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Better burger
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
5/2/2011 Kyler Stephan 1
2. Problem and Solution
Problem: health-conscious customers
avoid our burger because of the calories,
fat, and carbohydrates it contains
Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
5/2/2011 Kyler Stephan 2
3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
5/2/2011 Kyler Stephan 3
4. Our Cheese
Cheese Nutrition
Calories: 125
Fat: 9 g
Carbohydrates:
1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates:
1 g
5/2/2011
Kyler Stephan 4
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
5/2/2011 Kyler Stephan 5
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Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates
Both buns have sesame seeds.Alternative bun cost 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates in our best seller
