1. MS-63
Management Programme
ASSIGNMENT
FIRST SEMESTER
2011
MS-63: PRODUCT MANAGEMENT
School of Management Studies
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
MAIDAN GARHI, NEW DELHI – 110 068

2. ASSIGNMENT
Course Code : MS - 63
Course Title : Product Management
Assignment Code : MS-63 TMA/SEM - I /2011
Coverage : All Blocks
Note: Assignments Solved by www.distpub.com
1) Distinguish between the following giving suitable examples:
(a) Shopping and Specialty goods
(b) Product Line and Product Mix
(c) Product Positioning and Product Differentiation
2) Explain the various interpretation of the term ‘new product’ giving suitable examples.
3) Comment upon the significance of branding for consumer products in today’s competitive
marketing environment.
4) Discuss the importance of packaging for a marketer of
i) Fast moving consumer goods
ii) Industrial goods
5) Briefly explain the concept of Product life cycle. What in your view is the stage in which
touch screen mobile phones are in the Indian Market? (If you so desire, you may select any
other product of your choice). Based on your answer, suggest appropriate promotion
strategies.
6) Taking the example of any product of your choice, discuss how you can generate new product
ideas using:
(i) Attribute analysis
(ii) Focus groups
7) What are the objectives of test marketing? How would you go about test marketing a new
toothpaste?