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O2 and Apple- Marketing Experiments
.
EXPERIENTIAL MARKETING: APPLE
Apple Computers was in need of a new retailing strategy and a more widespread adoption of its
products. The 2005 annual report mentions that "One of the goals of the retail initiative is to bring
new customers to the Company and expand its installed base through sales to computer users who
currently do not own a Macintosh computer and first time personal computer buyers." As a result,
Apple has undertaken store based retailing with heavy emphasis on making the customer test the
products first hand before purchasing a product. A visit to the Apple Store shows that they have a
combination of a free flow layout and a loop layout. According to the company "this helps to guide a
consumer's ... Show more content on Helpwriting.net ...
This also helps to build up store traffic and enhance the overall store image of Apple. Store openings
are treated as big events among Mac users where the company attracts people through sales
promotions and free giveaways. The key aspects the company is looking for by employing these
means are emotional attachment to the brand and customer satisfaction with consumers being more
interactive towards the products. The company also hopes to achieve resonance with each
customer's value expectation set creating more brand loyalty in the long run. Besides this, Apple
also has a variety of training programs for their products called "one to one" in–store where
customers can learn to use computers and other products they have purchased at a fee of 79.99
pounds/year. Customers are re–assured by the products post purchase and it is brought to their
knowledge that usability of the computers and software purchased can be enhanced by this method.
Analysis and evaluation of the customers in Apple stores is carried out by an installed system
developed by ShopperTrak. This system is a discrete, video based customer counting system which
automatically sends the information to the headquarters and other places where they might find it
useful. It enables the company to assess how many people pass by the store, the number that enter
the store and consequently the customers that approach the cashier to
... Get more on HelpWriting.net ...
O2 And Apple- Marketing Experiments
The Characteristics Of The Public Sector
Introduction
Apple was founded on April 1st, 1971 in Cupertino, California. It is a celebrious company and
highly praised by consumers and it 's critics for innovative technology; revolutionizing
communication and interaction as well as completing objectives whether for school, work or
leisurely use. The company is generally known for it 's wide range of products from iPhones to
MacBooks and many more. It is a forerunner in the computer hardware, software and electronics
industry.
Task 1
A) To some economists, Apple essentially falls into the private sector, however, in reality, it is part
of the public sector. Like all companies that fall within the public sector category, they are generally
controlled by the government, whether ... Show more content on Helpwriting.net ...
Apple is an incorporation, meaning they have declared themselves as a corporate entity separate
from it 's owners. I would recommend this type of business practice because of it 's benefits. Some
benefits of having an incorporation include protection of the owner 's assets against the companies
liabilities, the ability to raise the capital through the sales of stocks, a simplistic and effective
transfer of ownership to another party if necessary. Other benefits include getting a lower tax rate
rather than on personal income and not to mention, having the benefit of creating a protective
bubble around the company 's shareholders, directors, and most importantly the company 's owners.
Hence, business structure of Apple is highly favorable amongst many and would be a suitable
recommendation.
B)Like many companies that are in one of the leading industries in the world, Apple is affected by
different business environments. Three types of environments they are affected by are their internal.
macro and micro–environments. They are affected internally through a number of key components
the number of employees, to how they manage, as well the corporate culture of the company. Apple
has well over 100,000 employees. The company 's current CEO, Tim Cook has a unique style to
how he operates. According to an excerpt from Duke University 's Fuqua School of Business
website, the school which Cook received his MBA from,
... Get more on HelpWriting.net ...
O2 And Apple- Marketing Experiments
Apple Iphone
Introduction: With the very high demand in the market place for a musical device called the IPod,
it's no surprise that the IPhone, a hybrid of a phone and music device that it will be a big hit in the
market place. This highly anticipated electronic trend setter had thousands of people waiting in line
at the apple store in New York, and all over the country trying to get their hands on this iPhone. The
IPod combined with a Phone, gives birth to this amazing product which has the following features: a
3.5 inch touch screen (the largest of all smart phones), Wi–Fi connectivity, the most usage time of
all smart phones, i.e. talk time, internet use, or video playback, and many more impressive
characteristics. The iPhone has, thereby, ... Show more content on Helpwriting.net ...
1) Channels of Distribution – Consumers are limited to buying the iPhone at selected AT&T
and Apple stores only or at either of these two company websites (and have to be AT*T service
customer). 2) Compromises or lacks some features found in other phones– Camera only 2 mega
pixels, not high standard in terms of image quality Size/Weight a heavy for a phone and although
thinnest smart phone, it is not so small for its market Battery takes very long to charge, can get used
up fast Opportunities: Being that Generation X and Y dominate the purchasing shares of today's
consumers the iPhone can easily excite a large number of consumers. Once everyone is convinced
that the iPhone is the "it" phone to have, consumers will quickly realize that a cell phone isn't really
a cell phone until it has all the features a iPhone has, which in turn will force other companies to re–
develop their phones, and in the mean time, while they are re–developing, apple has the chance to
take a even further lead in the market and develop something new all together. 1) Brand name +
patent on iPod + Technology savvy and oriented society = Sales 2) Brand name + Technology savvy
society + entertainment filled & oriented society = sales and easy to attract customers Threats:
The biggest threat Apple has to face is the lack of sales from the iPhone because of its limited retail
places. Since the
... Get more on HelpWriting.net ...
O2 And Apple- Marketing Experiments

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O2 And Apple- Marketing Experiments

  • 1. O2 and Apple- Marketing Experiments . EXPERIENTIAL MARKETING: APPLE Apple Computers was in need of a new retailing strategy and a more widespread adoption of its products. The 2005 annual report mentions that "One of the goals of the retail initiative is to bring new customers to the Company and expand its installed base through sales to computer users who currently do not own a Macintosh computer and first time personal computer buyers." As a result, Apple has undertaken store based retailing with heavy emphasis on making the customer test the products first hand before purchasing a product. A visit to the Apple Store shows that they have a combination of a free flow layout and a loop layout. According to the company "this helps to guide a consumer's ... Show more content on Helpwriting.net ... This also helps to build up store traffic and enhance the overall store image of Apple. Store openings are treated as big events among Mac users where the company attracts people through sales promotions and free giveaways. The key aspects the company is looking for by employing these means are emotional attachment to the brand and customer satisfaction with consumers being more interactive towards the products. The company also hopes to achieve resonance with each customer's value expectation set creating more brand loyalty in the long run. Besides this, Apple also has a variety of training programs for their products called "one to one" in–store where customers can learn to use computers and other products they have purchased at a fee of 79.99 pounds/year. Customers are re–assured by the products post purchase and it is brought to their knowledge that usability of the computers and software purchased can be enhanced by this method. Analysis and evaluation of the customers in Apple stores is carried out by an installed system developed by ShopperTrak. This system is a discrete, video based customer counting system which automatically sends the information to the headquarters and other places where they might find it useful. It enables the company to assess how many people pass by the store, the number that enter the store and consequently the customers that approach the cashier to ... Get more on HelpWriting.net ...
  • 3. The Characteristics Of The Public Sector Introduction Apple was founded on April 1st, 1971 in Cupertino, California. It is a celebrious company and highly praised by consumers and it 's critics for innovative technology; revolutionizing communication and interaction as well as completing objectives whether for school, work or leisurely use. The company is generally known for it 's wide range of products from iPhones to MacBooks and many more. It is a forerunner in the computer hardware, software and electronics industry. Task 1 A) To some economists, Apple essentially falls into the private sector, however, in reality, it is part of the public sector. Like all companies that fall within the public sector category, they are generally controlled by the government, whether ... Show more content on Helpwriting.net ... Apple is an incorporation, meaning they have declared themselves as a corporate entity separate from it 's owners. I would recommend this type of business practice because of it 's benefits. Some benefits of having an incorporation include protection of the owner 's assets against the companies liabilities, the ability to raise the capital through the sales of stocks, a simplistic and effective transfer of ownership to another party if necessary. Other benefits include getting a lower tax rate rather than on personal income and not to mention, having the benefit of creating a protective bubble around the company 's shareholders, directors, and most importantly the company 's owners. Hence, business structure of Apple is highly favorable amongst many and would be a suitable recommendation. B)Like many companies that are in one of the leading industries in the world, Apple is affected by different business environments. Three types of environments they are affected by are their internal. macro and micro–environments. They are affected internally through a number of key components the number of employees, to how they manage, as well the corporate culture of the company. Apple has well over 100,000 employees. The company 's current CEO, Tim Cook has a unique style to how he operates. According to an excerpt from Duke University 's Fuqua School of Business website, the school which Cook received his MBA from, ... Get more on HelpWriting.net ...
  • 5. Apple Iphone Introduction: With the very high demand in the market place for a musical device called the IPod, it's no surprise that the IPhone, a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York, and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone, gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones), Wi–Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, ... Show more content on Helpwriting.net ... 1) Channels of Distribution – Consumers are limited to buying the iPhone at selected AT&T and Apple stores only or at either of these two company websites (and have to be AT*T service customer). 2) Compromises or lacks some features found in other phones– Camera only 2 mega pixels, not high standard in terms of image quality Size/Weight a heavy for a phone and although thinnest smart phone, it is not so small for its market Battery takes very long to charge, can get used up fast Opportunities: Being that Generation X and Y dominate the purchasing shares of today's consumers the iPhone can easily excite a large number of consumers. Once everyone is convinced that the iPhone is the "it" phone to have, consumers will quickly realize that a cell phone isn't really a cell phone until it has all the features a iPhone has, which in turn will force other companies to re– develop their phones, and in the mean time, while they are re–developing, apple has the chance to take a even further lead in the market and develop something new all together. 1) Brand name + patent on iPod + Technology savvy and oriented society = Sales 2) Brand name + Technology savvy society + entertainment filled & oriented society = sales and easy to attract customers Threats: The biggest threat Apple has to face is the lack of sales from the iPhone because of its limited retail places. Since the ... Get more on HelpWriting.net ...
  • 7. Case Study : Apple Inc. Apple Corporation has revolutionized the technology industry though offer unique design to attract customer. In the process, Apple Inc. is aware of the weakness of the industry and pose itself into the industry with an outstanding performance results. Apple Corporation can classified with four reason that Apple became success: innovative, First, one of the factors that lead to Apple's success is the Apple former CEO, Steven Jobs. He is the soul of Apple. He credited to first sustainable music downloading business model in history by its iTunes and iPod online media store. According to the Fortune Magazine, Apple is the most admired companies in the world. Although Steven has passed away, Apple Inc. has already built up a strong band image, which means Apple has a strong market position and a certain consumer loyalty. Since Steven Job's death, this will not affect a negative impact. As the result for their uniqueness, it has a group of Apple's fans. Makes a different to Apple Inc. from its competition is one of Apple success. Furthermore, Apple has a perfect pricing strategy. Apple maintains a high profit margin compared to other in technology industry. This provides advantages for the business at multiple levels. High profit margin can allow the business to maintain its operations in times of economic uncertainties thanks to cash reserves and Apple is also able to commit to vast investments for research and development. (J. Dudovskiy, 2016). This can reimburse its cost of ... Get more on HelpWriting.net ...
  • 9. apple paper Global competition on the decisions made by management with regards to change in labor demand, supply, relations, unions, and rules and regulations in your chosen industry–––––––––––––– Apple demands a high quality of fair acting companies to treat their employees with respect and humility and call for them to take the high road when it comes to treating their employees the right way. Apple states that "We don't allow suppliers to act unethically or in ways that threaten the rights of workers – even when local laws and customs permit such practices. We're working to end excessive work hours, prohibit unethical hiring policies, and prevent the hiring of underage workers". This helps their management team make the right decisions that ... Show more content on Helpwriting.net ... We've begun to partner with industry consultants to help our suppliers improve their policies, procedures, and management of internship programs to go beyond what the law requires. As for supplies there is a great dedication to keeping everyone happy and entitled to different rights to were and how supplies are purchased. Apple is committed to using conflict–free minerals, and we've joined the Public–Private Alliance for Responsible Minerals Trade, a joint initiative among governments, companies, and civil society to support supply chain solutions to conflict minerals challenges in the Democratic Republic of Congo. As one of the first electronics companies to map its supply chain for conflict minerals, we actively survey suppliers to confirm their smelter sources. As of December 2012, we have identified 211 smelters and refiners from which our suppliers source tin, tantalum, tungsten, or gold. Apple suppliers are using conflict–free sources of tantalum, are certifying their tantalum smelters, or are transitioning their sourcing to already certified tantalum smelters. We will continue to work to certify qualified smelters, and we'll require our suppliers to move their sourcing of tin, tungsten, and gold to certify conflict–free sources as smelters become certified. Apple has not completely like the idea of a union and has a some points that why it should and shouldn't go but there are pros and cons to it all. Starting today, Apple Store managers will have to ... Get more on HelpWriting.net ...
  • 11. Sample Resume : Florida Tech Spring 2 Semester This paper was written by Bradley Fagg Florida Tech Spring 2 semester Earning My Bachelors in Marketing I started out by reading yahoo financial to find any info that would help me out to find out if it would be a good investment at this time. The first thing that stood out was that it had a beta of 1.44362 as of the time this was written. That tells me that this is a stable stock almost near the Market. With a Market capital 585.95 billion shows that they have built a strong stock that most investors would easily consider. They have shown that prior to 2001 they have really made a stable comeback. They really have shown strong earnings to go with lots of institutional investing. They ... Show more content on Helpwriting.net ... But lets look how it compares in the Numbers APPL Vs. MSFT over the last ten years. It's a 3000% difference that's impressive. For Microsoft. In the 10 year period From April 2006 thru April 2016. Apple has risen 2,000 % while Microsoft has risen 5,000%. I feel that they are very comparable for sure. If you put Samsung in the Mix SSNLF It has only seen a 995.09% rise so it's not really in the same league as the other two. But since the hot comparison is The Galaxy S7 to the Iphone 6S. I think that the by the Iphone being the first good option outside of the Palm pilot and black berry. That really made sense for the average everyday cell phone user. They made it so user friendly it's how they gained such market share with the Mac's. If anyone can remember back to the MS–DOS versions of Windows they made almost no sense when files started to get corrupt. If you look back at early macs they were very simple. This is how they became a part of mainstream America. My Family had both growing up our Mac is the one my parents used most. The windows different was it had Word and that's why I used it. Word has been the separator for my Generation. This might not have anything to do with the financial standing of the Apple stock but the brief history gives a glimpse into the differences between the two competitors products. WIthout understanding how the Company makes money it's hard to understand the stock I feel. I think that Apple earned it's way into our homes and then ... Get more on HelpWriting.net ...
  • 13. Impact Of Apple's Retail Strategy In 2001, Apple introduced its retail strategy to increase customer exposure to its products. Apple stores have full range of products exclusively with well–trained sales professionals promoting product advantages to potential customers as well as in–store presentations. This strategy greatly helped Apple to enhance consumer experience. Apple, now operates more than 420 stores worldwide, generates a staggering $75 billion revenue in the first quarter of 2016.Apple retail sales contributes to about 25% of its total sales revenue. Apple Stores are one of the most important sales channel, customers interact with Apple. According to Apple, "Not just for those who are already customers but potential customers––sometimes more than 50 million customers visit through Apple's doors every three months, and half of them who visits and purchases are first–timers". The retail stores are the key element of Apple's strategy expansions through the locations internationally. Apple has forty store openings planned and is spending $900 million on new stores in Germany, Spain, France, Australia, Canada and China (Kahn, 2012). ... Show more content on Helpwriting.net ... Apple I–phone's final assembly partner in China, Foxconn has been reported to have bad working conditions for its employees and this can have negative impact on Apple's brand image in the minds of the consumer. "Because of large orders, Apple also has to expand its number of partners in supplying parts and that causes Apple to have more difficulty when it comes to controlling quality management" (Cho, 2012). With a focus to spearhead emerging market like India where the consumers are price sensitive, Apple is in talks with Indian government to manufacture I–phone in the country .The aim for this strategy is to bring down the cost of its products, so that the company could increase sales in Indian market which has surpassed US as the No.2 smart phone market after ... Get more on HelpWriting.net ...
  • 15. Brief Description: Apple. Apple Describes Itself As A Company Brief Description: Apple Apple describes itself as a company that "designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software, services, accessories, networking solutions and third–party digital content and applications." ("Apple's Annual Report", 2016, p. 1). Apple's core products include iPhone, iPad, Mac, iPod, Apple TV, and Apple Watch. Apple's Product: iPhone Particularly to iPhone, it is an Apple's flagship product and the largest product line. Since its first launch in June 2007, iPhone has become more than a smartphone. It's a status symbol for consumers in nearly all demographics (Wikipedia, 2017 & Gaille, 2014). In the ... Show more content on Helpwriting.net ... The biggest threat to Apple in a smartphone market is Samsung. According to Gartner report (2017), Apple's iPhone was the best–selling smartphone in the last quarter of 2016 with 17.9% of the market share while Samsung had slightly lesser market share of 17.8%. However, when looking at the worldwide sales, Samsung was a clear leader, followed by Apple, Huawei, and with 22.5%, 15.9%, 7.3%, and 2.8% of market share, respectively. It should be noted that this statistic is based on unit sold. Apple targets high end user and its iPhone typically costs more than $400. On the other hand, Samsung and other competitors, aim to capture mid–low income users and their smartphones cost much less than iPhone (Gartner, 2017 & Miller, 2017). Specifically to enterprise market, since Apple announced its plan for the enterprise market in 2008, the company has continued to grow in this segment. Apple standardized operating systems across iPhone and iPad for flawless integration (Theus, 2008). Additionally, Apple partnered with other companies, such as IBM and Cisco, for scalability to any size of business and customized solutions that can best fit for the business needs ("iPhone in Business", 2017). The company's strategy has proven to be effective as statistic showed iPhone took 64% of the market share in 2015 (Sellers, 2016). iPhone's Multi–channel Distribution System ... Get more on HelpWriting.net ...
  • 17. Logitech Swot A. INNOVATION KNOWLEDGE INTEGRATED Strengths Logitech has several internal strengths that has attributed to the company's success. Logitech has created for itself a strong reputation through its innovative products and excellent customer service. Innovation is Logitech's top strengths. Because an innovation is cover throughout the paper, I will not be providing detail examples of in this section, but rather be focusing other key factors. Logitech has stood the test of time, the company can quickly respond and adapt to changes in technology or market conditions. Because Logitech's product and brand is recognized worldwide, the company has a strong channel coverage and efficient worldwide distribution. In 2009, Logitech's business retail ... Show more content on Helpwriting.net ... Another threat Logitech and many other technology companies' faces are counterfeit. The technology market has always struggled to compete with black market trading. In 2006, China and Hong Kong represented a large chunk of seized good. If the demand for counterfeit products being manufactures increases due to economic recession or other factors, it could possible affect Logitech's overall revenue in the future. Another threat face by the technology industry is "TIME." The peripherals market is set apart by short product life cycles, frequent new products introductions, rapidly changing technology, evolving customer demands, and aggressive promotional and pricing practices. Logitech average market life of its products is between 12–18 months and generates 50% of its annual revenues from new products. Logitech has to able to produce great new products months after months and year after year or else one bad product may hurt them financially like the early crisis in the early 1990s. COST ISSUES: HYPOTHETICAL MODEL OF ROI or COST BENEFIT For my hypothetical model of ROI, I used the information from the Apple retail store that opened in SoHo, New York, in 2004. I am also using Apple's 2004 and 2005 retail financials. Logitech's ROI ... Get more on HelpWriting.net ...
  • 19. Businesses need to be competitive in order to ensure... Businesses need to be competitive in order to ensure growth and profitability in the future. Businesses must focus on their core business function and develop operational strategies to ensure they are competitive within their market. Operational strategies such as setting performance objectives and developing new products and designs are integral to businesses in achieving cost leadership and product differentiation. Ultimately, ensuring businesses like Apple remain competitive. Apple is a multinational cooperation renowned for designing, developing and selling consumer electronics and software. Apple is one of the largest revenue making companies in the world. Apple has a competitive advantage over companies such as Samsung, Blackberry ... Show more content on Helpwriting.net ... Apple's is constantly meeting its quality of conformance through their well–designed, user–friendly devices. The constant updating of their software and coupled with the new technology they bring out allows them to meet their quality of conformance. Apple offers a very unique quality of service by offering a 'genius bar' in every Apple store a customer attends. Whilst the expectation is that the iPhone will operate free of any faults if the consumer has a issue with any of their Apple products the 'genius bar' will offer a personalised service where it will meet the specific needs of any consumer and either fix the device or replace it. The performance objective of speed is a crucial aspect of Apples success, by operating with execution and speed it allows them to sustain their competitive advantage as well as respond accordingly to changes in the market. Apple's online store is renowned for the speed at which the order is processed and then shipped to the consumer, which is done, in a very short process. In addition Apple achieves speed with their quality of service, as the customer is not waiting for long before their needs can be attended. By ensuring the quality and speed objectives are being met apple is gaining ... Get more on HelpWriting.net ...
  • 21. Business Analysis : Jaren Guinn Business Jaren Guinn Business Form utility, time utility, place utility, possession utility, information utility, and service utility are the six utilities that Jaren Guinn wants to. First, form utility means change the product's form to make consumers convenience. For example, people will have a lot of book no matter what age they at, but book will occupy a lot of space. Therefore, company change the paper books to electronic books to help people save place. Also people can easily get their anywhere. Just like Apple Inc., they have an app call "iBook" consumers can open their eBooks there, and find the books they like and buy them. It is convenient. Usually, eBooks are much cheaper than paper books. Next, time utility is "for service providers, time utility is addressed by seeking to make services available at the times that they are most necessary or desirable for consumers." There are hundred of company using time utility to get customers. It usually use in retailer and fast food restaurant. 24 hours open is the most common one, such as McDonald, Walgreens and 7–elven. Third, place utility, offer products to their consumers anywhere are needed. For instance, Amazon is an online shopping website. People can easily find the product they want and get them. The fourth, possession utility, "the utility of possession refers to the benefit customers derive from ownership of a company 's product once they have purchased it." In this case, transfer ownership not only transfer the ... Get more on HelpWriting.net ...
  • 23. Thoughts on Apple's Marketing Strategy Thoughts on Apple's Marketing Strategy Shady Azzam January 12, 2013 Marketing has long been the subject of exhaustive research in the business world. Over the years valuable insights have contributed to and helped shape its definition. Many have proposed the constituents of marketing, leading to the development of the marketing mix (Kotler et al., 2012). Although the ingredients have been well explained and widely agreed upon, a key element of its definition remains elusive to even the most thorough textbook definitions. It is plain to see that knowing what constitutes marketing is very different than knowing how to create and execute an effective marketing plan, and the latter is a skill that is difficult to articulate and an ... Show more content on Helpwriting.net ... Apple puts as much emphasis on delivering value through services as it does through physical products. It can be said that Apple doesn't just market products, but ideas that eventually create demand for Apple's products. Apple has positioned its products as premium products in the market, as reflected by the price it charges. Many Apple customers perceive a high quality brand and are perfectly happy to pay for it. This is not to say that they wish they didn't have to pay a premium price, however the exclusivity of the brand that is portrayed as a result of the price works to justify the price. The higher price tag is a necessity and is instrumental in enforcing the perception of the brand. The price strategy is successful in part, however, because it works in remarkable synergy with another clever marketing strategy, a message to the consumer, through plentiful advertising, that Apple doesn't just sell products; Apple sells an experience. Apple advertisements can be found on any television network, in any technology magazine, and all over the Internet. MacBook Pros, iPods, iPhones and iPads are used by celebrities in movies, not Dell laptops, Sony Walkmans, Windows Phones or Samsung Galaxy Tabs. This further iconizes the brand. Apple's distribution strategy is designed to meet very specific goals which are very much in line with its overall branding strategy. It outsourced its manufacturing to Foxconn, a Taiwan–based company ... Get more on HelpWriting.net ...
  • 25. Apple Marketing Strategy Apple's iPhone Economic 'When Apple's IPhone first went on sale in Europe six months ago, hopes were high that the device would be just as big a hit is it had been in the U.S. But analysts are now raising concerns that the iPhone may not translate as well overseas, with sales sluggish in Europe because of the device's high price and strong competition from Nokia and others' Jennifer L.Schenker 'the iPhone in Europe: Lost in Translation', The plummeting economy persuaded Apple to decrease the price of it's product as global recession was hitting it's peak by the time Apple launched it's product in the European market. The market although dense & vast still couldn't afford the price of the product so Apple had to work on the ... Show more content on Helpwriting.net ... Technological Technology is a sector which grows very rapidly and keeps the organisations such as Apple always on their feet striving to develop their products continuously to compete in the fast competition. Apple having launched their product in Europe saw that the mobile phone industry in Europe was much more advanced than the U.S. People in Europe want their phones to do much more than just make calls and iPhone only capable of running on GSM technology lacked the potential to dominate and further acquire the market share in the telecom industry in Europe. Thus Apple came up with the newer model of its product, iPhone 3GS to meet the needs of the consumers and stats show that the move helped Apple maintain its growing user base. In the future too Apple needs to lay a lot of focus on working on it's tradition of bringing out something new. Another challenge that Apple faces is the grey market that appears in iPhone, although it has been a successful product still people not having been able to switch to its high cost have the phone unlocked on to the other networks which costs apple. The contract between Apple and the network providers says that network providers will only pay Apple if the phone remains on the same network thus it loses Apple a lot of money. What Apple needs to do now is to develop network locks and codes that ... Get more on HelpWriting.net ...
  • 27. Apple Case Study Essay Apple Inc. Case Study A. In your own words, define "revenues." Explain how revenues are different from "gains." Revenues are the monies that are brought in as a result of the business' core functions in their respective industry. Revenues are different from gains in that revenues can be accounted for, while still taking a loss in the overall profitability. If an item were to be sold below cost, it brings revenue (selling price), but was sold at a loss. B. Describe what it means for a business to "recognize revenues." What specific amounts and financial statements are affected by the process of revenue recognition? Describe the revenue recognition criteria outline in the FASB's statement of Concepts No. 5. A business can decide ... Show more content on Helpwriting.net ... They may pose a problem when recognizing revenue, due to the fact that original GAAP criteria of determining a relative fair value determination is now out the window. Companies like Apple typically base their measurements against the relative selling price of the unit. E. In general, what incentives do managers have to make self–serving revenue recognition choices? Managers in many cases are presented with sales incentives in a retail environment. These incentives may range from free products, to cash prizes, to trips, bonuses, etc. F. Refer to Apple's Revenue Recognition footnote. In particular, when does the company recognize revenue for the following types of sales? I. Itunes songs sold online Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company's financial statements. II. Mac–branded accessories such as headphones, power adapters, etc sold in the Apple stores. What if the accessories are sold online? Revenues are recognized at the POS, when a fixed sales price is established, and collection is probable. For most product sales, these criteria are met when a product is shipped. Online sales are deferred until the customer receives their product, and the transfer of liability is completed. III. iPods sold to a third party reseller in India. Revenues are ... Get more on HelpWriting.net ...
  • 29. Apple Inc Executive Summary Strategic Analysis of Apple Inc. Brian Masi Capstone Strategy Course (MGT440), Professor Linda Cohen Barney School of Business, University of Hartford December 15, 2009 MGT 440, December 2009 Masi Table of Contents Overview Executive Summary............................................................................................................. 1 Apple Inc. Strategy Facts: Scope, Generic Competitive Strategy, and Value Creation ...... 2 Strategic Analysis 1. Industry Forces and Attractiveness................................................................................ 3 2. Competitive Landscape and Strategic Groups ............................................................... 6 3. Key Resources and Capabilities ... Show more content on Helpwriting.net ... The firm's history of category–defining products like the iPod and iPhone provide sufficient evidence that it is well–equipped to continue its path of innovation, by creating a digital lifestyle convergence device that bridges users' on–the–go digital lives and their at–home digitals lives. The proposed device will be powerful and feature packed, while leveraging the Apple system of seamless integration to create a compelling user experience, presented in an elegant package showcasing the firm's industry–leading industrial design capabilities, to create the next musthave consumer electronics product. Strategic Analysis – Apple Inc. Page 1 of 21 MGT 440, December 2009 Masi OVERVIEW Apple Inc. Strategy Facts Scope The focus of this project is the Mac portable personal
  • 30. computer line of Apple in the United States, a part of its Americas division. Apple is a publicly owned Fortune 100 company based in Cupertino, California. The firm operates primarily in the personal computer industry of the wider technology sector. Apple designs, produces, and sells a line of personal computers as well as mobile phones, portable digital media devices, software, and related peripherals and accessories. The firm sells internationally though a mix of direct sales, online ... Get more on HelpWriting.net ...
  • 32. Case Study: A Sales Plan For The Apple Store 1 2 Task 1 Sales plan for the Apple Watch by Add–on store. Executive summary The objective of this sales plan is to identify the situation of the market for Add–on store and the apple watch. The situational analysis shows various factors affecting the apple watch sales like GST, inflation, trends, technological advancement and legal boundaries. The market analysis and competitor analysis shows a small population with a saturated market of similar or same products and competitors with several outlets. SWOT analysis shows strengths and opportunities like authorized distribution and highlights opportunities of expansion within the various atolls in Maldives. It also revealed weaknesses like location and threats like saturated competition. The ... Show more content on Helpwriting.net ... Screening or selection process identifies the strongest candidates and helps the organization figure out who is most suited to go into the field and persuade customers to buy their products or services. Reputation Having a rigid recruitment and selection process will increase the respect the organization gets from the workforce (Small Business, n.d.). Because of good selections and additions to the work force, the employees themselves will think highly of the management and will appreciate the decisions they make (Small Business, n.d.). This will encourage the workforce including the sales team to increase their productivity and efficiency because of that respect. The sales team will know that the organization they work for has a rigid and good recruitment system that will bring good additions to their team and it will help the organization retain their sales staff. Safe environment for sales and other workers The whole process of recruitment and selection allows the organization to select employees who do not have a dangerous background. These procedures allow the organization to thoroughly access the background information of the candidates and make sure none of them have ... Get more on HelpWriting.net ...
  • 34. Comparing Apple And Microsoft : The Relationship Between... There will always be competition in the technology world to push mankind to the next level. According to Kapko, Steve Jobs, the founder of Apple, and Bill Gates, the founder of Microsoft, have been in a brutal on and off war since the late 1970s, that's nearly 40 years! During the early years of production, Apple and Microsoft were allies but quickly grew bitter due to competition and disagreements. Around the late 1990s there were awkward moments of peace between the two companies when Jobs reached out to other tech companies for help and announced a pact between Microsoft and Apple. It wasn't much after till Jobs fell back into his old ways and began criticizing Microsoft for copying Google and Apple, which turned out to be false. In the end, Jobs and Gates acknowledged the long rocky relationship between the two companies which created a new partnership. Due to compromise and combined efforts, the newly found partnership helped both companies grow and strive during the past couple of years (Kapko). Although Apple and Microsoft are similar, they are different in terms of how to reach the customer, software, and innovation. While Apple and Microsoft have many differences, they also have many similarities when it comes to reaching their customers. There are many ways to reach the customer including online store, actual store, and most importantly though advertisements ("Microsoft Versus Apple Compare And Contrast..."). Both Apple and Microsoft online stores offer products, software, and applications. For Microsoft, most products are only available to some countries, whereas Apple products are available for most of the world with the local currency. While Microsoft provides software for all, Apple only provide software and hardware for themselves. Both companies have a vast amount of applications through their online stores. Through the concept stores both companies encourage customers to have a hands–on experience with the technology advertised. Microsoft stores are geared towards helping with any software problems and very little sales. Apple stores are more complex with "eye catching architecture and interior designs" and the "Apple Genius bar that serves to identify possible problems, repairing, replacements, ... Get more on HelpWriting.net ...
  • 36. Apple Customer Service Essay Product and service marketing are highly related. Take the success of a company like Apple, for example. The technology giant operates nearly 400 retail stores, employs more than 42,000 people and hosts more than a million visitors each day. In 2012, Apple's retail operations generated nearly $19 billion. Furthermore, it's estimated that Apple's Fifth Avenue store generates more than $35,000 per square foot, making it the highest grossing retailer in New York – ever. Those statistics reinforce the company's product and service strategies of those of a highly successful company. Apple continues to hold a number one spot on a list of the world's most admirable companies. However, the success of Apple hasn't always been so great. It wasn't ... Show more content on Helpwriting.net ... Jobs said often the problem was that consumers are limited to thinking in terms of only what they know, instead of what is possible. Jobs once said that one of the keys to Apple is that the company builds products that turn the employees on. That is certainly to the benefit of the customers, that it "often means products are exactly what they want because Apple employees are so deeply entrenched in and committed to the customer's experience." Slide 13–8: Distinctive Characteristics of Service While many consumers know the physical products Apple offers are those of high quality, the company has made it a point to "manage the evidence," and "tangibilize the intangible." In doing so, Apple had to create stores that have a clean layout, in which traffic flows steadily, have employees that are busy, but they can still manage the workload, have equipment that is state of the art, have a symbol that suggests quality in both product and service, and finally, has a reasonable price for service. We already know that Apple services are offered for free, the company's logo is iconic, and that the equipment is top notch. So, Apple's stores had the main focus of a clean layout and employees readily available, yet still busy. When a customer walks into an Apple store, the aesthetics are clean and well thought out. Each product is on display for ... Get more on HelpWriting.net ...
  • 38. Apple Inc. Group Assignment Apple Inc. Group Assignment Apple Inc. is a multinational corporation that specializes in the production of consumer and business computers, electronics, and software. The company was established on April 1, 1976 by three individuals named Steve Jobs, Steve Wozniak, and Ronald Wayne. It was then incorporated on January 3, 1977 and was initially known as Apple Computer, Inc. for 30 years thereafter, until it was changed to Apple Inc. on January 9, 2007, so as to include a more diverse line of products to the market than just computers, as the former name suggested. One of Apple 's first products, the Macintosh computer, which was welcomed into the educational sector quite quickly after its release in 1984, paved the way ... Show more content on Helpwriting.net ... Riding on the success of the iMac, this allowed the company to cast a wider net to include more products and services such as the Apple Store, iPod, iTunes, MacBook, iPhone, and now the iPad. Apple Inc. – company's international competitive strategy Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company's international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005). One of the competitive strategies for Apple Inc. lies in its string Sales and Marketing positioning all across the world tough its exclusive Apple stores or in the form of franchise stores. Another competitive advantage of the company lies in its Research & Development capability. This strategy has long been a source of competitive advantage to beat the competitive rivals, both in the domestic market (like Microsoft Windows operating System and Apple's Macintosh), Google Inc. (Android mobile operating system and Apple's iOS) s well as in the international competitors like South Korean giant, Samsung and Finnish mobile maker, Nokia Inc. (University of Oregon Investment Group 2012). Another source of competitive strategy to ... Get more on HelpWriting.net ...
  • 40. Props Of Marketing : The Four Components Of Marketing The four P's of Marketing are: product, promotion, place and price. These four components were defined by the American Marketing Association in the early 1950's. They serve to describe the selling points of product or service. These selling points are factors that companies define to set them apart from their competition. There was concern that these four components did not completely cover the bases of marketing as a whole, therefore, the American Marketing Association later defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Often identified simply by "the value approach," the words, creating, communicating, delivering and exchanging spoke to the actions necessary to successful marketing of a product or service. A Tale of Two Businesses When considering well–known businesses and strategies they employ for marketing, we can compare methods and look at differences and similarities of how they operate. Let's consider two of the most successful and well know corporations in America: Starbucks and Apple. While the products are very different, their products and services are well known and they have both seen success from their respective methods of marketing. Starbucks Starbucks employs the product, promotion, place and price method of marketing. They place great emphasis on their products and have established themselves ... Get more on HelpWriting.net ...
  • 42. How Apple Delivers The Marketing Of Its Iphone Range Essay How Apple delivers the seven Ps in the marketing of its iPhone range. Introduction Marketing plays a more and more important part in people's daily lives. It's hard to give a specific description for marketing, but it does influence each people's daily life, even not everyone has the sense of marketing. As companies should realize people's need and make their products have value for customers, they may figure out what's customers' expectation, how to make the design, quality, how to publicity them, what services they need to offer, all of them should be considered using some tools. Transnationally, this tool is marketing mix (Dennis, et al., 2001, p. 1). With the development of the marketing, marketing mix has considered in more range, 7p's is frequently used now. the main body of the component is product, place, price, promotion, people, process and physical evidence. Good understanding of this part builds a foundation to run a business. This essay will help to use 7p's marketing mix to analyze how iPhone influences customer and create value in the market. How apple successfully using that in their range of iphone? It can be concluded follow: arranging the right product in the right place, deciding right price and right time. (Dennis, et al., 2001, p. 1) Main body A good Product Product is the essential factor to create the market, thus it's also a starting point in creating a marketing mix. A business should clearly figure out what their product is, what benefit ... Get more on HelpWriting.net ...
  • 44. Case Study : Apple Inc. Essay Apple Inc. can pay its current and long–term debt obligations or liabilities, has tremendous tangible and intangible assets worth billions of dollars, and has a vast reservoir of investors, lenders, and shareholders providing all the finances for running the corporation 's operations. Like every business organization, Apple Inc. sells more in some products than others. To illustrate, Apple Inc. sells more on phones than Ipads. I do not have any doubt that Apple Inc. will make more sales in revenue and profits in the next five years ahead. Base on the fact that Apple Inc. is consistently researching and upgrading their products to meet the business and personal needs of their growing clientele. Apple Inc. has so many options when it comes to ameliorating its cash flows in the future. Apple could issue more bonds to raise capital for its daily operations especially in the area of research. Apple Inc. could also go to their lenders such as banks and shareholders to raise more money to improve upon its products and patents. The money raised and invested will, in the long run, maximize Apple 's cash flows– more sales in revenue, expenses, and profitability. Based on Apple 's financials I would say that are likely to improve over the next five years. Historically or $120K to $232K. The two items to watch would be their declining profit margin and increasing overhead expenses. To maximize the use of its cash flow, Apple could (1) improve their cash from operating activities by ... Get more on HelpWriting.net ...
  • 46. Apple 's Mission Statement For Apple The successful company that I have chosen is apple. Apple was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple is one of the leading innovators in technology that designs and markets electronics, computer software, and personal computers. Apple products are one of the most dependable devices out there. Apple is an American company. The company 's best– known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system, iTunes media player, Safari and etc. Apple is known for their strategic innovative management practices. Steve Job's mission statement for Apple in 1980 was: "To make a contribution to the world by making tools for the mind that advance humankind." I don't think his mission statement is too far from what it now. It lengthy but is give the same concept. I basically use most of Apples products. From my Ipad to my Iphone and it does make life easier. Apple has more programs as far as business purposes that make life a lot easier. Their products are compatible with each other. There's very little issues when it comes to their software. A lot of the programs do the work for you. From working on your Mac to working on your Ipad work can go where you can. When it comes to customers their mobile wallet makes paying easier. Devices that advance mankind diffinatly what Apple is doing. There's a program that apple offers in the apple store that will calculate a ... Get more on HelpWriting.net ...
  • 48. How A Customer Relationship Management System Is Used For... Akram Hussain Unit 11 – Assignment 2 Attracting and retaining customers Introduction In this assignment I have been asked to describe the different methods used to attract and retain customers for a selected service or product offered by a selected organisation. I have then been asked to analyse the different methods used to attract and retain the customers for the selected organisation. My final task in this assignment is to explain how a customer relationship management system is used in a selected organisation. The business organisation I have selected for this assignment is 'Apple' and the product I have selected for this assignment is Apple's IPhone. Apple Inc. Apple incorporated is a worldwide and globally known organisation. Apple ... Show more content on Helpwriting.net ... Apple Incorporated is one of the world's largest electronic products company along with one of their biggest rivals Samsung Electronics and seconds world's largest mobile phone provider after Samsung Electronics. There are over 420 Apple retail stores in 14 different countries around the world and employ over 75,000 people. These Apple retail stores sell Apple products such as iPhones, iPad, apple macs etc. Apple also sell their products online on the Apple website. Apple 's main aims are to provide their customers with unique electronic products and to change the way people communicate and socialize using apple products. Apple Incorporated are a private limited company in the private sector of the economy and the tertiary sector. Methods used to attract and retain customers (P3) Apple use many different methods to reach out to their customers and retain them, below I will be talking about some of these methods. Unlike many electronic product companies, Apple have their own stores to sell their own Apple branded products instead of selling them at third party retailers. The Apple stores only sell Apple products, electronic and non– electronic. Apple stores not only sell their products but also give advice and help on how to use these products. They will also repair faulty or damaged Apple products. Another method Apple use to retain customers is the use of ITunes. ITunes ... Get more on HelpWriting.net ...
  • 50. Marketing : Marketing And Relationship Marketing Essay Integrating Marketing With the shift in the external marketing environments, Apple has also shifted its marketing strategy. It personalizes marketing through experiential marketing and relationship marketing. "Experiential marketing promotes a product by not only communicating a product's features and benefits but also connecting it with unique and interesting consumer experiences" (Strategic Brand Management, P. 181). Customers can easily experience a sense of community every time they walk in into the Apple stores. The layout of the store itself is well thought of. The reason that every Apple stores have basically the same layout with the numerous displays of products is because Apple knows that the sampling of products is the key to purchasing decisions. I personally enjoy walking into the Apple store even though I may not plan to purchase anything. The vibe of the store is so welcoming that customers feel comfortable walking in and out of the store even when not purchasing anything. The Apple store employees are present in almost every table, ready to provide any information needed by the customers. Relationship marketing "transcends the actual product or service to create stronger bonds with consumers and maximize brand resonance" (Strategic Brand Management, P. 182). This marketing strategy understands that customers are the key to success. They treated customers with utmost care. As I mentioned in my personal experience above, Apple created a sense of connection ... Get more on HelpWriting.net ...
  • 52. The Common Attributes Between Religion And Brands It is widely known that organized religion has dramatically shaped every aspect of human identity for several years. For example, in a society currently bombarded by material objects and cluttered advertisements, an interesting relationship between brands and religion has formed. Despite the correlation between the two being invisible to the naked eye, academic scholars have taken great interest in researching how brands operate like religion. With that in mind, the purpose of this essay is to identify and analyze the common attributes between religion and brands. This analysis begins with working definitions of both concepts, in addition to discussing the common attributes which include: formation of human community, focus on human desire, and entering into human relations of exchange. Accordingly, by drawing on David Chidester's text, Authentic Fakes: Religion and American Popular Culture (2005), this paper will argue that Apple, an iconic brand, is an authentic fake doing real religious work. For starters, it is important to define the term "religion" as many different definitions circulate. Chidester (2005) offers a simple definition, which states that "religion provides ways of being a human in a place" (p.3). Since religion is known to be a complex concept, Chidester's definition is functional because he does not put restrictions on what religion is. Instead, the importance is placed on the element of human experience that will not only bring individuals together, but ... Get more on HelpWriting.net ...
  • 54. Business Perspectives Of Apple Inc Business Perspectives (GB500), Professor Glenn Murray KAPLAN BUSINESS SCHOOL, Sydney –Australia May 28–2015 Apple Inc. Andres Felipe Martelo Gónima Student I.D 119579 Shahnavaz Vahora Student I.D 120018 Table of Contents Overview Executive Summary.........................................................................................................3 Analysis 1. External Perspective...................................................................................................4 1.1 Pest......................................................................................................................................4 2. Internal Perspective.................................................................................................5 2.1 Resources and Capabilities .............................................................................................5 2.1.1 ... Show more content on Helpwriting.net ... Over the years, Apple has been able to improve their products and achieve global supply chain, entering the market as a necessary product for consumers, "is not just a computer is a Mac " this kind of good will is what apple has managed to position. On the other side and to begin this analysis of brand, we can see how Apple has proposed creating one of the best internal and external processes, this is where we analyze the most important aspects of the brand, its proposals, innovations, processes, profits, and why not? their weaknesses against competitors. 1. External Perspective It is all about the Apple that what factors are responsible at present and upcoming future to affect the company. The company believes in improving the performance of the business majorly initiates with it products and various environment factors are there those effect the performance of its business. A proper management requires by the company for managing the products throughout its lifecycle for improving their effectiveness and designs them for the better recyclability. ... Get more on HelpWriting.net ...
  • 56. Apple : American Multinational Technology Company Apple is an American multinational technology company that leads in the worlds largest consumer technology company. Not only is Apple a worldwide technology company, but it also the third largest mobile phone manufacturer. Headquartered in Cupertino, California, Apple designs, develops, and sells consumer electronics, computer software, and online services for over 41 years. Tim Cook, CEO of Apple inc. head of Apple Board of Directors, describes Apple products as devices that can change lives and help shape the future. With over 500 retail companies around the world, Apple holds a value of 750 billion dollars. With Apples continuous production of innovative hardware products, softwares, and consumer electronics, more than a billion Apple products are being actively used and operated around the world. Findings & Brief History of Apple: Founded in 1976, Apple has slowly become a multinational corporation. It all began in 1974 when college dropouts Steve Jobs and Steve Wozniak came together and created a technology domination. When Jobs and Wozniak decided college wasn't for them, they immediately began creating a company in which they would create PC devices as personal consumer products. Along with their friend, Ronald Wayne, they three began developing a PC, otherwise known as the first Apple I. After being denied numerous times by local computer shops and companies, the three decided to develop their own company right at home. Soon enough, Ronald Wayne decided he no ... Get more on HelpWriting.net ...
  • 58. Marketing Analysis : Ikea And Ikea Consumer behaviour is defined as the study of customers and the methods that they take to choose a product or service. Marketers spend millions of dollars in research of consumer behaviour and the creation of consumer strategies. These consumer strategies are used in different industries to improve the image of a company and increase their sales. These strategies increase a customer's desire for a particular product, and can often confuse them into believing that their product is a necessity. This is how small businesses are able to become wealthy global industries, such as McDonald's and IKEA. IKEA is a Swedish furniture store who has become a globally recognised company because they use consumerism strategies to attract more customers and increase their sales. As of 2004, IKEA had more than 200 stores in 32 countries. IKEA also sells around 12,000 different products, making them a one–stop destination for any interior renovation. Their stores are laid out almost like a maze, and customers are provided a map to navigate their way through the store. Many IKEA stores also have Swedish restaurants and they provide a play area for children to be dropped off while parents browse the store. This technique was first used in the Wesnedbury store in England and the store saw a rise in profit and found that customers were spending double the amount of time in the store, to approximately 4 hours. The food that is sold at IKEA is also cheap as a way of making all of the company ... Get more on HelpWriting.net ...
  • 60. Itunes Music ( Apple ) Store Entered Into The Music Market ITunes music (Apple) store entered into the music market in 2003. However, prior to Apple 's entry into the digital world of music, the industry was fighting this new wave of music getting released to customers. However, with Apple 's release of its iPod digital–media player (2001) and adding the iTunes Store in 2003, they became the gatekeeper of digital downloads. Consequently, they promptly became supreme inside this new swim lane of the music industry. The key player that allow this was the iPod, MP3 players, and Apple 's own iTunes software which all interfaced, thus making them one of the industry most popular amongst technology favorites and consumers. However, the music companies did not take too kindly to this, they were at odds ... Show more content on Helpwriting.net ... Apple used the concept of variable pricing upon their entry into the world of digital music, in their efforts to identify the structure of pricing and to implement pricing strategies which would promote downloadable data. Variable pricing affects the different cost of a merchandise based on the preferences of the manufacturers. While this varies from flat pricing model, where just one fixed price is utilized for those items that are alike. Take the content of purchasing songs, all cost one price and all movies will cost another. Apple captured the music industry with its entry of variable pricing through the iTunes music store. Nevertheless, this pricing tool (variable) was not welcome with open arms by music executives in the industry, but Apple demonstrated its pricing influence in delivering a product and winning over executives as a result of this pricing strategy and that its policy was here to stay. Offering consumers more choices through the use of variable pricing is a great strategy model. Not only can consumers purchase songs they have never purchased through the Apple's Music Store, Apple also control how they increase the price, which can tremendously affect its revenue. There are articles and reports that have been published on Apple and how they have over 70 percent control of this market base in the United States when it comes to downloading music. Having such a large market sector, as well as providing easy on the go music options to listen to, ... Get more on HelpWriting.net ...
  • 62. Apple Store Fifth Avenue, Us Apple Store Fifth Avenue, US Apple Store 5th Avenue, USA Information provided in the following document represents the opinion of its sole author based on the information obtained from various internet and literature sources, it does not represent the opinion of Apple Inc. or any of its affiliates, and it does not reiterate any confidential information obtained during employment with Apple Inc. and its affiliates. Case and materials discussed are based on the speculative basis and do not in any case suggest or confirm any future developments or implications to Apple Inc. as a publicly traded company. Some of the mentioned products and brand names are property of © 2016 Apple Inc. All rights ... Show more content on Helpwriting.net ... Company is present through a number of high premium technology products with exploration of luxury products through its unique Apple Watch Edition and Apple Watch Hermès made in cooperation with the famous luxury brand. Apple is being positioned as a premium or upper premium brand due to its large volume of sales and the fact that its products aren't highly unique and cannot be severely customised by the company itself, with the exclusion of the Apple Watch. Apple Watch Hermès, 2015 From the financial perspective Apple Inc. is one of the world leaders and is classified as World's most valuable tech company with just recently being listed on DOW (Dow Jones Industrial Average) index. In 2015 Apple has posted results of one of the highest net sales reported of $233,7 billion with the profits ranging in $52.5 billion this fiscal year. Also Apple has done one of its biggest research and development investments since the company foundation of $8,1 billion. (Apple Inc., 2015). Current Industry Conditions Apple is present on a number of markets through various models from direct presence to franchise or joint–venture. Company is currently counting more than four hundred fifty retail stores worldwide. Biggest markets are China and United Sates of America with strong significance of Europe and South Asia and Australian markets (Business Insider, 2015). The markets in which Apple currently operates are highly competitive and the brand is
  • 63. ... Get more on HelpWriting.net ...
  • 65. How Technology Has Become A Universal Value As I wait outside the Apple Store for my dad to find a parking space, my impatience grows. The sun beats down on me, causing beads of sweat to trickle down my forehead. I gaze longingly at the crowded store, itching to go inside. When someone mentions the word "apple," the fruit is no longer the first thing that comes to mind. Millions have seen the iconic logo, and the love of technology has become a universal value. I've been here a thousand times, each time better than the last, resulting with me always looking forward to the next visit. I look on as a boy, decked out in a baseball uniform, runs down the street, screaming for his parents to catch up as he rushes into the store. I witness an elderly couple leave, with a look of awe, wonder, and slight confusion on both of their faces, after their experience with the newest and most innovative technology. Eager to get my birthday present, a laptop, I survey the bustling streets for my dad, wondering what could be taking him so long. Tapping my foot against the dirty sidewalk, I see people exit the store with bags filled with their newest prized possession, and a smile stretches across my face, knowing that is soon to be me. The loud honking and screeching tires of two black Range Rovers snaps me out of my trance. The minutes feel like hours, until finally, I see my dad's tall and slender figure in the crowd. I hurry over to him, urging him to walk faster to the entrance. Pushing the immaculate, glass doors open, I rush into ... Get more on HelpWriting.net ...
  • 67. Case Study : Apple 's Biggest Challenge Statement of Problems and Purpose of Analysis Every company's biggest challenge is competition. In analyzing the 2012 case study, it can be said that Apple's biggest challenge is competition and new entrants to the market. Their supplier power is high, buyer power is high, and substitute goods concerns is relatively high. The case study highlighted that as Apple continued to successfully produce great products, and increased sales worldwide, competitors saw Apple as a threat and tried to copy their style. According to the case study, Apple's biggest concerns for the company going into the third quarter in 2012, were how Google's entry into the market for smartphones and tablets would affect the company's sales of the iPhones and iPads. In 2011, iPad and iPhones contributed tremendously to boosting the company's performance in 2011 and 2012. Apple's biggest competitor with regards to mobile devices is Samsung, which managed to attain the title of the world's largest smartphone seller in 2011 and early 2012. Identification of Strategic Alternatives The case study highlighted Apple as a legendary company that innovates and dictates the movement for future technology. It is no surprise that technology is ever changing. Companies must be aware of these changes and must devise strategies to adapt to them. Consumers taste and preferences rarely remain the same, hence Apple must continue to be the top player in the innovative world. In order to continue producing the best ... Get more on HelpWriting.net ...
  • 69. Market Research & Strategic Analysis: Apple Case in China APPLE IN CHINA GAIN THE POWER BACK Table of Contents EXECUTIVE SUMMARY 3 A. ANALYSIS 4 I. Strategic Issue 4 II. Analyze the Apple situation 4 1. Student slave Labor: Chinese students forced to 'intern ' at iPhone factory. 4 2. Warranty Scandal: Worse Warranty policy to China compare to other countries 5 3. Underdeveloped infrastructure: only 8 retail stores 5 4. Competition facts 6 5. Other facts: The relationship between China and USA 7 6. Conclusion about Apple strategic issue 7 7. Information gaps: 7 IV. Position the company in the context of the issue 9 1. SWOT Analysis of Apple in China 9 2. A PESTEL Analysis of Apple in China 9 V. Identify and Map the actors 10 B. AUTOMIZED SCANNING PROCESS – KEY ... Show more content on Helpwriting.net ... Suggested actions include operational ones for immediate actions and strategic ones for a longer period of time in the future so that Apple can still maintain its image in China market. Besides, these specific activities are also prioritized based on the urgency of each one. Last but not least, the Communication Strategy part ensures that every of Apple activities should maintain its key message and indicates how Apple will communicate its activities to its stakeholders. From the provided recommendations, it is hoped that Apple management can consider implementation for strengthening their position within the tablet and smart–phone market in China. A. ANALYSIS I. Strategic Issue Apple is being criticized in China for three main issues, including slave labor, guarantee scandal and underdeveloped infrastructure. However, China is a significant market for Apple. Apple's market share in China is continuously growing while decreasing in mature countries. Issues related to human rights and labor protection in China are sensitive and of globally mutual concern. If we do not address these issues properly, we will lose Chinese customers as well as suppliers and sub–contractors. This may also seriously impact the reputation and sales of Apple products worldwide. II. Analyze the Apple situation 1. Student slave Labor: Chinese students forced to 'intern ' ... Get more on HelpWriting.net ...
  • 71. The Success Of Apple Inc. In the last decade, Apple Inc. has become one of the utmost successful and wealthiest companies in the world. With the aid of other companies in the field of technology, Apple has achieved strides in the area of innovation that is nearly unparalleled in this modern age. How has the success of this once computer company turned into a multinational technology company, effected its workers, customers, and the social–economy that we live in? Slowly, Apple Inc. has become one of the largest companies in the world with their products being used everyday by millions of people and a major impact in the social economy and quality pay and benefits for their employees, however, with below average treatment in particular cases. Apple generally puts on a clean and sleek face to the public. Since the basis of apple is technology, they tend to exploit that aspect to their advantage, making customers feel completely immersed when walking into one of their stores with the sleek interfaces and "Genius Bars". The placement of these stores should come to no surprise as the location of the stores exist in the substantial cities where maximum foot traffic occurs. Presently, Apple stores are in forty–five of the fifty US states and in more than seventeen different countries/regions including Australia, Hong Kong, and Paris ("Apple Retail Store – Store List."). However, consumers are not completely limited to buying Apple's products in their stores, Apple has all their products available online. ... Get more on HelpWriting.net ...
  • 73. Design Thinking and Innovation at Apple BACKGROUND: Apple has been a leader in innovation for years and has been able to achieve so by striving hard to deliver insanely great products with simplicity and sophistication. The constant need for innovation, development of unique product development strategies and their prompt execution, the presence of the visionary, Steve Jobs and their bold attitude at business experimentation formed the basis of principles at Apple. During mid–1970s, computers were mere automation devices and were not perceived to be used for personal work. Apple reasoned the impact personal computing will have on individuals once they were able to see how beneficial the personal computers could be. It was essential these machines were highly user friendly. ... Show more content on Helpwriting.net ... Jobs demanded products with ultimate sophistication, high quality, and superior capabilities yet, simple UIs. It was his persuasion to have Apple computers for personal computing, when the rest of the industry was busy creating enterprise solutions. His drive for excellence, and total involvement in every stage of product development and its presentation to the customer, have been the principal elements responsible for the innovation at Apple and the way the company is shaped up. Apple manages to create hype about its products and makes grand presentation to launch them in the market. The launched product is immediately available in the retails and on–line stores for customers to review and purchase. Apple values its secrecy and guards it fiercely. This creates additional hype around the product as they have been known for delivering innovative and appealing products. The constant innovation at Apple ensured they had improved versions of previously launched products, which were then marketed to promote users to have a portfolio of a single product. Apple took a bold step by moving to retail and having commercial stores for Apple products in a hope to attract non–Apple customers and retain the Apple fan base by providing elegant store designs and easy accessibility to their products. The intent was to generate foot traffic by luring shoppers and ... Get more on HelpWriting.net ...
  • 75. Apple Final Case Study Apple Final Case Study Apple Inc. is established in California on April 1, 1976 and incorporated on January 3, 1977. Apple Inc. focuses on designing and manufacturing consumer electronics and software products. Which should be mentioned is that the company's best–known products are Macook, iPod, iPhone, and iPad. Until now, Apple Inc. operates 408 retail stores in 14 countries, which are regarded as the most popular stores worldwide. Apple has more than 72 thousand staff and 30 thousand of them are engaged in retailing service. In May 2013, it is the first time that Apple Inc. is on the Fortune 500 list about top ten companies. Steve Jobs, one of whom established Apple, led Apple to achieve widespread success with its products. He is the man whom led Apple to be the largest cell phone provider, the second largest company in the world, and the most innovative company. In addition, he is the reason why Apple has the unique corporate culture. Unfortunately, Steve Jobs has passed away because of cancer. Thus, Tim Cook, the chief operating officer has taken his position to manage the whole company. Although Apple Inc. still has the most of market share in the world; there are some potential problems in Apple Inc. The metaphors described in Gareth Morgan's book "Images of Organizations" can help us to maintain a professional stance about the situations. They also help us to find new ways to give recommendations. Specifically, the machine, living system, brain, culture, ... Get more on HelpWriting.net ...
  • 77. Ansoff Matrix of Apple and Value Chain Essay | Products | | Existing | New | Markets | Existing | Market Penetration | Product Development | | | *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ,Europe,Japan ,Asia specific) –(iPhone) – (Financial Table 3.4 & 3.5) (21)*Net Sales – increased by Product in 2010 – (Financial Table 3.4 & 3.5) (21) | *Apple pricing decoy(27)*Apple & Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market for Apple(24)*Consumers cloud market(25)*Developing a low cost market–Telecom (Macs)(26) | *First mover advantage–IPods (66)*Multi–Product Strategy(20)*Diversification of apple(67) | A–FIRM INFRASTRUCTURE:– 1) ... Show more content on Helpwriting.net ... | I–AFTER SALES SERVICE:– * Apple Care (32)(20) * Facilities end user to return the product after useful life to company for environmental friendly disposal(32)(40) | 20.OneSource Info service, 2011.Reports for Apple Inc, [Accessed 05/07/11](9) 21. Apple Annual report; September 25, 2010, Onestop, Accessed dt, 05/07/11(28) 22. Mintel–iphone generation–UK– November 2009(57) 23. CNET News 24–05–2011,International 25–05–2011(58) 24. Alpeyev, Pavel, Eki, Yoshinori, Mukai, Anna, Hesseldahl, Arik, iPad Leads Apple to a New Market: The ElderlyBloombergBusinessweek, 00077135, 8/16/2010, BSP(59) 25. Andrew Nuttney, Consumers and the Cloud, 06 October 2010, Datamonitor(60) 26. City AM, Apple plots cheaper iPhone to fight Google ,Monday 14th February 2011, p 3(61) 27. ... Get more on HelpWriting.net ...
  • 79. The Dangers Of Technology On Physical Health And... Understanding Thesis: Option 1 Prose form: news article News in Review – University of Calgary Study Demonstrates the Dangers of Technology on Physical Health and Psychological Condition If someone were to tell you that every time you sat in front of your computer or scrolled through Instagram you were rewiring your brain you would probably back away from the screen. The alarming part is that this is reality. An eye opening University of Calgary study demonstrates that technology is an integral component to human identity yet, the amount of obscure negative reverberations that comes with its use may not be worth the empty satisfaction that it brings. This review shines a light on the addictive qualities of technology and the harmful physical, mental and psychological aftermath covered in the study. Technology is an infinite realm of information and communication that presents individuals across the globe with the grand illusion of interconnectivity and sociability. One aspect of the study surveyed Apple customers who were receiving care for crashed hard drives. These customers held the highest levels or stress and anxiety in the store. The majority of them felt as though a piece of them vanished along with those hundreds of thousand of files. One subject stated that his life "actually was over because of a simple computer failure." However, at the same time, he wasn't impressed with the technology even though he was waiting in line to pay hundreds to get back what he ... Get more on HelpWriting.net ...