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AdSense Tips by Amit Agarwal
- 1. India Blog School http://blogschool.in Digital Inspiration http://www.labnol.org
- 2. Stop Feeling Shy
- 3. Big is Better
- 4. useit.com
- 5. google.com
- 6. Colors & Fonts
- 7. What’s Your Style Ads within content Ads adjacent to content Light background behind ads Blend Blend or complement Dark background behind ads Blend, complement, or contrast Contrast or complement
- 8. Improve Relevance
- 9. Site Search search.labnol.org
- 10. CPM, CPC or Link Units?
- 11. Placement Example
- 12. Ask Mom or CrazyEgg Flickr - Test Google AdSense
- 13. Image Search
- 14. www.briansolis.com
- 15. Links and Citations <ul><li>Help Search Engines </li></ul><ul><li>Authority </li></ul><ul><li>Good Anchor Text </li></ul><ul><li>The Dreaded Back Button </li></ul>Flickr
- 16. Master Analytics <ul><li>High CTR but Low CPM </li></ul><ul><li>Track Problems Early </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Bounce Rate </li></ul><ul><li>Visitor Locations </li></ul><ul><ul><li>AdSense Sandbox </li></ul></ul><ul><li>Referral Sources </li></ul>
- 18. Typical Mistakes <ul><li>Diluted Title / Slug </li></ul><ul><ul><li>“ My Personal Technology Blog – Why I Love My iPod” </li></ul></ul><ul><li>Too many pages with similar titles / content </li></ul><ul><ul><li>Make life easy for Advertisers </li></ul></ul><ul><li>Wasting Visits </li></ul><ul><ul><li>NOINDEX, FOLLOW for tag pages </li></ul></ul><ul><li>Allowing Stop Words in Comments </li></ul><ul><li>Smart Pricing </li></ul><ul><li>Feeling Complacent </li></ul><ul><ul><li>If it ain’t broke, don’t fix it – Bad Idea </li></ul></ul>
- 19. Fresh Content single.php feeds-rss2.php
- 20. See details
- 21. Steal Ideas <ul><li>AdSense Case Studies </li></ul><ul><li>Media Sites – CNN, NYT, Network 18, etc. </li></ul><ul><li>Premium Publishers </li></ul><ul><li>Webmaster World </li></ul><ul><ul><li>Seniors </li></ul></ul><ul><ul><li>Preferred Members </li></ul></ul><ul><li>Official Google Guides, JenSense, ProBlogger, Barry Schwartz, Chris Pirillo </li></ul>
- 23. Selling Direct Ads <ul><li>Audience – Quantcast, Visitor Surveys </li></ul><ul><li>Ad Formats / Specs </li></ul><ul><li>Deciding Ad Rates </li></ul><ul><li>Payment Options </li></ul><ul><li>Google Ad Manager </li></ul><ul><li>Testimonials </li></ul><ul><li>Make it Easy </li></ul><ul><ul><li>http://www.bbcreachingmillions.com/ </li></ul></ul><ul><ul><li>http://www.cnnmediainfo.com/ </li></ul></ul><ul><ul><li>http://www.labnol.org/advertise/ </li></ul></ul>
- 24. Amit Agarwal http://www.labnol.org
Because videos are extremely popular right now. What do you think
people would rather do, read an article or watch a video? You guessed
it, so would I and I bet you would, too. In fact, it is estimated that
over half the content viewed on the web today is video based. How's
that, you may ask? the advantage here is by pulling in relevant
content that your visitors will want to see. Also, marketing tests
have proved that videos on the website keeps visitors interested
longer and more likely to return again and again, willing referring
others to our websites, making them the very definition of viral
marketing.
* Over time, people will keep coming back to your site because of
the videos that you have. Videos also have a huge tendency to go
viral. People will love that you have all of these videos on a similar
topic in one location so that they don't have to go searching for
different videos on this same subject, they are all right on your
site, making this one powerful site!
Also, you need to understand that Google owns Youtube and gives
its videos priority over articles when it comes to ranking content.