Agile teams and leaders need methods to measure progress and to reveal areas for improvement. Measure the right things and everything improves. However, it is all to easy to measure the wrong things and to make matters worse, what works initially may evolve into something destructive. Join Applied Frameworks Principal Consultant, Joel Bancroft-Connors and SVP, Laura Richardson as they discuss metrics for scaling Agile.

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Agile Metrics
Patterns and Anti-Patterns for Enterprise Agility
June 25, 2020

3. The Five Principles- Summary
1. Measure the project, the teams, and the adoption separately
2. Start collecting metrics early and often
3. Stay focused
4. Be consistent
5. And, most importantly, measure responsibly.
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4. What’s something you thought you
knew but later found out you were
wrong about?
?
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LinkedIn: LinkedIn.com/company/applied-frameworks

5. What’s something you thought you
knew but later found out you were
wrong about?
Measuring is not about
getting to a goal, it’s about
knowing where you are.
Goodhart’s Law:
“When a measure becomes a
target, it ceases to be a good
measure”
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6. Measure the Project, the Teams
and the Adoption Separately
Just because the Team is doing great, does
not mean your Project is on track or that the
Agile Adoption is sustainable.
1- Measure
Separately
Photo: Brant Ward, The Chronicle
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7. What to Measure
Team: Cycle Time, Escaped Defects,
Planned to Done, Happiness
Project/Product: Revenue, Cost Savings,
Business Value Planned to Done, Net
Promoter, Fit for Purpose
Adoption: Large-scale Retrospectives,
Organizational Assessment tools
Velocity: It’s a team planning tool
Vanity Metrics
- Lines of Code
- Bugs reported during the Sprint
- New Users
- Page Views
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Yes No

8. Collect Your Agile Metrics Early
and Often
It is hard to know where you are, if you don’t
know where you started.
And a solid trend can help you answer the age
old questions of:
“When will/ can we be done?”
2- Start Early
Photo: Ron Sanford
Credit: © Ron Sanford/CORBIS
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11. Limit Your Measures to
3 to 5 Items
Measuring too many things at once is like
working on too many things at once
(multi-tasking), nothing will get measured
well.
3- Stay
Focused
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Twitter: @appliedframewks - @jbc_gc - @Lcaldie
LinkedIn: LinkedIn.com/company/applied-frameworks

12. Keep Your Agile Metrics
Consistent
Teams working on the same product need to
be using the same measures or you will
literally have apples and oranges.
Allows aggregation of metrics to see larger
trends across the organization.
4- Be
Consistent
Photo: Canva.com
Twitter: @appliedframewks - @jbc_gc - @Lcaldie
LinkedIn: LinkedIn.com/company/applied-frameworks

13. Measure with Care or There Will
Be Nothing to Measure
“Tell me how you measure me, and I will tell
you how I will behave.”
- Eliyahu M. Goldratt
“Where there is great power there is great
responsibility.”
-Winston Churchill
5- Measure
Responsibly
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Twitter: @appliedframewks - @jbc_gc - @Lcaldie
LinkedIn: LinkedIn.com/company/applied-frameworks

14. Responsible Measuring
Look Forward: Metrics are mostly
lagging. Don’t use them to analyze past
performance. Use them to plan future.
Supporting Metrics: Interlocking
metrics reveal better data and are
harder to influence.
Customer Focused: Measure the
project/product using value-based
measures.
Measure Team against Team: It’s an
apples to oranges comparison.
React to Quickly: One data point does
not a trend make. At least 3 Sprints.
Forecast with estimates: Use empirical
data to forecast, not team level
estimates.
Twitter: @appliedframewks - @jbc_gc - @Lcaldie LinkedIn: LinkedIn.com/company/applied-frameworks
Do Don’t

15. Thank You
Laura Richardson
SVP of Sales
+1-415-265-2200
lrichardson@appliedframeworks.com
twitter.com/lcaldie
linkedin.com/in/lauracaldierichardson
Joel Bancroft-Connors
Certified Team Coach
Principal Consultant
+1-877-505-3684
joel@appliedframeworks.com
twitter.com/jbc_gc
linkedin.com/in/joelbc
appliedframeworks.com
AGILE CONSULTING | ONLINE TRAINING | CLASSROOM TRAINING

16. 16
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