Comcast And The Media Industry

Comcast And The Media Industry
Comcast
"Comcast" is one of many companies that own's and works in the media industry, they not only own
two very important primary businesses, Comcast Cable and NBCUniversal but are known as the
largest cable television operator in the United States. They offer their customers a large variety of
entertainment technology from video, high–speed Internet and phone providers, to residential
customers under the XFINITY brand. As "Comcast works in the media industry they are always
"aspiring to evolve to the next level of a corporation" and they are nearly there. They are already
known to have the largest broadcasting and cable company in world by revenue, and from further
research, we known that they are already America's largest media conglomerate. Their name,
"Comcast is a blend of the words "Communication" and "Broadcast".
"The media's the most powerful entity on earth. They have the power to make the innocent guilty
and the guilty innocent, and that's power. Because they control the minds of the masses.". In the
media industry everyone is always wanting to gain more power, the more power you have, the larger
audience mass you gain. "Comcast" as a type of organisational company owns many media sectors
and these include; video, high speed internet, phone, advertising, franchise fees, cable, corporate,
NBS cable networks, NBC Broadcasting television, Universal Filmed Entertainment, Universal
Theme parks and NBC Universal. Here is a chart demonstrating their revenue income
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Personal Statement: My Engagement With The Media Industry
Erasmus
Accidentally in love' might be the best expression to illustrate my engagement with the media
industry, which initially started as I was studying towards the completion of my Diploma in
Broadcast Journalism at University of Indonesia. It was not my intention to be involved in this field,
however, after I received lectures in media and journalism, I found that the media is exceptionally
interesting. It has a great power to inform, to educate, to influence, and to create a better society.
Additionally, through studying this course, I also discovered my desire to produce impactful work.
This led to a bigger aim to become an aspiring journalist. As a result of this passion, combined with
my knowledge and skills in broadcast journalism, I secured a position as a TV reporter ― before I
even graduated.
As a reporter, I have worked for two of Indonesia's eminent TV stations: TV7 and ANTV. Two
pieces I worked on during these tenures highlight my skills and devotion to media and journalism.
Firstly, I was able to influence Adhyaksa Dault ― the Indonesian Youth and Sports Minister ...
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Not only I have to switch a mindset from employee to employer, but I also have to take a bigger role
in managing people as well as set the direction for the content itself. I have to learn about the
business side of the digital media and at the same time I also need to have a deep understanding in
content creation, strategy, and marketing, something that I had never done before in 10 years
working as a TV journalist. With my experience and my education background, I can manage some
of the responsibilities. However, I need more education background to perform most of my new
responsibilites in digital business and management, policy, ethnic, and development. These
knowledge and skills are perfectly tailored at the Master in Digital Communication Leadership
(DCLead) program, particularly Digital Communication, Policy and Innovation in Europe (track

Gaming And The Media Industry
Gaming, the growing titan of the media industry, has affected almost everyone in some way, even if
they do not play games themselves. Everyone knows at least one person that plays games, and
whether they play them on a computer, a console, or a mobile device, their gaming has most likely
affected their relationships and health in some way. They could cancel events with friends using the
excuse that their World of Warcraft raiding guild won't wait for their real life, or they may suddenly
shave off a lot of belly fat, and credit their excessive play of Wii Sports Club for their rapid boost in
physical health. The two games mentioned prior, one being a massively multiplayer online
roleplaying game (MMORPG) and the other being a fitness game, are completely different, and
thus, effect the people that play them in different ways. On top of that, the differences between these
two games are just an insanely small snapshot of the variety of games. Just like works of literature,
there are several different genres that define games such as: platformer, simulation, education
games, and many more. This variety of genres attracts many diverse groups of people, and this
allows gaming to effect large groups of people in a multitude of ways. At face value, it may just
seem like a form of entertainment, but this power that video games have over significant portions of
the masses allow them to change how people interact with themselves and others. There are several
positive mental and

The Effects Of Video Marketing And Social Media On The Ski...
The effect of Video Marketing and Social Media on the Ski Industry
The ski industry has historically been creative in its marketing ventures, which include glossy, full–
page magazine ads and full length films that are released at the beginning of each season. The films
and ads display the best pro skiers in the best new gear, and serve as effective marketing tools. In
recent years, a new form of advertising has helped the industry reach a large demographic almost
instantly; social media. The ability to use social media allows companies to share their online
advertising content with everyone who is on that social media network, allowing access to millions
of people with just a few clicks. As a result, video marketing is becoming an increasingly popular
method of advertising for everyone in the ski industry, from small start–up companies to the worlds
largest and most popular ski resorts. Also, the invention of the GoPro, the most popular and
advanced handheld camera out, has enhanced the online marketing aspect of the industry. This
camera is waterproof and impact proof, can fit in the palm of hand and can be mounted or fixed to
almost anything. Stemming from technological advancements in the film industry, and social media,
video marketing and its promotions have become a successful asset to the ski industry.
The ski industry needs to keep up with the times to stay competitive with its marketing strategies,
which now includes delivering high quality online content

The Impact Of Media On The Media Industry
Over–all this documentary made me feel very defeated and overwhelmed. Possibly it is just my
mood tonight, but it is clear that a few really wealthy companies run the media in the United States.
There has been a decline in small ownership media companies similar to Independent Lens in recent
years. This decline correlates with the Telecommunication Act of 1996 that ended most ownership
restrictions (Campbell, Martin, & Fabos, 2014, p. 224). It was thought that this deregulation would
encourage competition in the media market place, instead it had the opposite effect and created large
media conglomerates.
Cooperation's like Time Warner, Disney, and individuals like Rupert Murdoc own multiple media
outlets making it very difficult for other smaller media outlets to afford to advertise enough to stay
in business. Rather than competing, many of these companies hold joint venture investments and it
is not in their best interest to compete with each other. Deregulations in the industry has allowed
these monopolies to become very powerful limiting the impact of the FCC (Rich Media, Poor
Democracy, n.d.).
The film points out that investigative Journalism has been in a steady decline since 1996. Now that
cooperation's own the news stations it is more about profits rather than true investigative reporting
that costs much more than the fluff reporting or getting your news off the wire. News reporters now
have to compete for ratings and advertisers to stay competitive. Cable

The Impact Of Digital Media On The Cinema Industry
Technological innovations have brought about significant changes in in almost every aspect of the
society. The proliferation of the Internet and new media has changed the way people live, work and
entertain. Long–time forms of entertainment, such as music, games or movies have been changed
accordingly. Within the entertainment industry, the cinema sector is experiencing dramatic
transformations. Consumers are now provided with a wide range of ways to access their products.
Traditional practices of enjoying movies, especially going to the cinema, are said to be diminished
by the use of digital media. From this, there are two contradictory points of view about the future of
cinema. Some observers concern that digital developments are posing ... Show more content on
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This transformation is demonstrated by the number of theater screens with recognized international
standards, and the enormous revenue earned by movie theaters daily. While there are great potentials
to further develop, the current local cinema market is facing several major problems.
It is vital to recognize the significance of digital technologies in the contemporary media
environment. Digital media have changed the production, distribution and reception of movies,
therefore affected the business of all institutions. On a larger scale, major issues emerging from
these transformations can lead to long–time, critical problems for the whole industry.
Acknowledging and understanding those issues, therefore, can be advantageous to develop
necessary measures to avoid or resolve the problems. In this context, the combination of spreadable
media and digital disruption theories can be employed as the conceptual framework, within which to
analyze these alterations.
Structure
The structure of this paper is as follows: first, it reviews the current literature of the media and
technological development, within the paradigm of media convergence and its related concepts.
Next, it investigates the shifts in the movie industry as a result of digitization. The potential
consequences of the digital disruption will also be explored.
The methodology will examine two case studies in

Media And The Media Industry
Caitlin Jones
17B Liberty Park,
Pendyris Street
Cardiff
CF11 6YY
23 October, 2015
David Kane
South Island School
50 Nam Fung Rd,
Aberdeen,
Hong Kong
Dear Mr Kane, Thank you for your correspondence, it's really great to hear from you. Your letter
gave me so much to think about and I've been taking my time to formulate a reply to your comments
about media course, Television Production which I've chosen to study. Media courses have been
taught at U.K universities for over thirty years and vary from practical to academic studies, but one
thing is for sure, they have evolved over time as the media industry has changed considerably. I
understand you have major reservations about my choice of course, as this isn't traditional degree, ...
The development of mass media has changed society and we are now all familiar with the term
"global village" where news and information is spread around the world within minutes. As with
Gutenberg's printing press, the affect of mass media is so immense it needs to be analysed. Amanda
Lotz wrote 'Television Will Be Revolutionized' and said that "Television played a significant role in
articulating post war American identity". It shaped and formed America, Television at the time was
very basic but rapidly developed from having the same channels across the nation to affiliates
reporting locally. The power the media had changed and manipulated America. This was most
telling during the coverage of the Vietnam War and the Nixon downfall, when American audiences
struggled to eat their dinners every night with the shocking images on their Televisions. Television
has become an everyday activity, it was switched on at breakfast and it's last thing people saw before
they go to sleep. The number of channels multiplied after the 1970's and niche audiences were
created, the number of hours of live television watched by the average American is now more than 5
hours per day and continues to increase. Television content is challenging social norms, creating
sympathetic storylines, highlighting social issues and representing the changing nature of

Comcast And The Media Industry
Comcast is a large cable and satellite television provider in the United States. The company has been
plagued with internal weaknesses and external threats in recent years and is in desperate need of
turning around its customer service department as quickly as possible. Aside from customer service,
the way the television industry is marketed to is changing, Comcast has to stay on the cutting edge
in price, product quality, flexibility of plans, and customer service. Comcast has many different
areas of their business that need to be analyzed to see where they can invest time and monetary
resources to improve the quality of their product and service to their customers. Looking at
Comcast's macro environment the company is a leader in ... Show more content on Helpwriting.net
...
Comcast has to balance all of these factors in their macroenvironment while making their internal
business decisions and deciding how to price their advertisement slots and subscription charges. In
the competitive environment, Comcast does not get threatened with new entries into the market very
often as the cable and satellite industry is very costly to enter. Comcast also does not have much
supplier power so that does not factor very heavily into their strategy, especially now with the
increase in streaming and satellite services for television. However, the other three forces in the
Porter's five forces model are all very active in Comcast's business model (10K Comcast, 2017). The
consumers subscribing to Comcast and the businesses advertising with Comcast do possess a certain
degree of buyer power, this forces Comcast to keep their prices competitive and relevant to current
demands in the market (10K Comcast, 2017). The threat of substitution in this industry is growing,
this can be attributed to poor customer service, higher fees and the growth of online streaming
services such as Netflix and Hulu that are taking customers away from traditional cable and satellite
companies (Levy,2016). Threats from outside of the company have forced Comcast to start
evaluating what they need to do to adapt, change and grow their company in the future. Comcast
now has increased

How Does Social Media Affect the Fashion Industry?
6AD002 Dissertation BA (Hons) Fashion & Textiles "How has the fashion industry been affected by
social media?" By Sameela Arshad 1016583 1 Abstract Many writers have attempted to discuss
the question of how social media affects the fashion industry and other industries in this respect.
However, with the current rate of technological advancements, the world is forced to adapt to
current trends and crazes with the current being social media, which in turn is affecting all
industries. This research paper will give an insight to how the fashion industry has been adapted to
social media, how the fashion industry has benefited from this and also how the fashion industry has
faced problems because of this. To give a good understanding of ... Show more content on
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What is social media? What is the impact of social media on the fashion media? What the future
impacts may be? 4 2. What is social media? In order to understand the impacts of social media on
the fashion industry, it is important to understand the concept of social media and it's emergence. It
is a platform for social interaction, which allows users ease of accessibility and scalable publishing
techniques. From using web based platforms to broadcast media dialogues into social media
dialogues, O'Leary et al (2011, p.2) define such media as "...online sites that support and encourage
interaction. Marketing messages turn from one–way, top–down messages into a dialogue between a
brand (like your business) and a customer. This idea of interactivity differs from other types of
digital messaging, such as banner advertisements." Social networks started as a place to connect
with friends in an easy and convenient way, it gave people the opportunity to connect with new
people too and to build relationships. Today there are a number of customized applications being
made on the social platforms, whose main purpose is to promote the product or brand. As social
media is proving to be both cost effective and highly efficient in expanding and maintain a huge
audience, organisations find they are shifting more towards social marketing. As such socializing
platforms become an increasingly popular

The Impact Of Media Industry On The World Essay
Media industry companies throughout the world has changed significantly during the last decade.
Just as once film industry has been threatened by and had to adjust to the introduction of DVDs
instead of VHS tapes, nowadays, a similar pattern can be identified with introduction of digital
platforms. Various media companies, including film and music production, distribution, television,
publishing, etc. have to not only adapt their services to this emerging development, but also find
new ways to keep up with direct and indirect competitors. The former ones include large over–the–
top services such as Netflix and Spotify, which have been a sort of pioneers in the field of digital
platform distribution and which are acquiring more and more power by day; the latter ones are self–
production release platforms, most evident with Youtube replacing television and blogs replacing
printed magazines and newspapers. Canadian–based media companies today are struggling to keep
up with the ongoing movement. This can be clearly seen from current closures, merges that are the
result of digital predominance of big american companies. Throughout the course of the semester,
both individually and in groups, we looked over various distribution paths and explored the existing
patterns both in class and through our assignments. In this carry–forward advice paper, I would like
to look at some of the most prominent and noticeable changes in the industry, especially in Canadian
premises and draw some

How Does Social Media Affect The Fashion Industry?
TO WHAT EXTENT DOES SOCIAL MEDIAAFFECT THE FASHION INDUSTRY?
Summary:
The essence of my Research Project was to determine the effectiveness of using social media in the
fashion industry. It was informed by my interest in social media and fashion. It attempts to analyze
the success of social media for emerging brands. The focus of this investigation was further refined
by an analysis of the current success of fashion across a range of social media sites. I recognized
that my main research would be in the field of marketing because I wanted to see how a different
way of advertising is effective. The main researched sources used were interviews and online
videos.
Evaluation of Research Processes:
There were several planning processes which supported the development of my investigation. I was
able to structure my research process effectively through the development of my timeline. The
timeline enabled me to determine that there were different facets stages I needed to undertake to
achieve my goals. Some of the key stages were, planning, literature review, implementation of a
program and an evaluation. Through the timeline I was able to successfully cross reference my
sources and ensure that the research was valid and credible. The mind map allowed me to
comprehend the different components of the influence of social media in the marketing of fashion.
The timeline also helped me to guarantee that all parts of the Research Project were completed in an
effective time frame.

The Media Industry Of Capturing A Mass Audience
The mass media system has weathered repeated significant change with the coming of increasingly
sophisticated technologies–from the penny press newspaper to mass marketed books and mass
circulated magazines, motion pictures, sound recordings, radio, television with the combination of
news and entertainment, moving images, and sound–all for free. Furthermore, the internet, World
Wide Web, and mobile technologies emerged causing all media industries to face overwhelming
alterations in how they are structured and do business, the nature of their content, and how they
interact with and respond to their audience. "Fifteen years ago the four major broadcast networks
commanded 61% of all television viewing. Today their share hovers around 30%. ... Show more
content on Helpwriting.net ...
Concentration of media ownership refers to the process where progressively fewer individuals or
organizations control increasing shares of the mass media, further impacting the consumers of media
because a lack of people in control of what is consumed every day leads to a lack of diversity in the
opinions consumers are forced to believe. Without a diversity of viewpoints, the public will not be
able to make up their own minds. This causes a loss of citizen access to information and the
downfall of political and social participation. In relation to the concentration of media ownership is
globalization, the process of multinational conglomerates performing the lion's share of media
acquisitions, potentially leading to a bias and misplaced priorities. The last of the forces is
hypercommercialism, the rise in the number of commercial minutes in a typical broadcast or cable
show used to recoup the costs involved in acquiring numerous media outlets, domestic and
international, and of reaching an increasingly fragmented audience; the selling of advertisements on
existing and new media and identifying additional ways to combine content and commercials are the
two most common strategies. This not only leads to consumers complaining that there are too many
digital ads, but also leads to the obvious overuse of product placement and brand entertainment,

The Media And Its Impact On The Entertainment Industry Essay
The mass media has developed into a highly influential platform that relays information to
audiences all around the world, but are the images seen in advertisements and television, devaluing
individuals by labeling them under stereotypes? In order to truly understand the core of such a
question, it is important to first define and solidify some key terms. To begin with, what mediums of
mass media will be considered in the analysis of this issue? Specifically, I will attempt to highlight
the use of gender stereotypes in the form of visual advertisements, such as magazines and television
commercials. I will also be considering the use of gender stereotypes in the entertainment industry,
particularly in the making of TV shows and movies.
The power of the media in transcending gender – related information is well–described by Tom
Bogt, an interdisciplinary social science researcher, in his scholarly article, "Shake It Baby, Shake
It," as the fact that the media has become an "important source of knowledge for physical, social,
and emotional aspects" of an individual's development of "sexual attitudes, values, and practices"
(Bogt, 844). Bogt emphasizes that advertisements and media entertainment present "a rather
unrealistic and skewed account of human romance and sexuality" and this account is what forms the
attenuating gender stereotypes (Bogt, 844). Now the question arises, what exactly are gender
stereotypes? Gender stereotypes are dramatized, overused, and precise

Social Media and Hospitality Industry
Social media is increasing on the internet very quickly, with millions of people, who have already
joined it. It is a young phenomenon, impulsed by the desire of meeting and chatting with friends, on
a single platform, such as Facebook® or Twitter®. But, social media means to join groups and
pages, to participate to debates, to give feedbacks or reviews too. In this way, how is it useful for
hotels and hospitality companies? What are the advantages? What are the drawbacks? In the first
part, this essay will analyse the different advantages for hotel marketing, of employing social media.
Then, it will study the drawbacks that social media pages can create against hospitality
establishments. What kind of advantages could a social media ... Show more content on
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Now, imagine that millions of customers do the same deviousness. I don't think that it will only
represent a "little" loss of money for the hospitality company. There is another problem with a social
media page which could affect the quality service of a hospitality group: actualization. Yes, if it
doesn't actualize its page, customers would be able to think, that the hospitality company, doesn't
pay attention to them. As a result, it will have a lot of repercussions on the quality provided by the
hotel, such as the argument of the competitor with a social page. And of course, we have to raise
another point about the idea of actualization. Yes, to update the page, someone is required. It means
that a firm must pay a new employee to develop, update and actualize the social media page. In
other words, it means: a loss of money, less benefits. To conclude, hospitality companies, have big
interests to create their own social page. But, they have to anticipate at all costs the drawbacks
created by these networks and pay attention to this terrible vicious circle which can push them to
their loss, to their decline. This young phenomenon, which attracts the most well–known companies
such as Best Western International ® or Accor®, is a double–edged

The Role Of Social Media In The Ecommerce Industry
Social media has been becoming an increasingly essential part of individual daily activity. Since
social media site first found in 1997 , the presence of social media today is being more ubiquitous
and more evolving progressively. By 2016, 69% U.S. adults use at least one social media site daily.
The number of social media users has increased rapidly compared to ten years ago which only 11%
of the U.S. adult population (Pew Research Center, 2017). Social media is a type of electronic
communications where people can build relationship and can share ideas to other people in active
online communities. In recent years, social media has become the most popular activity on the
Internet. As a central feature of the Internet, social media has also become increasingly essential part
of any industry. This digital era has changed how businesses market their products or services. E–
commerce industry is the evidence that the rise of new technologies has allowed businesses to
engage consumers in a digital market. E–commerce industry mostly depend their business strategies
on digital marketing. Most marketers today use social media sites such as Facebook, Instagram, and
Twitter as part of their marketing strategies to reach consumers. This paper aims to address the role
of social media in e–commerce industry as well as the advantages and disadvantages of using social
media and the dangers in using social media.
ROLE OF SOCIAL MEDIA IN E–COMMERCE INDUSTRY
The growth of e–commerce

The Music Media Industry
Music Media In the music media industry, I do not believe in having illegal music. There is no point
in having illegal music. I do not support having illegal music because of the money, illegal music
can cause trouble, and there should just be no more illegal music.
Money can be a problem when it comes to buying music. "Illegal music is free, but legal music cost
money and whoever owns that server gets all the money." (Judith Baughman). We are also wasting
money like the author, Judith Baughman said, "Having to get legal music can sometimes add up to a
lot of your money and you are just wasting your hard earned cash on music that should be for free."
We should not have to have to pay for music; we should get music for free. There is really no point
in having legal music, but we should not be getting illegal music either. "You should get legal music
because that way you are not considered a thief." (Judith Baughman). So it's better to buy legal
music instead of stealing it. "Even though legal music cost money, it is better than getting into
trouble." (Judith Baughman). This is why we should get music for free because there is no point in
having legal and illegal music. Many people buy and steal music, but there should be no need for
that because they should not have to buy music; music should just be for free. "There is no point in
having illegal music if everyone downloads them anyways." (What is Illegal Music Downloading)?
The only reason they probably have legal and

Entertainment In The Media Industry
Entertainment Entertainment in media industry is used in a lot of forms as film, print, radio, and
television. These forms include movies, TV shows, radio shows, news, music, newspapers,
magazines, and books. Entertainment in these forms could be not only used in free time, actually
some people tend to use TV shows, radio shows, movies, news, music, newspapers, books, and
magazines to educate themselves in a fun way by using these forms of media and entertainment in
the way they need. People think when they watch and listen or read to these kinds of entertainment
that it is easily done, actually all media forms when it is finally produced seem like it is so fun and
we can all do that, but it is maybe the hardest industry to work in it, and it is a really hard job to do
is work in a company that works for giving entertainment for their audience and fans. Nowadays,
$703 billion market, comprised of businesses that produce and distribute motion pictures, television
programs and commercials along with streaming content, music and audio recordings, broadcast,
radio, book publishing, and video games, along with ancillary services and products. The U.S. M&E
market, which represents a third of the global industry, is the largest M&E market worldwide. The
U.S. industry is expected to reach $804 billion by 2021, according to the Entertainment & Media
Outlook by PriceWaterhouseCoopers. "The entertainment industry continues to be dominated by the
television segment, with the

Effects Of Snapchat's Technological Disruption In The...
Snapchat's Technological Disruption in the Social Media Industry Throughout the past two decades,
social media has become a prevalent tool in one's life for purposes such as social interaction from a
distance, easy accessible information, and personal satisfaction from its entertainment. Facebook
introduced photography in social media, Twitter's purpose was to have a status consisting of short,
written expressions, and Instagram introduced filters into sharing photos and videos. Due to
technological advances, each of these companies have been able to change society's use of social
media overtime. However, one hot and new company has been able to technologically disrupt the
social media industry by giving their user a tremendously different experience with digital
interaction. This modern social media juggernaut was founded by Evan Spiegel, Bobby Murphy and
Reggie Brown in 2011 (Brown no longer has affiliation with the company). Snapchat is an
application designed for one to share photos and videos which disappear in a maximum of ten
seconds. This allows its users to send or post any information without having to stress about others'
judgement or the fear of regret. In an interview with The Telegraph, Spiegel mentions one key
reason why he created Snapchat: "Snapchat changed that perception of deleting something as bad.
Online typically you delete something if it's bad or if it's really embarrassing. What Snapchat said
was if we try to model conversations as they occur

Social Relationships Within The Media Industry Essay
The way advertisers from the 1960s onwards responded to the causes of "demassification" of
consumers began when the media industry was restructuring itself into smaller independent
operating entities. The shift during this time formed large operating industry's into smaller lines of
production meant that advertisers would have to change their focus from a mass audience into
smaller groups of well targeted consumers. Leiss, Kline, Jhally, and Botterill refer to this process of
identifying smaller target markets as one of 'demassification' (309). Fletcher suggests, "over the past
four decades, this has led to a more diverse representation within advertising as different groups
have been identified as disposable income" (129). Therefore, the process of demassification has
uniquely caused social relationships within the consumer culture during the 1960s onwards.
The 1960s marked a shift of consumer culture that became the process of 'demassifying', ... as social
relations rooted in class, family and work were challenged by the fashioning of individual lifestyles
in the expanded domain of consumer culture (Leiss et al. 295) Demassification during that particular
time was increasing ad costs, but it also made advertisers look at what they get for their media
expenditures. As Caffery suggested, "demassification was building, so was the bill. When you
combine smaller audiences with higher costs, alarm systems start to ring" (13). These
transformations

Personal Narrative: A Career In The Media Industry
On March 31, a variety of speakers from various media industries came to TCU to enlighten
students on career possibilities after graduation. I listened to the keynote speaker in addition to the
industry panel, where the panelists discussed their journeys within the media industry. As a result of
this event, I feel that I have a much greater understanding of what it is like to work in the media, and
I have heard crucial advice on how to be successful. While each speaker offered a diverse and
unique approach to entering their current jobs, there is a common theme of diligence and dedication
that must be adopted to succeed in the media industry. Nathan Brown, the keynote, offered stories of
his time on the business side of media, while other ... Show more content on Helpwriting.net ...
It is imperative to maintain a strong work ethic and always stay ahead of the curve with new
technologies. Whether I leave TCU pursuing work in marketing or finance or production, the
panelists have instructed us to be open to new possibilities, as the diversity of careers offered in the
industry is so great that I may mesh well with a side of the business I never previously considered.
The opportunities are wide, and it is my goal to receive a job that I will enjoy and make an impact,
which the media industry seems to offer. Each new day in the office provides new possibilities, and
the industry that always seems to change will house exciting work for years to

A Research On Creative Media Industries
Introduction
Starting a business of any kind can and will be very competitive, I guarantee that every business out
there will have a small or large research team, helping them gather the correct amount of research to
create the product. This document will help you understand the purpose of using research in the
creative media industries.
The reason you will need to use research is because it plays a major part in all aspects of creative
media production and it is the main starting point for productions of any scale. It can be used to
determine the financial outcome of any future production, it will determine the effectiveness of how
successful your business will become and it will assist with the planning and the technical ... Show
more content on Helpwriting.net ...
These kinds of meetings will take place in an office room and when there will be a set date and time
for this. The way this kind or research will be carried out is by setting up an application for a job
role and then waiting for the applicants to apply. Once they have applied to the role you will then
need to invite them in for an interview. You will do this type of research when you need to find an
employee or if you need to interview someone for particular information.
Doing interviews has many advantages such as they are useful to obtain detailed information about
feelings because you will be able to see how that person reacts to your questions, you are able to ask
more detailed questions, they have a high response rate and the interviewees won't be influenced by
others.
With advantages there comes disadvantages such as they are very time consuming and they can be
costly.
Surveying is also a form of primary research and it is a good way to discover what a large amount of
people think about a particular subject and you can cover a wider range. Businesses will use this
method of research. The reason they will use this method is because it is able to cover a large
quantity of people and what their views are on a particular issue. This kind of research can be
created on the computer and then

Blockbuster, Netflix, And The Media, Entertainment Rental...
My paper on Blockbuster, Netflix, and the Media, Entertainment Rental Industry, in 2011.
(Summary).
Introduction
With this paper I am proposing to discuss Blockbuster's issues and/or problems, as far as, gaining
and retaining profitability, and well needed success. Why in 2010 the company's losses continued to
rise? And the reason, they were eventually required to enter Chapter Eleven bankruptcy in Sept–10.
In addition to, Netflix, which at the time had over 17 million subscribers in 2010, gaining profits,
and a climbing stock price that exceeded $300 by June–2011, which was because of them
introducing its own entertainment streaming service as a part of its DVD service for a low–cost of
$10, charged monthly. However, this case study is ... Show more content on Helpwriting.net ...
The remaining 1,500 was liquidated. DISH announced, in Sept–2011, it would provide its
subscribers a media download rental system similar to Netflix's, but at a discount price.
So, with all that being said, when we discuss concerning the world's top leading online streaming
media company, Netflix first comes to mind because we know they committed in to
distributing/circulating movies and TV shows for years by way of the internet or online services, as
it has the required license and agreement with some of the world's largest, and most important,
content providers, film studios, and TV channels as well.
Furthermore, they charge minimal from the subscribers to watch videos from the stored videos by
using the computer network.
When, we also discuss concerning the existence, Netflix has over 50 million subscribers from across
the globe, with 30 million of them from domestic partnerships and marketplaces.
"Description of the case study (summary)".
Personalized or individualized user experience: The lesson learned from Netflix and Blockbuster
success and failure to provide this service. As such, depending on the customer's choice and interest
for which they can view videos.
The shared evidence of observing how Neflix uses personalized and individualization as a
competitive advantage in engaging and retaining users, and planning content purchases.
Integration or combining of streaming

An Exploration of Media and its Effects on Social...
Media is becoming an important aspect of today's society. Each and every day, people interact with
media of many different forms. Media is commonly defined as being a channel of communication.
"Our everyday lives are saturated by radio, television, newspapers, books, the Internet, movies,
recorded music, magazines, and more. In the twenty–first century, we navigate through a vast mass
media environment unprecedented in human history." (Croteau and Hoynes, p. 3)This is also true
when we say media companies do not impose their own control upon the information being supplied
to media users. Since many people use media frequently, we can assume that it affects people.
According to the text book Media/Society: Industries, Images, and Audience, ... Show more content
on Helpwriting.net ...
Media has taken on an all new meaning to me from just taking this class. I feel truly that this is the
first class I can honestly say, I have learned something and grown because of what I have learned.
Media now is much more than the entertainment, news and advertisements I once thought it was.
"We argue that the creators of media content have often reproduced the inequalities that exist in
society based on race, class, gender and sexual orientation." (Croteau and Hoynes, p.195) As a
society we are working our way toward a more equal society. As we know media is present in many
aspects of our lives therefore if they reinstating some of the widely known inequalities, thus
reinforcing these negative aspects of society. We are aware that the few media corporations that are
out there are owned but successful, white men. So when they choose the shows/music/movies they
want to produce these works, will include how they see the world. Thus the reinforcement of
inequalities present in our society. So when society evolves into a more accepting community what
happens to the media world? "Creators of media products are often aware of this fact and use
entertainment media to comment on the real social world." (Croteau and Hoynes, p.97) Race refers
to the color/ethnic background of a person. There is no biological difference between an African
American and a Caucasian person,

The Impact Of Social Media On The Fashion Industry
Introduction
This report's aim is to attempt to investigate the impact of social media on the fashion industry as
the social media users has been growing and the society today has been really around it. Businesses
are also getting involved and are using social media as a promotional tool. Fashion industry, has
evolved and it's come to the point where a lot of changes are happening and where fashion trends
occur frequently, social media is the easiest way they showcase this and communicate.
Social media has changed the fashion industry – but has its impact been positive? There are different
opinions and debates online wether social media has changed fashion for better or for worse. With
the evolution of technology, the ways of communication and work as completely changed. The
development of social media has changed the way the society works, by bringing people closer.
From the last few years, social media has become a marketing tool, not only has it created a new
way of marketing, but social media Marketing has created an opportunity for brands to have a
conversation with their consumers and build relationships, to gain peoples perspectives and
opinions. From blogs, post's, to social shopping, a range of different of opinions is stated through
social media. In this era, fashion bloggers, consumers, have a massive role in the industry, where
they are the voice of the industry where the companies listens to them. The brands rely on fashion
bloggers, where their feedback on

How Social Media Campaign Helps The Tourism Industry Essay
Table of Contents Introduction 2 1.0 SMART objective 3 2.0 Target audience 5 3.0 Brand Partners 6
4.0 Platforms 7 5.0 Content 8 6.0 Measurement 10 7.0 Calendar 12 Conclusion 13 References: 14
Bibliography: 16 Introduction Social media campaigns provide an insight into the competitive
market to improve the communication and the brand identity of an organisation (Keller, 2014). In
the case of the tourism industry, social media like Facebook, LinkedIn and Twitter help firms to
expand their brand reach by building a relationship with customers through an open conversation
process (Ammerman, 2015). A social media campaign helps the tourism industry to achieve more
customer satisfaction and loyalty. Considering the words of Ramaseshan and Stein (2014), it is
essential for a social media campaign to select a suitable social media platform for engaging the
customers with the right choice of messages. Therefore, a tactical plan for a social media campaign
is going to be developed for Shropshire Hills Tourism, UK. The tactical plan attempts to create
potential leads by developing a photography competition campaign on Facebook. 1.0 SMART
objective Specific Shropshire Hills Tourism in the UK is planning to promote its photography
competition campaign on the social media sites. The campaign is conducted to identify the real
photography talent and highlight the beauty of the Shropshire region. The social media campaign
aims to generate leads; the marketing team would follow up

The Technological Evolution Of The Media Industry
The technological evolution has played an inevitable and indispensable role in changing the facade
of the world. In particular, recent developments and innovations in the field of science and
technology have transformed the entire paradigm of media industry. It has been established that in
the contemporary or technology driven media environment, the traditional concept of ownership,
intellectual property, as well as copyright has become a controversial point (Sutherland–Smith,
2015). It is due to the fact that the technological advancements have created such practices that have
completely redefined the ways in which media was being consumed by the audiences. Most
importantly, the contemporary media practices have also played a major role ... Show more content
on Helpwriting.net ...
High–tech media tools and platforms have superficially changed the way in which people used to
consume media. It has been established that the recent technological advancements have played a
significant role in building entirely new and unique media environment. In accordance with the
views of Bird (2011), the "new current contemporary age of information and technology" has
substantially enabled the individuals to actively contribute and consume the media sources. It is
significant to bring into the notice that such practices were impractical to be attained by the
consumers, in the past years. Before the emergence of internet as well as web 2.0 technologies, the
communication, distribution, and creation of ideas was generally aided by the "corporate
middlemen". It is due to the fact that it was quite difficult and impossible (to some extent) for the
average person to coordinate in a free and independent manner. However, the evolution and
development of contemporary and higher innovative web applications had changed the entire facade
of the media consumption trends. In this account, it has been assessed that the web based
applications and state–of–the–art technologies have completely democratised this process (Muir,
2013). It is because; by using these technologies, the users can easily participate in the consumption
of media through

Impact Of Social Media On The Hospitality Industry
HOW DOES SOCIAL MEDIA HAVE AN INFLUENCE ON CUSTOMERS' BUYING
BEHAVIOR IN THE HOSPITALITY INDUSTRY?
1. Introduction
In recent years, social media has had a huge impact on people. The number of people who use social
media has dramatically increased over the years which has basically stemmed from the innovation
of technology that allows people to conveniently use their smartphones which can connect to the
internet anytime and anywhere (Singla and Arora, 2015). Owing to the innovation of technology, the
businesses have developed their capabilities by bringing in social media as one of the strategies to
strengthen their power in marketing their products and services to differentiate themselves from
their competitors (Hamidi and Safabakhsh, 2010). This study has been conducted in order to assess
the impact of social media on the hospitality or tourism industry nowadays. It will mainly focus on
how the business modified the use of social media to keep their customers' satisfaction at a high
level with customer relationship management (CRM). Moreover, it will discuss on how the business
uses social media as a marketing tool to promote their services to get higher revenue with lower cost
with the goal to be outstanding from other competitors.
2. Era of Social Media and its effect on the hospitality industry
According to Forbes and Vespoli (2013), more than 500 million people in different age groups
across the world use social media channels such as Facebook and Twitter in

The Influence Of Social Media In The Music Industry
Social media is a technology that is utilized by almost every in not only America, but all over the
world. It has changed the way we lead our lives, the way we communicate, and the way information
is distributed. Additionally, this technology has had a prominent influence on individuals' opinions
and how they perceive the world around them. The presence and accessibility of social media has
revolutionized many industries, and the music industry is no exception. Social media is reshaping
the way we consume and interact with music has changed over the years as social media
technologies have evolved. Furthermore, social media has gone on to changing the way music is
produced and publicized. Music lovers are not the only ones to avidly depend on social media, but
the dependence is present from the sides of music creators, producers, and marketers as well.
Social media has had a profound effect on the likability of certain genres and the artists that create
music in those genres. The way in which we discover music today has drastically changed. Prior to
the existence and popularity of social media, listeners listened to and discovered new music through
the radio, album purchases, or from word of mouth. Music lovers today are discovering their music
through social media, from small music blogs to online streaming sites. Various entertainment
companies around the world have begun to rely on social media marketing; a marketing style in
which companies use various social media

The Influence Of Social Media On The Fashion Industry
Influence of Social Media on the Fashion Industry According to Katie Hope, from the BBC News,
Burberry, a fashion retailer, has nearly 40 million followers across 20 different social media
platforms and openly admits that it has become as much a media content producer as a design
company. Burberry, as well as other name brand designers, has ditched the catwalk and other ancient
fashion rituals for a more edgy approach towards promoting their identity. During the turn of the
century, the creation of media outlets are used by both consumers and producers alike. The
producers within the industry, use the top three social media platforms, Twitter, Instagram, and
Facebook, to project upcoming sales, designer lines, and hire famous people from all different fields
to advertise their brand, (Moving Faster). Although many in the fashion industry continue to utilize
magazines and commercials to promote their brands, this practice has become less common due to
the rapid development of various social media outlets. Fashion producers need to embrace social
media as an increasingly important platform with which to promote their products because of its
large fan base, relatively inexpensive means of spreading the word and its very wide adoption for
millennials but increasingly more so for people of all generations.
Due to the invention of social media, many producers have approached celebrities, many of whom
have a large quantity of followers, to use their accounts in order to reach a

Digital Technology on the Media Industry
Explore the impact of digital technologies on the music industries
In recent years, digital technologies have changed dramatically, consequentially having a significant
impact on the music industry, who have been forced to alter their methods of production; to
counteract the increased fickleness of music audiences, whose tastes are ever–changing and seek
instant gratification. The evolution of the music industry has been acutely influenced by the
developments in technology. It could be argued that technology has been a significant challenge for
style of cultural production, the economic relationships within these, and of course... the law.
In addition, whilst piracy has always been an issue, the widespread use of internet based ... Show
more content on Helpwriting.net ...
Conversely – as many artists and record companies argue – music distribution in this manner has
many a disadvantage. For example, It has been estimated that over 95% of downloading is done
illegally, and the ease of access has turned this type of illegal activity into a casual affair, which is
done on a frequent basis. The concern is artists not receiving their appropriate royalties, as obviously
when downloading in an illegal fashion, nothing is actually purchased.
Recently there has been quite a backlash, with musicians attempting to sue file sharing and music
distributing sites, demanding sums of money for each song that's been illegally copied. Obviously
the issue of theft is rife, but the argument is that it's the people performing the acts that are against
the law that should be punished, and not the technology itself. The publicity in cases like these seem
to make the artist appear less popular, and ironically it's the sites that actually benefit from the media
attention, by the increased hits from curious media consumers.
A recent report suggests that only 5% of the music we acquire from online is purchased legitimately.
It's been said that at least 7 million people in Britain alone use illegal downloads, costing the
economy not just billions of pounds, but also thousands of jobs too. 'David Lammy, minister for
intellectual property, said: "Illegal

The Music Industry And Mass Media
The media has placed unfortunate stereotypes on many races, ethnicities, and cultures. This playlist
that is being analyzed through a multiperspectival lens has an overall theme that women are
objectified and mistreated in the music industry, especially in the hip–hop genre. In the readings and
documentaries we have watched from class, there has been a common theme of mistreating women
through music and this is important because it is becoming more and more acceptable in today's
society of accepting misogyny in music lyrics. The music industry and mass media confirms that
being a woman in contemporary society means one needs to use their femininity to be successful in
both the public and private spheres of life, therefore society is still looking through a patriarchal lens
and does not extensively accept a successful women and female in the music industry in a positive
way in our culture.
Most of the time, when major label companies are looking for the next best thing in the music
industry, they are not actually looking for someone who has real talent per se, but someone who is
going to make them money, even if it means that misogyny, violence, or homophobia will be
promoted and normalized in their music. For example, Tinashe, performs "2 On", this was her first
hit to reach the radio and the masses, this song launched her career surprisingly because she does
sing about her own desires but no surprisingly her lyrics ultimately are driven to please men. Even
though Tinashe's

Social Media Industry: The Evolution Of The Beauty Industry
In this essay, I will be discussing how the beauty industry has evolved between the period of 1997
till present, the transitions and effects it has caused as well as the possibilities for the future of what
it could become.
The roots of social media stretches further than we can imagine. Although it seems like a new trend,
sites like Facebook and Instagram are the outcome of many centuries of social media development.
Woman today have noticed and have admitted that their purchasing decisions are highly influenced
by social media since gaining access to online, its been even more easier than ever with thousands of
online shops, youtube videos and beauty guru's at the palm of their hands, exploring and buying can
be as easy as one tap.
In the earliest methods of advertisements, a man named William Caxton printed what could be
Britains first advert in 1477 and from then advertising developed into a genuine business and it
wasn't long before people started to offer themselves as specialists in advertising – the earliest
known record of an advertising agency dates back to 1786. (1). A couple centuries after Caxton,
followed the rest of the advertisement as we know of today; with a brief time line dating the
different approach through the years starting, 1704 – America published their first ever newspaper
Ad, 1835 – First billboards appear, 1920 – Air on the radio advertisement, 1941 – First Television
commercial, 1978 – The first widely publicised example of online

The World of Media: A Constantly Growing Industry
The world of media is a constant growing industry. Media can vary from word of mouth to most
technological inventions. The basic forms are: internet, radio, newspapers and television. Media has
helped advance society in all business fields. Media provides us with everything from entertainment
to breaking news, from daily announcements to TV commercials or from political campaigns to
wanted national information. Society is shown media while traveling in transportation services, in
educational rooms or offices, or even while driving from location to location. Thesis Statement. In
the 15th century, Johannes Gutenberg created a moveable typewriting press. All books had to be
written and there was never a compatible page in format. This printing press was the beginning of
the possibility of media in printed form. It was also much more inexpensive when the material being
written was printed. Later in the year 1810, Fredrick Koenig was able to unite the steam engine with
the printing press. This gave way to an innovated form of printed media. In the year 1800, a manual
operated printer was limited to the fabrication four–hundred eighty pages per hour. Thanks to
Koenig's invention, the printing press more than doubled its hourly production. The printing press
progression soon gave way to the daily newspaper.
Newspaper now became the new source for information. When local news could no longer be option
by word of mouth or even gossip, a newspaper was the next best thing. Although,

Pros And Cons Of Social Media In Tourism Industry
ABSTRACT
The Social media has proved to be a boon that spread across the countries in previous years like a
wildfire. The Social media has highly transformed the industry of travel and tourism. Social media
like Facebook offers expeditious ways of reaching millions of people across different countries with
distinct cultures. The Social media helps people to share great and not so great experiences, to
become instant critiques. Tourism companies and tourists have created their networks where they
can share views about hotels, restaurants, tourist spots, holiday packages as well as posting their
pictures, videos and so on. Social media also acts as a source of advertisement and marketing. The
Primary as well as Secondary Research has been followed ... Show more content on Helpwriting.net
...
To analyze how frequently social media is used while planning for any trip and travelling.
To find out the form of advertisement that is most trusted amongst the respondents.
To find out the areas for which the social media is frequently used regarding tourism industry.
To study the pros and cons of Social media for tourism industry.
RESEARCH METHODOLOGY
The use of methodology is Primary data which includes Questionnaire. Apart with the Primary data
collection, the paper is based on the information retrieved from the internet via journals, e–books
and websites. The data has been presented with the use of bar diagrams and pie charts. Results and
recommendations have been derived which are discussed further in this research paper.
ANALYSIS AND INTERPRETATION
The results of impact of social media on tourism industry are greatly affected by various variables
like no. of respondents using social media for planning their trip, use of social media while
travelling, most commonly used media while travelling and so on. Thus, all of them have been
discussed below. The sample size of 50 people has been drawn.
Source: As compiled from questionnaire
Source: As compiled from

Social Media 's Impact On The News Industry
Social media has drastically changed how the news industry operates. People may argue whether or
not social media has had a negative or positive effect on journalism. While social media gets the
conversation going between people about major events, opinions can cause inaccuracy in stories.
The time it takes for news to enter the market has shrunk significantly since social media has
become increasingly popular. Citizen Journalism has also impacted the news industry. What used to
audience has become a team of constant media journalists and content producers. Both of these
changes have had both positive and negative impact on the industry.
In the past, the news organizations, such as the New York Times, were able to have a large impact
on society, acting as a gatekeeper for news being disseminated to their readers. They could chose to
hold onto stories for extended periods of time being confident that there was no other outlet that had
credibility to release the information. Daniel Ellsberg's brought his story on the Pentagram Papers to
the Times at which point they waited twenty–two months to publish the finding after significant
internal debate.1 Today, this would simply never happen. Organizations such as WikiLeaks share
and exploit classified news to the public before traditional organizations have a chance to hold it
back. The industry has come such far that there are no industry standards and guidelines for news
organizations and their use for social media. Social

Social Media And The Real Estate Industry
Good morning, my name is Jack Curtis. I have been employed by Total Coverage Social Media to
help your real estate company develop social media solutions. "While every real estate agent should
use some form of social media to promote their business, this type of marketing is only effective if
you do so correctly". I am here to convince you why social media is necessary in the real estate
industry, and provide information on how to do so effectively. a) Define the term social media
According to Ahlqvist, T (2008), social media "is the social interaction among people in which they
create, share or exchange information and ideas in virtual communities and networks". There are
multiple social media channels that separate the different types of social media websites, depending
on their functions. The different social media channels are: Facebook: Facebook is a popular free
social networking site that permits enrolled clients to make profiles, upload photos and video, send
messages and stay in contact with companions, family and colleagues. Inside each member's
personal profile, there are a few key networking segments. The most prevalent is arguably the Wall,
which is basically a virtual notice board. Messages left on a member's Wall could be text, video or
photos. An alternate popular part is the virtual Photo Album. Photographs can be transferred from
the desktop or straightforwardly from a mobile phone. There is no confinement on amount; however
Facebook staff will uproot

Marketing Analysis : Global Media Industry
Industry overview In this section we will be analyzing two distinct yet complementary broad
industry segments in which Disney Operates namely, Media Industry which includes media network
and entertainment business including Parks and Film, and the other is Consumer Products. Media
Industry In 2014, Global media industry generated more than 4 trillion USD in revenue. With
135,000 establishments and 1.3 trillion USD revenue, US is the largest media market, followed by
Japan and China. In the US, major players are concentrated in California and New York, while small
companies are mainly focused on serving local and niche markets. (Hoovers Industry Research,
2015) Growth potential: positively correlated with Economy and Globalization The media industry
is expected to grow in line with the overall GDP growth and with the introduction of new and
innovative technologies to consume media resources. Accessing more international markets is one
of the major drivers for the growth potential and the major players are expanding their reach in
markets like China which is the second largest movie market outside North America with 3.6 billion
USD revenue in 2013. (Hoovers Industry Research, 2015) The developing markets are also
contributing to the growth of global box office through the proliferation of multiple movie screens in
those countries and hence, Box office revenue is expected to grow to about $46 billion by 2018
(PWC, 2015), up from about $36 billion in 2013. Mergers and

In The Present Time, The Media Industry Is Considered One
In the present time, the media industry is considered one of the most powerful industrial structures
in the world. The source of its strength lies not only in that huge funds in which they invest, but also
in its extreme influence on individuals, groups, and governments. Media and communication
activities occupy an important place in the economy of most countries. In the media industry, there
are many institutions and companies that compete in the media market. There are different in terms
of the quality of their products, the nature and means, and their size in the market. There are
newspapers and print magazines, radio and TV stations, publishing houses, film production
companies, and Internet sites. All of these institutions are part of ... Show more content on
Helpwriting.net ...
For example, the expenses of radio that broadcast music on the clock is much less than the expenses
of any radio station that rely on innovation and creativity, which prolongs the duration of their
programs. The same for the TV, for example, the cost of a TV program for entertainment is different
from a political program. Also, the duration of programs determines the costs of this program and it
plays a huge role in increasing the expenditure per day. All in all, we cannot ignore the fact that the
high cost of production in the visual and auditory media, especially the production of the original
model or version, leads the production companies to search for advance funding for the production
from advertisers and distributors. On the other hand, the costs of digital media that use the Internet
technology in news dissemination, exchange information, and communication through electronic
devices connected to the Internet are different from traditional media. Its cost is not too high because
of its dependence on modern technology. These means are numerous and advanced, and for
example, but not limited to, the electronic or online news sites and social networking sites. The
majority of revenues in the digital media organizations are advertisements. Today, the media have
become economic institutions. Media production in its final form must make a benefit in the
economic sense. Media institutions have two main objectives. The first relates to the content of the

Social Media Industry Analysis
Global Organization Wireless Telecommunications Background 1.1 Description of Company The
Global Organization owns and operates the world's third largest wireless telecommunications
company, Global Organization Telecommunications (GOT). GOT provides wireless voice and data
services to millions of customers worldwide and ranks third in terms of market share behind
AT&T Mobility and Verizon Wireless. Global Organization purchased GOT in 1993 at which
time, the company's primary business was based in landline telecommunications. Three years later,
Global Organization sold the company's landline division after significant growth in the wireless
communications industry. In 1998, GOT purchased Easy Wireless, a small competitor in the ...
As you can see from the chart above, GOT's top three competitors are utilizing a variety of social

Comcast And The Media Industry

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