1. AVICHI COLLEGE OF ARTS AND SCIENCE
ARCOT ROAD, VIRUGAMBAKKAM CHENNAI-92
CIA TEST- II, ODD SEMESTER, September 2022
CLASS : II B.Com(A&F) TIME: 2 Hrs
SUB NAME: MARKETING MAX. MARKS: 50
DATE: 09.2022
SECTION-A ( 10*2=20)
ANSWER ANY TEN QUESTIONS
1. Define Market Segmentation.
2. What is Consumer Behaviour?
3. What are the elements of Marketing Mix
4. Point out the meaning of Penetration Pricing.
5. Mention any two buying decision processes.
6. What do you mean by Marketing Research?
7. What are the external forces motivating to buy?
8. Give the meaningof marketingmix.
9. Define the termproduct.
10. State the two kindsof marketsegmentation.
11. What isbranding?
12. Define pricing.
SECTION-B (4*5=20)
ANSWER ANY FOUR QUESTIONS
13. What are the benefitsof marketingresearch?
14. State the important buying motives.
15. Describe the differentstagesinproductlife cycle.
16. Explainthe needof studyof consumerbehavior.
17. Brieflyexplainthe stagesof consumerbuyingdecisionprocess.
18. Write a note on MIS.
SECTION-C (1*10=10)
ANSWER ANY FOUR QUESTION
19. Explain the process of market research.
20. Differentiate MIS and MR.
