1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice

2. Problem and Solution
Problem:
Solution:
health-conscious
customers avoid
our burger
because of the
calories, fat, and
carbohydrates it
contains
5/2/2011
Find alternative
components for
the burger that
have less
calories, fat, and
carbohydrates
Stephanie Voogt
2

3. Bun Nutrition
Alternative Bun
Our Bun
Calories: 260
Fat: 5 g
Fat: 2 g
Carbohydrates:
45 g
5/2/2011
Calories: 140
Carbohydrates:
27 g
Stephanie Voogt
3

4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
5/2/2011
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
Stephanie Voogt
4

5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
5/2/2011
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Stephanie Voogt
5