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Suryakumar T
VIT BS
Social Marketing
INTRODUCTION
• Suicide is a self impose death
with the intent to die.
• "act of taking one's own life".
• Suicide prevention camp is
driven targeting everyone for
awareness.
• Objective of the campaign is to
intervene people who are
showing the sign of suicide.
• Assisted suicide is when one
individual helps another bring
about their own death indirectly
via providing either advice or the
means to the end.
• This is in contrast to euthanasia,
where another person takes a
more active role in bringing about
a person's death.
• Happens officially over
Netherland, Belgium,
Switzerland. While on other
places it is illegal.
REASONS OF SUICIDE
• Poverty and Inflation
• Unemployment / Financial
Insecurity
• Lack of education
• Frustration
• Depression
• Uncertainty
• Lack of parental support.
• Relationship Problem
WAYS ADOPTED FOR SUICIDE
• Suicide bombings
• Poisoning
• Hanging
• Firearms
• Drowning
• Self-Immolation
• Jumping
• Use of medicines (in
minority).
• Ingestion of insecticides.
ROLE OF ELECTRONIC MEDIA
Suicide can be decreased by:
• Educating people
• Notify people who overcome
failures
– Joseph Conrad (Author of Book:
Heart of Darkness and filmed
as Apocalypse Now)
• Don’t report descriptions of
suicide methods.
• Avoid repetition and the word
“suicide” in news.
• Avoid dramatic visuals.
• Take particular care when
reporting celebrity suicides.
– Robin Williams (Hollywood
actor)
CONTROLLING SUICIDE
• Suicide prevention programs
should be integrated.
• Suicide prevention telephone
hotlines.
• Initiating school based
interventions.
• Suicide prevention interventions
should be pre-emptive rather
than reactive.
• Media can educate public about
suicide prevention.
• Suicide stories can inform readers
about symptoms, warnings and
treatments for suicide.
• Youth Suicide prevention
•Yellow Ribbon
• LIFE
• HOPE
• Native Cry
Initiative: VIDIYAL
Suicide
is a
PERMANENT solution
for a
TEMPORARY problem
AVOID IT..!
Social marketing - Suicide prevention

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Social marketing - Suicide prevention

  • 2. INTRODUCTION • Suicide is a self impose death with the intent to die. • "act of taking one's own life". • Suicide prevention camp is driven targeting everyone for awareness. • Objective of the campaign is to intervene people who are showing the sign of suicide.
  • 3. • Assisted suicide is when one individual helps another bring about their own death indirectly via providing either advice or the means to the end. • This is in contrast to euthanasia, where another person takes a more active role in bringing about a person's death. • Happens officially over Netherland, Belgium, Switzerland. While on other places it is illegal.
  • 4. REASONS OF SUICIDE • Poverty and Inflation • Unemployment / Financial Insecurity • Lack of education • Frustration • Depression • Uncertainty • Lack of parental support. • Relationship Problem
  • 5. WAYS ADOPTED FOR SUICIDE • Suicide bombings • Poisoning • Hanging • Firearms • Drowning • Self-Immolation • Jumping • Use of medicines (in minority). • Ingestion of insecticides.
  • 6. ROLE OF ELECTRONIC MEDIA Suicide can be decreased by: • Educating people • Notify people who overcome failures – Joseph Conrad (Author of Book: Heart of Darkness and filmed as Apocalypse Now) • Don’t report descriptions of suicide methods. • Avoid repetition and the word “suicide” in news. • Avoid dramatic visuals. • Take particular care when reporting celebrity suicides. – Robin Williams (Hollywood actor)
  • 7. CONTROLLING SUICIDE • Suicide prevention programs should be integrated. • Suicide prevention telephone hotlines. • Initiating school based interventions. • Suicide prevention interventions should be pre-emptive rather than reactive. • Media can educate public about suicide prevention. • Suicide stories can inform readers about symptoms, warnings and treatments for suicide.
  • 8.
  • 9. • Youth Suicide prevention •Yellow Ribbon • LIFE • HOPE • Native Cry Initiative: VIDIYAL
  • 10.
  • 11.
  • 12. Suicide is a PERMANENT solution for a TEMPORARY problem AVOID IT..!