. Management and Leadership
................................................................................. 8 Context Analysis
............................................................................................................ 8 Competitors and Industry
Analysis .............................................................................. 11 Key Competitors
................................................................................................... 13 Market segmentation and target
market group ..................................................... 16 Customer Analysis
....................................................................................................... 14 Collaborators
................................................................................................................ 17 3.3.1. 3.4.1. 4. Strategy
Formulation ........................................................................................ 17 4.1. 4.2. 4.3. 4.4. SWOT
Analysis ............................................................................................................ 17 VRIO analysis
.............................................................................................................. 18 Possibility Statements
.................................................................................................. 20 Overarching Strategy Selection

Marketing
Introduction to Marketing
Written Report
SK–II Segmentation, Targeting & Positioning in Hong Kong
Group Members: (Group 2)
Chan Yuk Fung, Nichole
Ho Wai Ki, Vivian
Kwan Tsz Kwan, Sita
Ng Chun Ting, Jacky
Yuen Ka Wai
Date of Submission: 18 Apr 2012
Content
1) Introduction of SK–II P.3
2) Segmentation for SK–II customers P.3–4
3) Analysis of SK–II Segmentation P.4
4) How SK–II target their customers P.4–5
5) Positioning & Value Proposition P.5
6) Conclusion P.5
7) References P.6–7

Introduction of SK–II
SK–II, is a ... Show more content on Helpwriting.net ...
How SK–II target their customers
SK–II is under the concentrated marketing. SK–II has the same marketing mix, and it is for the
different customer's segmentations, which are Demographic, Psychographic and Behavioral. There
are 2 main product streams for SK–II, which are Skin Care and Cosmetics. The different product
has different effect, like Whitening, Wrinkle Resilient and Spot Control. (*7) The price of SK–II is
costly and not adjustable, but there are various seasonal packages for their customers in order to
attract them to purchase more and more. Also, there are several selling channels for SK–II, such as
Sogo Department Stores, Lane Crawford, Watson's and Mannings. Excluding those channels, SK–II
has their own concept stores in Kowloon Bay and Shatin as well. (*8) For the promotion of SK–II,
the two most important ways are from Television and Magazine advertisements with their famous
ambassadors.
Positioning and Value Proposition
SK–II is under a keen competition and is still highly positioned in Skin Care and Cosmetic Industry.
The product positioning is noble, mature, modern and confident. For instance, Olay is defined as
low price but in high quality and Shiseido is defined as high price in high quality. However, SK–II
products captured the hearts of consumers. SK–II gives the consumers a clear image and picks the
right slogan and strategy which

Sephora’S Current Target Market Are Women Who Value Quality
Sephora's current target market are women who value quality products and associate with luxury
brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and
other products. They are well known as a beauty store for females but do not have a reputation for
selling men's products.
One of our goals is to broaden the target market so Sephora will also become known for their
products toward men. One way to do that is to implement direct advertising towards men between
the ages of 13–35 years old. In the store, they can create an atmosphere that is more neutral in order
to appeal more to men. Sephora can bring out male cut outs to put in front of the store or display
their top products in for window display or ... Show more content on Helpwriting.net ...
Another objective is to put a waiting area for men into their store next to the male products. While
they are waiting for their female partner, Sephora could put out cologne samples and magazines in
the waiting area. When they try out the sample, it might encourage them to go look at the other
colognes and buy them. It shows awareness from Sephora that most of their customers are females.
This waiting area gives a better environment to males while Sephora is promoting their products.
One other goal is to increase consumer traffic on media. On the website, design towards both
women and men. Include male models on the homepage which then can lead them to the men's
department. On social media, use advertisements for specifically men that can include their cologne
and other products. Make sure it's accessible on mobile devices by the use of applications. Give
promotions by customers being interactive. Customers can be talking about the product or giving
feedback and customers can be on a rewards system by giving a discount on their next purchase.
Marketing Strategy
A. Primary Target Market
The primary target market for our strategy is men between the ages 13 and up who generate a
middle to high income. Any man old enough to wear cologne or who likes to smell good is a man
who would benefit from our products. We are looking for a customer who values name brands,
long–lasting scents, and

Radiant Cosmetics
Executive Summery Radiant Cosmetics, founded in the 1930s, had been one of the top five
cosmetic companies in the U.S. for more than 60 Radiant's product lines cover hair care, skin care,
makeup, and perfume. Cosmetic is a highly competitive industry because of its huge market and
lucrative profit. The number of cosmetics consumers have been increasing and is estimated to hit
161 billion in the U.S. by The same phenomenon happens global wildly. With the increasing
income, more women get extra money to purchase cosmetics, which make themselves look younger
and more charming. Major competitors for Radiant Inc. are L'oreal, Estee Lauder, Procter &
Gamble, and Avon Products. Radiant used to occupy around 10% of the U.S. market, but ... Show
more content on Helpwriting.net ...
Radiant could have to spend several hundred thousand dollars or even more to safeguard its rights
and interests. Moreover, it could be a long term, continuous campaign with counterfeits and patent
infringements. Especially in the international business, Radiant has to adapt to local patent
protection policy, which could bring the company a lot of inconvenience, and need to spend more on
the intellectual property (IP) campaign. SWOT Analysis Summary of Radiant in France The
following chart shows the company's strengths and weaknesses, as well as opportunities and threats
|Strengths |Weaknesses | |Innovative product: Anti–aging formula. |Low Brand awareness | |High
gross margin |Lack of distribution channel | |Domestic (U.S.) capital support |Incumbents in the way
| |Strong R&D |Switching cost for consumers | |Anchor luxury position

Essay on Cosmetics Industry
International Marketing
The Cosmetics Industry
Estee Lauder vs. Shiseido Cosmetics
E. Wang
July 8, 2005
BSAD 491
Introduction The cosmetics business is a billion dollar industry. Every year, women are responsible
for consuming millions of cosmetic products. The cosmetics industry is so large because of several
factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that
"sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly– in the
business world. People first notice what race someone is, how beautiful or ugly they are and what
clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use
to base their ... Show more content on Helpwriting.net ...
The main purpose of cosmetics is unmistakable– to make you prettier. Women wear varying
amounts of makeup depending on the occasion, the time of day, or just personal preferences.
Makeup can be broken down into categories. Skin makeup consists of foundation, concealer,
powder, and blusher. Eye makeup includes: mascara, shadow, liner, and brow definer. Lip makeup is
comprised of products such as lipstick, lip gloss, and lip liner. The generation of Baby–Boomers are
growing older and living longer. The struggle to stay young has created a demand for a cosmetic
product that slows down the hands of time. Many cosmetic companies have developed products that
promise to erase wrinkles, lift and firm skin on our faces, and smooth out blotchiness created by age
spots. Estee Lauder's Idealists Skin Refinishing line promises to do all that. The products range from
US$46 to US$85 (EsteeLauder.com 2005). These miracle serums and lotions have a price tag many
consumers in China still may not be able to afford. Skin treatment products are often sold next to the
cosmetics, but in reality are not cosmetics themselves. Skin treatment products are created with the
purpose to improve the natural condition of the skin rather than purely the aesthetic. Cleansers,
astringents, toners, acne medications, sunscreen, and lotion all help the skin stay healthy and free
from blemishes. In the past, it used to be that consumers

Analysis Joe Mckenna

Recommended

Recommended

More Related Content

Similar to Analysis Joe Mckenna

Similar to Analysis Joe Mckenna (7)

More from Laura Ochoa

More from Laura Ochoa (20)

Recently uploaded

Recently uploaded (20)

Analysis Joe Mckenna