Indexed stock options tie an executive's rewards to market indexes rather than just share price, ensuring rewards are only given for outperformance rather than rising markets alone. This can motivate executives not just in bull markets but also downturns by appropriately rewarding superior performers and penalizing underperformers. Companies should set performance standards and incentive schemes at all levels to maximize shareholder value added and total returns, with CEO pay tied to indexes, unit executives to SVA, and other employees to leading indicators of value creation. Reforming compensation practices in this way strengthens the link between pay and superior performance shareholders desire.