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Bara blogging presentation


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Neil Kearney's presentation on blogging for Realtors at the Boulder Area Realtor Association. September 21, 2011.

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Bara blogging presentation

  1. 1. Blogging for Real Estate<br />Neil Kearney<br />Kearney Realty Co. / Metro Brokers<br />
  2. 2. Static Website vs. Blog <br />Static<br />Cyber billboard<br />Not sticky<br />No reason to come back<br />At the mercy of a developer<br />Lock and leave or post and cross your fingers<br />Blog <br />Easy to update<br />Attract repeat visitors<br />Be a “go to” resource<br />Good Google juice!<br />You’ve Got Options<br />
  3. 3.<br /><br /><br /><br /><br />Pro’s: Fast setup, ease of use.<br />Con’s: sub-domain (don’t own domain, poor Google linking), fewer appearance options. <br />Which Blog Service?<br />
  4. 4. WordPress.orgBenefits<br />Ability to upload themes<br />Ability to upload plugins<br />Great community<br />Complete control to change code if you’re technically minded<br />You own the domain and email<br />WordPress.orgCons<br />You need a good web host, which generally costs $7-12 a month, or thousands of dollars per month for a high traffic site<br />Requires more technical knowledge to set up and run<br />You’re responsible for stopping spam<br />You have to handle backups<br />You must upgrade the software manually when a new version comes out<br />If you get a huge spike in traffic (like Digg or Slashdot) your site will probably go down unless you have a robust hosting setup<br />I use Wordpress.orgSame as but<br />
  5. 5. It’s easy to start a blog. It’s not easy to keep up a blog.<br />The key to a successful blog is to provide consistent content.<br />The key to consistent content is to have an clear idea of what you want to convey.<br />Examples: <br /><br /><br /><br /><br />Theme – What’s The Goal<br />
  6. 6. Neighborhood news and statistics.<br />Give good school information. The more detailed the better.<br />Concentrate on a certain style of home and blog about listings and design. Both locally and nationally.<br />Be the expert in a certain price range or area.<br />Theme Ideas<br />
  7. 7. You never know what might attract that “one” customer.<br />Real estate is a personal and emotional business – it’s tough to connect on that level online. A blog gives you a chance to tell what you know and show the type of person you are.<br />Going off topic is not a bad thing. It adds texture to the site as long as it isn’t distracting or in bad taste. <br />The Long Tail<br />
  8. 8. What is the goal of the site?<br />For me my site is an extension of my service. I am looking to provide service and information not to capture cold leads.<br />Lead Capture<br />
  9. 9. Stuff that comes up during your business. <br />Questions that you answer for clients.<br />Statistics or areas that you are curious about.<br />Real estate process questions.<br />Contract questions…<br />Outside sources:<br /><br /><br /><br />Content Ideas<br />
  10. 10. Good SEO <br />Applicable keywords<br />Local focus<br />Consistency<br />Share and Distribute<br />One post can be shared via:<br />Email<br />Social Media<br />Real Estate websites (Active Rain, Trulia etc.)<br />I compile and send out via Constant Contact once per month.<br />Getting It Noticed<br />